not just about birds · not just about our 1.7 million readers are confident consumers with...

not just about

Our 1.7 million readers are confident

consumers with larger-than-average

disposable incomes. We’re pleased to

tell you that they don’t spend all their

time thinking about birds...

BIRDS

310-0285-09-10 Birds rate card MEDIALINE_media bleaflet 28/09/2010 10:16 Page 2

Happy, financially secure and, above all, confident –

in what they believe in and what they want.

Birds readers are educated, interested in the world

around them and keen to find out about products

that not only make their lives easier, but that enrich

them, socially and personally.

Our readers love to meet new people and spend timewith friends, and are open to persuasion from those theylike and trust. Concerned about the environment andethical matters, they will always try to ensure theiractions reflect this.

71% of readersenjoy walking

45% of readerstake three ormore holidayseach year

97% of readershave a garden

59% of readersown a digitalcamera

OUR READERS


What most people don’t realise about the RSPB is

that there’s a whole lot more to our organisation

than bird conservation. It’s why Birds readers

support us, why they love our magazine, and why

their spending habits and demographic are far

more diverse than you probably think.

Binoculars and walking gear will always be popular, butlook at our readership profile and you’ll see that so arebooks, holidays, wine, trips to the theatre, takingphotographs and using the internet.

If you like what you see, telephone NickyLane on 01525 383885 or 07956 107882to place your advertisement.

80% ofreaders like aglass of wine

83% of readershave a homecomputer

61% ofreaders owntheir houseoutright

YOUR OPPORTUNITY

Reading about us

We work all over the world, onhundreds of different projects. Why should you care? Becausesomeone who wants to readabout rainforest restoration issomeone who is interested notjust in trees, but in education,goods that have been sustainablyproduced, technology, people andsituations abroad, children, theenvironment, animals and theirwelfare, travel and the future. Inshort, a wealth of selling potential.

Buying into our brand

The RSPB is a premium brand,which attracts discerning people.Placing your product in ourpublication makes good sense in terms of access to intelligent,affluent readers and in terms of brand association. Add to this our reputation for attracting large numbers of people to ourbrand – one million members and rising, and 1.7 million readers – and you have aformidable advertising tool.


1.7 million readersREADERSHIP PROFILE

TGI (Target Group Index © BMRB INTERNATIONAL

2009) is a nationally representative product and

media survey of 24,836 British adults. The 2009

survey shows that Birds magazine has 1.7 million

readers. They are affluent, active and committed

to conservation.

All figures show Birds readers in

bold and Great Britain average inbrackets – adults 2009.

SOCIAL GRADE

AB 47% (27%)

C1 28% (29%)

C2DE 25% (44%)

AGE

Under 34 8% (32%)

35–44 10% (18%)

45–54 19% (16%)

55–64 26% (14%)

65+ 37% (20%)

SEX

Male 48% (49%)

Female 52% (51%)

HOUSEHOLD UNIT

Single adult, no children under 16 20% (18%)

2+ adults, no children under 16 65% (49%)

1+ adult(s) and children under 16 15% (33%)

HOUSING TENURE

Own home outright 61% (32%)

Buying home 28% (39%)

Rent from council 5% (13%)

Rent privately 6% (15%)

ANNUAL HOUSEHOLD INCOME

£50,000+ 13% (11%)

£40,000–£49,999 10% (8%)

£30,000–£39,999 17% (13%)

£23,000–£29,999 12% (11%)

Less than £23,000 38% (40%)

Not stated 10% (18%)

IN THE GARDEN

Has a garden 97% (83%)

Bought plants/trees/shrubs in past year 64% (39%)

Bought bulbs in past year 54% (32%)

Bought seeds in past year 53% (32%)

Has a conservatory/sunlounge 24% (14%)

OWNERS OF TECHNICAL EQUIPMENT

Mobile phone 92% (91%)

Personal computer (at home) 83% (78%)

Digital camera 59% (53%)

SLR digital camera 16% (8%)

Digital camcorder 15% (20%)

Other camcorder/video camera 13% (10%)

WINING AND DINING

Wine drinker 80% (63%)

Malt whisky drinker 28% (15%)

Gin drinker 31% (17%)

Bottled mineral water drinker 50% (50%)


HOLIDAYS TAKEN IN PAST 12 MONTHS

3+ 45% (33%)

2 22% (19%)

1 10% (11%)

DESTINATION OF MOST RECENT HOLIDAY

UK 49% (32%)

Other European 22% (24%)

Rest of world 8% (9%)

TYPE OF ACCOMMODATION USED ON MOST RECENT HOLIDAY

Hotel/guesthouse 33% (28%)

Rented villa/flat/cottage/chalet 17% (10%)

Camping/caravan 6% (7%)

MOST RECENT HOLIDAY BOOKED VIA

Travel agent 6% (8%)

Telephone 27% (16%)

Internet 32% (28%)

LIFESTYLE

Owns a cat/dog 45% (40%)

Takes vitamins and other supplements 51% (39%)

Member of the National Trust 38% (11%)

Cruise taken as most recent holiday 2% (1%)

Lakes and mountains most recent holiday 8% (4%)

ACTIVITIES UNDERTAKEN IN PAST 12 MONTHS

Used the internet 78% (78%)

Made a purchase over the internet 63% (61%)

Visited the theatre 47% (30%)

Attended a classical music concert/recital 24% (9%)

Attended a pop/rock concert 19% (22%)

Visited an art gallery/exhibition 32% (18%)

Attended a gardening show 16% (6%)

Visited a nature reserve 41% (12%)

LEISURE ACTIVITIES – REGULAR OR OCCASIONAL

Walking/rambling 71% (41%)

Birdwatching 64% (11%)

Photography 42% (24%)

READERSHIP OF SELECTED DAILY NEWSPAPERS1

Daily Mail 15% (10%)

Daily Telegraph 13% (4%)

The Times 7% (4%)

The Guardian 3% (3%)

The Daily Express 3% (3%)

READERSHIP OF SELECTED MAGAZINES1

Radio Times 20% (5%)

National Geographic 13% (4%)

Your M&S 17% (8%)

BBC Gardeners’ World 10% (3%)

BBC Wildlife 5% (1%)

Country Living 4% (2%)

ATTITUDES TO THE ENVIRONMENT

I like to understand about nature 93% (66%)

I am prepared to make lifestyle compromisesto benefit the environment 63% (45%)

I make a conscious effort to recycle 93% (78%)

People have a duty to recycle 89% (75%)

I would be prepared to pay more forenvironment-friendly products 56% (34%)

I buy Fairtrade products when available 56% (36%)

I buy free-range products whenever I can 63% (43%)

I am prepared to pay more for foods thatdon’t contain artificial additives 52% (37%)

I would never buy food that has been genetically modified 44% (31%)

It’s worth paying extra for quality goods 80% (66%)

I take positive steps to reduce the energy I use 73% (61%)

I pay attention to where the products Ipurchase are made/grown 60% (35%)

I like to buy products from companieswho give something back to society 55% (41%)

I would be willing to volunteer my time for a good cause 59% (51%)

1 Refers to Average Issue Readership (AIR)


ADVERTISEMENT RATE CARD

RATES FROM JANUARY 2011

VAT not included in these prices

Run of magazine display height x width

Double page spread 308 x 476 mm

Outside back cover 308 x 238 mm

Full page bleed 308 x 238 mm

Full page non-bleed 272 x 202 mm

Half page upright 272 x 95 mm

Half page horizontal 134 x 202 mm

Quarter page upright 134 x 95 mm

Classified display

Quarter page upright 130 x 94 mm

Quarter page horizontal 62 x 200 mm

Eighth page 62 x 94 mm

Sixteenth page 62 x 42 mm

Trim size 300 x 230 mm

Process Heatset Web Offset

Run of magazine display – colour

No. of insertions 1 2 3 4

Double page spread 19,240 18,860 18,300 17,340

Outside back cover 12,920 12,660 12,300 11,600

Inside back cover 11,550 11,300 10,970 10,400

Full page bleed 10,520 10,310 9,970 9,470

Full page non-bleed 9,620 9,450 9,170 8,670

Half page 5,270 5,140 5,010 4,770

Quarter page 2,960 2,850 2,740 2,630

Special positions 20% extra.

Loose inserts from £55 plus VAT per 1,000, depending on weight or size of insert.

Classified display

No. of insertions 1 2 3 4

Quarter page colour 2,670 2,580 2,480 2,360

Eighth page colour 1,360 1,330 1,300 1,270

Sixteenth page colour 770 750 740 730

Quarter page mono 2,120 2,050 1,980 1,900

Eighth page mono 1,080 1,060 1,030 1,000

Sixteenth page mono 620 600 590 580

Classified

Semi-display mono £140 per single columncentimetre, plus VAT.

Semi-display colour £170 per single columncentimetre, plus VAT.

Lineage £26 per line plus VAT.Average six words per line. Minimum two lines.

Box numbers £12 plus VAT.

All semi-display and lineage advertisements must beprepaid and sent three months in advance of publication. A 10% discount is given for continue until cancelledbookings.

TECHNICAL DATA

Birds magazine is a high-quality glossyquarterly, posted directly to members.


COPY REQUIREMENTS

CANCELLATION

PPA-RECOGNISED AGENCY COMMISSION

Display

PDF files are required, which must be written to correct specification.Images should be high resolution, composite 300 dpi CMYK, createdusing the PPA specification. Please refer to www.pass4press.com

Please e-mail PDFs to [email protected]

Please ensure that your advertisements include the relevant DataProtection statements.

Twelve weeks before publication. Cancellations after this date will be charged at full cost of the advertisement.

If you want to see further copies of Birds, or need

any more information, please contact:

NICKY LANEMedialine Ltd25a Hockliffe StreetLeighton BuzzardBedfordshire LU7 1EZ.Tel: 01525 383885 or 07956 107882E-mail: [email protected]

10% only allowed if accounts settled within 28 days of date of invoice.

CLIENT LIST

Bose

Co-operative Bank

Cotton Traders

Country Collections

Dendron Health Care (Ibuleve)

Giordano Wines

Great Rail Journeys

Guernsey Tourist Board

Healthspan Direct Ltd

Holiday Cottages Group

Laithwaites Wines

Nikon

Nikwax Ltd

Panasonic

Seven Seas Ltd

Swarovski Optik

Warner Leisure Hotels

PUBLICATION DATES

Issue Publication Copy dates

May 2011 10 May 24 February

August 2011 10 August 2 June

November 2011 1 November 18 August

February 2012 1 February 10 November


RSBP Sales Ltd. Registered in England. Companyregistration number 2693778. A subsidiary of the RSPB.The Royal Society for the Protection of Birds(RSPB) is a registered charity: England & Wales no207076, Scotland no SC037654. 310-0285-09-10

All orders for insertion of advertisements/inserts are accepted subject to thefollowing conditions:

1 INTERPRETATION All advertisement/insert orders are subject to acceptance in writing by RSPBSales Limited (‘the Publisher’) and are subject to the Terms and Conditionsset out below. In these Terms and Conditions the term ‘the Advertiser’ shall mean the party who books the advertising space and is responsible for payment.

2 THE CONTRACT Unless otherwise expressly agreed in writing by the Publisher these Termsand Conditions override any terms or conditions stipulated, incorporated orreferred to by the Advertiser in its order or negotiations. These Terms andConditions embody the entire understanding between the Publisher and theAdvertiser and supercede any prior promises, representations, undertakingsor implications. Unless the Advertiser informs the Publisher in writing to thecontrary within seven days from the date of the acknowledgment theAdvertiser will be assumed to have accepted these conditions. No variationof these Terms and Conditions shall be effective unless expressly agreed in writing and signed by a duly authorised employee of the Publisher on its behalf.

3 ACCEPTANCE OF ADVERTISEMENTS/INSERTS Acceptance of an advertisement/insert is subject to the Publisher’s approvalof copy and to the availability of space, materials and labour and thePublisher cannot guarantee that any advertisement/insert will appear on a specified date.

4 REFUSAL OR WITHDRAWAL OF ADVERTISEMENTS/ INSERTS The Publisher reserves the right to refuse, suspend or withdraw any advertisement/insert submitted to it, in its absolute discretion and withoutexplanation. The Publisher shall notify the Advertiser of any such refusalsuspension or withdrawal as soon as is reasonably practicable.

5 LIABILITY The Publisher shall not be liable for any loss or damage, consequential or otherwise, occasioned by error, late publication or the failure of anadvertisement/insert to appear for any reason whatsoever. If the error, latepublication or the failure of an advertisement/insert to appear is due to theact or default of the Advertiser or its servants or agents then the Advertisershall be liable to pay the full advertising rate due to the Publisher hereunderin respect of such advertisement/insert.

6 ADVERTISER’S WARRANTY The Advertiser warrants that its advertisements/inserts comply in allrespects with the British Code of Advertising Practice and do not contraveneany Act of Parliament or subordinate legislation nor are they in any way illegal, defamatory or an infringement of any third party’s rights.

7 INDEMNITY The Advertiser shall indemnify the Publisher and/or the Editor from andagainst all actions, proceedings, claims, demands, damages, losses, costs orexpenses (including legal costs) which the Publisher and/or the Editor mayincur as a direct or indirect consequence of the publication of any of theAdvertiser’s advertisements/inserts.

8 RENEWAL OF ORDERS In no circumstances does the acceptance of an order by the Publisher conferon the Advertiser a right to renew the order on similar terms.

9 CHANGE IN ADVERTISING RATESThe Publisher reserves the right to increase advertisement/insert rates at any time provided that it shall notify the Advertiser in writing of the proposed increase or variation and such increase or variation shall not takeeffect until 21 days after the date of the said notice. The Advertiser may, atany time prior to the increase or variation taking effect, cancel its order orthe balance of its order by serving written notice to this effect on thePublisher and the Advertiser shall not incur any additional charges as aresult of such cancellation. If the Advertiser does not serve a written noticewithin the relevant period then it shall be deemed to have accepted theincrease or variation.

10 CANCELLATION The Advertiser may cancel any order or part of any order or request that thedate of publication or an advertisement/insert be altered to a later date byserving written notice to this effect on the Publisher PROVIDED THAT thePublisher reserves the right to refuse to accept any such cancellation, partcancellation or request unless notice thereof is received not less than12 weeks before the date of insertion of the advertisement/insert.

11 EFFECT OF CANCELLATION11.1 If the Advertiser cancels an order or the balance of an order and thePublisher accepts the cancellation then, except in the circumstances statedin paragraph 9 above, the Advertiser shall relinquish any right to a seriesdiscount to which it was previously entitled and all advertisements/insertswhich have appeared when the cancellation takes effect will be charged at the full rate.11.2 If the Advertiser cancels an advertisement/insert within 12 weeks of the publication date it shall be liable for the full cost of the advertisement/insert.

12 FORCE MAJEURE Notwithstanding anything in these Terms and Conditions to the contrary the Publisher shall not be liable to the Advertiser for any failure or refusal to perform its obligations hereunder due or principally due to any circumstances beyond the Publisher’s control including but not limited toinability to secure labour, materials, supplies or transport, scarcity of fuel,power or components, breakdowns of machinery, fire, storm, flood, act ofGod, war, civil disturbance, strikes, lock outs and industrial action in whatever form.

13 COPY Copy must be supplied by the Advertiser to the Publisher at its address andby the date specified in the acknowledgement (the ‘copy date’) withoutapplication from the Publisher. In the events of copy instructions not beingreceived by the copy date the Publisher shall not be obliged to supply proofsor make corrections and the Publisher reserves the right to repeat the mostappropriate copy.

14 ALTERATION OF COPY14.1 The Publisher cannot accept responsibility for changes in copy unlessthese are confirmed in writing to it not later than 12 weeks prior to the proposed date of insertion of the advertisement/insert to which the copyrelates, being sufficient time to enable the Publisher to arrange for thechanges to be made. The Publisher reserves the right to charge for any additional expense involved as a result of making any such changes. 14.2 The copyright in any artwork or copy contributed to anadvertisement/insert by the Publisher shall be vested in the Publisher.

15 COMPLAINTS Any complaint regarding the reproduction of an advertisement/insert must be received in writing by the Publisher within one month of the publication date.

16 PROOFS Provided copy is received 12 weeks prior to the copy date stipulated in theorder the Publisher will provide proofs if so requested by the Advertiser.

17 VOUCHER COPY A voucher copy will be provided to the Advertiser in respect of each displayadvertisement/insert published by the Publisher on the Advertiser’s behalf.

18 INSURANCE The Advertiser shall be responsible for the insurance of all artwork andother advertisement/insert material delivered by it to the Publisher and the Publisher cannot accept any liability for any loss or damage thereto.

19 ARTWORK The Publisher reserves the right to destroy all artwork and other materialsrelating to advertisements/inserts which have been in its, (or its printers),custody for 12 months since the last date on which the advertisement/insertwas published by the Publisher on the Advertiser’s behalf.

20 ENQUIRIES The Publisher shall not be contractually bound to pass any enquiriesreceived from its readers to the Advertiser in respect of anyadvertisement/insert published on behalf of the Advertiser.

21 RATES AND PAYMENT21.1 Unless the Publisher otherwise agrees in writing the price for anyadvertisement/insert (including any advertisement/insert being published aspart of a series) will be the price (according to the Publisher’s rate card) prevailing at the date of publication.21.2 The Publisher reserves the right to make an additional charge where the printers are involved in extra production because of exceptional production requirements due to the act or default of the Advertiser.21.3 Display Advertisements/Inserts.21.3.1 Credit AccountsCredit accounts are strictly net and must be settled within 28 days from thedate of the invoice. If an account is overdue the Publisher reserves the rightto suspend the insertion of any further advertisements/inserts. Failure to payits account in accordance with these Terms and Conditions will result in theAdvertiser relinquishing any entitlement it may have to a series discount inrespect of display advertisements/inserts.21.3.2 Non-credit AccountsAdvertisers who have not been given a credit account or who are not recognised by the Periodical Publishers Association (‘PPA’) must make payment for any display advertisement/insert eight weeks before the publication date.21.3.3 An extra premium is payable for a guaranteed position for displayadvertisements/inserts.21.4 Lineage and Classified AdvertisementsPayment for lineage and semi-display advertisements must be made by thepay by date to ensure that the advertisement is included in the relevant publication.

22 PPA MAIL ORDER PROTECTION SCHEMEIf an advertisement/insert asks for cash with an order, a PPA Mail OrderProtection Scheme form must be completed by the Advertiser and its Agency(if applicable).

23 NON ENDORSEMENTAdvertisements/inserts shall not claim or suggest that the goods or serviceswhich are promoted therein are recommended or endorsed by the RoyalSociety for the Protection of Birds (‘RSPB’) unless the RSPB has confirmed in writing its approval of such an advertisement/insert.

24 COMPETITIONS/SPECIAL OFFERSIf an advertisement/insert is intended to include a competition or specialoffer, full written details of such competition or offer must be submitted at the same time as the order.

25 DATA PROTECTION25.1 All advertisers should ensure that, where appropriate, they are registered pursuant to the Data Protection Act 1998 (and subsequent legislation) in respect of all classifications necessary for the performance of their functions under this agreement and undertake, at alltimes, to comply with the terms of the legislation.25.2 All name gathering coupons or forms issued by any advertiser for use by respondents to any advertisements in Birds magazine will include the appropriate notification to respondents of their rights under the DataProtection Act 1998, including the right to ‘opt out’ of, or unsubscribe from,any direct marketing function undertaken by the advertiser.

26 MISCELLANEOUSThese Terms and Conditions and any other express terms of the contractshall be governed and construed in all respects in accordance with Englishlaw and any disputes shall be subject to the exclusive jurisdiction of theEnglish courts.

RSPB Sales Limited. Registration number: 2693778. A subsidiary of The Royal Society for the Protection of Birds

RSPB SALES LIMITED – TERMS OF ACCEPTANCE OF ADVERTISING

FOR MORE INFORMATIONplease contact

Nicky Lane

Medialine Ltd

25a Hockliffe Street

Leighton Buzzard

Bedfordshire LU7 1EZ

Tel: 01525 383885 or 07956 107882

E-mail: [email protected]

The RSPB speaks out for birdsand wildlife, tackling theproblems which threaten ourenvironment. Nature is amazing– help us keep it that way.

www.rspb.org.uk

I N T E R N A T I O N A LBirdLife

We belong to BirdLifeInternational, the global partnership of bird conservationorganisations.


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