now is the time to innovate: gaparilla interactive keynote
TRANSCRIPT
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NOW is the Time to Innovate
Savannah Peterson - @SavIsSavvy - Shapeways
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What Does “Innovate” Really Mean?
• Solve a need
• Invent a product
• Serve a market
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More Points of Access to Market
Than Ever Before
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Desire for better products
Cost to develop products and manufacture
Opportunity is Knocking
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Niche Needs
Niche Markets
Niche Communities
Serving Needs & Communities
Not Met by the Mass Market
Sweet Spot
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Everyone Can Innovate!
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Superbowl XLIX - Left Shark
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Responsive Design = $$$$
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• Ideas are Cheap
• Good Ideas Appeal to Core Market
& Community Fast
• The Faster You Learn, the Better
The Internet is the New Market Research
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You
Your Personal Network
Existing External
Community
Media Outlets
Influencer Network
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Have Fun & Be Yourself in Business
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Manufacturing: Not just overseas, not just mass produced
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“It cost us no
more than a few
bad dates to
bring a product
to market.”
- Gotham Smith
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70% of Shop Owners
spent less than $100 in
upfront capital to get
started
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Put Community FirstThey’re your first defensible asset ;)
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Celebrate the IndividualYour Community is Unique to You & Your Product or Service
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Embrace Your Community
Be Transparent & Human
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#SWPaws
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Failure Can Be Your Biggest Opportunity
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What does this mean
for Innovation?
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4. Extend your brand from digital to physical
3. Co-create with your customers
2. Optimize with less inventory & on-demand parts
1. Replace traditional manufacturing methods
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"While going back and
forth with an overseas
manufacturer one day,
I got frustrated and
thought: what if we
could just 3D print all of
this? So I looked into it
and haven't been able
to stop since..."
- Susan Taing, bhold
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Make MASS CUSTOMIZATION Possible
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Victoria’s Secret & Dita Von Teese
Designed by Shapeways community members
Bradley Rothenberg & Francis Bitonti
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Innovate
Identify Community
Engage
Iterate
Serve, Sell,
Celebrate
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Go Forth and Do!
Stay in Touch - @SavIsSavvy