nspra 2009 -- using web 2.0 and social media to reach your audience
TRANSCRIPT
Using Web 2.0 and Social Media to Reach Your Audience
Evelyn McCormack
...and Liz Taylor?
Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC
The next time your IT Department says no, show them this:
From the White House blog...
Social Media for Communicators
• RSS Feeds & Alerts • Social Bookmarking (Digg, Delicious, etc.)
• Social Networking (Facebook, Nings, Wikis, Twitter, YouTube)
• Other Web 2.0 Tools and Apps
• Work more efficiently, with less paper & fewer email attachments
• Work collaboratively rather than in isolation
• Control your own message. An alternative to print
media in getting the word out. • Build a personal and professional learning network
–Twitter, Facebook, LinkedIn, YouTube • “Engage or Die” – Brian Solis, PR 2.0
What Can Social Media Do for You?
• Facebook: 200 million active users, 100 million log on daily
• LinkedIn: 40 million members
• Twitter: 30 million members (most users between
35-49 yrs old, and 62% use it ONLY at work.)
• TaoTao (China’s Twitter): 50 million users • U.S. adults w/profile on a social networking site
quadrupled in past four years -- 8% in 2005 to 35% now. (Source: Pew Center for Internet, Studies, anuary 2009.)
A Few Social Media Stats
Your Toolbox: Mozilla Firefox or Google Chrome
RSS: Start Your Day with iGoogle
• RSS feeds into your own customized home page.
• Read your favorite newspapers and blogs.
• Get the latest news -- you choose.
• Tabbed categories -- News, Education News, etc.
• Similar services -- Pageflakes, Bloglines, Netvibes, etc.
• Google Alerts, Yahoo alerts
What's Social Bookmarking(and why should I care)?
• Another way of sharing information, storing favorite sites, promoting yourself or your district
• Store & share bookmarks on the web, instead of inside your browser
• Find other people with interesting bookmarks & add their links to your collection
• Access from any computer -- home, work, Antarctica.
The 20 Most Popular Social Bookmarking Sites
Digg, Delicious, Stumbleupon, Mixx, Reddit, Technorati
Bookmarking Toolbars
Stumbleupon Toolbar
Multiple bookmarking sites
The ShareThis Button
The button enables readers to bookmark your news items, etc., on social bookmarking sites of their choice.
Go to: www.sharethis.com. Sign up for free with a user ID and password. Sharethis will give you HTML code for your website. Paste the code at the end of any press releases and articles you would like readers to share with others.
Social Networking & Collaboration:Nings and Wikis
• Network with other people with similar interests.
Discuss issues, share best practices, etc. • Free to set up. You set privacy levels (closed,
open, by invitation only). • Great gadgets attached to them. Post articles,
links, photos, videos and If you have a blog, you can "cross-post" it to a Ning site.
• Good for professional development, intranet use
Hudson Valley School PR Association – 38 members (closed)
PR OpenMic –4,650 membersPR practitioners, professors, students (open)
Free Wiki Platforms:www.pbwiki.com
www.wikispaces.comwww.wetpaint.com
Ning:www.ning.com
The Big Three in Social Media: FaceBook,Twitter,YouTube
Take your cues from higher ed and private schools
Lausanne School on Facebook(create your Facebook account by going to left-hand navigation. Click
on business, then on education)
So Who's on Facebook?
• American School Board Journal • President Barack Obama• Stanford University• Carnegie-Mellon University• The New York Times• NYS Association of Foreign Language Teachers• The American Red Cross• Autism Speaks• National School PR Association
School Districts on Facebook
• Durham, NC, Public Schools• Anchorage School District • Blue Valley Schools (Kansas)• Taylor County Schools (Florida)• Boston Public Schools• Ferndale, Mich., Public Schools• Richmond, Va., City Schools• NYC Department of Education
School Districts on Twitter• East Aurora, Ill.
http://twitter.com/EA131 • New York City public schools
http://twitter.com/nycschools • Broward County Public Schools
http://twitter.com/browardschools• Mesa, Ariz., Public Schools
http://twitter.com/mpsaz • Southern Westchester BOCES
http://www.twitter.com/swboces
• South Allegheny Schools (Pa.)http://twitter.com/southallegheny• North Hills (Pa.) School District
http://twitter.com/north_hills• Forsythe County (Ga.) Schools
http://twitter.com/FCSchoolsGA• Newport News (VA) Public Schools
http://twitter.com/nnschools• Pennsylvania Virtual Charter School
http://twitter.com/pavcs • Yonkers Public Schools
http://twitter.com/YonkersSchools
Who to Follow?• Education Week• National Education Association• U.S. Department of Education• The New York Times• Journalists on Twitter http://www.mediaontwitter.com/ • Centers for Disease Control• U.S. Dept. of Homeland Security• U.S. Senate• U.S. House of Representatives• World Health Organization• Muck Rack
Creating a YouTube Channel• Don’t get scared. YouTube has some amazing gems,
including probably great footage shot at your school without you even knowing. By far the largest deliverer of online video in world. It’s where your constituents are.
• Create a channel and name it your school’s name. Add videos, anything from official DVD videos to student-created fun but harmless slices of life.
• Surf YouTube for your school and add mission-appropriate
videos to your channel. • Hire a PT videographer.
-- Lorrie Jackson
Online Publishing Tools
IssuuLets readers of your publications turn the pages
ScribdUpload publications to this website. Read by 50 million every month, 50,000 documents uploaded every day
Flickr & Picasa: Photo storage, editing and
organization
Bowdoin College Flickr photostream
Photos and slideshows: Photobucket
How it looks on a website.
Cover It Live: cover any event live, host a weekly Q&A, etc.
Clip2Net: Clip and save any web page for use later.
Poll Daddy -- a simple to use poll tool
Join LinkedIn groups
A Long List of Web 2.0 & Social Media Resources
Online Document Sharing:Google DocsScribusWritewith.com (group writing/editing)Piconote -- online note-takingHelipad -- online document and notes toolWritewith -- cooperative document editing
Newsletter Creation & Tools:Letterpop (create newsletters for free. A bit clunky.)Issuu (free-post any print document, email, embed, etc.)
Photo Editing:Snipshot (edit your photos online/alternative to Photoshop)FixRedEyes -- fix red eye on photos online
Wikis:Wetpaint Wikis Wikispaces Blog Platforms:WordpressBloggerEdublogs
Organization:30 Boxes (online calendar)Remember the Milk (online to-do list and task management)Evernote (clipping favorite websites and saving online)
Writing:Save the Words -- Vocabulary builder (hilarious and fun)FreeDictionaryGramlee (site that checks your grammar--not free)
Twitter tools:Grouptweet – send private messages to specific groups using TwitterMytweetmap – shows where tweets are coming from on a mapTwitter Search – search for terms and people on TwitterTwitpic – Post photo links on Twitter
Miscellaneous Web 2.0:VisualCV – Create a visual resume onlineThe Common Craft Show (video how-tos) Great explanation of Nings by a Boston teacherWalled Garden -- wiki about setting up Web 2.0 apps on school district servers A-Z Glossary of Web 2.0 TermsSlideshareNSPRA Facebook PageKansas State University's Mediated Cultures Website
BigThinkeSchoolNews Educator Resource CentersGo 2 Web 2.0 – great resourceDigital Nation on Frontline (PBS Project)School Communications 2.0 PR 101 BlogGood Search -- search engine that donates one penny to school districts for every search made by a user Related Presentations: Four Social Media Sites Schools Can't Ignore -- Lorrie JacksonDive Deep into Facebook -- Lorrie Jackson
Free Webinars: eSchoolNewsClassroom 2.0Burrelles Luce
Wikis in Plain English--A How-to
The Internet has a Face -- Student video about YouTube vloggers
This presentation is available online at http:www.slideshare.net/evelynmccormack
Evelyn McCormack, SWBOCES Public Information Coordinator Email: [email protected] Facebook LinkedIn Blog: School Communications 2.0
Twitter: www.twitter.com/nylady
Thank You!