number one in readership january 2010 to december 2010 · 2009-10-06 · branded eyewear...
TRANSCRIPT
THE 20/20 MISSIONSTATEMENT FROMOUR FIRST ISSUE INSEPTEMBER 1974:
A PUBLICATION DEDICATEDTO WHAT EVERYONE INTHE OPTICAL INDUSTRYNEEDS TO SEE AND KNOW.
AS THE LEADING TRADEPUBLICATION IN THE OPTICALARENA 20/20 IS, SIMPLY,PERFECT VISION. LET THE20/20 EDITORIAL TEAMHELP YOU STAY FOCUSEDON THE CHALLENGESOF THE PRESENT WHILE ASSURING CONTINUED INSIGHT INTO THE FUTURE.
20/20NUMBER ONE IN READERSHIP JANUARY 2010 TO DECEMBER 2010
MEDIAPLANNING GUIDE 2010A FULL YEAR OF EYEWEAR ADVERTISING OPPORTUNITIES Facebook.com/2020mag
Twitter.com/2020mag
ADDITIONAL INSIGHT
THE 20/20 MISSIONSTATEMENT FROMOUR FIRST ISSUE INSEPTEMBER 1974:
A PUBLICATION DEDICATEDTO WHAT EVERYONE INTHE OPTICAL INDUSTRYNEEDS TO SEE AND KNOW.
AS THE LEADING TRADEPUBLICATION IN THE OPTICALARENA 20/20 IS, SIMPLY,PERFECT VISION. LET THE20/20 EDITORIAL TEAMHELP YOU STAY FOCUSEDON THE CHALLENGESOF THE PRESENT WHILE ASSURING CONTINUED INSIGHT INTO THE FUTURE.
20/20NUMBER ONE IN READERSHIP JANUARY 2010 TO DECEMBER 2010
MEDIAPLANNING GUIDE 2010A FULL YEAR OF EYEWEAR ADVERTISING OPPORTUNITIES Facebook.com/2020mag
Twitter.com/2020mag
ADDITIONAL INSIGHT
ISSUE BONUS EYEWEAR FEATURES L&T FEATURE AD SPACE MATERIALS SPECIAL ADVERTING SUPPLEMENTS/ DISTRIBUTION CLOSE DUE OPPORTUNITIES PACKAGES
JAN OPTI MUNICH •SUNWEAR •DISPENSING PREMIUM DEC 1 DEC 8 ADD A SECOND KIDS JAN 15-17 •SUNWEAR FOR KIDS SINGLE-VISION LENSES SUNWEAR AD AT HALF PRICE •SUNCLIP TECHNOLOGY
FEB* SECO FEB 10-14 •WOMEN’S EYEWEAR •RESOLVING ADAPTATION PROBLEMS JAN 4 JAN 8 ASK ABOUT OUR ACCESSORIES MIDO MAR 5-7 •EYEWEAR ACCESSORIES/READERS FOR RETURNING PATIENTS CORNER PROMOTION
MAR VISION EXPO EAST •THE NEWEST EYEWEAR AND SUNWEAR TRENDS •HIGH-TECH DISPENSING/ FEB 1 FEB 4 ASK ABOUT OUR 4 ISSUE MAR 19-21 •ESSENTIAL EYEWEAR COLLECTIONS FOR SPRING MEASURING SYSTEMS SUNVISION PACKAGE
MAR 15 VISION EXPO EAST •WHAT’S BRAND NEW FEB 12 FEB 19 BUY AN AD, GET A FACING MAR 19-21 •THE BASICS OF GOOD BRANDING ADVERTORIAL AT NO-CHARGE
APR •SPORT SUNWEAR •TOOLS AND TECHNIQUES FOR MAR 5 MAR 10 ASK ABOUT THE •SPORT BRAND RX FRAMES ADJUSTING FRAMES ULTIMATE ACCESSORY •SPORT LENSES PACKAGE
MAY •FRAME TECHNOLOGY •DISPENSING ANTI-FATIGUE LENSES APR 5 APR 9 SUNVISION •THE EVOLUTION OF RIMLESS AND SEMI RIMLESS •PROCESSING RIMLESS EYEWEAR
JUN AOA JUNE 16-20 •IWEAR •ANNUAL L&T LENS SURVEY RESULTS MAY 3 MAY 7 MEMORY METALS •IN•VALUE•ABLE EYEWEAR •AR LENS BASICS (20/20 & VM)
JUL •CHILDREN’S EYEWEAR •LOW VISION LENSES JUN 3 JUN 9 SUNVISION •SPORT EYEWEAR FOR KIDS AND TECHNOLOGIES •DISPENSING LENSES FOR CHILDREN
AUG* •BRANDED EYEWEAR •FITTING PERSONALIZED LENSES JUL 2 JUL 9 KIDZBIZ •“HOUSE” BRANDS (20/20 & VM) • BONUS FEATURE: BLUEPRINTS FOR SUCCESS
SEP SILMO SEPT 23-26 •A FIRST LOOK AT EYEWEAR AND SUNWEAR •LENS TINTING BASICS AUG 4 AUG 10 SUNVISION VISION EXPO WEST TRENDS FOR 2010 OCT 7-9 •FALL PREVIEW OF THE SEASON’S BEST BRANDED EYEWEAR COLLECTIONS
SEP 15 VISION EXPO WEST •THE SELLER’S GUIDE AUG 17 AUG 23 BUY AN AD, GET A FACING OCT 7-9 •SPECIAL FEATURE: THE BASICS OF ADVERTORIAL AT NO-CHARGE SUCCESSFUL RETAILING
OCT •HIGH-END EYEWEAR •WHAT TO EXPECT FROM YOUR RX LAB SEP 2 SEP 9 •EXTREME LUXURY
NOV •FRAME MATERIALS •ANNUAL L&T LAB SURVEY RESULTS OCT 5 OCT 11 •BESPOKE EYEWEAR •PERSONALIZED LENSES
DEC •MEN’S EYEWEAR •ANNUAL L&T RESOURCE GUIDE NOV 3 NOV 9 •EYEWEAR FOR THE MATURE MARKET
•MAY AND NOV WILL HAVE SPECIAL LENS FEATURES AS PART OF MAIN FEATURE
*Ad Readership Study Please call your sales representative for supplement and package close dates.
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AD SPACE MATERIALS SPECIAL ADVERTING SUPPLEME
2020 ’S 2010 ISSUES THAT CAN TAKE OPTICAL THROUGH TO.. . 2020
ISSUE BONUS EYEWEAR FEATURES DISTRIBUTION
JAN OPTI MUMUMUMUNICNICNICNICI H H H H •SUNSUNU WEAWEAW R •DISPENSING PREMI JAN 1115-5-15-15-17 7 7 7 77 •SUNS WEAWEAR FR OR KIDS S SINGLE-VISION LEN •SUNCLIP TECHNOLO
L&T FEATURE
20/20 THAT CAN TAKE OPTICAL THROUGH TO.. . 20202020 ’S 2010 ISSUES
THE YEAR OF DOUBLE FEATURES:
BUY AN AD INOCT/NOV/DEC, GET A BONUS AD AT NO CHARGE IN THE 4TH QUARTER
SSSIONIONIOIOONOONON
Upfront — The most read monthly section of 20/20. Often playful and occasionally irreverent, optical at its coolest.
Hall of Frames — Celebrate the celebrity of eyewear where the famous become “frame-us.”
Promo Primer — News and analysis of marketing and merchandising available to optical retailers—includes special promotions, in-store retail news, trunk shows, trade show promotions, etc.Lens Marketing — The latest news and analysis of the marketing and merchandising of lenses.Licensing, Liaisons & New Collections — First with news on the latest brand signings and licensing agreements.Fashion Focus — The hottest trends in eyewear BEFORE they happen.SunDay — The hottest trends in sunglasses BEFORE they happen.Opti-Extras — The latest trends in eyewearaccessories.MarketPulse — Optical by the numbers… statistical surveys of independent ECPs delivered by Jobson Research and analyzed by 20/20’s expert editorial team.
Successful Retail Strategies — What it takes to win for optical retailers.What’sRightNow — Trends, show news: The ever-evolving style and importance of eyewear.What’s New — Eyewear brand and collection debuts.What’s Next — Important extensions of existing collections.New Products — The optical industry’s greatest source of new products, product news and product information.The Basics — The best dispensing tips, retail strategies and the foundation for the Basics webinar. The 20/20 Price GuideThe 20/20 Product GuideParting Glance — The best visual impressions of optical—inspiring visual moments and insightful commen-tary. Always with a look back @20/20’s past three decades.
Upfront — The most read monthly section of 20/20. Often playful and occasionally irreverent, optical at its coolest.
Successful Retail Strategies —What it takes to win for optical retailers.What’sRightNow — Trends, show
I N S I G H T F U L D E P A R T M E N T S...
...E V E R Y M O N T H
L&T MAGAZINE FEATURES
L&T’s Eye Opener — Conversations with innovators in lenses and lens processing.
L&T’s Lens Choices — The in-depth look at trends and technology in the spectacle lens arena.
L&T’s Well Equipped— In-depth look at lens processing tech, equipment and trends.
L&T’s RxPertise — Lens Basics for practical fi tting and retailing.
L&T Basics — A guide of dispensing tips, retail strategies and a variety of lens selling advice in a bulleted and illustrated format.
L&T New Products— Eyewear’s best source of lens and equipment product news and new lens products with special features on What’s New and What’s Next in all categories.
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L&T’innova
L&Ttrend
L&Tpro
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L&T New Produc
SIGNATURE 20/20SPECIAL FEATURES
Artist of the Frame — Insider interviews with the world’s most creative frame designers.A Conversation With —Intimate and timely chats with world-renowned fashion designers and personalities involved in eyewear licenses.
Please contact James Spina for editorial information at [email protected]
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SIGNATURE 20/20
20/20 DIGITAL EDITION
20/20 is now available in digital format. Readers can view the entire issue online page by page, and zoom in on articles and ads, access live web links or download their favorite articles. 20/20 Digital Edition is available for monthly sponsorship and includes banner ad and logo in e-blast promoting digital edition.Monthly Sponsorship: $1,000
20/20 FASHION E-BLAST20/20 Fashion E-Blast brings the rich and vibrant images from 20/20 editorial to life with a slideshow displaying the current issue’s fashion photo feature. The slideshow is accompanied with insightful commentary from 20/20 editors, giv-ing readers a closer look at each month’s featured eyewear. One horizontal banner position is available each month.Monthly Sponsorship: $2,000
20/20 EL&T20/20 eL&T is an exclusive e-blast deliver-ing the latest news, best new product information, helpful dispensing tips and information on lenses and technology.
Horizontal banner: $1,000 Monthly Sponsorship (Includes 3 horizontal banner ads): $3,500
For information on banner and video specifi cations, contact Amanda Jensen at [email protected] or 212.274.7113.
2 0 / 2 0 O N L I N EAs electronic media plays an increasingly essential role in delivering information to optical professionals, it’s more important than ever to make it a part of your marketing strategy. 20/20 has expanded its mission of perfect vision into new channels of delivery, with a variety of unique electronic product offerings that give your company instant visibility. From our website to e-newsletters, 20/20 offers distinct online advertising opportunities to deliver your promotional message. Our growing social networking presence via Twitter and Facebook complements our online presence, providing a new way to drive traffi c to our electronic products while reinforcing your advertising message.
2020MAG.COM2020mag.com provides users with 24/7 online access to 20/20 ’s renowned editorial coverage and so much more. Features include current articles, links to digital editions, archive search, continuing education and training and videos. With over 16,000 unique visitors per month, 2020mag.com offers premium positioning for your product message. Multiple sponsorship opportunities are available including banner ads and videos.
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mation on
2020MAG.COM ADVERTISING POSITIONS*
Header Horizontal Banner Ad $1,100
Vertical Skyscraper Banner Ad $1,650
Vertical Half Banner Ad $900
Home Page Peel Ad $1,500
Video (Home Page, per video, per week) $1,200
Video (Video Page, per video, $3,000per month includes banner ad)
Become a Fan on Facebook: Facebook.com/2020mag Follow us on Twitter: Twitter.com/2020mag
Specifi c pages and fi xed positions can also be sold for exclusive sponsorship, giving you the oppor-tunity to customize your placement needs. All ad spots support a variety of media formats including rich media FLASH formats.
*Rates are based on one month sponsorship
2 0 / 2 0 E D U C A T I O N A N D T R A I N I N G
20/20 is committed to supporting professional excellence and better patient care industry wide by delivering high-quality, relevant and insightful education to the marketplace. The 20/20 Opticianry Study Center provides ABO/NCLE-approved continuing education courses in print, online and live formats to 20/20 readers.
Opticians rely on quality education delivered by 20/20 and our educational sponsors. When you partner with 20/20, we provide total management of events, certifi cation, course development, layout and approval, pre- and post-event marketing and follow-up, telemarketing, online registration and sales leads. We can customize any CE or training program to fi t your company’s goals and budget.
THE 20/20 OPTICIANRY STUDY CENTER CREATES LASTING PARTNERSHIPS TO PROVIDE EDUCATION AND TRAINING FOR OPTICAL INDUSTRY PROFESSIONALS IN A VARIETY OF CUSTOMIZED FORMATS.
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20/20 OFFERS A COMPREHENSIVE RANGE OF PRODUCTS AND SERVICES…
•PRINT CE COURSES IN 20/20 •INTERNET COURSES
•INTERACTIVE WEBINARS •CUSTOMIZED CONTENT
•LIVE CE EVENTS •TRAINING SEMINARS
•SPEAKER SELECTION •HANDS-ON WORKSHOPS
•CUSTOM PROGRAMS •PRODUCT EDUCATION / TRAINING
Contact your sales representative for pricing.
C I R C U L A T I O N20/20 IS THE LEADER IN CIRCULATION
SUBSCRIBER FILE (Identifi ed by Individual)
Optometrists 22,092
Opticians 19,511
Ophthalmologists 2,545
Executives at Chain HQ 377
Optical Product Buyers at Chain HQ 124
Owners (not optometrists) 1,765
Lab Wholesalers/Distributors 684
Lab/Distribution Executives 262
Retail Managers (not opticians) 1,651
Regional Retail Managers 508
TOTAL QUALIFIED CIRCULATION 49,519Source, publisher’s statement, June 2009, subject to BPA pending audits.Member since: May 1977. BPA is a third party auditor for trade publications.
UNIT FILE (Identifi ed by Unit/Retail Location/Store)
INDEPENDENT LOCATIONS (SEE NOTE 1)
Optical Shop 9,190
Optometric Practice 17,732
Ophthalmologic Practice/Dispensary 2,666
Department Store 152
Mass Merchandiser/Warehouse Store 120
Drug Store 11
CHAIN LOCATIONS (SEE NOTE 2)
Optical Chain 2,619
Optometric Chain 1,767
Ophthalmologic Chain 320
Department Store Chain 481
Mass Merchandiser/Warehouse Store Chain 493
Drug Store Chain —
Optical Lab/Wholesale Distributor 726
HMO 176
TOTAL UNIT FILE 36,453
Note 1: Independent represents companies with 1-3 locationsNote 2: Chain represents companies with 4 or more locationsSource, publisher’s statement, June 2009, subject to BPA pending audits.For list rental information call: Jennifer Felling, StatListics Tel: (203) 778-8700;Fax: (203) 778-4839; e-mail: [email protected]
20/20 ENSURES THAT YOUR MESSAGE REACHES THE ENTIRE OPTICAL MARKET. AS THE FIRST AND ONLY OPTICAL PUBLICATION TO IDENTIFY BY UNIT, 20/20 STANDS ALONE IN PROVIDING TWO BPA AUDITS.
DIGITAL AD FILE FORMAT AND PROOFSPreferred Ad File Format:PDF/X1-A (2001), with fonts and images embedded, and crop marks outside of bleed area (minimum 10pt).
Accepted Ad File Formats:• Collected MAC QuarkXPress V6.5
(or earlier) fi les• Packaged MAC InDesign CS3
(or earlier) fi les
Please prefl ight your fi les.• Convert all fi les to CMYK process,
unless a PMS color has been reserved and documented on the Ad Order.
• Images must be no less than 250dpi for color and grey scale images (800 to 1200 dpi for line-work).
• Fonts: Use only Postscript Type 1 fonts. Menu styled, Multiple Master and True Type fonts are NOT accepted.
For Collected or Packaged fi les, supply suitcases, screen fonts and printer fonts as well as fonts embedded in graphics.
• Graphics: For Collected or Packaged fi les:
Use only EPS and TIFF fi le formats. No JPEG or LZW compression. 300dpi for color and grey scale images. Place artwork at 100%. Do not nest EPS fi les within EPS fl atten layers. Delete extra channels in Photoshop. Resize and rotate images in their original application.
Proofs:We require 1 digital proof (Kodak Approval Preferred) from the digital fi le being delivered. JPEG and Low Resolution. PDF fi les are accepted for CONTENT only. Jobson Medical Information will not be held responsible for color concerns on ads where hard copy “for color” proofs are not supplied.
PRODUCTION AND STORAGE• All ad work subject to additional production
charges to be determined on an individual basis.
• Send advertising materials and proofs to: John Caggiano Corporate Production Director 100 Avenue of the Americas, 9th FL New York, NY 10013 212.274.7110 [email protected]
FTP INFORMATIONSite: ftp.production.jobson.comUser: jobsonclientPassword: ftp!prod1Directory: In/2020_AdsAll fi les must be sent STUFFED or ZIPPED. Send e-mail to [email protected] indicating File Name, Publication and Month, Advertiser and Ad Unit.Color proofs, as indicated above, must be supplied.
P R O D U C T I O N
2010 MECHANICAL REQUIREMENTS
Unit Trim SizeFull Page 9” x 10.875”Spread 18” x 10.875”½ Page Horizontal 9” x 5.25½ Page Vertical 4.25” x 10.875”¼ Page Square 4.25” x 5.25”¼ Page Horizontal 9” x 3”¼ Page Vertical 2.25” x 10.875”Gatefold 27.875” x 10.875”
Binding Method: Perfect Bound
Live Area: 0.25” from all trims
Bleed: 0.125” Bleed off all trims
Jobson Medical Information LLC100 Avenue of the Americas • New York, NY 10013212-274-7000 • www.jobson.com 20/20