not just a football club……
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Manchester United PLC Results for Year to 31 July 2002 30 September 2002 Not Just a Football Club……. Not Just a Football Club……. Agenda Introduction Peter Kenyon Group results for the year Nick Humby From fans to customers David Gill Strategies to build on Peter Kenyon - PowerPoint PPT PresentationTRANSCRIPT
Manchester United PLCResults for Year to 31 July 2002
30 September 2002
Not Just a Football Club……
Not Just a Football Club…….
Agenda
• Introduction Peter Kenyon
• Group results for the yearNick Humby
• From fans to customers David Gill
• Strategies to build on Peter Kenyon
on the global brand
Not Just Winning…….Creating Value
• Turnover up 13% to £146.1m (2001 £129.6m)
• Profit before tax up 48% to £32.3m (2001
£21.8m)
• Dividend increased by 55% to 3.1p (2.0p) with a
final normal dividend of 1.46p per share and a
special dividend of 1.00p per share.
Not Just Winning…..Strong Revenue Growth
31/7/02 %31/7/01
£000 change £000Match day 56,253 9% 51,763Media 51,948 66% 31,237Commercial 26,493 -3% 27,411Merchandising 11,368 -41% 19,158Total turnover £146,062 £129,569
Growth over last year 13%
Not Just Winning……Increasing Dividends
2002 2001 (restated)
£000 £000
Turnover 146,062 129,569
Profit before tax 32,347 21,778
Tax (7,308) (7,399)
Profit after tax 25,039 14,379
Effective tax rate 22.6% 34.0%
Earnings per share 9.6 5.5
Dividend per share 3.1 2.0
Dividend cover 3.1 2.8
Not Just Winning…..Increasing Profits
2002 2001£000 £000 £000 £000
Operating profit 33,929 31,680Player amortisation (17,647) (10,173)Profits on player disposals 17,406 ( 241) 2,219 (7,954)
33,688 23,726Exceptional costs (864) (2,073)
32,824 21,653Associates/JV’s (504) (602)Interest 27 727Profit before tax 32,347 21,778
Not Just Winning…….Managing Costs
2002 % 2001£000 increase £000
Turnover 146,062 13% 129,569Gross profit 130,377 21% 107,449Wages & salaries (69,999) 40% (50,002)Other operating expenses (26,449) 2% (25,767)Operating profits 33,929 31,680Gross margin 89% 83%Wages a % of turnover 48% 39%Operating margin 23% 24%
Not Just Winning….. GoodContribution from Each Stage of ECL
Profits
Phase II£6.0m
Semi Final£3.7m
Phase I£13.1m
Quarter Finals£2.9m
Revenue
Phase I£15.3m
Semi Finals£4.2m
Quarter Finals£3.8mPhase II
£8.6m
Profits increase by 34% over last year
Not Just Winning……Managing the Cash
2002 2001 £000 £000
Cash from operations 42,806 50,882Net transfer fee (12,083) (43,310)Fixed asset investment (13,923) (7,802)
16,800 (230)Dividend & interest (5,197) (4,467)Tax (9,433) (7,377)Other - 274Net cash flow 2,170 (11,800)Net cash/debt on 31 July 933 (1,237)
Not Just Our Fans…...Our Customers
Executive Box Seats
Season Tickets
MU Finance Customers
MU TV Subscribers
Members
Museum/Tour Visitors
ManUtd.com Unique Users
Purchase of Replica Shirts
UK Fans
Overseas fans
Increasing
Number
of
Fans
Increasing
Value
as
Customers
Match day Commercial Media
Not Just Our Fans……Valued Customers of Our Partners
PRINCIPAL SPONSOR OF
MANCHESTER UNITED
THE OFFICIAL BEER OF
MANCHESTER UNITED
OFFICIAL BETTING PARTNER OF
MANCHESTER UNITED
THE OFICIAL RADIO STATION OF
MANCHESTER UNITED
OFFICIAL BUSINESS SOLUTIONS PARTNER TO
MANCHESTER UNITED
OFFICIAL INTERNET PARTNER OF
MANCHESTER UNITED
OFFICIAL SOFT DRINK SUPPLIER TO
MANCHESTER UNITED
OFFICIAL GROOMING PARTNER OF
MANCHESTER UNITED
OFFICIAL IMAGING PARTNER OF
MANCHESTER UNITED
Not Just Fans……MU Finance Customers
Not Just UK Fans……Developing New International Products
Nike• Merchandising business transferred to Nike on 1st August
2002• Minimum guarantee for each of the 1st 4 periods to 31 May
of £20.7m • First 12 months to 31July 2003 worth £24.2m and year to
July 2004 £20.7m• Failure to qualify for Europe would reduce guarantee by £2m
p.a.• Break point for Nike after 6 years• Confident start with launch of new home shirt• New deals - JSV, Central Trading and Sport Etail assigned to
Nike
Not Just UK Fans……Developing New International Activity
Reds Café• Licence trademarks for launch of chain of family
restaurants in Asia– First 3 sites identified
US Tour• Promote Manchester United in US ahead of next
season– Four games (Seattle, Los Angeles, Boston and New
York)
Not Just Football Tactics……Football Strategy
• Contracted Beckham, Keane, Stewart, O’Shea in addition to 8 last year
• 19 players under contract for 3 seasons or more, average age 26
• Secured renewal of Manager for 3 years
• Acquired Rio Ferdinand for £29.3m
• Developing Academy to produce new 1st team stars
• International alliances to identify and develop new young players
Not Just Football Tactics……Media Strategy
• Manchester United live games averaged 3 million UK viewers
• Manchester United PPV games attract 68% more than FAPL average buys
• Media rights acquired for Club use
– Delayed FAPL rights
– ECL archive & web rights (03/04)
• Overseas rights sold in 161 territories last year
• Key media contract renewals ahead
Not Just Football Tactics…….Business Strategy
In summary:-• Achieving good results• Maintain strong operating cash flows• Secure a stable and successful playing set up• Invest in academy to bring on next generation• Managing player costs around 50% of turnover level• Develop quality partnerships to drive new revenue streams• Deliver ambitious CRM targets• Exploit appealing media product• Dividend policy focused on rewarding shareholders when
the company is successful• Not just a football club …… a global brand
Appendices
Match Day Turnover up 9 %
Matchday Catering
£3.8m
European Games£8.9m
League Matches
£7.1m
Other£10.3m
Executive & Season Tickets£26.2m
Media Turnover up 66%
Other Media£2.0mOverseas TV
£1.5m
ECL TV£19.9m
Other UK TV
£19.7m
Equal Share UK TV£8.8m
Commercial Turnover Down 3%
Other£2.3m
Non-match day Catering
£2.7m
MU Finance£1.2m
Other Sponsors
£5.2m
Kit Sponsor£7.9m
Club Sponsor£7.2m
Average Revenue Per Match
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2,200
96/97 97/98 98/99 99/00 00/01 01/02
£,000
Catering
Merchandising
Programme
Hospitality
Gate Receipts
Season Tickets
Capital Expenditure Since Flotation
£,000Rebuilding of west stand 10,300Refurbishment of south and east stands 5,790Acquisition of United trading estate 9,125Rebuilding of north stand 18,650North stand fit-out (including museum) 17,106Land/property/car parks 10,381Carrington training ground (phase I & II) 20,942South stand executive suites 5,304Stadium expansion - east & west stands (incl. Megastore) 33,279Ticketing/membership building 1,992Other (mainly plant, machinery, fixtures & fittings) 33,320Total to 31 July 2002 166,189Expenditure on future major projects (estimate) 3,000
169,189 Net cash received from shareholders (flotation/placing) 23,425Funded via cash generated 145,764
169,189
Profit on Disposal of Players
Gross transfer fee receivable £m £mStam 16.0Cole 6.3Yorke 1.8Greening 2.0Wilson 1.5Macken 1.0Other 0.6 29.2
Less associated costs of disposals (2.9)Net proceeds of disposals 26.3Less amortised player registration costs
Stam 6.2Cole 2.6Other 0.1 (8.9)
Profit on disposal of players £17.4
New Dividend Policy
Per share Total Dividend £m
coverNormal dividend 2.10p £5.455 4.60
Special dividend 1.00p £2.598m
Total dividend 3.10p £8.053 3.10
Less interim dividend 0.64
Dividends payable on22 November 2002 2.46