nudge me final: solving procrastination-induced stress for college students
TRANSCRIPT
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Nudge Me: Solving Procrastination-Induced Stress in College Students
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Nudge Me: Solving Procrastination-Induced Stress in College Students
David NgoStanford [email protected]@dngoo
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Nudge Me 1.0: 42%7 Days
19 students signed up# of Males: 9 # of Females: 10 Results:
73% used Nudge
42% used Nudge consistently
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BIM5: Build Initial Momentum in
5 minutes
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BIM5: Build Initial Momentum in 5 minutes
Behavior Design Principle: Design for the smallest behavior that matters
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BIM5: Build Initial Momentum in 5 minutes
Step 1
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BIM5: Build Initial Momentum in 5 minutes
Step 2
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BIM5: Build Initial Momentum in 5 minutes
Step 3
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BIM5: Build Initial Momentum
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Before.
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After.
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BIM5
Build
Initial Momentum
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Step 1?
How did users know to “Nudge Me?”
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Hot TriggersHot Triggers
Build Hot Trigger on top of existing Hot Triggers
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Hot TriggersHot Triggers
Behavior Design Principle:
Place hot triggers in the path of motivated people
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Hot TriggersHot TriggersChanged Text Ringtone
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Hot TriggersHot TriggersChanged Text Ringtone
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Hot TriggersHot TriggersChanged Text Ringtone
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Hot TriggersHot TriggersChanged Text Ringtone
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Social Calm
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Facebook Event Facebook Group
@mentioning friends
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21%
38%7%
34%
Results After 15 Day Pilot
Posts (55)
Comments/Encourage-ments (99)
Check-Ins (19)
Likes (89)
Summary of Activity:
[262 Actions] Taken By Students to Help Students
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Summary of Activity:
[383 Actions] Taken By Students to Help Students
18%
40%6%
36%
Results of 15 Day Pilot W. My Input
Posts (69)
Comments/Encourage-ments (153)
Check-Ins (24)
Likes (105)
+14
+54
+48
+5
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Summary of Resulted Activity:
[262 Actions] Taken By Students to Help Students (w/o my input)
[383 Actions] Taken By Students to Help Students (w/ my input)
[18 out of 33] Users used Nudge Me More
than [2X]
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HOT: Constant Location
Groups
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HOTTER: Homepage
Newsfeed
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HOTTEST: Universal Location
Email & Mobile Notifications
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Next Step...
Incorporate