NVAC Subcommittee on Communications and Public Engagement

June 6, 2006

The Focus:the Adolescent White Paperthe Adolescent White Paper

““New types of health education materials for New types of health education materials for adolescents and their parents will need to adolescents and their parents will need to be developed.”be developed.”

ACTION: ACTION: Develop proposals for such materials & Develop proposals for such materials & describe the needed componentsdescribe the needed components

What would success look like?

• Health care providers

• Parents of adolescents and children who will be adolescents

• Adolescents

Characteristics of desired communication

• Factually accurate• Easily understood• Relevant to concerns• Quick

RE: HPV Provider Parent Adolescent

From whom? AAP, AAFP, ACIP

MD MD, Parent;others

Spread? AAP, role of manuf.

“Viral”

Media? Varied(Age?)

Many! VIS, ‘news’,class

What info? Include toolsBusiness

Cancer vs sti;don’t know lots

See next page

Segmentation SpecialtyCertification

How much info Comfort level

DevelopmentalSex

Notes Speed Fun

Adolescents ask the darndest questions

• Side effects of vaccine?• Disease/ What the vaccine protects against?• What would happen if I don’t get this vaccine?• Is this vaccine already in use in other countries?

For how long?• How long will immunity last?

Will I need a booster?

In general, 15-17 year old adolescents know more about HPV than their parents.

Notes• One message fits one group @ one time• Test, test, test• Recognize that where & how you test effects

results (e.g., recruiting in waiting room)• Increased health information needs

correlates with decreased willingness to accept adolescent vaccination, esp. outside the medical home (e.g., school)– Minimal information needs - large group– Medium information needs– High information needs - least likely to accept

Notes (continued)

• Parental resistance to vaccination during acute care

• In Dr. Rand’s open-ended interviews few parents or adolescents spoke about vaccines other than HPV. There just was not much to say about these.

Praise for existing messaging

• “Tell someone”

• http://www.cdc.gov/std/HPV– Describes testing– E.g., fact sheet explains difference

between HPV, HIV, HSV