not just fleurons

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NOT JUST FLEURONS

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Flower Typography

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Page 1: Not Just Fleurons

NOT JUSTFLEURONS

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Not Just Fleurons: Calligraphy

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Calligraphy

Calligraphy is a very beautiful artform, where very thin and delicate lines can be created. Overlaping and playing around with calligraphy, the possibilities are end-less. Personally calligraphy reminds me of flower forms, as their very free and delicate, same qualities of most flowers.

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Summer set lip to earth’s bosom bare,And left the flushed print in a poppy there.- Francis Thompson, “The Poppy,” 1891

How can one help shivering with delight when one’s hot fingers close around the stem of a live flower, cool from the shade and stiff with newborn vigor! - Colette

Look at us, said the violets blooming at her feet, all last winter we slept in the seeming death but at the right time God awakened us, and here we are to comfort you. - Edward Payson Rod

Flowers seem intended for the solace of ordinary humanity. - John Ruskin

Pluck not the wayside flower;It is the traveler’s dower.- William Allingham

When you have only two pennies left in the world, buy a loaf of bread with one, and a lily with the other. ~Chinese Proverb

If you’ve never been thrilled to the very edges of your soul by a flower in spring bloom, maybe your soul has never been in bloom. - Terri Guillemets

Flowers have an expression of countenance as much as men or animals. Some seem to smile; some have a sad expression; some are pensive and diffident; others again are plain, honest and upright, like the broad-faced sunflower and the hollyhock. - Henry Ward Beecher, Star Papers: A Discourse of Flowers

Not Just Fleurons: Flower Quotes

Flowers & Humans

There are many quites that include flowers as they are very metaphoric for life and death, as they live and die just like us. There are many similarities between humans and plants. Even when we give flowers to someone, there is a reason for this and a meaning for which flowers are being given.

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Flowers are the sweetest things God ever made, and forgot to put a soul into. - Henry Beecher, Life Thoughts, 1858

Earth laughs in flowers. - Ralph Waldo Emerson

I’d rather have roses on my table than diamonds on my neck. - Emma Goldman

People from a planet without flowers would think we must be mad with joy the whole time to have such things about us. - Iris Murdoch, A Fairly Honourable Defeat

For myself I hold no preferences among flowers, so long as they are wild, free, spontaneous. Bricks to all greenhouses! Black thumb and cutworm to the potted plant! - Edward Abbey

I will be the gladdest thingUnder the sun!I will touch a hundred flowersAnd not pick one.- Edna St. Vincent Millay, “Afternoon on a Hill”

To be overcome by the fragrance of flowers is a delectable form of defeat. - Beverly Nichols

Flowers... are a proud assertion that a ray of beauty outvalues all the utilities of the world. - Ralph Waldo Emerson, 1844

A morning-glory at my window satisfies me more than the metaphysics of books. - Walt Whitman

‘Tis my faith that every flowerEnjoys the air it breathes!- William Wordsworth, “Lines Written in Early Spring,” Lyrical Ballads, 1798

The violets in the mountains have broken the rocks. - Tennessee Williams

Flowers are without hope. Because hope is tomorrow and flowers have no tomorrow. - Antonio Porchia, Voces, 1943, translated from Spanish by W.S. Merwin

Break open a cherry tree and there are no flowers, but the spring breeze brings forth myriad blos-soms. - Ikkyu Sojun

Perfumes are the feelings of flowers. - Heinrich Heine, The Hartz Journey

Flower Quotes

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Not Just Fleurons: Typographic Flowers

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Typographic Flowers

Exploring typography and how it can be linked into flowers. Flowers creating by just using text. 3 Letters combined to create the head, with a quote as the stem. Possible Poster Design.

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Not Just Fleurons: Quote Flowers

Complete flower made with quotes. Prefer the black and white verson, has a more genuine look about it. Made us-ing vectors in Illustrator.

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Quote Flowers

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Not Just Fleurons: Marian Bantjes

Spell

Marian Bantjes is a very talented designer and has produced many successful designs to this day. These pieces of work particularly took my fancy, as the patterns almost look flowery, yet have text cleverly integrated within the design,

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Marian Bantjes

Curse

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Not Just FleuronsFlower Patterns - Line using Illustrator

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Not Just Fleurons: Physical Properties

Reproduction

Inside the blossom of a flower is the reproductive organs of the flower. The petals enclose a pistil, stamen or sometimes both. The petals protect the reproductive parts from outside interferences. Some varieties of flower may fertilize themselves, but often they will need the help of outside forces (commonly insects and birds) to pollinate or fertilize.

Nectar

Flowers contain nectar deep in the cup of their blossom. Nectar is rich in nutrients, and the smell of it attracts birds and insects to come and feed on it. When these creatures drink the nectar in a flower, pollen will attach itself to them. As these animals move from flower to flower, the pollen (similar to se-men in humans) will rub off on other flowers and fertilize them.

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Physical Properties

Blossom

The most notable part of a flower is the blossom. The blos-som is often a showy, colorful collection of petals that grows at the top of a stem. Often the blossom emits a pleasant aroma unique to each type of flower. Blossoms are often the parts of flowers that people are most concerned with due to their pleasing aspects.

Stem

All flowers have a stem, no matter how small the flower. A stem is a stalk that attaches the blossom at one end to the roots at the other end. Through the stem passes water and energy to keep the blossoms healthy, and to provide nutrients for the reproductive process when it begins.

Roots

All flowers, and all plants in general, have roots. The roots of the flower (or of the larger plant which the flower may grow from in some cases) an-chor it to the soil, as well as ab-sorb water and nutrients from the earth. Like any other plant, the roots act as a combination of a foundation and “mouth” to absorb needed nutrients.

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Not Just Fleurons: Physical Properties - Kew Gardens

Colour:

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Physical Properties - Kew Gardens

Texture:

Kew Gardens

Kew gardens is a very tran-quil and beautiful place as it’s infested with the wildest yet healthiest flowers. I was amazed with the range of different plants i saw. From texture to colour the range was immense.

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Not Just Fleurons: Colour Makes a Difference

Its not just different flowers that give different meanings. It also depends on the colour of the flower too. The rose being the most popular and colour variety, you can see how much colour can make a difference to the meaning. The way a flower is given is also part of the message too, for instance giveing a rose upside down means the opposite.

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Colour Makes a Difference

True Love - I love you

Eternal Love - Innocence - Purity - Secrecy - Silence

Gratitude

Friendship - Jealousy - Infedelity - Apology

Death - Hatred

Desire - Passion - Youth - Energy

Perfect Happiness - Grace

Mystery - Love at First Sight

Desire - Passion

Unconscious Beauty

Love at First Sight

United

Joy - Happiness - Excitment

Thornless - Love at First Sight

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Not Just Fleurons: The Language of Flowers - Translated

Buttercup - Cheerfulness

Cactus - Edurance - Warmth

Coriander - Lust

Clover - Good Luck

Daffodil - Respect

Dandelion - Wish Come True

Daisy - Innocence

Holly - Good Will - Domestic Happiness

Jasmine - Attracts Wealth

Lavender - Devotion

Magnoilia - Sweetness - Beauty

Poppy - Consolation

Sunflower - Loyalty

Sage - Wisdom

Thyme - Strength - Courage

Bamboo - Uprightness

Calla Lily - Magnificent Beauty

Camellia - Excellence

Candytuft - Indifference

Dahlia - Gratitude - Dignity

Daylilly - Flirt

Dead Leaves - Sadness

Holly Berries - Christmas Joy

Juniper - Protection

Lily - Purity

Maple - Elegance - Reserve

Pansy - Loving Thoughts

Shamrock - Luck

Soapwort - Cleanliness

Thistle - Independance

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The Language of Flowers - Translated

Calla Lily - Magnificent Beauty

Camellia - Excellence

Candytuft - Indifference

Daylilly - Flirt

Dead Leaves - Sadness

Holly Berries - Christmas Joy

Lily - Purity

Maple - Elegance - Reserve

Pansy - Loving Thoughts

Soapwort - Cleanliness

Thistle - Independance

Apple - Preference

Begonia - Highly Popular

Cereopis - Always Cheerful

Dittany - Birth

Foamflower - Attractive

Galax - Friendship

Marsh Mallow - Beneficence

Nettle - Cruelty

Oak - Strength

Pea - Departure

Plantain - Pilgrimage

Rocket - Rivalry

Rose - Love

Savory - Mental Powers

Tansy - I Declare Against You

Azalea - Romance

Box - Stoicism

Corn - Riches

Dill - Irresistible

Freesia - Innocence

Garlic - Protection

Mushroom - Suspicion

Narcissus - Egotism

Orchid - Luxury - Refinement

Pear - Benevolent Justice

Plum - Courage

Raspberry - Remorse

Rosemary - Remembrance

Spearmint - Warmth of Sentiment

Tuberose - Dangerous Love

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Not Just FleuronsFlower Messages

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Using hundreds of gift tags, spiraling on top of each other, the shape of a flower begins to emerge. Flower Messages.

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Not Just FleuronsRetail Sales

How do people buy flowers:The UK fresh cut flower and indoor plant market is worth £2.2 billion at retail level. To put this in perspective, the UK music industry is worth around £2 billion.

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This represents an average spend per person per year of £36 (£28 on flowers and £8 on plants). In the UK we spend £9 on cut flowers for every £1 we spend on indoor plants.

Around 60% of the £2.2 billion spent represents people buying flowers and plants for them-selves, for their own homes. Why should they be saved for special occasions only? Poeple use gardens alot more now.

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Not Just FleuronsBuying Flowers

When poeple buy flowers, meanings dont usually come into the equation. Roses are well known to be associated with romance, making it common to be bought for valentines day and anniversaries. However other occasion it becomes more difficult as people aren’t aware of all the different meanings that flowers have. Usually it depends on personal preference.

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Occasions

Valentines DayAnniversaryFathers DayMother DayBirthdayWeddingFuneralChild BirthGet Well SoonChristmasNew YearGraduationNew JobCongratulationSuccess

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Flower-Pedia

This book will be available to the public but mostly flower shops and stalls in particular. The idea is for this to act as a guide to customers when selecting flowers for whatever occasions their buying for. Staff members can also use this book for reference when selling, and can recommend certain flowers to customers. It will be sectioned by occasion, for example the first chapter is for when buying flowers for romance or an anniversary.

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Not Just FleuronsGift Tags with Flower Meanings

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This idea has come from looking at the meanings of flowers. As most people don’t know the meanings of each flower, i think this is an interesting fact that people would love to know. This initial design is a concer-tina fold, with a flower pattern on the front, where you can customize your message depending on whom you’re sending the bouquet to. On the reverse side are all the flowers in the bouquet, individually laid out with the meaning of that particular flower.

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Not Just FleuronsPaper Samples

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Brown Paper

Different designs and textures of paper would be availa-ble for tags to be made from, however could prove to be more expensive. Customers should want to pay more for better designs, and in return they get a well made tag, customized message and the meanings of every flower purchased in their bouquet.

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Not Just FleuronsGift Tag Prototypes

I have tried to test out many different sizes, colours, textures and designs to see which ones work best. They’re all quite successful, it really depends on what the customer wants. Having a wide range will mean more customers will find what they want.

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Not Just FleuronsGift Tags

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These are the prefered size for the tags, and are available in a variety of sizes and textures.

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Not Just FleuronsTag Design on website

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I have decided to go with a realistic photo of the tags when it appears on websites, as customers can see exactly what their buying. The line drawing looks neater however doesnt give an authentic view for paying customers.

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Not Just FleuronsTag Integration with Marks and Spencers

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This is an example of how the tags would integrate into a flower website. Marks and Spencer’s is well known for their flower services, and have chosen this for an example. Once the customer has clicked on a bouquet of flowers they are interested in, it goes to a close up of the flowers with a description along the side. Underneath is where you can add to basket, and add other items, which is where my product will be advertised. All a customer would need to do is click the checkbox to include this within the purchase, and they can customize the message to give to whomever they want.

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Not Just FleuronsAny Website Integration

These tags will be able to intergrate into any flower shop, the concept of having the meaning of each flower should encourage them to sell them on their websites as the meaning of the flowers is what is actually important as its the product your buying. Im sure people would like to know what their buying means. Anoter example is flowers direct website on the right. Where you can add to basket with just 1 click.

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