2019NURSERY & GARDEN INDUSTRY VICTORIA

roundswellRATES & SPECIFICATIONS

gg DIGITAL & ADVERTISING

MEDIARESOURCE

RATES

Groundswell started as a newsletter in 1986 and has evolved from a journal into the colourful collection of personalities, products and practicalinformation that it is today.

Groundswell is published each month, 12 times per year and is an essential marketingtool in a comprehensive, informative and engaging format.

Advertising in Groundswell is the most direct and cost-effective way to reach your target market. The magazine has a broad and significant reach which extends to individual readers and businesses, including growers, retailers, allied traders and keybusiness operators both state-wide and nationally. This includes the many employeeswho also read the magazine.

We can offer you many different ways of capitalising on your advertising requirements and create an individual package designed to suit your business.

Groundswell is a blend of human interest, passion, pictures, production and retail information, as well as a culmination of what brings the industry together.

GROUNDSWELL CIRCULATION/READERSHIP

Groundswell has a readership of around 8,500readers and penetrates the many different sectors across our comprehensive industry. Themagazine is distributed to all NGIV members,interstate members and all visitors who attendthe monthly NGIV Trade Day held at theCaribbean Gardens.

Readers of Groundswell comprise many businessesincluding production, retail, garden maintenance,landscapers, florists, the education sector, government and media.

Groundswell is not only the most cost-effective way to communicate with key horticultural businesses, but is also a very efficient and easy way to advertise.Contact the NGIV office on 03 9576 0599 to enquireabout advertising options and rates within the magazine.

Let us assist you with your ongoing and seasonal promotions by utilising Groundswell for your campaignsand reach to the people that matter in the nursery andgarden industry!

NON MEMBERSMEMBERS

PRODUCTION

PRODUCTION/RETAIL

RETAIL

TURF

ALLIED TRADES

PRODUCTION

RETAIL

GARDEN MAINTENANCE

LANDSCAPERS

ALLIED TRADES

FLORISTS

EDUCATION INSTITUTIONS

MEDIA REPRESENTATIVES

The vast majority of readers are either running successful retail nurseries or production nurseries (80%), whilesome 20% of Groundswell readers are working in allied trades. Most are located in Victoria but the magazine isread both nationally and even internationally.

The April edition of Groundswell will be a specialconsumer-focused edition for distribution to customers at the Melbourne International Flower& Garden Show (MIFGS)!*

Take advantage of this one-off opportunity to reachthe 100,000 plus gardening enthusiasts who visitthe Southern Hemisphere’s largest and most-lovedhorticultural event.

As this issue encompasses information previouslyavailable in individual brochures, such as theAvenue of Achievable Gardens, Tree and ShrubGrowers, the retail display and the NGIV Precinct,these customers are guaranteed to receive yourcontent as well.

Deadlines will be tight and we expect a quickuptake, so if you wish to be considered for anadvertising space, act now!

Contact NGIV on 9576 0599 or emailcomms@ngiv.com.au to secure your spot.

Announcing the MIFGS April 2019

* Please note that:

The special issue will still be posted to members.

Given the extended reach, advertising rates will increase from standard Groundswell rates.

Existing advertising or content commitments will be honoured,however, partners can elect to move to another edition if theydetermine that their brand or marketing is not suited to a consumer version.

Want to reach

a potential100,000

new customers?

Consumer Edition

GROUNDSWELL ADVERTISING DEADLINES

MAGAZINE ADVERTISING EDITORIAL INSERTS ON SALEEDITION MATERIAL DEADLINE MATERIAL DEADLINE DEADLINE

JANUARY 2019 23 Nov 2018 14 Nov 2018 4 Dec 2018 28 Dec 2018

FEBRUARY 7 Dec 2018 7 Dec 2018 10 Jan 2019 29 Jan 2019

MARCH 24 Jan 2019 24 Jan 2019 8 Feb 2019 28 Feb 2019

APRIL MIFGS (CONSUMER EDITION) 6 Feb 2019 6 Feb 2019 1 Mar 2019 25 Mar 2019

MAY 25 Mar 2019 25 Mar 2019 12 Apr 2019 30 Apr 2019

JUNE 29 Apr 2019 29 Apr 2019 10 May 2019 31 May 2019

JULY 22 May 2019 22 May 2019 7 Jun 2019 28 Jun 2019

AUGUST 26 Jun 2019 26 Jun 2019 12 Jul 2019 31 Jul 2019

SEPTEMBER 26 Jul 2019 24 Jul 2019 9 Aug 2019 30 Aug 2019

OCTOBER 21 Aug 2019 21 Aug 2019 5 Sep 2019 26 Sept 2019

NOVEMBER 18 Sep 2019 18 Sep 2019 4 Oct 2019 28 Oct 2019

DECEMBER 23 Oct 2019 23 Oct 2019 8 Nov 2019 29 Nov 2019

JANUARY 2020 13 Nov 2019 13 Nov 2019 3 Dec 2019 30 Dec 2019

FEBRUARY 2020 11 Dec 2019 11 Dec 2019 10 Jan 2020 28 Jan 2020

PLEASE NOTE: v Article Deadlines: Deadline for submitted advertisements and article material for Groundswell snippets/brief items,

new releases or feature articles (including associated pics or logos) need to be supplied by the magazine deadline,unless prior arrangements have been made. Articles may be amended at the editor’s discretion.

v Deadline dates may be subject to change.Inquiries: Contact the NGIV office on 03 9576 0599.

SEASONAL AD PACKAGESBook a 3 month campaign – 5% discount on packageBook a 6 month campaign – 10% discount on packageBook a 12 month campaign – 15% discount on package

GROUNDSWELL ADVERTISING RATES

POSITIONS SIZE VICTORIAN NON-MEMBER(width x height) FULL MEMBER $ inc gst*

$ inc gst*

FRONT COVER A4 (210mm x 297mm) 2,000 2,200

INSIDE FRONT COVER A4 (210mm x 297mm) 1,800 1,980

INSIDE BACK COVER A4 (210mm x 297mm) 1,550 1,700

FULL PAGE A4 (210mm x 297mm) 1,375 1,520

HALF PAGE 182mm x 132mm 810 90088.5mm x 275mm

THIRD PAGE 57mm x 275mm 640 710181mm x 86mm

QUARTER PAGE 88.5mm x 132mm 560 620181mm x 65mm

ADVERTORIAL FULL PAGE 600 – 700 words plus two 1,375 1,520to three images and logo

ADVERTORIAL HALF PAGE 300 – 350 words plus 750 825one image and logo

TRADE DIRECTORY 1/8 PAGE 88.5mm x 64mm 385 425

REVEALED 130 words plus 240 280(New product announcement) an image and logo

INSERT 415 500(SPECIFICATIONS: A4 sheet max. 110gsm, supplied)

* Please note: Above advertising rates apply to allmonths except for the MIFGS Groundswell April 2019Consumer Edition.

To book advertising or for further information pleasecontact NGIV office on 9576 0599 or comms@ngiv.com.au.

ADVERTISING MEDIUM TYPE OF VICTORIAN NON-MEMBERADVERTISING FULL MEMBER $ inc gst

$ inc gst

WEBSITE & eNEWS Position vacant – 1 week Nil 150Position vacant – 4 weeks Nil 400

eNEWS* Other advertising – 1 week 55 150Other advertising – 4 weeks 200 400

TRADE DAY NEWSLETTER* Advertising – 1 week Nil 150

* Advertising of product, events, marketing etc, essentially anything other than a position vacant.

PLEASE NOTE: Deadline for eNews and website advert placement is Wednesday 12:00 noon for advert to appear in the following eNews.

DIGITAL & TRADE DAY ADVERTISING RATES

FULL PAGE INSIDE BACKINSIDE FRONT

TRIM SIZE210mm x 297mm

BLEED SIZE216mm x 303mm

HALF PAGEHORIZONTAL182mm w x 132mm h

HALF PAGEVERTICAL88.5mm w x 263mm h

QUARTER PAGEVERTICAL88.5mm w x 132mm h

QUARTER PAGEHORIZONTAL181mm w x 60mm h

1/8 PAGEHORIZONTALTRADE REGISTER88.5mm w x 64mm h

THIRD PAGEVERTICAL57mm w x 263mm h

THIRD PAGEHORIZONTAL181mm w x 86mm h

REVEALEDHi res image plus 130words of copy and logo(supplied as highresjpg or Illustrator eps)

GROUNDSWELL ADVERTISING SIZES

The following guidelines are to assist suppliers of Advertising or Editorial material in file preparation to appear withinGroundswell magazine. Suppliers of digital advertising material are responsible for checking all files before sending toNGIV. Any work undertaken by NGIV to process non-compliant material will incur a charge. Any digital file that does notcomply with these guidelines cannot be accepted. Electronic advertisements are to please be supplied as a press-ready,high resolution pdf.

WE DO NOT ACCEPT: Microsoft Publisher, Word, Powerpoint, CorelDraw as final art.

Page Size:

210mm x 297mm (A4)

Resolution:

300dpi/Screen ruling 175lpi

Printing:

Groundswell is a four colour process publication. All Pantonecolours will be converted to CMYK and we will not be heldresponsible for the possible colour variation as a result.

Software:

Acrobat, Adobe Photoshop, Adobe Illustrator, Indesign,Quark 2018.

Prepress:

Total Ink – 300%Dot Gain – 5%

Front cover bookings:

Hero cover image to please be a single image of green-lifeand not product or pack shots or an advertisement.

Logos are not permitted on the cover but a short paragraphor descriptive sentence about the cover image and companylogo along with contact website can be included in the magazine where layout permits.

The only text allowed on the cover is the strapline whichappears at the bottom of the page and should be short andaround 45-50 characters in length.

Hero image to be a vertical high res image suitable to crop to 210mm wide x 297mm high plus 3mm bleed all around(216mm wide x 303mm high) in CMYK or original RGBuncropped file directly from camera without any enhancementsor manipulation. Image must be 300 dpi at 100%.

Please keep in mind to allow for the Groundswell mastheadat the top of cover when selecting the image.

GROUNDSWELL MATERIAL SPECIFICATIONS

Images:

Images sent seperately or included in Quark, Photoshop,Indesign or Illustrator documents must be grayscale or CMYK, file type preferred is .eps or .tiff, @ 300dpi to the exactsize required (i.e. 100%), line art bitmap tiff files @ 1200 dpi.Logos must be vector EPS files. Please do not, under any circumstances, supply images and logos that have beentaken from a web page. Web images are low resolutionwhich is not suitable for print purposes, and copying imagesmay breach copyright. JPEG files sent via email will only beaccepted after being checked for quality, and will be convertedinto the suitable format. Note that embedded JPEGs in suppliedadverts can cause print errors and should not be used. Pleaseconvert those images to CMYK .eps files as specified earlier.

Fonts:

All fonts must be embedded or supplied (both printer andscreen). Please do not artificially stylise fonts (eg: bold, italics)as simulation results in unsatisfactory output. All fonts to beconverted to outlines within application used. Please avoid alltruetype fonts.

Bleed:

Minimum 3mm is required for full-page advertisements only,and always allow enough space for trim. All smaller sized adsshould be made to the mechanical specifications given.

Advertisement press-ready PDF specs:

Advertisements to be supplied as press ready PDF files:

1. All fonts embedded (no Truetype fonts accepted)

3. All elements must be CMYK. RGB, LAB or spot coloursare not allowed.

4. OPI must never be included in the file. (see advancedtab in distiller)

5. Resolution: 300dpi for all submitted images and files.

6. All ads must have position marks for non-bleed adsand trim and bleed marks for full page ads positionedoutside the bleed area to avoid them being visible.

Submitting files

When emailing artwork please keep in mind that our email is limited to 10MB per email (including your attachments).Use file compressing programs like Stuff It or ZIP to lower thesize of your files, or send via WeTransfer, DropBox or MailBigor similar. Please share content with comms@ngiv.com.auand angie@valegraphics.com.au.

Design charges

We offer a complete ad design facility. Charges for all designservices will be made separately. Should extensive work orauthor changes* be required, additional charges will beincurred subject to viewing supplied material.

*Author changes are where an advertiser supplies copy or hasagreed to copy and, on sighting the proof, makes extensive changesto the previously agreed/supplied copy.

GROUNDSWELL MATERIAL SPECIFICATIONS

Content submission:

Please submit your content to comms@ngiv.com.au.

For image files that are too big to email please add to a DropBoxfolder or similar and share with angie@valegraphics.com.au

Text for article:

Text may be sent as a Microsoft Word document for longercopy, or email for shorter pieces.

Feature article: 1,000 to 1,200 words plus 4-6 images to selectfrom.

Full page article: 650 to 700 words plus 3-4 images to select from.

Feature article/editorial images:

Images embedded in a Word doc or PDF must also be supplied separately.

Images taken off websites will not be accepted. Images mustbe submitted as separate high resolution .jpg, .eps or .tiff files@ 300dpi. Minimum size of shortest length of photo is 90mmwide @ 300dpi. Please supply captions at the end of the worddocument and not in the file name of the image.

Please supply 6 to 8 images to provide options to select fromwhen placing them in final layout.

Do not alter the image in any way before submission. Pleasesubmit the original RGB uncropped file directly from camerawithout any enhancements or manipulation.

Logos to be supplied as high res Illustrator eps vector files andnot jpgs please. Logos taken off a webpage will not be accepted.Vector files allow scaling to any size or overlaying on images,without loss of quality.

EDITORIAL SUBMISSION SPECIFICATIONS

NGIV happily welcomes all submissions but cannot guarantee publication date.

NGIV will make every effort to consult and collaborate with the author on any recommended changes but reserves theright to edit the article to the magazine’s style and to make any required corrections as recommended by the Editor. Anycontent submitted may also be published on NGIV’s website and social media channels.