notes for producer summit presentation
TRANSCRIPT
Notes for Producer Summit Presentation
Big promotions for our March to a Million
Editorial promotions -- varied, and more often
Paid media promotions – Facebook ads
March to a Million – thanks to those of you who linked to our page.
Things we learned:
Sponsored stories FB ads – we LOVE them. Please look into them.
Now: a plug for you to be thinking about how you can promote your show and your station’s content.
Examples:
Four posts on the PBS Facebook page before NPR’s Web site had anything about Bin Laden.
Local events – geo-targeted posts. Especially good for events. Example Independent Lens screenings and Ken Burns events. Our Facebook page serves both local and national audiences.
In the news – have an angle? Send a deep link – archival content can be really helpful.
What you should be doing:
Yes, send links to your current content that you want promoted – but be remember to opportunistic. If something in the news comes up that you have content that can anchor to that news item -- PLEASE send it to me – and quickly.
How to get content to me
Fastest and best – email – [email protected]
If you have something that’s breaking – please text my Google Voice number 703.436.2607. (24/7)
Ongoing
We’re learning more about social media optimization – and the all important EdgeRank –
Visit to Facebook – learning about what Facebook is working on, and things to do to make your post more relevant.
And we’re putting what we’re learning up in a private Facebook group – http://to.pbs.org/FBsocialmedia