Best Practices of Web Push Notifications

Lessons from sending 100+ Billion Notifications

Who we are

• Introduction

• Scale

• Customers

Love Us

10,000+ Live Websites150+ Countries

3 to 5 Billion+ Monthly Push Notifications

2 to 4B+ Visits/Month Through our Platform

Happy CustomersRecognized in Industry as

Leader

What Are Browser Push Notifications?

A user on your site opt-ins to notifications•Explicit Opt-in,•No Personal Information

Subscribed user gets the notification if online, and browser is open

-Expiry Time of Notification is unique

Supported BrowsersBrowsers Started Support for Web Push on Mobile & Desktop Safari from 2013Chrome from April 2015Firefox from Jan 2016Edge in July 2018 [ We support this]iOS expected in next 1 year.

Majority of Users Now Can Be Reached With Web Push Notifications•Safari + Firefox + Chrome +Edge +Opera + UC Browser + Samsung Internet = 85% of Browser Market share

Notification Types

Emoji Support

Multi Action Notification Support

Rich Notification/Large Image Support

ROI of Web Push

Push Notifications ROI Much Higher than Email

Source: PushEngage Aggregate Data, MailChimp Benchmarks

Web Push Subscription Registration Rate are High

Type Of Site Type Range Observed

HTTPS Single Step 7% to 15%

HTTP Multi-Step 2% to 6%

• Capture Subscription From Customers who Don’t share Email Address

• Opt-in/Registration Rates By Various Types of Permission Boxes

• Much Higher Subscription Rates over Email

High Subscription Rate + High Click Rate = High ROI for This Channel

Push Notifications Vs. Retargeting Total Active Push Subscribers

100,000

View Rate 70%

CTR 5%

Clicks/Notifications 3500

Total Notifications/Month 30

Total Clicks/Month 105,000

PushEngage Plan Cost $249

Cost Per Click $0.002

Take Away

•Cost to Re-engage is very low with PushEngage Web Push Notifications.

•Web Push Notifications, is a must have part of Marketing mix, for re-engagement

Ideal Web Push

How Web Push Notifications Should be Used ?

• Ideal Web Push = Context + Personalized + Important + Urgent

• Recent Chrome Web Push Changes

Highest Performing Web Push Campaigns for Ecommerce

• Cart Abandonment Campaign

• Browse Abandonment Campaign

• Price Alert/Inventory Alert

Cart Abandon - Web Push or Email?

Cart Abandonment Push Notification - Example

Browse Abandonment

Price Alert or Inventory Alert

Personalized alertCan send a time series of alerts till purchase or any other action

Notify user when item is back in stockOr Notify User when price drops below their threshold or

Intelligent Web Push

Dynamic Segmentation

•Most Likely to Click

•Most Likely to Buy

•Ideal Time to Send

•Which Channel to Send

Personalized NotificationName, Cities, Attributes

Send in Customer Time Zone

A/B Testing

Get The Time Right - Send in Customer Time zone

• Now with a single click you can schedule notification to reach at specific time in customer time zone.

• Several Countries have many time zones : • US has 5 time zones, Australia has 4 time zones

Case Studies

Case Study

Australia e-com

Case Study

US e-com

Subscriber Portability

HTTPS Sites

Independent Vapid Key for each accountGather subscription on your HTTPS domain

HTTP Sites

Gather subscription on your HTTPS Subdomain, using Custom subdomainIndependent Vapid Key

Portability options

Check our Blog Article

https://www.pushengage.com/blog/the-complete-guide-to-implementing-browser-push-notifications-without-a-vendor-lock-in/

Web Push Notification Benchmark Report*

E-commerce - USA

E-commerce - USA

Backup

Segmentation

To Personalize Notifications

•Create Segments of Users•Send Them Contextual Information

Types of Segments Supported

•Geographic – City/State/Country•Device Type – Desktop/Mobile/Tablet•Browser Type – Firefox/Chrome/Edge/Safari•Date Range – Any range of subscription•Custom – Any Classification that you may have

Subscription Funnel Analytics

Only Tool to offer Accurate Subscription Rate Measurement

•Actual Impression for Subscription pop-up depends on how many new eligible customers, and require extra measurement.

PushEngage Key FeaturesSegmentation – User Defined, Geo, Device Type

Triggered & Drip Notifications – based on user action

Send in Customer Time Zone

API Access for Advanced CRM Integration

A/B Testing for Notifications

Multiple Site and Multi User Control

Detailed Analytics – Funnel Analytics

Auto-Responders/ Drip Campaigns

Product Review Campaign

Cross Sell Campaign

A/B Testing Your Notifications

A/B Test offers many ways to test what is best for your audience

•Test Various Creative and See What Works Best•Test Various Images and Emoji•Test Large Image Vs Regular Image•Test 15 second open vs Open till interaction

Detailed Analytics

Advanced API for One to One PersonalizationJavaScript API, and REST API

•Enrich User Profile information with your CRM identifier

•Use your CRM identifiers to query our API, and send customized notifications

•Personalized One to One Notification API

•Trigger Campaigns possible based on events and schedule API

•https://www.pushengage.com/api/ for details

• Sample Code available on the website

Thank You