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© 2004 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
NSP Software Summit:
Next Generation Voice Messaging - A Key to your Success
Alain DecartesBusiness Development ManagerWW SGBU Sales
March 2, 2005 2
Evolution Towards Next Generation Messaging
March 2, 2005 3
evolution towards next-gen
Call AnsweringMany Message Stores Aggregation Engine
TDM Voice (VM) + Data (e-mail) comp.
• Unified Messaging • Multiple device
access of Voice, Fax and Email
• Interfaces w/Legacy• Some Open
Standards• VoIP
•3 tier IP Infrastructure•Single Mega Message Store•Standard Based interfaces
•Modular Components Allow Services to be Added On-
The-Fly• Video Messaging
•IMS – LBS, IM, Presence•Parlay
Legacy Solutions
IP-based VM/UM
IT Voice Messaging
Time
Tech
nolo
gy A
dvan
ces
1990 1995 2000 2005
• Fax Services• SMS Notification• Prepaid Calling Services• Virtual telephony• Audiotex• Speech recognition
Enhanced Voices
UptakeUptake
March 2, 2005 4
why are telco looking at nextgen architecture ?• introducing new services is
risky and costly• broader, richer portfolio of
media rich services required• time from idea to service
revenue is too long• service certification is complex
and non-repeatable• integrating services is time-
consuming & costly• unable to tap into larger
development community to generate new services and revenue
March 2, 2005 5
system replacement should offer• the introduction of compelling
new customer services• a state-of-the-art operational
concepts, based around a well developed systems management system.
• a clear decrease in operational and development costs by the introduction of a modern platform together with
• an insurance on the mid-term (technical) future
• an evolution to new standards such as IMS
Handsets
PDA
IMS Service Delivery Plane
User Equipment Plane
Application Plane
IMS Session Control Plane
IP backbone
PSTN/PLMN
MGW
GGSN
SGSN
Service Platforms
Service Enablers
P/I CSCF S CSCF
Smartphones
Legacy Services
Native IMS Services
HP & NEPs
HP &Partner Solution
play
March 2, 2005 6
nextgen messaging : user domain definition• set of subscriber capabilities
supporting voice-centric person or group messaging
• typical capabilities include call answering, voice clipping, unified messaging, some PIM functions
• enhanced with voice activation, and notification options (SMS notification, missed calls)
• enhanced with voice browsing, video capabilities, location features and IMS-like multi-modal capabilities (VM-to-MMS, push-to-reply)
March 2, 2005 7
nextgen messaging : architecture domain definition
• based on open standards• IP 3-tier infrastructure with a
single multi-media message store
• facilitates integration with other services (mms, video, etc)
• flexible architecture with reuse of shared infrastructure (multiple services)
• enable the use of best of breed components (broader choice of vendors)
• enable rapid deployment of new services (3rd parties SCE)
March 2, 2005 8
hp & Next Generation Voice Mail
call completion and beyond
Integration with MMSBroadband & Web
Video Messaging
Message Delivery
Missed Calls
Voicemail
Enhanced Messaging
Call AnswerVoice controlled VM
Busy and/orno answer
Providing infoon missed calls
Voic
emai
l Use
rsN
on U
sers
5% busy
15% no answer 10%
unreachable
70% connected
March 2, 2005 10
building incremental value to drive revenue
directory functionsEnable Presence, conference & New Paradigm
of Value
media IntegrationPersonal mailbox with multi High Profile
User - RetainRevenue
Basic call completion incrementalfeatures over time
Basic CallCompletion -Increase Revenue
Use “Specific Service” as a launch pad
to a messaging penetration program
Low Profile -Seduce Mass Market
Func
tiona
lity
Time
One MailboxOne MailboxOne User interfaceOne User interface
Multiple Media Multiple Media (Voice, Fax,(Voice, Fax,Video, Data)Video, Data)
Multiple Multiple Notifications Notifications
Multiple Greeting Multiple Greeting optionsoptions
Next Gen Next Gen MessagingMessaging
Visual User Visual User InterfacesInterfaces
Virtual Virtual ServicesServices
Single StoreSingle StoreIntegrationIntegration WEB & MMSWEB & MMS
AccessAccess
convergent messagingCall CompletionCall CompletionEnhancementsEnhancements
March 2, 2005 12
hp’s view of messaging industry changes
VoiceOR dataVoice
OR data
One servicefits all
One servicefits all
Applicationsilos
Applicationsilos
Telecom specificstandards
Telecom specificstandards
Integrated systems supplied by NEP
Integrated systems supplied by NEP
DataAND voice
DataAND voice
Masspersonalization
Masspersonalization
Applicationsaggregation
Applicationsaggregation
InternetstandardsInternet
standards
IT Equipmentand ISV applications
IT Equipmentand ISV applications
Capexreduction
Opexreduction
Revenue increase
past future
March 2, 2005 13
hp messaging portfolioModularity
HP Messaging
Solution
Advanced Messaging
Presence Management
Serv
ices
En
able
rs Information
Entertainment
Openness
Evolu
tiona
ry
Cost
Effec
tiven
ess
March 2, 2005 14
nextgen logical architecture
March 2, 2005 15
connecting people & services with radical simplicityO
CMP
OCM
P --SS
7SS
7
OCM
PO
CMP --
SIP
SIP OCM
PO
CMP --
VXM
LV
XML
OCM
PO
CMP --
ININ
OCM
PO
CMP --
MRF
MRFO
CMP
OCM
P --M
RCP
MRC
P
Evolutive Infrastructure
OCM
PO
CMP --
MS
MS
Connect people to people Connect people to services
VideoMail SMS
Music
Voice Activated Dialing
Games Plaza
Ringtoneshop
Clik to
Connect
Voice Portal
Video Conference
Voicemail Email reader
Musicrecognition
Fun Video &
Musical Greetings
E-Voice Call Center
Presence Enabled
Conference
VideoStreaming & x-coding
VoicecommandsVoice chat
MMS& UM
Gateway
MultimodalPortalEvent
PrepaidVoice &VideoClips
IVR
OCM
PO
CMP --
ISD
NIS
DN
OCM
PO
CMP --
SRF
SRF
OCM
PO
CMP --
Vid
eoV
ideo
March 2, 2005 16
Solutions from business partnershipsHP OCMP Media Interaction Solutions
HP OCMP Technology Enablers
Service Providers
hp supermarket
March 2, 2005 17
Next projects with HP ?
Video Call Center
Video Greetings and Messaging
Push to Video and Video chat
HP and partners … …compelling experiences
March 2, 2005 18
video mail• Features
− Video mails will be handled like all other media types
− Customized multiple video greetings using avatars
− Access video messages via the web and email client
− Video mails stored like other media types− Media conversion for 2G handset support
• Technology− Software upgrade to support advanced services
and all existing media types− Automatic media conversion and rate adaptation
for seamless terminal support (voice stream extraction for retrieval on any standard phone)
− H.324 and H342M being tested with IP-Video phones, mobile video client prototypes and simulators.
March 2, 2005 19
HP OpenCall multimedia direction2004 2005 2006
Q1 Q2 Q3 Q4 H1 H2 H2H1
Infr
ast
ruct
ure
IMS services, VXML V3, H.264
Value added video (logos, subtitling)
3GPP PSS
Voice-mail
Unified messaging
Notification of calls and lost calls
Voicemail Service creationVoic
e se
rvic
es
New multimedia and group features based on co-marketing and consumer research
Multimedia clients
Musical greetings
VoIP messaging
Instant conferencing
Voice platform 2000 ports/serverOpen message store and directoryTDM and VoIP networksMultilingual speech processing with VoiceXML dialogue control
Audio / video multimedia(H.263, AMR)
3GPP networks media controlMultimodal service creation
Subscriber management with roaming, presence, authentication
Videomail
Video call center
Video chat
Push to video
March 2, 2005 20
Conclusions
March 2, 2005 21
Answering Operator’s Challenges
better TCOsolution enables lowertotal cost of ownership
better TCOsolution enables lowertotal cost of ownership
agilitysolution provides significant Capex
reduction by reusing, sharing or reducing number of networks elements
agilitysolution provides significant Capex
reduction by reusing, sharing or reducing number of networks elements
the difficulty and expense of adding new servicesthe difficulty and expense of adding new services
the high cost of support and maintenance for legacy voice solutions
the high cost of support and maintenance for legacy voice solutions
mitigate riskshp pre-qualification programwith several partners solution
Provides world leading voice solutions competence
mitigate riskshp pre-qualification programwith several partners solution
Provides world leading voice solutions competence
the need for a complete supplier with competence
and commitment to the voice & video business
the need for a complete supplier with competence
and commitment to the voice & video business
OpenCall partner programbroad portfolio of revenue generating partner
applications and contents that scales as your business grows
OpenCall partner programbroad portfolio of revenue generating partner
applications and contents that scales as your business grows
the need for a platform for all services, supporting a wide range of scalability
and new advanced features
the need for a platform for all services, supporting a wide range of scalability
and new advanced features
end user stickinessby providing a customisable user interface,
a personalised messaging service &empowering the user to manage their subscription
end user stickinessby providing a customisable user interface,
a personalised messaging service &empowering the user to manage their subscription
the need for applications & content
that will ensure stickness of customers
the need for applications & content
that will ensure stickness of customers
operator’s challenge solution value proposition
March 2, 2005 22
long term viabilityfull scalability and hp’s committment as
leader in standards evolution ensure the future of the system both from
capacity and technology point of view
maximize returnthe sophisticated resource management
gives better resource utilization and the best return on investment.
need to optimize resources supporting multiple segments
and running multiple applications.
need platform that provides efficient administration, allowing various levels
of customer controls
need scalability with a commitmentfor new advanced features.
agilityhp’s global delivery and support organization
ensures agile deployment and support.
the need to ensure global
availability and serviceability
needs a future proof investment in applications
and platforms
long-term viabilityhp’s leadership and commitment to standards
ensures the future value of investmentevolution to 3g ip multimedia system (ims)
operator’s challenge solution value proposition
Simplicityeffecient support for administrations and
modifications. enterprise customer can be given the control of data and applications.
Answering Operator’s Challenges
March 2, 2005 24
For additional information on:New Group / Conferencing Services
Enabled by HP OpenCallEnabled by HP OpenCall
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