thePARTYPROJECT

A celebration of healthy,happy birthdays.

“Research shows that a family’s presence helps children heal faster and cope better with the stress of being in the hospital.”

thePARTYPROJECT

The Party Project will provide birthday parties for hospitalized children at Stony Brook Children’s Hospital.

HEALTHSOCIALRELATIONSHIPS

• Evolutionary Theory• Perceived support decreases progression

of chronic illnesses• More social support decreases levels of

chronic, cardiac, and postoperative pain.• Lack of social connection can negatively

affect health.• Sense of belonging is positively

correlated with better health perceptions.

• Social connections help to sustain sense of self separate from diagnosis

&Hospitalized children lack social interactions and normalcy in their daily lives.Parents of hospitalized children are also put under stress due to a general lack of social support.

MISSIONSTATEMENT

The organization aims to improve their overall well-being by helping pediatric patients maintain their spirits and social relationships while in the hospital. We accomplish this planning and executing birthday parties for children who are living in the hospital on a long-term basis.

The Party Project brightens the lives of children of Stony Brook Children’s Hospital in Stony Brook, NY

GUILDINGPRINCIPLES

The Party Project will help all children residing in Stony Brook Children’s Hospital for an extended period of time.We will maintain good relations with Stony Brook Children’s Hospital by consistently following hospital policies.

We will maintain good relations with the parents of clients, allowing parents full control over decisions concerning their children.We will maintain good relations with Stony Brook Children’s Hospital by consistently following hospital policies.

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INTERNALSTRUCTURE

Our organization relies on:

C.E.O.

Board of Directors

Volunteers Unpaid Interns

TARGETMARKET

Hospitalized children

(long term) and their parents

Past hospital patientsStony Brook

University studentsMembers of the Stony Brook, NY

communityHospital

administratorsHospital employees

ClientsDonors

S.W.O.TANALYSIS• Passion for the cause• Strong involvement of the

founders• Experience in event planning

• Prime location• Strong reputation of hospital• Mission jives with that of the

hospital and Ronald McDonald House

• Potential partnership with Ronald McDonald House

• Large pool of potential clients (7,000 children admitted to the hospital annually)

• Inexperience in development and fundraising

• Inexperience with health conditions and safety precautions

• Lack of knowledge about hospital procedures

• Funding depends heavily on donations

• Dependency on volunteers from Stony Brook University

• Restricted visiting hours in the hospital could limit activity

• Strict hospital policies could limit activity

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ENVIRONMENTALFACTORS

Funding for general operations

Health condition of the child can affect

plans.

Hospital policies can be limiting.

*Competition

PRIMARYGOALS Establish

relationships with patients and their

families Give patients

residing at Stony Brook Children’s

Hospital the opportunity to celebrate their

birthday with family and friend

We also want to create a strong

relationship with our donors,

volunteers, and interns.

MAINOBJECTIVES

• Coordinate and execute at least 3 parties for every 5 children in the hospital

• Anticipate to raise $60,000 for our budget

• Eventually expand to other children’s hospitals throughout the Northeast within the next 5 years

PLANNINGPROCESS

Fill out a party request form.

Determine when the child’s birthday is and plan accordingly depending on the date. Fill out confirmation form.Complete party details form. Discuss date, location, theme, invitations, guest list, and dietary or physical restrictions.Maintain communication about details and plans until the date of the party.*If the child does not feel well enough to attend the party we will either reschedule or cancel depending on the preferences of the child and the family.

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Step 2

Ages 11-15

Ages 1-10 Ages 12-21

MAIN/MKTGOALOur goals are to raise enough funds and awareness to plan and execute 3 parties for every 5 children in the hospital for an extended period of time and to achieve 100% customer satisfaction from both children and parents. We hope to raise approx. $60,000 to help us meet our goals.

ADVERTISINGSTRATEGIES

• Word-of-mouth marketing to parents and patients

• Social media presence and website

• Simple print ad for the children’s wing of the hospital

• Partnership with the Ronald McDonald house charity

• Direct marketing through forms when children are first admitted

• Word-of-mouth marketing to networks of clients and hospital employees

• Social media presence and website

• Simple print ad for all other wings of the hospital, local businesses and local newspapers

• Local sponsorships• Partnership with the Ronald

McDonald house charity• Publicity and press releases

Clients Donors

BRANDINGSTRATEGYWe aim to position ourselves as an up-and-coming, fun, and helpful organization, while remaining professional and focused on the general well being of our clients.

• Logo design• Website design• Print advertising design• Attitude and training of

employees and volunteers• Excellence in customer service.

FUNDRAISINGREVENUES

Annual Benefit DinnerIndividual DonationsCorporate PartnershipsStony Brook Athletics"Round Up" PromotionTuition Policy

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VOLUNTEERPROGRAMS

Students will be recruited from the university with the use of student representatives and the university’s career center and through internship search enginesAll participants must pass a background check in order to interact with young clients

Students may volunteer with groups such as sororities, fraternities, sports teams, and other clubs can help plan and implement parties. Independent volunteers are also welcome. Students in certain majors may qualify for the internship program with The Party Project. Applicants must have at least a 3.0GPA, be an upperclassman and have a fun personality.

MONITORINGRESULTS

• We will schedule meetings after each party to discuss the success or failure of our services

• If not, they can choose to just fill out our survey; it includes questions like:“How helpful are the employees and volunteers in preparation for your child’s party?“What could we have done better to benefit your child?”

• Track and record donations• Track website impressions• Record all referrals• Closely follow budget

Quantitative Data

Qualitative Data

THANKYOU!Presentation by:Mara WeissKatie MartinSam GreiberDrew CoholanJules LaBrancheGeorgina Kostopoulos