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heritageohio.org || Not Your Grandma’s Preservation Group TEN STRATEGIES FOR PRESERVATION IN THE 21ST CENTURY

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Page 1: Not Your Grandma's Preservation Group

heritageohio.org ||

Not Your Grandma’s Preservation GroupTEN STRATEGIES FOR PRESERVATION IN THE 21ST CENTURY

Page 2: Not Your Grandma's Preservation Group
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WE MUST CHANGE TO GROW

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RECOGNITION OF ORGANIZATION

Only 4 out of 100 Local Preservationistscould name the Trust

as a preservation organization.

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RECOGNITION OF ORGANIZATION

Only 12 in a 100 could name their

state preservation organization.

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RECOGNITION OF ORGANIZATION

Only 23 in a 100 could name a local

preservation organization.

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WHAT LOCAL PRESERVATIONIST DO

75% Made a donation to a historic site or preservation organization (not age related)

70% Bought a ticket to a fundraising event to support the restoration of a historic site or building (skews younger)

58% Volunteered to restore a site or historic building (skews younger, 74%between 18 and 34)

79% Signed a petition to save a historic site or building (skews middle age)

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WHAT LOCAL PRESERVATIONIST DO

65% Wrote a letter/sent an email to a politician in support of saving a historic site or building

34% Served on the board of a historic site or preservation organization (skews younger)

66% Attended a town meetingto discuss historic preservation issues

63% Signed up to receive newsletters in the mail related to historic preservation 66%via email

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WHAT NEEDS TO BE DONE?

ACTION:

•Change our “offerings” to attract this group

•Reach out to them in ways they prefer to engage

RESULT:

•Stronger base that is younger & more diverse

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PROJECTED U.S. POPULATION INTO 2050

WhiteHispanicBlackAsian

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TOP TEN STRATEGIES FOR THE 21ST CENTURY

Social Media

Political Networking

Building Partnerships

Embrace Minority

Populations

Modernism MovementTour

s

Mixed-Use Districts

Local Authenticity

Tourism

CLG

21st Century Historic

Preservation

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SOCIAL MEDIA

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POLITICAL NETWORKING

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BUILDING PARTNERSHIPS

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EMBRACE MINORITY POPULATIONS

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MODERNISM MOVEMENT

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TOURS

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MIXED-USE DISTRICTS

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LOCAL AUTHENTICITY

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TOURISM

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CLG-COMMISSION

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heritageohio.org ||

Not Your Grandma’s Preservation Group

JOYCE BARRETTEXECUTIVE [email protected] 

May 3, 2023

TEN STRATEGIES FOR PRESERVATION IN THE 21ST CENTURY