nyc rebels of recruiting roadshow | alyson yablonskie from tripadvisor
TRANSCRIPT
Leveraging Analytics to Up Your Talent Acquisition GameAlyson Yablonskie, Associate Director Talent Acquisition & Global Operations
September 2015
Source: comScore July 2015
The World’s Largest Travel siteTripAdvisor is the World’s largest travel site with 142.4m Unique Users in July 2015
LATAM
11.6m
EUROPE
59.7m
MIDDLE EAST &AFRICA
5m
APAC
38m
NORTH AMERICADesktop*
37.1mNORTH AMERICAWith Mobile
77.7m
EUROPEWith Mobile
70.7m
2
Source: comScore July 2015
TripAdvisor – Employer Brand
3
DATA
encourage data
Source: TripAdvisor internal data
• share data with your team that you review and share with executives
• work backwards when explaining data purpose to the team
• show how messy data appears in a pivot
• coach to the data knowing it is an intimidating topic
• leverage Google and data gurus within your reach
5
measure everything
Source: TripAdvisor internal data
• intertwine data and strategy
• clarify the story you want to know
• understand numbers in different settings
• leverage targets and RYG
• know your “sell” numbers and your “gap” numbers
6
weeds, ratios & 2nd layers
Source: TripAdvisor internal data
• dig under the graphs and jazzy diagrams
• discover what is driving trends
• consider how one data point impacts another
• explore how removing and adding measurements impacts your view
• relate the data to other numbers – ratios help validate
7
upping the game
Source: TripAdvisor internal data 8
• More strategy & less clean up• Recruiter become partners on data
encouragement
• Create clarity on your mission• Raise visibility to success and wins
measurement
• Validate numbers and production
• Increase knowledge on ROIratios & details
THANK YOU!