NPTA Program Overview

State President Training

March 6, 2012

Programs and

Partnerships

Program & Partnerships:

The Team

Mary Pat King, M.S., Director

Armen Alvarez, Family & Community Engagement, (UFEI Team Lead)

Jane Coyne, Reflections & Arts Education

Evelyn Huynh, AmeriCorps VISTA

Renee Jackson, Ed.D., School Recognition & Minority Leadership

Elida Perez-Knapp, Family & Community Engagement (UFEI Team)

Erryn Tanner, M.S., CHES, Health/Safety & Partnership Administration

Erin Thwaites, AmeriCorps VISTA

Sherri Wilson, Senior Manager, Family & Community Engagement

What We Do

We help to bring the National PTA mission to life for every child through

program strategies that support and encourage family engagement,

student health and safety, and arts in education. We achieve this by

providing state and local PTAs, and other school decision-makers with:

• Evidence-based program and community mobilization strategies

• Promising practices from other PTAs and schools

• Online, over-the-phone and face-to-face trainings and technical

assistance

• Customizable program implementation tools and resources

• Customizable program marketing tools

• Program evaluation strategies

• Partnerships that enhance program development and implementation

• Funding (when available)

Family Engagement

• Take Your Family to School Week (Feb. 13-17, 2012) – 233 unites applied; 45 were funded

– National media hits included US News & World Report and

Huffington Post; local media results are in process

• Hearst Awards – 123 units applicants; recipients will be announced in late March

• Three for Me – Streamlined the registration process to improve response time

• 2012 National Title I Conference in Seattle, WA – Presented information to >500 federal, state, district and local

Title I staff

Urban Family Engagement Initiatives

Leading with Literacy

Community Read-ins

Held in local libraries,

community centers and

schools, parents are

exposed to best practice

literacy engagement

strategies for strengthening

their child’s reading skills at

home.

Every child and parent

receive a new book.

City Date Attendees

Las Vegas 10/15/2011 1,100

Houston 10/15/2011 150

Chicago 10/27/2011 101

Queens, NY 10/29/2011 511

Houston 11/10/2011 330

Chicago 11/12/2011 75

Atlanta 11/17/2011 100

Baltimore 11/17/2011 78

Chicago 12/1/2011 72

Baltimore 12/3/2011 29

Baltimore 1/25/2012 30

TOTAL 2,576

Learn and Earn Conferences

This day-long event with two

workshops and a keynote luncheon

promotes ways to strengthen the

partnership between parents,

schools and the community.

Each person that attends all

sessions receives free school

supplies and community resources.

Some events included policymakers

such as the Mayor, Congressman or

School Board members.

City Date Attendees

Atlanta 1/21/2012 88

Miami 1/28/2012 75

Houston 2/4/2012 110

Albuquerque 2/11/2012 407

Las Vegas 2/11/2012 140

Chicago 2/18/2012 189

Baltimore 2/25/2012 111

TOTAL 1,120

Urban Family Engagement Initiatives

OTHER COMMUNITY EVENTS

City Event Date Attendees

Baltimore Back to School 8/22/2011 1000

Baltimore National Grandparents’ Rally 9/15/2011 550

Queens, NY Family Institute Tuesdays 10/2011 17

Miami Community Engagement Curriculum Training 11/14/11 40

Chicago Parent University 11/30/11 150

Miami Community Engagement Curriculum Training 12/5/11 22

Chicago Community Engagement Curriculum Training 12/15/11 40

Philadelphia Connect for Respect Bullying Prevention 1/28/2012 32

Chicago Community Engagement Curriculum Training 1/14/12 48

Philadelphia Networking Brunch 1/18/2012 38

Queens, NY MLK D.R.E.A.M. to Read Day 1/16/2012 217

Miami Community Engagement Curriculum Training 1/23/12 31

TOTAL 2,185

Urban Family Engagement Initiatives

PTA Emerging Minorities

Leadership Conference – Fall 2012

• Provide an intimate setting for our future leaders with a concentrated,

high-quality curriculum focused on leadership, diversity and

PTA’s program strategies and advocacy efforts

• Held in Alexandria, VA, attendees will make a Capitol Hill visit to

present PTA’s advocacy message

• At the 2012 National PTA Convention in San Jose, we will:

– Offer 7 workshops covering a variety of diversity topics

– Host an alumni Emerging Minorities Leadership (EML) evening

event with a keynote speaker focused on leadership

– Connect EML alumni during a special networking breakfast

PTA Healthy Lifestyles – Health and

Safety Initiative

• Planning for Healthy Lifestyles Month in November

• Developing a Healthy Lifestyles calendar for the Back-to-School Kit

• Drafting a strategic plan to fuel future program development and partnerships

Reflections

• Update and streamlined processes presented by Jane Coyne

NEW! Signature Program -

Recognition

Goal:

To support and recognize schools and PTAs

that are committed to family engagement, arts in

education, and student health and safety, which

leads to an enhanced educational experience.

Government Affairs

Government Affairs: The Team

Elizabeth Rorick, Director, Government Affairs

Jacque Chevalier, Senior Policy Strategist

Mollie Van Lieu, Advocacy Specialist

Chrystal Hutchison, Senior State Advocacy Strategist

Lee Ann Kendrick, Regional Advocacy Specialist

Government Affairs:│

2012 Policy Priorities

1. Family Engagement in Education

• ESEA-NCLB Reauthorization

• Individuals with Disabilities Education Act (IDEA)

• Early Childhood Education

2. Child Nutrition Implementation

3. Opportunity and Equity for All Children

• Education Funding Juvenile Justice and

Delinquency Prevention Act (JJDPA)

Reauthorization

Government Affairs:│

2012 Policy Priorities

ESEA Reauthorization The Family Engagement in Education Act of 2011

• Legislative proposal to provide research-based

framework for investment in systemic, integrated, and

sustainable family engagement in education at local,

state, and federal level

• Introduced by Congresswoman Carolyn McCarthy (D-

NY) and Congressman Todd Platts (R-PA)

• Introduced in the Senate by Senator Jack Reed (D-RI)

Communications

Communications: The Team

Randy Craig, Acting Director of Communications James Martinez, Senior Manager, Media Relations LaWanda Toney, Manager, Marketing and Communications Krista Back, Marketing and Communications Specialist Marilyn Ferdinand, Editorial Manager

Communications: Current

Initiatives

High-profile tools to deliver PTA value to all members

• The PTA Back-to-School Kit Resources to help local PTAs run more effectively

• Redesigned PTA.org Better design, better navigation, improved resources

• Our Children Magazine Best practices and success stories for unit leaders

Communications: Current

Initiatives

New communication formats extend brand to new audiences

• Social Media Ambassador Program Extends PTA’s social media impact and reach

• National PTA Radio Podcasts reach new audiences with relevant interviews

• Digital Our Children Edition Interactive format introduces nonsubscribers to valuable content

Communications: Current

Initiatives

Providing useful resources for state PTAs to use and share

• Communicators Conference Calls Share best practices and tap collective knowledge

• Social Media Tipsheets Tips for optimizing your social media messaging

• Spanish Quick-Reference Guides PTA’s valuable reference guides translated for Spanish readers

…and more to come

Resource Development

Resource Development:

The Team

Amy Lorenz - Director of Resource Development and

Corporate Alliances

Kinny J. Mu - Resource Development Manager

Susan Haine - Annual Fund Manager

Revenue Sources

• Our Home-Our Legacy-Our Future Campaign

• Corporate Sponsorships

• Member Benefits Program

• National Convention Sponsorships and Exhibits

• Advertising

• Endowment Fund

• Grants

Donor Recognition Levels

• Founding Supporter-- gift of $25

• Leadership Circle-- gift of $100

• Presidents Circle-- gift of $500

• Founders Circle --gift of $1,000+

Our Home Our Legacy Our Future

Proud National Sponsors

AXA Foundation

• Take Your Family to School Week Grant Program

Jamba Juice

• School Appreciation Program

Promethean

• Build Your Dream ActivClassroom Promotion

Target

• Urban Family Engagement Initiative

Member Benefits Providers

Hertz

• 20% discount; free enrollment in Hertz #1 Club Gold

MetLife

• group discounts on home and auto insurance

OfficeMax

• 10% discount in-store and online

Sharp

• 15% – 50% discounts on electronics

T-Mobile

• 14% discount on monthly service

National Convention

Sponsorships and Exhibits

Advertising

Our Children e-Newsletter

National Convention

PTA.org

Endowment Fund

• Lifetime Achievement Awards

• Founders Day

• Gifts in Honor or in Memory

Meetings & Travel

Meetings & Travel: The Team

Donna Taylor, Director of Meetings and Events

Gina Saffioti,

Manager of Meetings and Events

Dwain Robertson,

Meetings & Travel Coordinator

Meetings: Current Initiatives

• Planning for Convention

• New travel reservation system

• New registration processing company –

Showcare

• Leading staff teams and coordinating with

volunteer teams

• In-house Meetings Management

• Custom Expense forms for NPTA meetings

Membership Marketing

Membership Marketing:

The Team

Felisha Battle, Director, Membership Marketing

Joy Lindsey,

Manager of Membership Marketing

Sharlene Simon,

Membership Coordinator

Membership Marketing:

Current Initiatives

• Research

• Membership Campaign

• Membership Card

• New Membership Database

Membership Marketing:

Collateral

1. Annually updated marketing resources provided by

NPTA to State PTA offices spanning membership,

programs, public policy, and resources.

2. Distributed at State PTA conventions, trade shows,

and as resource hand-outs for potential PTA

members.

3. Distributed in state allotments in September.

Membership Marketing:

Training

1.Annual convention – State Presidents

2.Annual convention - workshops

3.Power point slide presentation – on website

4.Nat Reps and NSRs workshops at state

conventions.

Field Service & Training

Field Service & Training:

The Team

Suzan JS Yungner Director, Field Service & Training

[TBD] – Training Manager

Deborah Walsh – National Service Manager

CT, ME, MA, NH, NJ, NY, RI, VT

Ivelisse Castro – National Service Representative

DC, DE, Europe, VI, WV, VA, MD, OH, KY, PA

Field Service & Training:

The Team

Deb Fritz – National Service Representative

AL, AK, AR, FL, GA, LA, MS, NM, NC, SC, TX

Nore Hare – National Service Representative

HI, IL, IN, IA, KS, MN, MS, MI, NV, OK, WI

April Mastroluca – National Service Representative

AK, CA, CO, ID, MT, NE, ND, OR, SD, UT, WA, WY

National Service Reps:

Current Initiatives

• Board and Leader Trainings

• Boardsmanship

• Leadership

• Parliamentary Procedures

• PTA Basics

• Ethics

• Board Roles and Responsibilities

• Conflict Management

• Running Effective Meetings

• And More

• Membership Strategies

• Retention

• Recruitment

• Strategic Planning and Goal-Setting Workshops

National Service Reps:

Current Initiatives

• Communications • With and Between States

• To and From National and States

• With Units

• Sharing Best Practices across all

• Standards of Affiliation • Training

• Tracking

• Reports

Training Initiatives

• Update E-Learning Courses

• Creating Centralized Training

Resources

• Ensuring all Learning Curricula is

Current, Consistent and Relevant

• Evaluating Success of Training

We Are Here to Help

YOU

Succeed

• Email or Call for Help

and Guidance

• Share Your Successes

with Us

Internal Operations

(IT, Finance, Office

Services, HR)

Internal Operations: The Team

Heather Dean, Deputy Executive Director, Programs and

Operations

John Reeb, Director of IT

Jessica Renzi, Accounting Manager

Susan Duncan, Senior Accountant

Richard Bangura, Staff Accountant

LaMia Holmes, Accounting Associate

Juanita Brandon, HR Manager

Faye McNeil, Office Manager

Kevin Mayo, Production Coordinator

Fritzi Alwin, Receptionist

Information Technology:

Current Initiatives

• Build out of Virtual Environment

• Complete redesign of PTA.org

• New Membership Database

Finance: Current Initiatives

• Roll-out of new White Paper on Electronic Banking.

• Working with IT to develop a online portal for State

Treasurer to share information.

• Continue to provide resources and technical

assistance for states and local units who have had

their tax-exempt status revoked.

• Working to develop a partnership with Intuit to be

able to provide a customized PTA accounting

solution.

Office Services:

Current Initiatives

• Working with management company to

complete work on the headquarters building

façade.

• Improving headquarters usability of

conference rooms, file storage and PTA

historical materials.

Human Resources: Current

Initiatives

• Developing a new Employee Recognition

Program

• Identifying Topics for Staff Manager Training

• Ability to provide PTA States with HR

assistance

BREAK (10 minutes)

Q & A

Roundtables

by Topic