nwn dist free media pack

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Specialising in newspaper & leaflet delivery FREE NEWSPAPER GROUP Media pack – January 2014

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Page 1: Nwn dist free media pack

Specialising in newspaper & leaflet delivery

FREE NEWSPAPER GROUP Media pack – January 2014

Page 2: Nwn dist free media pack

Free group of newspapers

NWN Media's free titles cover key areas across North Wales and the border counties. With an insert into the free title group, your leaflet will be circulated in the major locations from Holyhead and Bangor across the coast to Chester and Ellesmere Port and as south as Shrewsbury and Hereford. The following pages contain distribution information for each title, broken down into postcode sectors. You can target your leaflet campaign to individual postcode sectors, allowing you to pinpoint your target market.

Specialising in newspaper & leaflet delivery

Average issue readership (JICREG 1st Oct 2013)

Circulation (ABC Jan-Jun 2013)

418,408 296,354

Page 3: Nwn dist free media pack

The North Wales Chronicle provides the best coverage of Anglesey of any local newspaper. Over 50% of households on the Island receive a copy, with the Chronicle reaching at least 8,200 more households on Anglesey than any other local newspaper. Distribution also covers over 85% of Bangor. The Chronicle is now the only free distribution newspaper across Gwynedd and Anglesey, thus reaching homes not covered by any other newspaper.

Code Sector Area Quantity LL55 1 Caernarfon 1,996 LL55 2 Caernarfon 1,488 LL55 4 Llanberis 731 LL56 4 Port Dinorwic 1,008 LL57 1 Bangor 1,617 LL57 1 Maesgeirchen 983 LL57 2 Bangor 2,726 LL57 2 Penrhos Garnedd 608 LL57 3 Bethesda 1,869 LL58 8 Beaumaris 842 LL59 5 Menai Bridge 1,521 LL59 5 Llandegfan 447 LL60 6 Gaerwen 496 LL61 5 Llanfair P G 1,212 LL65 1 Holyhead 2,547 LL65 2 Holyhead 2,643 LL65 2 Trearddur Bay 448 LL65 3 Caergeilliog 150 LL65 3 RAF Valley 287 LL65 3 Valley 978 LL67 0 Cemaes Bay 500 LL68 9 Amlwch 1,447 LL74 8 Benllech 1,244 LL75 8 Pentraeth 274 LL77 7 Llangefni 2,163

Total 30,225

Page 4: Nwn dist free media pack

The North Wales Pioneer is the most widely read weekly newspaper in the Unitary authority area of Conwy. It is the only free distribution weekly in the County and reaches households not covered by any other newspaper. A consistent mix of local and community news content, combined with advertising and feature content has led to a readership amongst a local population who appreciate the content supplied free to their door every week.

Code Sector Area Quantity LL28 4 Rhos On Sea 3,381 LL28 5 Mochdre 487 LL28 5 Glan Conwy 762 LL29 6 Colwyn Bay 877 LL29 7 Colwyn Bay 2,614 LL29 8 Colwyn Bay 1,057 LL29 9 Old Colwyn 1,955 LL30 1 Deganwy 613 LL30 1 Llandudno 1,197 LL30 1 Craig Y Don 1,469 LL30 2 Llandudno 3,582 LL30 3 Penrhyn Bay 2,238 LL31 9 Deganwy 1,367 LL31 9 Llandudno Junction 1,916 LL32 8 Conwy 1,743

Total 25,258

Page 5: Nwn dist free media pack

The Journal is the only weekly newspaper in Rhyl and Prestatyn and the only title to offer credible coverage of Abergele. It has the highest circulation and readership of any title in the area. First with the local news in Rhyl & Prestatyn, the paper enjoys a fantastic reputation for delivering response for local advertisers.

Code Sector Area Quantity LL17 0 St. Asaph 1,012 LL18 1 Rhyl coast 742 LL18 2 Rhuddlan 1,046 LL18 2 Rhyl south 1,838 LL18 3 Rhyl coast 1,886 LL18 4 Rhyl 4,725 LL18 5 Rhuddlan 528 LL18 5 Kinmel Bay 1,852 LL19 7 Prestatyn coast 3,444 LL19 8 Prestatyn 1,861 LL19 9 Prestatyn 1,798 LL22 7 Abergele 3,119 LL22 8 Abergele 631

Total 24,482

Page 6: Nwn dist free media pack

The Flintshire Standard is the only free newspaper to serve the unitary authority area. The title covers most of the urban areas within Flintshire with a household penetration of 68% across these postcode sectors.

Code Sector Area Quantity CH5 2 Garden City 840 CH5 3 Ewloe 809 CH5 4 Connah’s Quay 5,923 CH6 5 Flint 4,912 CH7 1 Mold 3,074 CH7 2 Buckley 3,293 CH7 6 Mynydd Isa 1,178

Total 20,030

Page 7: Nwn dist free media pack

The Chester Standard is the City's premier free newspaper, with a household penetration of more than 93% and reaching more readers than any other title in the Chester area. Its long association with the City, its business people and readers means that the Standard enjoys a huge amount of local loyalty.

Code Sector Area Quantity

CH1 1 City 933 CH1 2 City 1,360 CH1 3 City 2,024 CH1 4 City 2,671 CH1 5 Blacon 6,032 CH1 6 Saughall/Mollington 1,376 CH2 1 Upton 4,131 CH2 2 Newton 3,434 CH2 3 Hoole 4,713 CH2 4 Mickle Trafford 668 CH3 5 Boughton 3,365 CH3 5 Vicars Cross 2,339 CH3 5 Christleton 139 CH3 6 Rowton 86 CH3 6 Farndon 668 CH3 6 Churton & Aldford 198 CH3 6 Huntington 796 CH3 6 Christleton 153 CH3 7 Christleton 510

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Code Sector Area Quantity

CH3 7 Waverton 865 CH3 7 Guilden Sutton 610 CH3 7 Littleton 214 CH3 8 Tarvin 866 CH3 9 Tattenhall 841 CH4 7 Handbridge 2,160 CH4 7 Westminster Park 1,440 CH4 8 Curzon Park 706 CH4 8 Saltney and Lache 4,357 CH4 9 Eccleston 57 CH4 9 Higher Kinnerton 567 CH4 9 Doddleston 282 CH4 0 Broughton & Bretton 2,266 CH4 0 Saltney Ferry 526

Total 51,353

Page 9: Nwn dist free media pack

The Ellesmere Port Standard is the most widely read newspaper in the Ellesmere Port & Neston District. More than 74% of adults across its circulation area regularly read the Standard - that's twice as many who read any other local newspaper.

Code Sector Area Quantity

CH65 2 Ellesmere Port 1,740 CH65 4 Ellesmere Port 256 CH65 6 Whitby Heath 2,251 CH65 7 Whitby 1,354 CH65 8 Ellesmere Port 2,397 CH65 9 Little Stanney 741 CH65 9 Wolverham 1,309 CH65 0 Ellesmere Port 724 CH66 1 Overpool 1,573 CH66 1 Little Sutton 722 CH66 2 Whitby 3,292 CH66 2 Great Sutton 1,680 CH66 3 Great Sutton 2,510 CH66 4 Great Sutton 1,367 CH66 4 Little Sutton 2,630 CH66 5 Little Sutton 272

Total 24,818

Page 10: Nwn dist free media pack

On January 18th 2014, the weekly Wrexham Leader was relaunched in a smart new tabloid format The Wrexham Leader covers all key residential areas of Wrexham, and surrounding suburbs and villages with an overall household penetration of 63% in the sectors covered.

Code Sector Area Quantity

LL11 1 Town Centre 682

LL11 2 Garden Village 829

LL11 2 Rhosddu 1,626

LL11 2 Maesgwyn 188

LL11 3 Coedpoeth 1,955

LL11 4 Gwersyllt 1,287

LL11 4 Summerhill 1,542

LL11 4 Bradley 557

LL11 4 Rhos Robin 212

LL11 6 Brynteg 935

LL11 6 Pentre Broughton 158

LL11 6 New Broughton 495

LL11 6 Caego 214

LL11 6 Southsea 396

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Code Sector Area Quantity

LL12 0 Town Lavister 179

LL12 0 Rossett 476

LL12 0 Llay 1,578

LL12 7 Borras 818

LL12 7 Goulebourne 258

LL12 7 Rhosnesni 818

LL12 7 Acton 903

LL12 8 Acton 163

LL12 8 Little Acton 731

LL12 8 Borras 384

LL12 8 Marford 431

LL12 8 Gresford 1,180

LL12 8 Pandy 227

LL13 7 Hightown 402

Code Sector Area Quantity

LL13 7 Coed y Glyn 427

LL13 7 Bryn Offa 187

LL13 7 Wrexham 2,056

LL13 8 Smithfield 542

LL13 8 Queens Park 736

LL13 8 Hightown 1,190

LL13 9 Goulebourne 1,003

LL13 9 Queens Park 1,267

LL13 9 Holt 469

LL13 9 Borras 155

LL13 9 Rhosnesni 203

LL14 4 Homestead 228

LL14 4 Rhostyllen 728

LL14 6 Ruabon 1,312

Total 30,127

Page 12: Nwn dist free media pack

The Shrewsbury Admag has the highest household penetration in Shrewsbury. It reaches more than 98% of households in the town, and also offers excellent coverage of rural North Shropshire towns and into Powys.

Code Sector Area Quantity SY1 1 Town Centre 1,594 SY1 2 Castlefields/Spring Gardens/Coton Hill/Greenfields 3,258 SY1 3 Heron Gate/Harlescott 3,369

SY1 4 Ditherington/Harlescott/Battlefields/Sundourne/ Spring Gardens 3,990

SY2 5 Monkmoor/Belvidere/Telford Estate 5,018

SY2 6 Sutton Farm/London Road/Abbey Forgate/Springfields/The Farthings 2,653

SY3 0 Bayston Hill 2,112 SY3 5 Gains Park 1,886 SY3 6 Radbrook 1,226 SY3 7 Belle Vue/Reabrook Estate 3,092 SY3 8 Frankwell/Copthorne/Bowbrook Heights 3,739 SY3 9 Meole Village/Meole Estate/Radbrook 2,112 SY4 3 Bomere Heath/Worthen 304 SY4 4 Shawbury 362 SY4 5 Wem 2,267 SY5 0 Minsterley/Asterley/Pontsbury 534 SY5 6 Cressage 194 SY5 7 Condover/Dorrington 294 SY5 9 Brocton/Ford/Westbury 454 SY6 6 Church Stretton 413 SY6 7 Church Stretton 100 SY7 9 Craven Arms 787

SY12 0 Ellesmere 1,165 SY12 9 Ellesmere 403

Total 41,326

Page 13: Nwn dist free media pack

The Hereford Admag has the highest readership of all newspapers in Hereford. It reaches more than 84% of adults in the City, but also offers exceptional coverage of the rest of the surrounding catchment area.

Code Sector Area Quantity

HR1 1 Ayleston Hill/Hampton Park/Tupsley/College Estate Barrs Court/Victoria Park/Wentworth Park/Holmer 5,606

HR1 2 Bartonsham/Town Centre/Tupsley 2,677 HR1 3 Marden/Bodenham/Withington/Sutton St Nicholas 1,186 HR1 4 Lugwardine/Fownhope/Bartestree/Mordiford 715 HR2 6 Hinton/Lower Bullingham/Putson/Holme Lacy/Redhill 3,097 HR2 7 Belmont/Hunderton/Newton Farm/Redhill/Putson 6,508 HR2 9 Clehonger 462

HR4 0 Town Centre/Kings Acre/Whitecross/ Moor Farm/Three Elms 5,393

HR4 7 Credenhill/Burghill/Bobblestock 1,169

HR4 8 Canon Pyon/Moreton on Lugg/Wellington/Weobley Dilwyn 1,158

HR4 9 Bobblestock/Holmer/Moorfields/Westfields/Redbarn/ Town Centre 3,805

HR5 3 Kington 1,307 HR6 8 Leominster 4,592 HR6 9 Leominster 183 HR7 4 Bromyard 1,842 HR8 2 Ledbury 2,798 HR9 5 Ross on Wye 2,164 HR9 7 Ross on Wye 2,106

Total 46,768

Page 14: Nwn dist free media pack

Why use NWN Media Distribution?

• DMA, ABC and DVS members

• Numerous awards and merits won, for distribution

• Range of delivery options - news share, solus, shared distribution and other options

• Market leading titles

• Cost effective rates and scales

ABC ABC (Audit Bureau of Circulations), is the industry body for media measurement. They inspire market confidence by delivering a valued stamp of trust across the media world. DVS DVS provide an independent, random, distribution checking service. This allows us to certify when and where your leaflets are delivered, in accordance with strict ABC guidelines and rules.

Specialising in newspaper & leaflet delivery

Page 15: Nwn dist free media pack

Specialising in newspaper & leaflet delivery

Don't take our word for it - our testimonials "Leaflets have been a big success. Will repeat this year“

David Linton - Director Fish and Chips@Weston Grove "Thanks for the follow up, the leaflet drop went fantastic and was really successful, we will definitely be using this source of advertising in the future.“

Ricky Chard - Leisure Club Manager Sebastian Coe Health Club "The results have been amazing from the last round and we have just had our biggest week of sales ever!!“ Michelle - Manager Afon Conwy Brewers Fayre

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Don't take our word for it - our testimonials

"Just as a side note – the flyers in the paper have been fantastic – we’ve had an amazing response to the event and have almost completely filled our places, so definitely an excellent way of advertising – I shall spread the word!“

Sarah Caunt Access 2 Advocacy, Rhyl "Thank you for a smooth and effective distribution of our leaflets. We would highly recommend NWN Media Distribution to business' that want to get their name out there direct to the customers. We were extremely happy with this company first time around. So much so we are currently on our 2nd leaflet distribution with them and will continue to use this company in the future“

Jennifer Deelux Kitchens, Chester

Specialising in newspaper & leaflet delivery

Page 17: Nwn dist free media pack

NWN Media group

NWN Media Distribution coordinate leaflet drop campaigns to thousands of potential customers’ letterboxes every week. NWN Media Distribution delivers everything from leaflets and coupons, through to product samples, brochures and catalogues, as well as full newspapers. In the last 12 months the company handled and delivered over 20 million newspapers and a staggering 45 million leaflets. NWN Media Distribution can distribute your leaflet to more than 340,000 households each week with our group of newspapers.

Specialising in newspaper & leaflet delivery

Average issue readership (JICREG 1st Oct 2013)

Circulation (ABC Jan-Jun 2013)

548,077 340,899

Page 18: Nwn dist free media pack

For leaflets/booklets containing multi-advertising, there will be an additional charge of 50p per thousand for each additional advert (charge is plus VAT).

Leaflet distribution rates

Please note: All prices quoted are per '000 (per thousand)

Sizes/Quantities 1k-4,999 5,000+

A5/A4 £30.39 £20.42

A4 4PP £32.60 £21.88

A4 8PP £35.22 £23.35

A4 12PP £37.30 £24.82

A4 16PP £39.38 £26.29

A4 20PP £41.35 £27.75

A4 24PP £43.55 £29.23

A4 28PP £45.73 £30.69

A4 32PP £48.76 £32.16

Page 19: Nwn dist free media pack

Main terms and conditions SUPPLIES 1. All leaflet stock must be delivered to the company’s specified address no later than 12.00 p.m. on the THURSDAY prior to the week of distribution. Deliveries are to be made during normal working hours. 2. The cost for distribution is for leaflets packaged securely, and boxed or banded in quantities agreed prior to confirmation of order. The company reserves the right to make a charge for stock delivered incorrectly packaged. 3. In the event of delay or error in the quantity of items supplied, distribution will be carried out at the next earliest subsequent opportunity. The company will advise the client as early as possible of any delays or incidence of short/over supply. DISTRIBUTION 1. Unless otherwise stated, distribution will take place with the specified publication, to the individual addresses which receive a copy of the publication within the area and on the date(s) scheduled. This does not imply 100% penetration of all addresses within the area. 2. Whilst every effort will be made to meet the agreed schedule, the company reserves the right to vary both the method and the timing of the distribution. 3. The stated distribution objectives and overall quantity distributed are subject to a variance of up to 10% within the terms of the contract. DISTRIBUTION QUERIES 1. Any complaint in respect of the Services must be made in writing and providing the name and full postal address (including complete post-code) of any alleged non-delivery, and must be received by the Company within three working days of the agreed delivery completion date, and giving full details of the complaint alleged. If the complaint is not received within that period the Provider will not be able to undertake the appropriate action to investigate and remedy the complaint, and the Provider will not be liable to the Client for the complaint or any loss cost liability expense or demand arising there from. 2. In the event of any localised shortfall in distribution being identified, this will be rectified and subsequent delivery will be considered as fulfilment of the contract. If this is not practicable, then credit will be offered to the client in direct proportion to the identified shortfall in distribution. Under no circumstances will the company accept any liability in excess of the value of the distribution contract. CANCELLATION AND ALTERATIONS At least seven days notice must be given for any cancellation or alteration to distribution. If this notice is not provided, the company reserves the right to recover any reasonable costs related to the planned distribution. CONTENT All orders are accepted subject to the content of the item. The company reserves the right to cancel or refuse to accept any order, in full or part, without giving an explanation. The company will not accept for delivery items which infringe the Code of Advertising Practice or British Code of Sales Promotion Practice and will be guided by the Advertising Standards Authority on such matters. GENERAL 1. Unless otherwise stated, the price quoted applies only to the distribution of items on behalf of individual advertisers and/or businesses who are promoting their own goods, services, functions etc. via material specifically printed on their behalf. 2. These Terms and Conditions are the basis on which the distribution contract is accepted and where any conflict may arise will be deemed to override any other Terms and Conditions related to this contract.