Sagem Wireless 2010

November 2010

Sagem Wireless 2010

Agenda

• Sagem Wireless: Strategy and Expertise

• Product Portfolio

– Mobile Devices• Cosy Phone• Puma Phone• Netribe

– Connected Devices• Movilway POS• E Reader

– LTE Solution• Dongle• Gateway

Sagem Wireless 2010

Strategy and Expertise

Sagem Wireless 2010

Sagem Wireless designs and delivers connected lifestyle devices and services for leading OEMs, exclusive brands, and business solution

partners.

Sagem Wireless 2010

Past and PresentSagem Wireless today

• Highly flexible, turnkey, connected lifestyle devices designer…• Headquarters, Sales and Marketing

in Cergy (France) (80 people)• R&D

• in Ningbo (China) (400+ people)

• in Cergy (TR Com subsidiary) (30 people)

• … supported by strong partner ecosystem

App Proc design

Modem Chipset design

NFC integration

Connected services

And many others …

• Positioned to be a leading player in the global LTE revolution

Mobile Phones division launched within Sagem

#1 in France, #5 in Europe

Sagem merged into SAFRAN : Sagem Mobiles

1990s 2000s 2010 and beyond

spun out of SAFRAN, new strategy

1995

2004

2005

2009

Sagem WirelessOwnership Structure

Sagem Wireless 2010

Track Record on Technology and Innovation

1995 2000 2010

1st GPRS TI implementation

WA30501st communicating

PDA

myX-51st colour mid range

myX-61st CCD camera

myS-7Windows

smartphone

1st TI Neptune implementation

Partnership with Fujitsu on 3G

1st EMP dual mode implementation

1st TI Locostoimplementation

Partnership: ST-E on LTE dual mode

PumaPhoneFirst marquee

product

P9522Exclusive phone

Fingerprint sensor

1st Europeani-mode phone

CosyPhoneUltraSimplicity

NFC

BindereReader

NetribeAndroid

Development & delivered high volume delivery for LG

Sagem Wireless 2010

End-to-End Strategic Partner

• Brand consulting capabilities• Market & Consumer insights• Leading design competencies• Expertise in User Experience

• Mastering core technologies• Developing Innovations and

differentiation• Dedicated R&D and

partnerships with leading suppliers

• Nimble and TTM focused organisation• Knowledge of operators

services• Flexible architecture

• Capacity to manage or support customer acceptance• Dedicated Industrialisation

team

• Subcontracted to leading partners

• Handled by Sagem Wireless for Exclusive Brands • Handled by partner (OEM,

MNO, etc)

OEMMNOExclusiveLifestyle

Sagem Wireless 2010

Quality

• Platform Strategy• Advanced Technologies

Exclusive Brands

Marketing, Communication and User Experience

R&D and Product Planning(including 450+ technical staff in Ningbo, China)

Operations

Finance / Legal / HR

• Sales and Business Development

• Brand Relations• Trade Marketing• Product Management

• Strategic Consultancy• User Experience• Services Roadmap

• R&D• Outsourcing • Purchasing

• Manufacturing• Logistics• Customer Service

Customer Segmented Market

Strategic Planning

• Quality control and monitoring

• Single, integrated function

Customer-Oriented Organisation

OEM Brands(partnerships with MNOs

and Lifestyle Brands)

Professional Apps

(device data forwarding, specific projects)

Sagem Wireless 2010

White Label OEM with Design House Services…

Patent PortfolioPatent Portfolio

World Class R&DWorld Class R&D

White LabelOEM

White LabelOEM

DesignHouseDesignHouse

MNO RelationshipsMNO Relationships

Partner EcosystemPartner Ecosystem

UX ExpertiseUX Expertise

Connected ServicesConnected Services

Device MarketingDevice MarketingProduct PortfolioProduct Portfolio

Manufacturing& OperationsManufacturing& Operations

Consumer BrandsConsumer Brands

Industrial DesignIndustrial Design

App & Content PartnersApp & Content Partners

Sagem Wireless 2010

Product Portfolio

Sagem Wireless 2010

Cosy Phone - Comfort and Simplicity with NFC Technology

• NFC technology, easy calling, easy access to data and services

• Ease of use thanks to UI and keypad ergonomy

• Included cradle: Easy to use and direct charging

ProfessionalsConformists

Adults

Launch Date: Already AvailablePricing: 2G:90€ - 3G: 110€

• OS: Proprietary

• Form: Candy Bar

• Screen: QVGA 2,2“

• Network: EDGE 850/900/1800/1900,

HSUPA 900/2100

• Camera: 2MP

• Video: Recording, H263, H264,

MPEG4

• Audio: MP3 , AMR, AAC, Wave,

eAAC+,

• WiFi: No

• GPS: Yes

• Memory: 128MB internal + SD slot

• OS: Proprietary

• Form: Candy Bar

• Screen: QVGA 2,2“

• Network: EDGE 850/900/1800/1900,

HSUPA 900/2100

• Camera: 2MP

• Video: Recording, H263, H264,

MPEG4

• Audio: MP3 , AMR, AAC, Wave,

eAAC+,

• WiFi: No

• GPS: Yes

• Memory: 128MB internal + SD slot

Product Product AttributesAttributes

Target GroupTarget Group

Commercial InformationCommercial Information

Sagem Wireless 2010

Puma Phone - Connected Lifestyle Devices like no other

• Powered by the sun with the Solar Cell, and counter of messages

• Puma DNA: Sport and Lifestyle device with stopwatch, bike tracker and dedicated puma icon messaging

• Connected to cloud services: direct access to PUMA news, social networking, downloadable apps, and mCommerce

Students 18 – 24 years old

Launch Date: Already AvailablePricing: 110€

• OS: Proprietary

• Form: tablet full touch bar

• Screen: QVGA 2,8“

• Network: HSDPA Cat 8,

HSUPA Cat 4

• Camera: 3.2MP

• Video: Video Chat & Recorder

H.264, MPEG-4, H.263

• Audio: MP3, AMR, WAV, MIDI, XMF

eAAC+, AAC+, AAC

• GPS: Yes A GPS

• Memory: 2GB micro SD card

• OS: Proprietary

• Form: tablet full touch bar

• Screen: QVGA 2,8“

• Network: HSDPA Cat 8,

HSUPA Cat 4

• Camera: 3.2MP

• Video: Video Chat & Recorder

H.264, MPEG-4, H.263

• Audio: MP3, AMR, WAV, MIDI, XMF

eAAC+, AAC+, AAC

• GPS: Yes A GPS

• Memory: 2GB micro SD card

Product Product AttributesAttributes

Target GroupTarget Group

Commercial InformationCommercial Information

Sagem Wireless 2010

Netribe - Affordable Smartphone on Android

• Simple and Complete Android connected device.

• Customize 3 different moods: Casual, Pro and After work

• Ease of use thanks to UI ergonomy

Young Adults18 / 35 years old

Launch Date: January 2011Pricing:

Target GroupTarget Group

Commercial InformationCommercial Information

• OS: Android 2.1

• Form: Tablet

• Screen: QVGA 2,8“ Capacitive touch

• Network: EDGE, quad-band,

W-CDMA/HSDPA DL7.2,

•Camera: 3MP EDOFBMP, JPEG, EXIF, PNG & GIF

•Audio: MP3, AAC, AMR, MIDI, WAV

OGG, WMA 9.2

• WiFi: WLAN b/g

• GPS: A-GPS, E-compass

• Memory: 512MB + 1GB SD External

• OS: Android 2.1

• Form: Tablet

• Screen: QVGA 2,8“ Capacitive touch

• Network: EDGE, quad-band,

W-CDMA/HSDPA DL7.2,

•Camera: 3MP EDOFBMP, JPEG, EXIF, PNG & GIF

•Audio: MP3, AAC, AMR, MIDI, WAV

OGG, WMA 9.2

• WiFi: WLAN b/g

• GPS: A-GPS, E-compass

• Memory: 512MB + 1GB SD External

Product Product AttributesAttributes

Sagem Wireless 2010

Movilway – Powerful pocket size POS solution

• Light and portable POS solution

• Easily send info of payment to server and edit a ticket as proof of payment

• Highly functional with intuitive ergonomy

Launch Date: XXPricing: 95€

• OS: Proprietary

• Form: Candy Bar

• Screen: TFT 2“• Network: GPRS 900/1800/1900 • Memory: 6 MB internal• Printer: Integrated

• OS: Proprietary

• Form: Candy Bar

• Screen: TFT 2“• Network: GPRS 900/1800/1900 • Memory: 6 MB internal• Printer: Integrated

Product Product AttributesAttributes

Target GroupTarget Group

Commercial InformationCommercial Information

SMB & POSRetail Stores

Sagem Wireless 2010

Binder eReader - A library in your pocket in an ultra light device

• Comfortable Reading thanks to eInk technology

• Great Autonomy thanks to its long life battery, 8000 pages read before charging

• Connected to receive on-demand ebooks and newspapers via 3G Mobile Network

Urban Nomads18 – 65 years old

Launch Date: Already AvailablePricing: Wifi only: 140€ - 3G: 180€

• OS: Linux

• Form: Compact Tablet• Display: E-Ink Sipix 6“

Capacitive Touch screen• Connection: EDGE, 850/900/1800/1900,

HSDPA 2100

• Audio: MP3

•WiFi: Yes

•Memory: 2GB internal + SD slot

•Services: Ebooks

Newspapers downloads

• OS: Linux

• Form: Compact Tablet• Display: E-Ink Sipix 6“

Capacitive Touch screen• Connection: EDGE, 850/900/1800/1900,

HSDPA 2100

• Audio: MP3

•WiFi: Yes

•Memory: 2GB internal + SD slot

•Services: Ebooks

Newspapers downloads

Product Product AttributesAttributes

Target GroupTarget Group

Commercial InformationCommercial Information

Sagem Wireless 2010

LTE Modem Dongle - Connection anytime, anywhere with LTE

• Plug and Play tool for quick and easy connection

• Dual Mode: automatic switch from 3G to 4G

Launch Date: March 2011Pricing: 165€

• Form: USB Modem

• Network: LTE 3, 7, 20

EDGE 850/900/1800/1900

HSPA Rel8. 900/2100

• Form: USB Modem

• Network: LTE 3, 7, 20

EDGE 850/900/1800/1900

HSPA Rel8. 900/2100

Product Product AttributesAttributes

Commercial InformationCommercial Information

ProfessionalsConnected Careerists

Target GroupTarget Group

Sagem Wireless 2010

LTE Gateway - Quick and easy wireless broadband rollout with LTE

• Powerful 4G router

• Dual Mode: automatic switch from 3G to 4G

• Stylish design

ProfessionalsConnected Careerists

Launch Date: July 2011Pricing: 190€

• Form: Box

• Network: LTE 3, 7, 20EDGE 850/900/1800/1900HSPA Rel8. 900/2100

• WiFi b/g/n router• Services: Multimedia aggregation

IP TV / VOD Support

• Form: Box

• Network: LTE 3, 7, 20EDGE 850/900/1800/1900HSPA Rel8. 900/2100

• WiFi b/g/n router• Services: Multimedia aggregation

IP TV / VOD Support

Product Product AttributesAttributes

Target GroupTarget Group

Commercial InformationCommercial Information

Sagem Wireless 2010

Thank you