now they bring you… five non-geeks tools for online marketing of your plant! tom cheyney
TRANSCRIPT
Now they bring you…
Five Non-Geeks Tools for Online Marketing of Your Plant!
Tom Cheyney
In this session you will learn what you need to be doing in the area of technology evangelism and how to get it done! Learn how to engage people in evangelistic conversations both online and offline through practical ideas and tips for more effective evangelism utilizing your church website, social media, mobile technology, apps, and webinars. This workshop will help you get your Google on!.
I'm a fan of cool technology. I like Twitter. I watch movies on my laptop. I don’t have a landline. Seeing the church take advantage of new technologies to spread the gospel is pretty cool.
It’s actually the latest rage (did you see the Time magazine article on using Twitter in church?).
But for all the technology, what really matters is people. I like Twitter because it keeps me connected to people. …@TomCheyney
As cool as new technology is, what I really like about it is what people do with it to reach others. Online video isn’t what makes invisiblepeople.tv cool, it’s the way Mark Horvath connects with homeless people and shares their story.
An impressive use of social networking isn’t what made 5 Days in May work, it’s the way people gave up their Starbucks and Pepsi for plain old water and then donated to the tune of $3,400.
Technology is definitely cool. It makes so many things easier. But don’t get hung up on the technology. Get hung up on the idea. Get hung up on the people. That’s how technology can help your church.
We must become passionate about
leveraging today’s technology to
reach others for Christ!
The lack of systematic and technological evangelism training has had a negative impact on church growth, attendance and kingdom building. If the church is going to seek, catch and save this generation, then pastors must adapt and lead the charge. Effective channels of communication are critical to the great commission.
More than 800 million people use social networks every day to communicate with one another.
The lack of systematic and technological evangelism training has had a negative impact on church growth, attendance and kingdom building. If the church is going to seek, catch and save this generation, then pastors must adapt and lead the charge. Effective channels of communication are critical to the great commission.
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BLAHWeb Site Evangelism
Twitte
r Tweets
Webinars, Seminars and Workshops
YouTube Video Uploading and Postings
Mobil Apps
Blogging
Five Non-Geeks Tools for Online Marketing of Your Plant! Internet Campuses• We need to begin thinking about the church going
online.• Internet Campuses are beginning to pop up
reaching a group of people who gather online in an interactive format!
• Online worship has the capability for group chat, one-on-one messaging, and online prayer.
• The goal is to leverage todays technology to help connect people not just to content but with each other online.
• Check out: LifeChurch.tv
Five Non-Geeks Tools for Online Marketing of Your Plant! Internet Campuses• We need to begin thinking about the church going
online.• Internet Campuses are beginning to pop up
reaching a group of people who gather online in an interactive format!
• Online worship has the capability for group chat, one-on-one messaging, and online prayer.
• The goal is to leverage todays technology to help connect people not just to content but with each other online. Check out: LifeChurch.tv
Check outYouVersion.com/churches
phone app10 Million are reading scripture at 1 Billion minutes per month!
Check outChurchOnlinePlatform.com
Free Internet appIncludes the entire framework for a church online moderated chat, prayer, slides, and more!
Five Steps to becoming a tech-wise evangelistic church plant!
• Put together a technology team to make church technology decisions. Include tech-savy minister friendly people.
• Divide Technology into four areas: communication, relationship building, outreach and worship.
• Decide how you will use technology for the cause of evangelism.
• Talk to other churches• Buy only what you can’t
find free.
Ramp up your Web Site To Do Online Evangelism!
• Relying on inexperienced volunteers.• Paying professionals for every change.• Creating separate ministry web sites!• Maintaining an inward focus rather than an outward
focus.• Forgetting that for 20 & 30 Something's, your web site is
actually your front
door to your church!• Never updating your website!
The Pitfalls!
Ramp up your Web Site To Do Online Evangelism!
• Keep adding new features to your web site that draws those not part of you right now!
• Assign only one person to be in charge of web management.
• Be ready to change quickly and often your platform to save money and improve quality!
• Learn from best practices
The Improvements!
Mobile Tools for Outreach Evangelism!
• Start using your phone to send bulletins, newsletters, calendars, and schedules.
• Utilize texts and Codes to touch your greater community.
• Apps are now affordable! But don’t forget Facebook, Google calendar, or Basecamp business app.
• Checkout: AppMaker,
AppBotic, or WordPress!
Mobile Tools for Outreach Evangelism!
• Checkout: AppMakr, IntroWizard
AppBotic, AppBar, ICanNetwork, or WordPress!
Mobile Tools for Outreach Evangelism!
Checkout: And Now, custom QR Codes just for your App! This is a unique QR code (short for "Quick Response) just for YOUR APP!
Out
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Outreach looks different in the digital age
Some Churches create apps that reach people
Who will never be in physical contact
with the church.
As one leader said, WE ARE INTERESTED
IN USAGE, NOT JUST ATTENDANCE!
Did you know?
79% of Americans who are active in religious groups are internet
users!
Did you know?
86% of Americans who are active in religious groups are cell phone
users!
Did you know?
75% of Americans who are active in religious
groups are email users!
Did you know?
75% of 18-29 year olds have a profile page on a social network and 1in5 have posted a video online!
MEETUP.COM
Mark Weible
Using Meetup.com
• Search for Groups• Attend Meetups• Create Meetups
• Mom’s Play Group• Outdoor Adventures• Cooking / Photography
Google Places Is Now Google+
• Claim Your Listing• Update Your Information• Add Photos and Video• Ask Members to Write
Reviews
• More Than a Social Network• An SEO Strategy• Personalized Search
Using Constant Contact for:
GOBA APPs
Mass emails
E-magazine (bi-monthly)
Quick responses to pastors, church staff and
RENOVATE mailings
Using Social Media Architecture:
Five Non-Geeks Tools for Online Marketing of Your
Plant!
To get the app, you can go to the Google Play Store or the Apple Apps Store and search for Renovate Conference. You can download a copy of this presentation or subscribe to the Church Revitalizer Weekly Blog from Tom Cheyney.
Things Which are Working Around the country!
• Weekly Podcast (offer audio learning's) and
• Weekly Blogs (offers a weekly voice).
• Instant Messaging• Online Magazines• Online Journals
Adapted from Total Church Communication Planbook by Tom Cheyney, North American Mission Board (HMB) 1996, Revised 1997 & 2007 NAMB/CPG.
HTTP:/WWW.YOUTUBE.COM/WATCH?V=D7_DZTRJW9I/
Fifty Marketing Tools Often Overlooked by the Church
Effective Ideas Your Church Can Begin Using Right Away!
BY DR.TOM CHEYNEY
Now they bring you…
Five Non-Geeks Tools for Online Marketing of Your Plant!
Tom Cheyney