Nurture

Online

Leads

turning an online form

into a loyal client

So let’s begin. Did you actually respond to your lead?

NO

Obviously you lost them!

Why are you reading this?

Shockingly, however, about

50% of online leads are

never replied to.

Were you the first

agent/broker

to follow up?

YES

79% of business goes to the

first responder.

89% of consumers feel an

agent should follow-up within

half an hour of them completing

the lead form.

NO

YES

Did they

answer?NOYES

Did you leave

a voicemail

or e-mail?

NOYES

Only 3% of people return a call

to an unknown number. Best

strategy is to leave one well-

scripted voicemail on the first

attempt. E-mail often works, but

risks feeling less personal.

Will they agree

to a meeting?

YES

NO

Did you make

follow-up calls?

Does it look like

they’re budging?YES

NO

Average agent makes 1.29follow up calls. It normally takes

6-8 before a customer feels

ready to move forward.

YES

Give it a few

more months of

periodic

newsletters,

and then….

NO

Are they willing

to receive

occasional e-mail

updates from

you?

YES

NO

At this point you may have to accept that your

lead has gone cold. Luckily 30% of “non-yes”

calls will agree to these updates. And of those,

about a sixth of them

turn into future clients.

Discuss their real estate goals and explain how you can

help them get to their dream home.

Congratulations! Your lead just became a client!

by HouseHunt Inc.