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TRANSCRIPT
Nutri Ninja Short Form Campaign
2015-2016
August 13, 2015
VERSION 1A
4545 36th Street • Orlando, FL 32811 407.296.4100www.thegoco.com 3
VIDEO AUDIO
1
ALTERNATING SHOTS BETWEEN:
- NUTRI-NINJA DRINKS BEING MADE - AND FUN LIFESTYLE ACTIVITIES.
#HowDoYouNinja?
VOCALS: Yum Ninja… Run Ninja Health Ninja… Stealth Ninja…
2
PRODUCT SHOTS SHOWING…
- WHOLE FRUITS, VEGETABLES AND ICE GOING IN JAR.
- BLENDED AND POURED SUPER SMOOTH GREEN DRINK.
- THEN CUTAWAY ANIMATION OF STAINLESS STEEL JAR… WHERE WE SEE BLADES SPINNING AND ANIMATION SHOWING THEIR POWER. SMOOTH SHAKE BEING POURED.
- WOMAN TOUCHES AUTO IQ… WHICH BEGINS THE SONG AGAIN.
ANNC: Nutri Ninja gives you nutrient extraction of whole fruits, vegetables and ice for a deliciously drinkable cool super juice.
And now you can also get ultra creamy smoothies with Ninja’s high performance blades that power through ice and frozen ingredients.
Nutrient Extraction plus High Performance blending all with Auto IQ one touch intelligence, so there’s no guesswork.
3
ALTERNATING SHOTS BETWEEN:
- NUTRI-NINJA DRINKS BEING MADE - AND FUN LIFESTYLE ACTIVITIES.
VOCALS: Icy Ninja …Feisty Ninja. Smart Ninja …I Heart Ninja.
#HowDoYouNinja?
4 CUT TO END PRODUCT SHOT ANNC: Power all you do, with Nutri Ninja and Auto-iQ.
Campaign Concept #1A: How do you Ninja?
4545 36th Street • Orlando, FL 32811 407.296.4100www.thegoco.com 4
Campaign Concept #1A: How do you Ninja?
Song Lyrics: Yum Ninja. Song Lyrics: Run Ninja.
Song Lyrics: Health Ninja
YUM RUN
HEALTH
#HOWDOYOU
?
Song Lyrics: Stealth Ninja
STEALH
ANNC Nutri Ninja gives you
4545 36th Street • Orlando, FL 32811 407.296.4100www.thegoco.com 5
Campaign Concept #1A: How do you Ninja?
ANNC nutrient extraction of ANNC: … for a deliciously drinkable ANNC: …whole fruits, vegetables and ice
SX: High Speed
ANNC: …cool super juice
SUPER JUICES
ANNC: …and now you can also get ANNC: …ultra creamy smoothies
SMOOTHIES & SHAKES
4545 36th Street • Orlando, FL 32811 407.296.4100www.thegoco.com 6
Campaign Concept #1A: How do you Ninja?
ANNC: …with Ninja’s high performance blades
SFX: 3D Render
ANNC: …that power through ice
SFX: 3D Render
ANNC: …and frozen ingredients
SX: High Speed Blend
ANNC: Nutrient Extraction
NUTIENT & VITAMIN EXTRACTION
ANNC: …plus High Performance blending
+HIGH-PERFORMANCE
BLENDING
ANNC: …all with Auto IQ
4545 36th Street • Orlando, FL 32811 407.296.4100www.thegoco.com 7
Campaign Concept #1A: How do you Ninja?
ANNC: …so there’s no guesswork. Song Lyrics: Icy Ninja
SX: High Speed Blend
ICY
Song Lyrics: Feisty Ninja
FEISTY
Song Lyrics: Smart Ninja
SMART
Song Lyrics: I heart Ninja.
I
ANNC: …one touch intelligence
4545 36th Street • Orlando, FL 32811 407.296.4100www.thegoco.com 8
Campaign Concept #1A: How do you Ninja?
#HowDoYou ?#HowDoYou ?
Song Lyrics: How do you Ninja? ANNC: Power all you do
\POWER ALL
YOU DO
ANNC: …with Nutri Ninja and Auto-iQ.
NUTRIENT & VITAMIN EXTRACTION *
HIGH PERFORMANCE
BLENDING+NINJAKITCHEN.COM
DIGITAL ASSETS
4545 36th Street • Orlando, FL 32811 407.296.4100www.thegoco.com 10
Campaign Digital Assets: How do you Ninja?
Song Lyrics: Smooth Ninja
SMOOTH
Song Lyrics: Groove Ninja
GROOVE
Song Lyrics: Beach Ninja.Song Lyrics: Teach Ninja
TEACH BEACH
Song Lyrics: Peach Ninja
PEACH
Song Lyrics: Dance Ninja.
DANCE