SYLLABUS: INFLUENCER MARKETING COURSE

–Influencers: The new trend of online marketing - How to Monetize the marketing of influencers in social media and platforms?

ACADEMIC YEAR: 2019/20 SUMMER COURSE: Influencers: The new trend of online marketing - How to Monetize the marketing of influencers in social media and platforms? Duration of the course: 2one week - 15 HOURS / 5 sessions of 3 hours from Language: English.

Course Objectives

The EFAP Influencer Marketing Course aims to offer tools for the development of Influencer Marketing actions within the framework of the city of New York. With 100% practical sessions, the course is inspired by the book created by the writer and entrepreneur Rafaela Almeida, who explains success stories and how to identify the best influencers and micro influencers to create actions for a company or products. It also offers tools to improve the Personal branding of the students and the recipe of the main influencers to improve popularity online.

Target

Students and professionals related with Marketing & Communication, Public Relations, Marketing Online and Community Managers. Companies that want to start to use the influencer marketing and to be introduced on this new international trend.

Content 1. Introduction to Influencers Marketing / The Influencer / Microinfluencer 2. New York: The cosmopolitan city par excellence 3. Main resident Influencers and local ambassadors of the New York brand 4. Landmarks and most used locations 5. Influencer and New York destination marketing 6. Characteristics of an influencer 7. How to choose the best influencers 8. The circles of influence 9. Personal Branding 10. Number of followers vs sales number

11. Differences between ambassadors of a brand and influencers 12. The eternal search for beauty and entertainment 13. The niches of social networks 14. The power of haters 15. Types of post 16. Photo & video for social media 17. How much does an influencer charge? 18. Influencer Hunters and Agencies 19. Managing egos 20. Step by step to create a team of evangelizers 21. Metrics in the influencers campaigns 22. Tools and agencies of specialized influencers 23. How to contact an influencer? 24. Legal Policies 25. Opinion of prominent influencers 26. Master Class with a New York citizen influencer

Competences that you will acquire with EFAP Influencer Marketing Course

ü Know the whole ecosystem to carry out actions of influencers as companies. ü Select the most appropriate influencers for an influencers marketing campaign. ü Understand the main points of interest of the city of New York and its background as a world

image. ü Improve your personal image in social networks and popularity in them. ü Make successful and higher return influencers marketing actions (ROI).

Additional Information

Book: Influencers, the new trend of online marketing, Editorial Base 2017 (Spanish) INFLUENCERS. The new trend of online marketing, deals in detail with the emerging phenomenon of influencers' marketing. Internet is full of profiles that call themselves "influencers". However, how can we establish collaborations and identify the most suitable influencers to promote our brand, services and / or products? What is the role of microinfluencers? What is the recipe of the main influencers to become a star of the network? What kind of branded content and content strategy should we promote in a post? In the following pages the reader will find an answer to these questions and will also discover useful tips to build from scratch a team of faithful "evangelists", willing to recommend us and share a positive experience with their audience or influence environment. Influencers. The new trend of online marketing, has the opinion and advice of a selection of national influencers and professionals specialized in the dissemination of digital content. In addition, it offers a list of tools for the design and execution of influencer marketing campaigns.