note: the following content will help you … · note: the following content will help you prepare...
TRANSCRIPT
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NOTE: THE FOLLOWING CONTENT WILL HELP YOU PREPARE FOR JUDY CARTER’S SESSION.
HOWEVER, YOU MIGHT WANT TO DO THE EXERCISE AFTER YOU HEAR HER SPEAK.
The following is an excerpt from Judy Carter’s “The Message of You” (St. Martin’s
Press, 2013)
Okay, I’m going to say something shocking….ready?
Your greatest speech has already been delivered in front of a live audience.
And that speech was delivered masterfully and powerfully by you.
You may be staring at this and wondering how you missed this great moment or thinking
I’ve lost my mind. Hold on one second and think about what I’ve just said…
YOUR GREATEST SPEECH ALREADY EXISTS, EVEN THOUGH YOU DON’T
KNOW IT.
It’s in the advice you give to your friends; it’s in the lessons you teach your children; it’s
in the stories you tell your family. You’ve given parts of your speech when you helped your
sister build her website, or when you shared the story of your immigrant grandparents’ journey to
America. The Message of You speech has expressed itself in the volunteer work you do, the way
you run your business, the way you just know which color suits you, and which doesn’t. It’s in
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the stories you share that inspire others to tell the truth, conquer their fears, and lead happier,
healthier, and wealthier lives. Your greatest speech is in the stories you tell every day because at
the core of those stories is The Message of You.
The Message of You is a distillation of all of your experiences, both personal and
professional, that have formed the narrative or meaning of your life. The wrinkle is, The
Message of You is usually not obvious. Most of the time, the meaning of our lives is invisible to
us. We can’t be objective about our own journey. We can’t see how our life influences others.
We are so busy living we don’t take note of the steps we took to find success. Yet, these are the
very things that make people want to listen and know more about us. The good news is, not only
can you discover The Message of You, but you can also develop it to inspire audiences, enhance
your current profession, and launch a successful money making career as a professional speaker.
Message of You Exercise:
I want you to write two eulogies for yourself about you. One would be what you would
imagine a co-worker, boss, or client would say about you at your funeral. The second eulogy
would be what you would imagine a loved one, family member, or friend would say about you.
In both of these eulogies include:
What difference will they say you made in their lives?
What skills will they say they learned from you?
What stories will they tell about you?
What will they say was the meaning of those stories?
What will they want people to know about you?
Once you’ve finished writing both eulogies, call up your Buddy and make a date. To find
a Buddy go to www.myspeakerbuddy.com
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Get together and read the eulogies aloud. Ask your Buddy the following questions:
What themes did you hear?
What did I teach others?
What would you describe as my gift to others?
What was the meaning of my life?
Which stories seemed to sum me up?
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Inspire with “The Message of You”: The Power of Your Story
What do you people find annoying about you? i.e. always late, nagging, talking too loudly,
nerdy, love handles…
I’m . Whoo-Hoo!
Skype Consultations with Judy Carter
Need punch up on that humor story? Need to discover
your heart story and your message? Call Judy!
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Your Journey from Mess to Success
What three BIG things have you successfully done?
Professionally… i.e. wrote a book, graduated from college with a MBA, spent 12 years in HR,
started a reading program for kids…
1.
2.
3.
Personally… i.e. completed a weight loss program, wrote a book, graduated from college, spent
12 years in HR, climbed Kilimanjaro, climbed out of a depression…
1.
2.
3.
Pick one of your successes above and find your lowest starting point -- the time when your
success seemed impossible. Write it here:
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Your Story
1. What do you want in your story?
2. What obstacles got in the way of you getting what you want?
3. What did you need to learn how to do?
4. What are the life lessons you gleaned from your story?
Your Speech – Carter’s 7-Step Method for Speaking
The audience’s questions:
1. Why are you here? Elevator Pitch (Core Promise)
2. Why do I need fixing? The Audience’s Problem
3. Tell me again why I’m listening to you? Core Promise Repeat
4. Have you ever helped anyone? Credential Story
5. So, what are the steps I should take to improve? Action Steps
6. How were you personally affected? Your Heart Story and the
Message of You
7. How do I get started right now? Call-to-Action
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Bookable Topics for Speakers
ADVERTISING
AGING
BRANDING
CHANGE
COMMUNICATION SKILLS
CONFLICT RESOLUTION
CONSUMER TRENDS
CORPORATE CULTURE
CREATIVITY / IDEATION
CRISIS MANAGEMENT
CUSTOMER SERVICE
CYBER-
SECURITYDISABILITY
ISSUES
DISASTER PREPAREDNESS
DIVERSITY
E-COMMERCES
ECONOMIC FUTURE
EMERGING MARKETS
ENERGY ISSUES
ENTREPRENEUR SKILLS
ENVIRONMENTAL ISSUES
ETHICS / VALUES
GENERATION X & BEYOND
HEALTHCARE / WELLNESS
HOSPITALITY
IDENTITY THEFT
INNOVATION
INVESTING
LAW
LEADERSHIP
MANAGEMENT SKILLS
MERGERS & ACQUISITIONS
NEGOTIATION TECHNIQUE
NETWORKING
ORGANIZATIONAL SKILLS
OUTSOURCING
OVERCOMING ADVERSITY
OVERCOMING OBSTACLES
PARENTING
PEAK PERFORMANCE
PERSONAL DEVELOPMENT
PERSONAL FINANCE
POLITICS / WORLD AFFAIRS
PRESENTATION SKILLS
PRODUCT DEVELOPMENT
REAL ESTATE
RECRUITMENT/RETENTION
RELATIONSHIPS
RETAIL
RETIREMENT
RISK MANAGEMENT
SALES / MARKETING
SCIENCE
SECURITY / FRAUD
SMALL BUSINESS
SOCIAL MEDIA
SPIRITUALITY
SPORTS LIFE LESSONS
SPOUSE PROGRAMS
STRATEGIC PLANNING
STRESS MANAGEMENT
SUBSTANCE ABUSE
SUCCESS
TEAMBUILDING
TECHNOLOGY
TIME MANAGEMENT
TRAVEL
VOLUNTEERISM
WOMEN'S ISSUES
WORK / LIFE BALANCE
WORKFORCE ISSUES
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Comedy Formula: List of 3
Any time you have a list, the 3rd
one is funny.
It’s a scary world out there, we’ve got terrorism, bombings… [big, big, small]
There are 3 subtle clues that your relationship is over… [small, small big]
You know it’s time to stop drinking when… [subtle, subtle, obvious]
There are three signs that you’re broke… [subtle, subtle, obvious]
"The Message of You" Conference in Los AngelesTell Your Story ~ Find Your Message ~ Launch Your Speaking Career
Friday to Sunday October 25 - 27, 2013LAX Westin Hotel in Los Angeles, California
JUDY CARTER and her VIP guest speakers will show you how to: • Identify your signature heart stories and eureka moments • Develop promotional materials that work • Create BOR (back of the room) products to increase your income • Turn your message into a book and get published • Turn your message into a book and get published • Brand yourself as a go-to speaker on your expertise • Pitch yourself to speakers, book and TV agents
More information available at http://themessageofyou.com/conference/Email us at [email protected] or call us at (310) 915-0555
SCHEDULEFRIDAY, OCTOBER 25, 20139am - 4pm Pre-conference VIP Access Only Workshops with Judy Carter and Guest Teachers*7pm - 10pm Friday Night Conference Opening with Judy and Guest Professionals
SATURDAY, OCTOBER 26, 2013 | 9am - 5pm Turning Your Story into a Moneymaking Speech9am - 12pm Story Workshop: How to be Your Story Rather than Tell Your Story12pm - 1:45pm Lunch with VIPs and Pitches*2pm - 5pm Speed Speech Writing2pm - 5pm Speed Speech Writing
SUNDAY, OCTOBER 27, 2013 | 9am - 5pm Going From Free to Fee9am - 12pm Three Marketing Essentials to go from Free to Fee12pm - 1:45pm Lunch with VIPs and Pitches*2pm - 5pm Marketing EssentialsSchedule subject to changes & *VIP Access Package Only