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Page 1: NSN Performance Meals

performance meals, nutritionally balanced for active lifestyles

nutritionally balanced for active lifestyles

Page 2: NSN Performance Meals

performance meals, nutritionally balanced for active lifestyles

A World’s 1st    Natural Sports Nutrition is an independent company born out of the desire to provide convenient nutritionally balanced, high protein meals to support health conscious, active individuals in a way that has never been done before. Performance Meals are natural, ambient, complete meals designed for healthy eating, fitness, sports and weight management. They are a product that everyone can benefit from- whether you’re a computer programmer who likes to play squash on an evening, a new mother looking to lose your baby fat quickly, or just an average guy/girl who wants to look and feel better than ever before.

Page 3: NSN Performance Meals

Convenient & Nutritious

The Performance Meal consumer recognises the importance of high quality, good nutrition but does not always have the time to prepare healthy meals due to work and family commitments. We recognise this fact and identified this void in the food industry for high protein, ambient, convenient meals.

Overall, Performance Meals are designed to allow the human body to perform at its best.

performance meals, nutritionally balanced for active lifestyles

Page 4: NSN Performance Meals

Product Placement Gym & Health Clubs

•  Sell as single pouches from the counter, vending machine or in café.

•  Sell as Variety Packs of 10 Performance Meals, includes a diet plan, online and/or in your shop.

Retailers

•  Sell as single pouches in the ambient tinned aisle, alongside Uncle Bens Express Rice.

•  Sell as Variety Packs of 10 Performance Meals, includes a diet plan, in the sports nutrition aisle alongside tubs of protein powders, slim-fast etc…

performance meals, nutritionally balanced for active lifestyles

Page 5: NSN Performance Meals

Features

•  Superior Quality Food – Fresh tasting, great flavour and retained nutrients. •  Convenience – Ready to serve, easy open pouch. •  Shelf Stable – Long shelf life, no need for refrigeration or freezer space. •  Consistency – Perfectly prepared every time, allows for portion control. •  Reduced Waste – Flexible pouches generate less waste than cans and trays. •  100% Natural Ingredients – Our cooking method ensures that no

preservatives or additives are required. •  Nutritionally Balanced:

•  High in Protein •  Low GI Carbohydrates •  Low in Fat •  Low in Salt

•  Enjoy Anywhere – Eat hot or cold

performance meals, nutritionally balanced for active lifestyles

Page 6: NSN Performance Meals

Pack Labeling

performance meals, nutritionally balanced for active lifestyles

SERVING SUGGESTION

NATURALNO ARTIFICIAL

COLOURS, FLAVOURS

OR PRESERVATIVES

3 1/2MINUTES

MOROCCAN-STYLE CHICKENTENDER PIECES OF CHICKEN BREAST WITH QUINOA IN A MANGO AND GINGER SAUCE

READY TO EAT - ENJOY HOT OR COLD

mealsperformancensn

FUELLING ACTIVE LIFESTYLES

HIGHPROTEIN

40g

LOWFAT

LOWSAT FAT

CALORIES LOWSUGAR

LOWSALT

350 4.6g 0.4g

EACH PACK CONTAINS

0.7g11g

CARBS

30g

100%

Visit www.performancemeals.com to learn more in detail about Performance Meals along with information on nutrition and training.

Join our online sports & fitness community: The Performance Network

MOROCCAN-STYLE CHICKEN

Performance Meals  are  sealed  into  air  and  watertight  pouches  prior  to  cooking.  This  method  keeps  the  ingredients  fresh  and  the  all  important  nutrients  locked  in  during  the  cooking  stage.  Plus  there  is  no  requirement  for  additives  or  preservatives!

OUR VALUES:Quality -­  consistently  high  standards  in  everything  we  do.Innovation  -­  the  sourcing  of  innovative  ingredients,  continuous  range  development  and  improvement.Support -­  professional  advice  and  guidance  to  enable  you  to  eat  smarter,  train  better  and  achieve  more.Convenience -­  simple  both  to  store  and  to  cook  -­  now  it  can  be  easy  to  get  good  quality  nutrition  in  minutes!Straight talking  -­  no  hype  or  overblown  claims,  just  good  honest  food,  real  advice  and  a  great  product  that  is  what  it  says  it  is.

STORAGE:  Store  in  a  cool,  dry  place.  No  need  for  refrigeration.  Do  not  freeze.If  pack  is  leaking  or  damaged  do  not  use.COOKING INSTRUCTIONS:

MICROWAVE: (based  on  850W)  Microwave  ovens  vary.    The  following  is  a  guide  only.    

Gently  shake  pouch  for  10  seconds  then  make  a  small  tear  on  either  side  of  the  pouch  where  indicated.    Heat  on  high  (100%)  for  2  minutes  and  30  seconds.    Remove  top  of  pouch,  stir  and  heat  on  high  (100%)  for  a  further  1  minute.    Stir  product  again  before  serving.    Check  that  the  product  is  piping  hot  before  serving.      CAUTION - POUCH WILL BE HOT                                      HOB: Empty  the  contents                                                                into  a  saucepan.  Warm  over                                                          a  low  heat.    Stir  occasionally.

Natural Sports Nutrition Limited  is  an  independent  company,  born  out  of  the  desire  to  have  healthy,  convenient,  ready  prepared  meals  that  are  specific  to  sporting  and  fitness.

NUTRITIONAL  INFORMATION   Typical  Values  as  consumed     Per  100g   Per  Pack

Energy  kJ   423   1481Energy  kcal   100   350Protein   13.5   47.3Carbohydrate   8.5   29.8   of  which  sugars   3.1   10.9Fat   1.3   4.6   of  which  saturates   0.1   0.35Fibre   2.1   7.4Sodium   0.08   0.28Equivalent as Salt 0.20 0.70

INGREDIENTS:  Chicken  (45%),  Mango  Puree  (22%),  Water,  Quinoa  (10%),  Spinach  (4%),  Red  Pepper,  Ginger  Puree  (1%),  Cornflour,  Dried  Coriander,  Sea  Salt.

Tender pieces of chicken breast, with quinoa in a mango and ginger sauce

Contact  us  at:  Natural  Sports  Nutrition  Limited,  The  Enterprise  Centre,  Cottingham  Road,  Hull,  HU6  7RX,  United  [email protected]

350g

Page 7: NSN Performance Meals

The Range

performance meals, nutritionally balanced for active lifestyles

Coming Soon

Breakfast Performance Meals

Italian Style Tuna Tasty chunks of tuna steak, with pasta in a Italian style sauce

Moroccan Style Chicken Tender pieces of chicken breast with quinoa in a mango and ginger sauce

Mexican Style Lean Beef Tender pieces of lean beef steak with brown basmati rice in a Mexican style sauce

Thai Style Chicken Tender pieces of chicken breast with brown basmati rice in a Thai style sauce

Page 8: NSN Performance Meals

High in Protein Performance Meals are based on clinically tested research that clearly indicates high protein meals are more satisfying than a fat or carbohydrate based meal. High protein meals are helpful in helping you lose weight and keeping it off, supports muscle tissue repair and is also good for heart health. Protein is very filling so you're likely to feel full quickly, and hopefully consume fewer calories in the long run. Protein takes a lot of energy to digest so a high-protein diet boosts metabolism. Protein provides long-lasting energy without making your blood sugar surge or slump.

performance meals, nutritionally balanced for active lifestyles

Page 9: NSN Performance Meals

Nutritional Comparison with Leading Brands

performance meals, nutritionally balanced for active lifestyles

Product / Nutrition per 100g Calories Protein Carbs Sugars Fat Sat Fat Fibre Sodium

Performance Meal Mexican Beef 102 12.0 9.0 3.1 2.1 0.8 1.5 0.10

Weight Watchers Beef Hotpot 72.2 3.6 8.3 1.1 2.4 1.1 1.6 0.25

Tesco Light Choices Braised Beef and Mash 75 6.2 9.7 1.2 1.2 0.6 1.3 0.10

Asda Good for You Beef Lasagne 92 5.9 12.5 2.0 2.0 0.8 1.1 0.21

Waitrose Love Life Chilli Beef 73 6.0 9.4 3.8 1.3 0.3 2.2 0.10

Sainsburys Be Good to Yourself Beef Lasagne

108 6.1 14.3 2.0 2.4 1.3 2.0 0.50

Marks & Spencer Simply Fuller Longer Chunky Chilli & Rice

85 8.0 9.3 0.8 1.6 0.5 7.0 0.18

Page 10: NSN Performance Meals

Salt It’s well known that salt is critical to your existence. Unfortunately natural mined table salt and approximately 89% of sea salt or salt evaporated from seawater, has been stripped of its inherent mineral content through a process that "chemically cleans" and reduces it to only sodium and chloride. Important minerals and trace elements are considered "impure" and removed. The remaining salt by itself however, is not a natural element and is poison to the body. Many people believe sea salt is a healthy alternative to table salt, but this is no longer the case. The oceans are being used as dumping grounds for harmful toxic poisons like mercury, PCBs and dioxin. Reports of oil spills polluting the sea are becoming more frequent. With some 89% of all the sea salt producers now refining their salt, today's sea salt simply isn't as healthy as it used to be.

performance meals, nutritionally balanced for active lifestyles

Page 11: NSN Performance Meals

Himalayan Crystal Salt Pure Himalayan Crystal Salt contains no toxins and all 84 minerals and elements necessary for your optimal health! The human body depends upon 84 of the known 106 elements to maintain optimum health. Including potassium, calcium and magnesium that help promote a healthy balance by maintaining fluids and replenishing your supply of electrolytes whenever you sweat heavily. This is by far the purest salt available on earth and is absolutely uncontaminated with any toxins or pollutants. This Salt Is Over 250 Million Years Old!

performance meals, nutritionally balanced for active lifestyles

Page 12: NSN Performance Meals

Himalayan Crystal Salt Containing all of the 84 elements found in your body, the benefits of natural Himalayan Crystal Salt include:

•  Regulates your blood pressure, in conjunction with water •  Extracts excess acidity from your body's cells, particularly the

brain cells •  Balances the sugar levels in the blood •  Increases conductivity in nerve cells for communication and

information processing •  Enhances absorption of nutrients through the intestinal tract •  Provides your body with all essential mineral and every

necessary trace mineral it needs to thrive •  Helps the kidney to pass excess acidity into the urine •  Helps maintain muscle tone and strength •  Strengthens bone structure •  Prevents muscle cramps performance meals, nutritionally balanced for active lifestyles

Source: http://www.himalayancrystalsalt.com/

Page 13: NSN Performance Meals

Marketing Starting in September, the Performance Meals range will be endorsed and publicised with an extensive PR campaign fronted by fitness expert John Thomson of Thomson Fitness. The range will undergo a thorough PR campaign under the direction of acclaimed PR consultant Richard Curson of Team Spirit Media Group and OK! Famously Fit.

performance meals, nutritionally balanced for active lifestyles

Page 14: NSN Performance Meals

Thomson Fitness Thomson Fitness was created by John Thomson in 1995. After many years of field testing with athletes it now operates under license countrywide by almost 40 health clubs and beauty salons. John comes has 30 years’ experience in the fitness industry, and has a truly unique qualification in being the “World’s Busiest Personal Trainer.” He has performed an amazing 74,000 paid personal training sessions over the last 16 years. John’s practical experience has enabled him to develop the most up to date slimming, toning and exercise programs available. He has been recognised as a consultant to sports authorities, athletes, bodybuilders, businesses and universities throughout the UK.

performance meals, nutritionally balanced for active lifestyles

Aman made incredible changes to her weight,

shape and tone.

She lost 2 and a half stone!

Page 15: NSN Performance Meals

Better Breakfast Campaign The Better Breakfast Campaign is a national awareness campaign being operated by Government, represented by MP, Dr Daniel Poulter and Thomson Fitness to highlight the importance of eating a balanced diet for breakfast every day. This campaign will provide examples of what breakfast should ideally include and feature our new range of Breakfast Performance Meals. It will be launched at the Palace of Westminster and a week of national media engagements will follow before starting a national schools tour.

performance meals, nutritionally balanced for active lifestyles

Page 16: NSN Performance Meals

Government Endorsement Dr Poulter is not only an MP but is also a practicing hospital doctor so for him to be aligning himself with John Thomson and Performance Meals is highly honourable. It shows what we are saying is supported by medical professionals as well as governing politicians. This campaign will have a campaign website associated with it which will be extensively publicised through official press releases and promoted via key figures of the campaign during TV, radio and newspaper and magazine interviews.

performance meals, nutritionally balanced for active lifestyles

Page 17: NSN Performance Meals

Media Press Release to all national media to be released jointly with Parliamentary press officers to reap better gains. We will be targeting broadcast media personally encouraging BBC and ITV programmes including BBC News, BBC London, BBC Breakfast, Daybreak, This Morning and ITV News. This is a public interest story generated through government so we hope to get significant uptake on the news release.

performance meals, nutritionally balanced for active lifestyles

Page 18: NSN Performance Meals

Media Northern & Shell PLC have agreed to support the campaign. This means we can expect coverage in OK! Magazine, the Daily Star, The Daily Star Sunday, OK! extra Magazine, Daily Express, Sunday Express and Star Magazine and New! Magazine. FamouslyFit.com and FamouslyFit World Club will also cover the campaign.

performance meals, nutritionally balanced for active lifestyles

Page 19: NSN Performance Meals

Become a Stockist The estimated captured audience across the 4 month campaign period is 20m. This figure represents national and regional broadcast coverage, national, regional and local print media. The campaign website is estimated to attract 1 million unique visitors as a direct result of the on-going intensive publicity strategy. All Performance Meals stockists can benefit from this exposure by being listed on our website ‘Stockists’ page.

performance meals, nutritionally balanced for active lifestyles

Page 20: NSN Performance Meals

Our Values Quality – Consistently high standards in everything we do. Innovation – The sourcing of innovative ingredients, continuous range development and improvement. Support – Personal professional nutrition advice and training guidance through our website and interaction through our social network: The Performance Network Convenience – Simple both to store and to cook – now it can be easy to get good quality nutrition in minutes! Straight talking – No hype or overblown claims, just good honest food, real advice and a great product.

performance meals, nutritionally balanced for active lifestyles

Page 21: NSN Performance Meals

The Future We aim to grow the range with new flavours, using innovative ingredients and continue to educate people on good nutrition, and promote the benefits of exercise and playing sports. Continue with our sponsoring of athletes and our ongoing commitment to good nutrition for healthy living. During the school campaign we will be learning about what children know about health and nutrition. Next year we will be looking at developing a range for convenient healthy meals for kids, helping busy, working parents.

performance meals, nutritionally balanced for active lifestyles

Page 22: NSN Performance Meals

Thank you for your interest.

Your comments, are very much appreciated.

performance meals, nutritionally balanced for active lifestyles