WINNINGIN THE U.S.

ACTIVEWEARMARKET

NOT JUST FOR SPORT

THE NEXT PHASEIN APPAREL

LOOKING FORWARD TO

LIFESTYLE,CONSUMER,& RETAIL TRENDSDRIVINGACTIVEWEAR SALES

PRESENTINGOPPORTUNITIESTO GROW YOURCOTTONACTIVEWEAR BUSINESSES

GROWTH DRIVERS MARKET OPPORTUNITIES

comfortodor controlperformanceinnovation

EFFECTINGTHE U.S.

ACTIVEWEARMARKET

GROWTH FACTORS

FUNCTION TO FASHIONEDUCATIONCOMMUNITY BUILDINGINNOVATION

COMPETITIVE LANDSCAPE

IN THEACTIVEWEARMARKET?

Health & Wellness

Athleisure

Millennials

Recession

Non-Actives

WomenWHAT IS DRIVING GROWTH

PRICEPREMIUMSIN ACTIVEVERSUSNON-ACTIVETOPS ATRETAIL

GROWING PRICE PREMIUMS IN ACTIVE TOPS

Shirts

201220132014

$4

$0

-$2

-$5

$8

$5

$5

$1

$2

$12

$6

$6

$8

$3

$17Polos

Tanks

CasualShirts

SweatShirts

TO GROWYOUR

ACTIVEWEARBUSINESS

MARKET OPPORTUNITIES

46+54U 46+54U34+66U34+66U 46+54U

49+51U

IS LESSPROMOTIONALTHANNON-ACTIVEAPPAREL

ACTIVEWEAR

NON-ACTIVEWEAR

34%

34%

46%

49%

37% 46%

ACTIVEWEAR

% OF PRODUCTSON SALE

TOPS

SHORTS

PANTS

KEEPSCONSUMERSAWAYFROMSYNTHETICS

WOOL / 62% POLYESTER / 29%

Itchy / 50%Hot / 40%Heavy / 9%

Uncomfortable / 35%Not Breathable / 18%Hot / 11%

DISCOMFORT

COTTON / 15%

Doesn’t Wick / 19%Hot / 19%Heavy / 11%

NYLON / 23%

Uncomfortable / 28%Not Breathable / 15%Hot / 14%

WHAT DOCONSUMERSLIKE ABOUT THEIR FAVORITE ACTIVEWEAR ITEM?

FEATURES

15+85U42+58U

9+91U9+91U

16+84U14+86U

Comfort

Brand

Breathability Stylish

Fit

Flexibility

42%

9%9%

15%

16%

14%

DISSATISFACTIONWITH ODORIN SYNTHETICATHLETICWEAR

Customer Review,Sports Specialty Retailer,1 out of 5 stars

CUSTOMERAlthough I am embarrassed by this, I have to share. This top is not anti-stink. I wore this top on a couple of runs and noticed it was smelling a bit ripe even after multiple washings. This top is the most disappointing brand item I own. I’ve poured detergent directly on the underarms and even tried hand washing and after it dries it’s still foul smelling. I’d say I’m an average sweater and I haven’t had this issue with any other [brand] item. Overall I like the color, durability and sizing of this top for running in the summer and as a base-layer in the winter. If you never sweat perhaps it is a good top for you. However, if you’re like the rest of us I’d avoid it.

ODOR CONCERNS CARBOXYLIC ACIDS

POLYESTERHOLDS ODOR,COTTONWASHES CLEAN

After laundering, polyester tees had more than three times the amount of carboxylic acids than cotton tees

706050403020100

Unwashed

Od

or

Inte

nsit

y

Washed

Polyester

Cotton

WashedCotton

WashedPolyester

MARKETOPPORTUNITIES

COMFORT

ODOR

PERFORMANCE

INNOVATION

ACTIVEWEAR

THECONSUMER EXPERIENCEW/ ODORISSUES

41% of consumers experience odor issues in their athleticwear

WHAT IS DONETO REMOVE ODOR?

WHO DO CONSUMERSBLAME FOR ODOR ISSUES?

ACTIVEWEAR

41+59U41%

Re-wash

Re-wash withdifferent detergent

Use fabric softeneror somethingwith a scent 40%

24%

15%

13%19%

14%

14%

SelfFiberIndustryDetergent