nudge design
DESCRIPTION
fa102cTRANSCRIPT
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Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Taking a Lunch Break
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Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Identified Situation
During lunch, workers continue to work at their desks, although there are many benefits in choosing to take a break.
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Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Observation
The phenomenon of eating at your desk is termed “Sad Desk Lunch” because of the social isolation of sticking to your desk.
Link: Food to Eat Hacks Sad Desk Lunch https://www.youtube.com/watch?v=UAJtKAhi5jw
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Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Observation
A British study shows that people feel guilty for taking a break.
Link: Lunch at your desk? https://www.youtube.com/watch?v=kc21jP1UNlg
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Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Observation
Not taking a break and working through lunch at your desk has a detrimental effect on your physical and emotional health. Link: https://www.youtube.com/watch?v=q9cS2W5PaSg
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Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Desired Behavioral Outcome
Emphasize the lunch break and social interaction to improve emotional and physical health and overall work performance
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Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Design Tip
To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.
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Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution
Create a convivial room for workers to take a break and eat
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Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution
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Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Desire in Esperanto: deziro Principle in Cebuano: baruganan Elegance in Icelandic: glæsileika
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Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design
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Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Baruganan + glæsileika = breika sounds similar to “break” which is the purpose of the design (to take a break)
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Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design Sketches
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Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Logo Design Process