nrn workshop, who creates the content
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TRANSCRIPT
The Content Puzzle:Who Creates All This Content?
Eric Gervase
Twitter @egervase Email [email protected]
Content Curation
• You do not have to source ALL of the content•Collect stories that you like from around the web and share them with your audience• This works on the blog through editorializing other people’s content• Also works on social media sites for quick, relevant status updates• Builds credibility and makes relationships with other content producers
Twitter @egervase Email [email protected]
Guest Contributors
• Through curating others’ content, you begin to grow a network of content producers that might want to contribute• Gain new audience• Adds a new voice/flavor to your content• May add a different specialty area of content that you’re not capable of producing• Ultimately “rounds out” the content that you produce
Twitter @egervase Email [email protected]
Elicit stories from your audience
• These tend to be the “heartfelt” stories• Really gets to the meat of why people should help you with your cause ($ and time)• Gives the person sharing their story an incentive to share with others • Informs you on the things going on within your organization• Can create a wealth of information and become a weekly/monthly topic on your blog or in your newsletters
Twitter @egervase Email [email protected]
Partnering With Schools
• Mutual need • Students have the need to work on client projects and get real
experience• You have the need for low cost content and support in creating it
• Schools are often looking for these types of projects, make it easy on them• Expectations• You should have a defined vision of what you want and be able to
express it• If it is a free/volunteer project, you need to know that there are
limits to what you can ask for
Twitter @egervase Email [email protected]
You Have a Choice
• Bulk of content production will fall on you• How much of the content you are responsible for is up to you• Your challenge is to find ways to lean on your supporters for help
Twitter @egervase Email [email protected]