nutrimme mike mcnaull –project manager james witham will marfori nan lawson sue hetland cs410 -...
TRANSCRIPT
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NutrimMe
• Mike McNaull– Project Manager
• James Witham• Will Marfori• Nan Lawson• Sue Hetland
CS410 - Spring 2001
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Societal Problem
• 58 million Americans are overweight
• $33 billion/year on weight-control
• Only 2% of dieters successful
• Need personalized programs
• Need motivation
• Need diets to be easier to follow
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NutrimMe is the solution(Scope)
• A hand-held computer
• Personalized weight-loss software
• Motivational feedback
• Flexible
• Web support: diet and exercise
• Updateable
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Some limitations
• Not a panacea
• Not a substitute for medical care
• Can’t force individuals to change their lifestyles
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Survey Results
• 71% -- difficult to maintain a healthy diet
• 73% -- organized diets are easier to follow
• 69% -- would use a Palm device
• 90% -- comfortable with using current technology
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Customer Objectives
• To make keeping track of diets easier
• To motivate people to stay on their program– personalized program
– feedback
– support
• To make healthy choices easy and fun
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Objectives:Profit and Competitive
• To control 10% of market within 5 years
• To make NutrimMe customers’ 1st choicein diet aids
• To reach break-even point within 12 months (about 30,000 units sold)
• Retail $160 - $175; profit about $75 per unit
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Technical Objectives
• To integrate current technologies with our custom diet software– Web technologies– PDAs - Handspring Visor– Palm OS– Existing databases– Profiling
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Handspring Visor Hardware/OS Specs
• 2 MB RAM
• Palm OS, version 3.1
• Cradle device for easy link with PC
• Plug-and-play expandability
• Size 4.8” x 3.0” x 0.7”
• Backlight
• Stylus
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SoftwareFunctional Components
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Software Development
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Organizational Chart
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Task Chart
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ScheduleCompletion May 2002
Task Name
1.0 Nutrime End Apr
1.1 Software Mid Mar
1.2 Hardware Mid Aug
1.3 Documentation Mid Dec
1.4 Testing Beg Sep Mid Mar
1.5 Quality End Apr
1.6 Marketing Plan Development Mid Jul
MayJun Jul Aug Feb Mar AprSep Nov Dec Jan
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Milestones
• Databases obtained• GUI complete• Report Software• Web Page• Interfaces
• Hardware • Documentation• Testing/ Prototype• Quality Assurance
program in place
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Deliverables
• Preliminary Concept Plan• Presentations: feasibility, milestone, final• Functioning databases• Organizational and development plans• Web site complete• Test results• Production of units
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Resources
• 40% from ODU departments
• 60% from grants and investors– National Institute of Health – American Cancer Society – Health Resources and Services– Investors from managed care organizations– Others
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ODU Resources
• Finance Department
• Legal Department
• Health Services
• Marketing
• Computer Science
• Engineering
• Office staff, space, supplies, equipment
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ODU: CS Classes
• CS250 - Calorie tracking software
• CS300U- Research societal impact
• CS450 - Database development
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Evaluation Methods & Procedures
• V&V done by ODU CS & EE Dept– Software - CS– Hardware - EE
• Marketing done by ODU Marketing Dept– Marketing strategy– Industrial partners-hospitals, doctors, clinics
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Development Personnel
Development Personnel Cost = $457,960– Mike,James,Nan,Will,Sue $168,840– 1 technical writer . . . . . . . . . . . . $12,000– 6 programmers . . . . . . . . . . . . $136,080
– 4 testers & 1 test manager (PT) $42,440– 3 electrical engineers (PT). . . . . $46,500– 2 system administrators (PT) . . . . $8,000 – 1 network engineer . . . . . . . . . . . $45,000
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Development Budget
• Development Personnel $457,960
• PDAs (800 @ $75) 20,000
• SQL Server 5,000
• Total Development $482,960 (approximately $483,000)
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Annual Support Staff
• 1 DB administrator …………………. $55,000
• 3 data entry persons ………………... $60,000
• 1 physical therapist ………………… $50,000
• 10 computer technicians …………… $300,000
• 1 network engineer ………………… $45,000
• 1 physician 20hrs/wk ………………. $100,000
• 1 registered dietician ……………….. $40,000
• 1 lawyer 2 hrs/wk@$300 …………… $312,000
Cost/year…………$962,000
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Potential Problems
• Natural disasters?
• Technical failures?
• Loss of subcontractors?
• Database unavailable?
• Tight deadlines?
• Legal/Medical?
• Competition?
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Conclusion
Doable
Marketable
Profitable
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Say YES to a
healthier
lifestyle with
NutrimMe!