ntadbm

8
anajmitra

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This module was undertaken in collaboration with New Media Design students of NID and Post Graduate Program students form IIM Ahmedabad. The focus here was for us to holistically understand the process followed, from design and commercial aspect, to launch a service in today’s fastpaced market.

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anajmitra

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ObjectiveHere the focus was to keep in mind the commercial viability of the application and propose a relevant business model, complete with a framework of marketing plan, financial forecast, competitive analysis and value proposition.

Project BriefFair Price Shops (FPS) is an essential strategy for Government to accomplish Food Security by ensuring availability of food grains to people who cannot afford it at the market rate.The leakage in the system still exists because of the following issues:1) Bogus Ration Cards2) Shadow Ownership of Ration cards3) Non availability of the service by rightful owners of ration card4) Inability to track the amount of ration distributed to the beneficiaryBy aggregating the transactions, it will be possible to monitor benefits reaching the beneficiaries and thus identify and plug leakages.

(http://ntadbm2012.wikispaces.com/Group+13+-+Anajmitra)

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