ntr598 veggie friends presentation
TRANSCRIPT
![Page 1: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/1.jpg)
Veggie FriendsRachel Fuchs, Janae Richey, Jose Rosales Chavez,
Nadaa Taiyab, Kristen Whitaker
![Page 2: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/2.jpg)
The ProblemHow do we get people to eat more vegetables?• Facebook page?
• Meetup group?
• Text messaging?
• Coaching?
• Cooking Classes?
![Page 3: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/3.jpg)
The Solution Veggie Friends Facebook Group• Easy to recruit, manage, collaborate
• Targets specific eating behavior (innovation)
Goals:• Inspire
• Build confidence & skills
• Make it fun
![Page 4: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/4.jpg)
Theories of Change
Social Contagion (David Hamilton, PhD)
More likely to eat veggies if your Facebook friends do!
Behavior Modeling Group leaders post recipes initially
Self-Efficacy Build confidence as try recipes and post their own
Cues to Action Posting and comments frequently appear
Improved Associations
Fun atmosphere would improve association with veggies
![Page 5: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/5.jpg)
The Brainstorm1st: Health Foodies? self-talk?
health coach? farmers market tours?
2nd: Where is our real passion? Getting people to eat more veggies!
![Page 6: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/6.jpg)
Trying to make it work
1st attemptCatchy
Facebook copy with a link --
3 responses
2nd attempt:Facebook Post & Sending out a Facebook Message -- 52 responses
![Page 7: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/7.jpg)
The Group and Week 1
The Facebook Group
Week 1: Each team member posted a recipe (1 group member a day)
![Page 8: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/8.jpg)
Week 2Each group member posted a recipe
&Facebook Event: Potluck
![Page 9: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/9.jpg)
Week 3Team members
did not post recipes once daily
Veggie Competition (we notified participants on Facebook twice)
![Page 10: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/10.jpg)
Survey Process
Sent email and put out a facebook post once a week to remind participants to fill out survey (measuring vegetable intake)
![Page 11: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/11.jpg)
Demographics28 years old in average (range 21-55)
Ethnicity
● 71% White
● 2% Black
● 5% Asian
● 17% Hispanic
Education
• 3% HS or GED
• 26% Some college or AA
• 41% Bachelors
• 29% Graduate or Professional degree
Marital Status
• 67% Single
• 22% Married
• 10% Living with Partner
Do you have children under the age of 18 years old?
• Yes: 27%
![Page 12: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/12.jpg)
Facebook Participation Data• 15% (9 people) posted a
recipe that they made
Likes Comments Posts
Week 1 57 37 7
Week 2 25 17 6
Week 3 6 5 2
![Page 13: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/13.jpg)
Vegetable Consumption Data
Cups / day
Varieties / day
Baseline 1.33 2.14
Week 1 2.02 3.17
Week 2 1.81 2.62
Week 3 2.71 4.25
![Page 14: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/14.jpg)
Cooking Confidence
![Page 15: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/15.jpg)
Trying New Recipes
![Page 16: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/16.jpg)
Thoughts about Vegetables
POSITIVEhealthy, yummy, nutritious, delicious
NEUTRALfood, green, veggie tales, salad, green giant
NEGATIVEgross, weird flavors, hate waiting for them to ripen, hate that they need preparing, cutting peeling, Not my favorite but I’ll eat them, hard to prepare, bland, tasteless
![Page 17: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/17.jpg)
Potluck and Thanksgiving • Potluck: only 1 person posted (not even a
recipe)• Thanksgiving: only 1 person posted a recipe• So, the events where we tried to have people
contribute to the facebook group, did not pan out
![Page 18: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/18.jpg)
Data Limitations
![Page 19: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/19.jpg)
ConclusionWhat we learned and challenges/risks and how to
overcome• Should have done research prior to starting• Initially people were really excited, but participation decreased over time• We asked friends to join the group - bias• It is hard to get other people to actively participate in posting their own
recipes• Constantly the same people posting and liking (but that doesn’t mean that
people aren’t increasing their vegetable intake or improving their confidence that didn’t contribute to the group)
• Maybe some people weren’t interested in posting and interacting, or had nothing to contribute
![Page 20: Ntr598 veggie friends presentation](https://reader038.vdocuments.us/reader038/viewer/2022110122/55a8979a1a28ab143e8b4682/html5/thumbnails/20.jpg)
ConclusionFuture Plans• A lot of work on our own part, very hard to make a business out of it (no
business model of having a FB group, more for fun)• Research Purpose:
o No specific previous studies on FB and vegetable intakeo Previous Facebook and text messaging study conducted with results
showing positive impact on weight-loss • It was fun, maybe we would continue it with just our friends