not invented here: book summary by d shivakumar
TRANSCRIPT
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Not Invented Here
Cross industry InnovationRamon Vullings and Marc Heleven
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Not Invented here is the phenomenon of people blocking out ideas from the outside.
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Organizations need more radical and game changing innovation to be able to meet the
challenges they will be facing.
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Cross industry innovation is a clever way to jump start your innovation efforts by drawing
analogies and transferring approaches between contexts.
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BMWs I drive system was inspired by the video game industry, Nike Shox was adapted from
formula 1 racing shock absorbers.
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The route is always to 1.Concept – Ask Why2.Combine- Ask what If3.Create – Ask How
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The strategy in cross industry innovation is not Copy and paste, it is Copy, Adapt and
paste.
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Cross Industry innovation is the commitment we make to the process of asking questions, combining elements, finding patterns and testing concepts.
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The art of powerful questions
• Generate curiosity in the listener• Are thought provoking• Surface underlying assumptions• Channel attention• Focus inquiry• Stimulate reflective conversation• Generate energy• Evoke more questions
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If I had an hour to solve a problem, and my life depended on it, I would spend the first 55
minutes determining the proper question to ask.
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In Germany, companies such as Daimler,Bayer,Siemens and SAP all have an
entire department – a department of Fundamental questions, and they see
questioning as a strategic asset.
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Tips for better Questions
• Refuse to accept current reality• Invite outsiders to ask questions about your
work and industry• Imagine the perfect situation• Detect real customer insights by analyzing
their actual behavior• Challenge everything
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Spend time learning from other markets, other sectors. Apply the best ideas from one sector
into another.
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‘No one lives long enough to learn everything by starting from scratch’ – Brian Tracy
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‘We can only connect the dots that we collect’-Amanda Palmer
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10 disappearing jobs that won’t exist in 10 year’s time
• Retail cashier• Telemarketer• Freight storage provider• Newspaper delivery boy• Travel agent• Postal worker• Taxi despatcher• Typist• Librarian• Social media manager• Meter reader
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Which jobs will disappear in your industry?
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‘We are preparing students for the jobs that do not exist’- Sir Ken Robinson
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War and human conflict have always been a source of misery, at the same time, one cannot deny that they have been incredible drivers of
innovation.
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A 5 second pit stop in Formula 1 racing has lessons for : machine maintenance in factories,
rehearsal for Broadway shows and fast food drive through.
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Business synonyms is a great way of looking at other industries who treat the same word and experience differently. That’s a great place to
start.
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Customer = Client=Student=patient=Shopper=Buyer=Purchaser=End user=patron=Prospect=Supplier=pain in the *ss=King=Queen=Employee=Stakeholder
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Service =help=Support=Listening=Aid=Life-support=Account=Advantage=Applicability=Benefit=Business=Check=Courtesy=Dispensation=Duty=Employ=Employment
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5 Business lessons from LEGOa.From the beginning LEGO was designed to be modularb.LEGO is unafraid to experiment with emerging new technologiesc.LEGO gives its designers cost parametersd.LEGO is just not for childrenLEGO combines different types of innovation.
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‘Good artists copy, great artists steal’ - Picasso
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When was the last time you did something for the first time?
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Cross Industry Innovation can de described as a profitable meeting of
contexts, where previously there was no connection.
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Growing your business
1. Simplify2. Cut the crap3. Virtual Buying4. Try before you buy5. Freemium6. Aim high
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What can we learn from strange, uncommon businesses or even illegal businesses?
• Really jump at opportunities• Outsource to specialists• Collaborate across borders
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Try the following prefix and see what happens to your innovation:MixedDualHybridFunctionalSmart
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‘No candle maker has become a bulb manufacturer, no carriage maker has become a car manufacturer and the post office did not invent e mail’-Prof Marc Giget
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Many industries stay within their thinking silos and within the boundaries of present
day rules and regulation
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