ntc 2013: online fundraising - lesley mansford

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© Razoo Global Corporation 2013. All rights reserved. 1 Online Fundraising 1.0 electronic equivalent of checks in envelopes no engagement, just a receipt Online Fundraising 2.0 social sharing limited engagement, encourages “slacktivism” a “Like” is not engagement Online Fundraising 3.0 • discovery • impact • meaning personal relevance

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Razoo CEO, Lesley Mansford, sat on the NTC 2013's "How Many Rungs: Social Change and the Expanding Engagement Ladder" panel. In her section, Lesley specifically addressed online fundraising.

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  • 1.Online Fundraising 1.0 electronic equivalent of checks inenvelopes no engagement, just a receipt Online Fundraising 2.0 social sharing limited engagement, encouragesslacktivism a Like is not engagementOnline Fundraising 3.0 discovery impact meaning personal relevance Razoo Global Corporation 2013. All rights reserved.1

2. What I Have to Give Time Understand age Money and life-stage Influence Free timeDisposableincome 2030 4050 6070Age Razoo Global Corporation 2013. All rights reserved.2 3. What I Have to GiveYoung Idealists Free time Volunteers Evangelists Advocacy Technically savvy Social natives Free timeDisposableincome 2030 4050 60 70Age Razoo Global Corporation 2013. All rights reserved.3 4. What I Have to GiveYoung IdealistsBusy with Kids Free time Time poor Volunteers Focused giving Evangelistsschool, PTA Technically Comfortable online savvy but need easy and Social natives quick Free time Focused on investing in the futureDisposableincome 2030 4050 60 70Age Razoo Global Corporation 2013. All rights reserved.4 5. What I Have to GiveYoung IdealistsBusy with KidsWilling to Help Free time Time poor Growing time and Volunteers Focused giving disposable income Evangelistsschool, PTA Increasingly comfortable Technically Comfortable online online but not early savvy but need easy andadopters Social natives quick Repeat donors Free time Focused on investing in the future Disposable income 2030 405060 70Age Razoo Global Corporation 2013. All rights reserved. 5 6. Phases of EngagementDonating(money) SharingIgnorance Awareness Action (influence) Fundraising (time) Razoo Global Corporation 2013. All rights reserved.6 7. Phases of Engagement Donating (money) SharingAction (influence)IMPACT Fundraising (time) Razoo Global Corporation 2013. All rights reserved.7 8. Visualizing Problems & Impact Visualizing large numbers and big problemsis hard.Leading to Helplessness nothing I can do will make a difference the problem is too big Inaction Apathy Razoo Global Corporation 2013. All rights reserved.8 9. 22,900,000 PEOPLE LIVING WITH HIV/AIDS IN SUB-SAHARAN AFRICA Razoo Global Corporation 2013. All rights reserved. 9 10. 22,900,000 PEOPLE LIVING WITH HIV/AIDS IN SUB-SAHARAN AFRICA22,785,000POPULATION OF AUSTRALIA Razoo Global Corporation 2013. All rights reserved.10 11. Razoo Global Corporation 2013. All rights reserved. 11