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213 Park Street · Troy, MI 48083 P: 248.583.4190 · F: 248.583.4717

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EDIA NTVB History – NTVB Media has been in business since 1983. What began as a small local commercial printer

became a large regional printer, and one of the largest providers of TV magazines delivered free to sub-scribers by the newspaper industry. At one time, NTVB printed 5,000,000 TV magazines a week for many ofthe country’s largest newspapers, including the Chicago Tribune, Newsday, Newark Star Ledger, ClevelandPlain Dealer, and many others. NTVB began publishing TV Weekly in 2009.

TV Weekly – A new national TV listings magazine, it is quickly becoming the preferred choice for newspa-pers seeking a way to generate new revenue without the negative impact of charging readers for what hasbeen a regular part of the weekend newspaper package. It also offers advertisers a high quality and uniformad vehicle to reach a very specific demographic. The TV Weekly business model completely eliminates thecosts and ongoing losses typically incurred with traditional newspaper TV supplements while generatinggreater satisfaction for those readers who prefer to receive their TV listings in print. TV Weekly pays theirnewspaper distribution partners to deliver the magazine to subscribers, much like the arrangement manypapers have with the Wall Street Journal.

TV Weekly’s listings are localized on city-by-city basis. The mission of this glossy 44-page magazine is to as-sist readers of partnering newspapers to quickly and easily identify what’s on TV in their specific area. Withexpanding digital channels, new networks and multiple cable/ satellite providers, comprehensive print TVlistings continue to be one of the most popular weekend features. In fact, research indicates that a TV mag-azine is one of the reasons that readers cite for buying a Sunday paper.

Since its debut in late 2009, more than 90 newspapers have partnered with TV Weekly to benefit boththeir subscribers and their own bottom line. The growing list of papers include the Los Angeles Times,Philadelphia Inquirer, Boston Globe, Detroit Free Press, Dallas Morning News, Houston Chronicle, CharlotteObserver, Minneapolis Star Tribune, San Diego Times-Union, Portland Oregonian and Seattle Times.

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NE TV Weekly was created to provide the most complete TV print

listings on a localized, city-by city basis.

Our mission is simple – to help our readers quickly and easily find

out what’s on TV in their area! With expanding digital channels, new

networks and multiple cable systems – comprehensive local print

TV listings are more necessary than ever. And, print TV listings re-

main the fastest way to find out what’s on TV.

2009 marked the debut of TV Weekly magazine with launches in

12 cities. By November 2012, TV Weekly was published in more than

90 markets. As demand continues for our unique localized print list-

ing magazine, new cities are added on a monthly basis.

With a paid subscriber base of over 350,000 (1 1 / 2012) – we now

provide advertisers a powerful opportunity to present their brands

to an informed, older and upscale audience. TV Weekly has limited

advertising opportunities in an uncluttered cost effective print en-

vironment that commands results with “engaged” consumers will-

ing to pay $40 per year for our localized TV listing content.


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NE Along with our subscription version of TV Weekly, we also offer TV Weekly lite – a paired down style

of our gloss TV Weekly – with an additional 1.2 million copies distributed within 90 major market SundayNewspapers / Single Copy Sales issues as an FSI / supplement. TV Weekly lite is quickly becoming thepreferred choice for newspapers seeking a way to generate new revenue without the negativeimpact of charging readers for what has been a regular part of the weekend newspaper package.

It also offers advertisers a high quality and uniform ad vehicle - to reach an informed, slightly youngerand upscale demographic - at rates well below standard FSIs. Recent findings from “How AmericaShops & Spends 2011” by the NAA and Magid Associates reveals that this sought after audienceis fully engaged as …

• 66% of adults read a daily or Sunday newspaper in the previous 7 days

• 68% of adults check the Sunday supplements and 90% at least occasionally

• 72% of adults read newspaper preprints regularly or occasionally

• 63% of readers read / glance at ads while paging through the paper

• 79% acted on newspaper ads in past 30 days (made purchase or went on line)

• 52% of adults used newspapers for shopping planning & decision in previous week

• 75% of those adults who consider the internet to be their primary advertising source used newspaper preprints in the past 30 days

www.iwantmytvmagazine.coman NTVB Media Publication

TV Listings Week of March 18 - 24, 2012

Kiefer Sutherland (left) and

David Mazouz star in “Touch”

Thursday on Fox.

www.iwantmytvmagazine.com/denverDenver

TV Listings Week of March 11 - 17, 2012

McKenzie Westmore hosts “Face Off,” which has its Season 2 finale Wednesday on Syfy.

‘FACE OFF’‘FACE OFF’

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Denver




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Market NewspaperAlbany, NY Times UnionAtlanta, GA Mail/Retail Atlantic City, NJ PressBiloxi, MS Sun HeraldBoston, MA GlobeBoulder, CO Daily CameraBradenton, FL HeraldCharlotte, NC ObserverChicago, IL Chicago Sun-Times Group (10 newspapers)Chicago, IL Chicago TribuneColumbus, GA Ledger EnquirerConn Post/Danbury, CT Post/News-TimesDallas, TX Morning NewsDenver, CO Post/Reporter-Herald/Times-CallDetroit, MI Free Press/NewsEl Paso, TX New Mexico Group (6 newspapers) Greensboro, NC News & RecordHartford, CT CourantHouston, TX ChronicleJacksonville, FL Florida Times-UnionLexington, KY Herald LeaderLong Island, NY NewsdayLos Angeles, CA TimesLos Angeles, CA Los Angeles Newspaper Group (9 newspapers)Macon, GA TelegraphMadison, WI State JournalMemphis, TN Commercial AppealMinneapolis, MN Star TribuneModesto, CA BeeMyrtle Beach, SC The Sun NewsNewport News, VA Daily PressOcala/Gainseville, FL Star-BannerOklahoma City, OK OklahomanOrlando, FL SentinelOrange County, CA Register Philadelphia, PA InquirerPhiladelphia, PA Calkin’s Media (3 newspapers)Portland, ME MaineToday (4 newspapers)Portland, OR OregonianRaleigh, NC News & ObserverRedding, CA MailRock Hill, NC The HeraldSalt Lake City, UT Media One (2 newspapers)San Diego, CA Union TribuneSan Francisco, CA ChronicleSan Luis Obispo, CA TribuneSarasota, FL Herald TribuneSeattle, WA TimesSpringfield, MA RepublicanSt. Augustine, FL RecordSt. Louis, MO Post-DispatchStamford/Greenwich, CT Advocate/TimesState College, PA Centre Daily TimesToledo, OH The BladeTucson, AZ Daily StarVancouver, WA The ColumbianVictoria, TX AdvocateWichita, KS EagleWinston-Salem, NC Journal

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Base: Total Adults 18+ Average Issue Average Issue

Total U.S. Adults Daily Newspaper Sunday

Base TotalTarget Pop 232,960,964 95,305,254 108,060,592 Target % 100.0% 100.0% 100.0%Index 100 100 100

MenTarget Pop 113,056,101 48,060,887 50,823,598 Target % 48.5% 50.4% 47.0%Index 100 104 97

WomenTarget Pop 119,904,863 47,244,367 57,236,994 Target % 51.5% 49.6% 53.0%Index 100 96 103

Adults 18 - 34Target Pop 69,857,082 18,127,761 21,962,532 Target % 30.0% 19.0% 20.3%Index 100 63 68

Adults 35 or olderTarget Pop 163,103,882 77,177,493 86,098,060 Target % 70.0% 81.0% 79.7%Index 100 116 114

Household Income - Less than $50KTarget Pop 110,537,410 39,459,680 44,599,671 Target % 47.4% 41.4% 41.3%Index 100 87 87

HHI $50K - $99KTarget Pop 74,404,143 32,456,220 37,003,301 Target % 31.9% 34.1% 34.2%Index 100 107 107

HHI $100K - $249KTarget Pop 41,745,943 19,896,523 22,833,309 Target % 17.9% 20.9% 21.1%Index 100 117 118

HHI $250K +Target Pop 6,273,468 3,492,831 3,624,311 Target % 2.7% 3.7% 3.4%Index 100 136 125

High School graduate or lessTarget Pop 104,161,276 36,653,739 41,393,063 Target % 44.7% 38.5% 38.3%Index 100 86 86

Some college (1-3 years-not Grad or AA/Assoc)Target Pop 69,017,939 29,431,844 33,796,114 Target % 29.6% 30.9% 31.3%Index 100 104 106

College graduate (4 year college)Target Pop 33,489,636 15,318,517 17,516,277 Target % 14.4% 16.1% 16.2%Index 100 112 113

Some Post-Grad or MoreTarget Pop 26,292,113 13,901,154 15,355,138 Target % 11.3% 14.6% 14.2%Index 100 129 126


Demographic Composition - U.S. Population & Average Issue Readership 2010

Market/Release: Scarborough USA+ 2010 Release 1 Total (Feb 2009 - Mar 2010)

Source: Scarborough Research, USA+, Release 1, 2010, 12 MonthsPrepared by: Newspaper Association of America

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ContactsMichael Keever [email protected] Market Development 248-915-8793

Rick Gables [email protected] Entertainment Marketing Solutions 424-238-5826

Rob Schollenberger [email protected] VP National Advertising Sales 248-245-0915



TV Weekly CPM Rate Base - 350,000

Back Cover 4 Color $45 $15,750Specs: Trim: 8” x 10.75”/Live: 7.25” x 10”/Bleed 8.5” x 11.25”

4 Page Popout 4 Color $60 $21,000Specs: See popout rate card

Page 19 Full Page 4 Color $35 $12,250Specs: Trim: 8” x 10.75”/Live: 7.25” x 10”/Bleed 8.5” x 11.25”

Sports Sponsorship 4 Color $17.50 $6,125Specs: Call for details

Strip/Grid Ad B&W $15 $5,250Specs: Call for details

TV Weekly lite CPM Rate Base - 1,200,000

Back Cover 4 Color $20 $24,000Specs: Trim: 8” x 9.875”/Live: 7.25” x 9.125”/Bleed 8.5” x 11.25”

4 Page Popout 4 Color $30 $36,000Specs: See popout rate card

TV Weekly & TV Weekly lite CPM Rate Base - 1,550,000

Back Cover 4 Color $25 $38,750Specs: 2 Sizes - See corresponding specs above

4 Page Popout 4 Color $36 $55,800Specs: 2 Sizes - See corresponding specs above

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MissionTo provide the most complete local TV and cable print listings. The weekly listings are market specific and include the most accurate station, program, and conversion data available anywhere in print.

FeaturesIn addition to listings, TV Weekly provides information on Sports, Movies, Soap Operas, and TV personalities. There are also games and resources.

Closing dates: Space - 30 days prior to publication/ Material - 17 days prior. CMYK PDF Files/Minimum resolution 300 dpi, all fonts embedded. Dot gain: TV Weekly 25%, TV Weekly lite 32%

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