not-for-profit portfolio

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NOT-FOR-PROFIT PORTFOLIO

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Page 1: NOT-FOR-PROFIT PORTFOLIO

NOT-FOR-PROFIT PORTFOLIO

Page 2: NOT-FOR-PROFIT PORTFOLIO

INTRODUCTION

Our collaborative work is heard across all sectors, including not for profit and NGOs. We aim to demonstrate our suitability for this project through our strategic understanding, creative approach and technical delivery of the brief.

Here are a few examples of campaign work that we feel are relevant credentials.

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EXAMPLE 1

CirclePublic sector campaign

Circle is part of David Cameron’s ‘Big Society agenda’ encouraging our ageing population starting with the over 50s to help each other and help themselves. Therefore reducing the burden on the tax payer and the social state. Powered by futurologist think tank Participle (participle.net) who are working to design the next generation of public service, ‘Circle’ schemes are springing up in many towns and cities. The Circle brand is pragmatic, approachable and informative and sits somewhere between the feel of Public Sector and Charity. It must not be cynical, patronising or discriminating. Our print advertising campaign work for Southwark Circle features engaging and positive images of the benefits of altruism and feel-good factor.

www.circle.org.uk

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EXAMPLE 1

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EXAMPLE 2

The Big GiveLarge private donors prospectus

The Big Give is a non-profit, charitable website which enables donors to find and support charity projects in their field of interest. All UK registered charities can sign up for free and the site currently showcases the projects of over 9,500 charities.

www.thebiggive.org.uk

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EXAMPLE 2

A thought for your penny

Using real pennies and die-cut holes for missing coins, we are emphasising the doubling up effect in a very powerful and tactile way. Inside bold colour is introduced and the focus is on simplicity and punch.

This concept would work very well with different materials and styles for each spread, and could feature further die cut holes etc. And circular images.

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EXAMPLE 2

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EXAMPLE 3

Allied HealthHome care direct marketing campaign

Allied Healthcare Group is one of the UK’s leading providers of domiciliary care and healthcare staffing services.

www.alliedhealtcare.com

Enjoy a cuppa !

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Do you know someone who would benefit from a little help?

EXAMPLE 3

Do you know someone who would benefit from a little help?

Do you know someone who would benefit from a little help?

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EXAMPLE 3

mm

mm

1

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EXAMPLE 4

Dyslexia ActionInformation leaflets for sufferers

Dyslexia Action is a national charity that takes action to change the lives of people with dyslexia and literacy difficulties.

www.dyslexiaaction.org.uk

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EXAMPLE 4

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EXAMPLE 4

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EXAMPLE 5

Orphans in NeedFundraising direct marketing campaign

Orphans in Need sponsors thousands of orphans around the world. The generosity of our donors pays for food, clothing, education and medicine for these vulnerable children.

www.orphansinneed.org.uk

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EXAMPLE 5

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EXAMPLE 5

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EXAMPLE 6

Simply UniteBranding, marketing and promotional materials aimed at care home operators

Simply Unite is a system of Internet access that has been specially designed to enable people, regardless of their level of technical ability, to stay connected with friends and family using email, photos and Skype and enable them to pursue interests from music and art to online crosswords and Sudoku, using the Internet. The touchscreen computer based system is aimed at people in residential care or supported living. Its impact is stimulating, engaging, fun and entirely life-enhancing.

www.simplyunite.com

Si

mply

s t a y i n t o uc

h

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EXAMPLE 6

SimplyIdeas

SimplyExamplesSimplyExplained

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EXAMPLE 6

SimplyExplained

A How To Guide

SimplyExamples

Case Studies

SimplyIdeas

50 Quick Tips

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EXAMPLE 6

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EXAMPLE 7

Aviation without bordersWebsite design and build

Aviation Without Borders (AWB) is an exciting UK aviation charity dedicated to providing humanitarian assistance through aviation services irrespective of politics, religion, race or nationality.

AVIATION WITHOUT BORDERSWings for the World

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EXAMPLE 7

Support

SupportAll donations, whether one-off or regular, are welcome. Every penny donated to AWB reaches its goal. The charity is staffed entirely by volunteers so administration costs are minimal. This means your money goes straight to helping those young people that need help. Almost every single penny contributed goes to charitable causes, mostly for the benefit of children with disadvantages, and only a small amount is deducted for administration or other expenses. More...

MembershipMembers from all backgrounds are welcome. A small annual subscription of £12 is levied and contributes mostly towards funding projects, with a small percentage being used for administration. In return members of the charity receive a regular newsletter outlining our activities and can volunteer to participate in any of the humanitarian projects. More...

VolunteersIf you are interested in helping with our activities you may wish to become a volunteer. If you are willing and able to help we will be delighted to hear from you. A volunteer application form can be obtained online or can be requested from our office. More...

SupportersAviation Without Borders cannot function without the support and generosity of individuals, organisations and companies. Among our corporate supporters are: EADS, Honeywell Aerospace, Senator International, Southfield Haulage and Spectro Oil. More...

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EXAMPLE 7

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For further information please contact

Lauren Bourne Design Incorporated

Centurion HouseLondon Road

Staines,MiddlesexTW18 4AX

T: 01784 410380F: 01784 410310

E: [email protected]

www.designinc.co.uk