now, let’s talk business - polar spa manicure • spa pedicure • nail extension ......
TRANSCRIPT
NOW, LET’S TALK BUSINESS
POLAR BEAR – AN OVERVIEW
Founded in 2008, Polar Bear is a Marketing Communications Agency made
up of fresh, dynamic entrepreneurs with track records in creative design and
specialized strategic solutions.
Our team has experience in various industries in the region, including:
• Advertising and Marketing
• Events
• Hospitality
• I.T. Solutions
• Production
• Social Media
• Web
01
02
VISION
Polar Bear’s ultimate vision is to embrace our
clients’ goals and make them our own, acting as
a co-operative partner; an agency where ‘no’ is
never an option, providing innovative marketing
that combines our expertise with our clients’
experience to engineer a better future, together.
OUR SPECIALTIES
03
DESIGN DIGITAL EVENTS CONTENT SOCIALSTRATEGY
DESIGN
We give brands the professional, eye-catching touch they deserve.
Our top notch design team is extremely well versed in brand creation, and can
ensure that any visual identity we develop is well thought-out and perfectly
executed across all media forms. From branded corporate materials to fun
brochures and flyers, we can help create a visual identity that will produce
interest, build up presence, and deliver engagement.
Our team will also guarantee the highest quality production available
through offset or digital printing, provide attractive point of sale material
and dynamic outdoor advertising and signage.
100% Natural Caffeine-induced designs
04
DIGITAL
We help our customers stay on top of emerging digital trends and ensure
that their brands are communicated effectively across the digital realm. Polar
Bear’s digital experts utilize their capabilities to market businesses through
social media and viral channels, guarantee search engine optimization and
create dynamic websites that engage with current and potential customers.
05
The online world is the real world
STRATEGY
We recognize the importance of a meticulously planned marketing strategy,
and strive to provide this to our clients. Strategizing through detailed market
research and planning, our media-savvy team will endeavor to work with
our clients through all steps of their marketing campaigns. We guarantee
the initiation of relevant and exciting campaigns, ranging from engaging
in-mall promotions to social media connectivity.
06
To the war room!
EVENTS
Leave the hard work to us, no event is too large or too small
for the Polar Bear team. Whether it’s sponsorship required for
a concert, elegant decoration for weddings or dazzling sound
and lighting for high school proms, consider it done, expertly.
07
Oompa loompas on stand by
CONTENT
Polar Bear’s creative thinkers are here to create content for our
customers, no matter how they wish to be perceived in the market.
Through social networking, photography, scripts, storyboards,
video and radio production, their unique content – developed
by us – will guarantee effective brand recognition, sensation and
familiarity with all of their clients.
08
Google: infinite monkey theorem
GAME TASK: You get
romantically involved
with someone in the
office. Stay where
you are.
SOCIAL
Whether it’s Facebook, YouTube, Twitter or LinkedIn,
Polar Bear’s social media specialists will interact with
your customers to ensure that your product is shared,
discussed and promoted online to the highest degree.
Well versed in ‘internet speak’, our team can assure that
you are well represented online on multiple platforms.
09
Generating “likes” since 1976
WHY POLAR BEAR?
• Access to a dynamic team who keep you in mind, with
access to multiple markets across a variety of industries.
• Fresh, innovative marketing ideas communicated to our
clients on a personal level.
• Flexibility with timing and budgets – delivering quality
work at affordable rates, on time.
• We assign teams, not individuals, to every project.
GAME TASK: You
just had a great
presentation! Now
all your opponents
will give you a pat
on the back.
10
OUR BUSINESS PARTNERS
11
THE TEAM
12GAME TASK: There
was an error on your
payroll and you got an
extra 500 AED. Move
2 steps forward then
3 steps back for not
telling the truth.
Saman Hamidi
Mona Tavassoli
Head Honcho
Strategy Ambassador
Moussa El Najmi Suzanne Halal Icel Candido
Dariush Kamyab Rami Zaher Osama Elcontar
Mad Scientist Communications Maestra Design Queen
Chief Negotiator Programmer Extraordinaire Art Engineer
OUR WORK
13
DESIGN
14
Dubai, Oud Metha Rd, Bldg 13, Shop 13
Tel: (+971) 4 335 68 63 • Fax: (+971) 4 335 68 67
• Hair Style• Hair Cut & Color• Hair Treatment
• Spa Manicure• Spa Pedicure
• Nail extension
OUR SPECIALBEAUTY PROGRAMS:
10% discountwith this flyer
• Rejuvenation Treatment • Anti-Pigmentation Treatments• Chemical Peelings/ Natural Herbal Peelings • Fitness Massage
10% discountfor air crew members
The final destination for all your beauty needs
Dubai, Oud Metha Rd, Bldg 13, Shop 13Tel: (+971) 4 335 68 63Fax: (+971) 4 335 68 67
E-mail: [email protected]
10% discountfor air crew members
The final destination for all your beauty needs
FACIAL
BODY
HAIR STYLING
NAIL ART
GIFT VOUCHER
500 dhsDubai, Oud Metha Rd
Bldg 13, Shop 13Tel: (+971) 4 335 68 63
Fax: (+971) 4 335 68 67E-mail: [email protected]
FACIAL
BODY
HAIR STYLING
NAIL ART
GIFT VOUCHER
300 dhsDubai, Oud Metha Rd
Bldg 13, Shop 13Tel: (+971) 4 335 68 63
Fax: (+971) 4 335 68 67E-mail: [email protected]
FACIAL
BODY
HAIR STYLING
NAIL ART
GIFT VOUCHER
300 dhsDubai, Oud Metha Rd
Bldg 13, Shop 13Tel: (+971) 4 335 68 63
Fax: (+971) 4 335 68 67E-mail: [email protected]
FACIAL
BODY
HAIR STYLING
NAIL ART
GIFT VOUCHER
100 dhsDubai, Oud Metha Rd
Bldg 13, Shop 13Tel: (+971) 4 335 68 63
Fax: (+971) 4 335 68 67E-mail: [email protected]
15
Client : BSS Beauty Center Requirement: Raise brand awareness Our Solution: Marketing campaign which included magazine ads, flyers and giveaways
GAME TASK: Someone
volunteered you to
sing at the upcoming
office party. Give
everyone a sample
performance.
We build trust and commitment. We build win-win relationships with our clients. To create a genuine feeling of
To become an internationally recognized and respected contractor in the construction sector, while developing a reputation that is built solely on excellence.
Our Mission
Our Vision
■ TeamworkTogether Everyone Achieves More. Teamwork and success always go hand-in-hand.
■ Excellence
through a focus on delivering high quality services and continuously improving ourselves and our work.
■ IntegrityIntegrity is a necessity – honesty, open communication and professionalism drive each and every interaction.
■ DedicationEvery individual is committed to the success of each interaction to the best of his ability.
■ CreativityThe environment at BUND enables individuals to be imaginative, innovative and to think outside of the box.
■ FunOur team is always motivated and dedicated. Our motto is: "Work smarter not harder."
Core Values
BUND CONTRACTING, a member saw ,gnidloH ssenisuB fluG fo
founded as a Civil Engineering Contractor.
We are specialized in infrastructure works (such as earth works, water supply, sewage networks, drainage, storm water, irrigation systems,
cooling networks, etc.) as well as buildings and structures.
The company has the capability in almost all disciplines of the construction industry.
one of the main contributors to its clients internationally.
The leaders and Management of BUND in their past roles have been involved in some pioneering projects successfully completed in Canada, Europe, U.K. and the Middle East especially in Iran and the U.A.E with well-known clients.
With a stringent quality policy, realistic aims and commitment to provide excellent service, we are ready to take on more challenges and consolidate our position as a major contractor.
BUND uses a Team Approach with clients, consultants, suppliers working together to achieve the best possible results in projects.
Who We Are
We Think Green, We Respect and
Care about the Environment
We acknowledge having a responsibility towards society and its health and safety.
16
Client : BUND Construction Requirement: Creative brochure to communicate our services to our clients.
Our Solution: Brochure detailing future ambitions of the company and actions taken to achieve them.
ServicesGolden Foundation Technology has a
modern expertise with the complete machine tools and workshop facilities in IRAN & UAE. It is professionally developed and managed through
and soft way personnel in all areas especially
working.
Sister CompaniesGolden Foundation Technology (G.F.T) has
more than 100 related companies. They have been working with us for several years. Our sister
material providers and subcontractors covering the CIS, GCC and especially Iran and UAE.
CapabilitiesGolden Foundation Technology has been
known in the market for its equipment that is used in major infrastructure projects in IRAN &
UAE. Despite hard competition, it has revolutionized the global construction equipment industry, with the introduction of the HR (MAIT) series, complete set of bentonite working descender, hydraulic vibro hammers, and complete kit of CFA 500
to 800mm and all the rental equipment. The company has extensive customer base
that includes government and institutional contractors.
The company has
used the state-of-the-art technology. It’s a pleasure to intro-
duce that our company for foundation activities, Piling Works, Shoring Works (Secant
Piles, Contiguous Piles, and Soldier Piles, stone pile, retaining wall and etc.). Our mission state-
ment focusing to piling and foundation for the civil construction activities. The objectives are to make ultimate performance safety with minimum time & within the budget of the project, improve the
current resources, activate quality control with high physical progress for the project
activities, and improve the skills. The company can originally design
and develop products.
17
Client : Golden Foundation Requirement: Communicate our services to potential clients
Our Solution: A brochure that uses special colors and printing techniques to make a messy business look prestigious
PREFERRED SUPPLIERSEXHIBITION
EXHIBITOR PACK
INTERNATIONALBUSINESS TOWER
INTERNATIONALBUSINESS TOWER
5 November 2011 - Dubai
INTERNATIONAL BUSINESS TOWER Ltd.
18
Client : International Business Tower Requirement: Selecting suppliers for a new office tower
Our Solution: ‘The Preferred Supplier’s Exhibition’ where suppliers from different fields display their services to the one hundred individual owners of tower offices
GAME TASK:
Someone stole your
lunch from the fridge.
Move 3 steps back.
19
Client: ZEAL Optics Requirement: Display case for products Our Solution: We built a display case that embodies the boldness of the brand while displaying the products
South Africa
P.O.Box 194516A Michelangelo Towers, Maude StreetSandton, JohannesburgTel: + 27 11 784 8113Fax: + 27 11 784 8111Email: [email protected]
Dubai
Tel: +971 501 047 110Email: [email protected]: [email protected]
www.BackdraftCobraReplica-Dubai.com
The Backdraft Factory was founded in December of 2000 to hand built niche automobiles. Backdraft has evolved consider over the past few years and has established itself as one of the industry leaders in producing hand built, high quality turn key cars. Backdraft products are developed with a global vision. The cars are built in both left hand and right hand
international community. In 2003 the production facility was consolodated into a 53 000 sq/ft building. This new facility which provides space for manufacturing and the development of our products is essential in maintaining control of the entire production process of the 427 Roadster.
These are not assembled kit cars, but hand built, raced derived cars designed for the street. Backdraft Dubai provide the 427 Cobra Replica developed to Middle East
FRONT SUSPENSIONThe front suspension has cat lower wishbones with a coil over strut. We also use a stabelizer bar which
Standard Features
Soft Top (cloth)Side WindowsToneau CoverLeather InteriorHeater17” Knock Off Wheels with Goodyear F1 TyresChrome Side MirrorsStainles Steel ExhaustAuto or 5-Speed Manual Gearbox
Engine: 4.8litre Vortec V8 Fuel Injected, approx 320hp12 Months/12000kms WarrantyOptional Extras
Rookie Fender Stripes Racing Rondells (Gumballs) 3M Rear Fender Protection Custom Color (non-black)Passenger Side Roll BarPassenger Side Seat SliderChrome Fire Extinguisher
BACKDRAFT COBRA Dubai
Features
BODYThe body is reinforced at strategic points for extra strength. All the hanging
CHASSISConstructed from top grade 2” x 4” rectangular steel tubing. The chassis is reinforced with steel plate in several areas to add strength to high stress areas.
building is completed when it is powder coated. This adds to the
WHEELSThe wheels are a «Halibrand» style aluminum bolt on piece. They come in 15» as standard and can be upgraded to 17» as an optional
INTERIORThe car comes fully carpeted with a high grade carpet. Overlay mats with bound edges are a standard feature in the cockpit. The seats come upholstered in top quality leather. The driver›s side seat comes standard with an adjustable
car is not only fully functional, but is also very comfortable and can accommodate a «taller» driver.
ROLL BARThe car comes standard with a stainless steel silver side roll bar, which comes mounted on the frame. This is a fully functional 2
STEERINGThe car comes standard with a rack and pinion type steering system. The car can accommodate a power assisted steering on special order, but with our optimal weight distribution in the car, this
PAINT WORKAfter meticulous prepration the body shell is painted using PPG
is completed with the application of several layers of clear coat to
EXHAUST SYSTEMSPrecision crafted headers with polished stainless steal side pipes come as standard equipment. These are custom made for the car and can be ceramic coated as
REAR SUSPENSIONThe rear suspension has cat lower wishbones with a coil over strut. We also use a stabelizer bar which adds to the overall handling of
20
Client: Backdraft Requirement: A brochure that details the specifications of Backdraft Cobras
Our Solution: Listing the details of the cars in a retro yet modern depiction.
21
Client: PAWS Requirement: Direct Marketing Our Solution: Tap restaurant visitors and design an interactive doggie bag to promote pet adoption.
GAME TASK:
Someone noticed
your new haircut.
Shout out and tell
everyone “I am soooo
good looking!”
22
Client: Pedigree Requirement: Direct Marketing Our Solution: To target new puppy owners and build brand loyalty with this Point of Entry Marketing Dog House Introductory Kit.Winner of Silver Best in Design, AdCongress.
1501, Route des Dolines, Le Thélème - OX 2106560, Valbonne, Sophia Antipolis, France
Nicholas CagnoliFounder/Marketing Strategist
www.fraiseblanche.com
23
Client: Fraise Blanche Requirement: Identity creation Our Solution: Create a bold, outstanding design easily applicable to all stationery
GAME TASK:
Congratulations!
You just got
promoted. Now
give everyone a kiss
(Oh okay, a wink.)
24
Client: Falcon City Requirements: Branding and logo design Our Solution: Created a sharp, elegant identity
GAME TASK: Boss said
you need training so
he’s sending you to
London. Now, make
him a coffee.
Yelena ShidlovskayaManager
Mob: 050 6514 [email protected]. Box: 181093 Dubai, UAE
Dubai Outlet MallTel: 04 445 6854
Dubai Festival CityTel: 04 232 5141
Etihad MallTel: 04 284 0919
Royal Beach HotelTel: 06 536 5550
www.herbalhome.ae
25
Client: Herbal Home Boutique Requirement: Brand Identity Our Solution: Using subtle design elements and colors to emphasize Herbal Home Boutique’s regal position as a leading supplier of organic skin care.
www.lotteconf.co.kr
Chewing Gum
FOR FEARLESS TEETH!
www.lotteconf.co.kr
Chewing Gum
LIFE’S ESSENTIALS
26
Client: LOTTE Requirement: Full page advertisement Our Solution: Design an advertisement highlighting the benefits of Xylitol chewing gum
27
Client: Kraft Requirement: Print Ad Our Solution: Showcase 5,845 dishes for Cafe 5845 with this tremendously long cheese grater.
GAME TASK: Work is
tough and you have
the desire to vent.
The person next to
you listened to your
angst. Buy him/her a
muffin later.
28
Client: Eyebank Requirement: Poster Our Solution: A take-one poster that invites people to pledge cornea donation. Winner of Bronze Outdoor, New York Festivals and Gold Outdoor, Ad Congress
Hea
dba
nds
Bea
nie
sB
anda
nit
as
Pettiskirts
Mercato Shopping Mall
Ground �oor
Tel: 050 458 6432
Shoes
Boy
sGir
ls
Crochet F
low
er H
ats
Visit us now to �nd the newest collections
from the US and Australia. Beautiful
handmade crafted pettiskirts, clips, hats,
headbands, beanies, bows, bags, shoes,
toys and all kinds of kids accessories.
29
Client: Kids Connection Requirement: Showcase services Our Solution: Create a 3-fold brochure with photographs and details of services
GAME TASK: You’ve
been overstaying
for 6 months here in
Dubai. Either you pay
a fine of 1,000 AED or
move 3 steps back
DIGITAL
30
31
Client: Worood Requirement: Social Media Presence Our Solution: 24/7 monitoring of Facebook, Twitter pages, content creation , creative Flash landing page
GAME TASK: Boss
said he’ll be back
after lunch. Now
show everyone how
you party by dancing
for 30 seconds.
32
Client: Flash Entertainment Requirement: Web Programming Our Solution: Flash programming for Yas Island Show Weekends website in English in Arabic, animating pictures and developing code
GAME TASK:
Your office email
got hacked for
downloading too
much torrent.
Move 3 steps back.
33
Client: Samsung Requirement: Web Programming Our Solution: Flash programming for Samsung Navigation Quest competition
GAME TASK: You’ve
missed a deadline.
As a punishment,
walk like a duck for
10 seconds.
34
Client: Maraya Art Centre Requirement: Web Development Our Solution: Creative flash application
GAME TASK:
Congratulations for
being the Employee
of the Year! Move 3
steps forward.
35
Client: Flash Entertainment Requirement: Guns N’ Roses concert banner Our Solution: Animated graphics showcasing band and concert details
GAME TASK: You’re
late! Now say sorry
to the person next to
you and mean it.
36
Client: Dove Requirement: Web advertisement for new ‘Damage Therapy’ line Our Solution: Animated banner showcasing effects on hair
CONTACT US
We’d love to hear from you.
Phone: +971 4 34 66 434
E-mail: [email protected]
Location:
Mardoof Bldg, Near Safa Park
Sheik Zayed Road, Dubai, UAE.
Mailing address:
PO.Box 29225
Dubai
United Arab Emirates
twitter@polarbeardxb
facebook.com/polarbeardxb
37GAME TASK:
Someone left a note
on your desk that
says “I love you!”
Now spread the love
and shout it out.
THANK YOU!
To test Augmented Reality technology, go to:www.polarbear.ae/ar