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Norton Security for Professionals Partner Deck Ingram Micro Cloud Marketplace

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Page 1: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Norton Security for Professionals Partner Deck Ingram Micro Cloud Marketplace

Page 2: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Disclaimer

• The information provided by Symantec in this document is the confidential and proprietary information of Symantec (“Information”). Without Symantec’s prior written permission, our Information, either in whole or in part, must not be reproduced in any form or by any means or disclosed to others or used for purposes other than its evaluation by the Symantec Partner under NDA. The Information and any document to which it is attached are subject to any internal review process and change without notice at any time of either party.

• Whilst care and attention has been exercised in the preparation of the Information, Symantec does not accept responsibility for any inaccuracy or error or any action taken in reliance on the Information. To the extent permitted at law, any warranties whether express or implied by statute, law or otherwise are hereby disclaimed and excluded.

2 Copyright © 2014 Symantec Corporation

Page 3: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Discussion Items

Copyright © 2014 Symantec Corporation 3

1 Threat Landscape and Norton

2 Norton Security for Professionals

3 Target Market and Competitive Matrix

4 Overcoming Objections

Page 4: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Discussion Items

Copyright © 2014 Symantec Corporation 4

1 Threat Landscape and Norton

2 Norton Security for Professionals

3 Target Market and Competitive Matrix

4 Overcoming Objections

Page 5: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Threat Landscape and Small Businesses Why is this relevant to a small business owner?

5

For targeted attacks1

Of all targeted attacks are

against SMBs (<250)1

New malware threats released each day1

Increase in ransomware in 2015, and it’s now spread into mobile and Mac environments1

LARGEST GROWTH

AREA 43% ONE

MILLION 35%

Many small businesses lack the resources or capacity to protect themselves against an increasingly sophisticated threat landscape involving zero-day and ransomware attacks.

Page 6: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Everyone Has a Story…What’s Ours?

Copyright © 2014 Symantec Corporation

Heritage & Reputation Security Expertise Technology Leadership

• We are pioneers in security

• We are transparent in our mission – to

keep you and

your data safe

• We adapt as technology changes and

threats evolve

• We have over 30 years of security

expertise

• We have 14 security centers located

around the world, running 365x24x7

• We discover new threats

within minutes or hours

• We have 40M attack sensors

in over 150 countries

• We prove time and again that our

technology is the most effective

• We are focused on being fast and light

on system resources

Page 7: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

In the Past Year We’ve Leapfrogged Cybercriminals’ Capabilities with Strengthened Protection of Our Security Layers

7 Copyright © 2014 Symantec Corporation

Network File Protection Reputation Behavioral Recovery System Hardening

IMPROVED! Our intrusion prevention engine protects you at the network layer from hackers, botnets and drive-by-downloads distributed from compromised websites, and ransomware.

NEW FEATURES! Our antivirus engine protects you from a variety of malware including viruses, Trojans, rootkits, ransomware, cryptoware and keyloggers.

Our crowd-based analytics engine uses reputation data to protect you from spammers, scammers and phishers looking for your personal and financial information as you operate online.

Our behavioral engine called SONAR unmasks and blocks suspicious acting malware masquerading as innocent programs, including ransomware.

We help you to root out problems, undo damage caused by malware and can repair your operating system using cloud-based repair tools

IMPROVED! We can also restore your most critical files after a disaster.

NEW FEATURES! We protect you from cybercriminals attempting to force previously unseen malware onto your computer through vulnerabilities in your software.

Page 8: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Proactive Exploit Protection: Another Important Layer of Protection

8

Norton’s URL Insight reputation engine checks the reputation of websites to determine if it has been known to distribute malware. If Norton finds a bad reputation, it blocks the web page from loading.

Norton’s SONAR behavioral analysis engine looks for suspicious behavior from seemingly innocent applications. If Norton unveils a malicious application, it blocks it and rolls back all changes that we made.

The customer clicks a hyperlink sent through social media.

The customer loads a web page that has a good reputation.

A customer selects to run an application on their PC.

A customer downloads a file from the web and begins to install it.

Norton’s Intrusion Prevention System scans the entire page for malicious code while analyzing network traffic in order to find malware. If Norton finds a malware or malicious code it blocks it from the customer’s computer.

Norton’s File Insight checks the file reputation. Norton Antivirus features kick in (including Auto-protect and Emulation) to analyze the file for malware. If Norton discovers malware it quickly blocks all activity and quarantines the file.

Norton’s Proactive Exploit Protection analyzes interactions with software applications looking for exploit techniques. If Norton discovers an exploit occurring, it quickly identifies the attack and blocks it.

Common Customer Activity

A java applet on a web page begins to exploit a software vulnerability on the customer’s PC.

How Norton Protects at Each Stage

Copyright © 2016 Symantec Corporation – Company Confidential

Page 9: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Ransomware Attack Chain

9

1. Malware Delivery

2. Malware Installation

4. Encryption Command

3. Call C&C Server

Common Variations

• Different ransom amounts

• Delete or infect backup

• Target specific user files or all user files

• Download additional threats

• Propagate onto servers, USBs, cloud

Page 10: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Where There Is An Attack Chain There Is A Kill Chain

10

1. Malware Delivery

2. Malware Installation

4. Encryption Command

3. Call C&C Server

• Intrusion Prevention • AntiVirus Engine • Behavior (SONAR) • Machine Learning Engine

• Anti-Spam • Intrusion Prevention • Proactive Exploit Prevention • IP Reputation (SafeWeb) • File Reputation (Download Insight)

• Behavior (SONAR)

Page 11: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Discussion Items

Copyright © 2014 Symantec Corporation 11

1 Threat Landscape and Norton

2 Norton Security for Professionals

3 Target Market and Competitive Matrix

4 Overcoming Objections

Page 12: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

• Norton Security for Professionals lets you easily secure your employees’ PCs, Macs, smartphones and tablets, with just a few clicks.

• Safeguards your business data across multiple devices against viruses, malware, spam and other threats, with a subscription that can grow with your business.

• Let employees manage their own protection by adding new devices through an intuitive web management portal.

• Lets you run your business with the ultimate peace of mind.

12 Copyright © 2014 Symantec Corporation

NORTON™ SECURITY FOR PROFESSIONALS

Page 13: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

What is Norton Security for Professionals

13 Copyright © 2014 Symantec Corporation

IM.Cloud Console

Emp

loye

e

Ad

min

Emp

loye

e

Norton Management

Console – NSFP

Norton Management

Console – NSFP

*limit per user is 5 Devices

• Norton branded Endpoint Security Service

• Designed for small businesses and professionals

• Product components:

– User protection clients and portals:

• 5 Devices per user (per employee)*

• Local backup

• Supports PC, Mac, Android, iOS

• Norton Management console (employee)

– Administrator console provided by IM.Cloud

• for user management

Page 14: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Summary How Norton Can Help

Copyright © 2014 Symantec Corporation

Intelligent Protection Layers Easy to Deploy and Use Affordable Simplify Workday

• Proven world-class security with

advanced endpoint protection

against emerging threats

• Protects against zero-day threats

and ransomware

• Utilises world leading global

intelligence

• Single, 5 Device license allows

flexibility across PC, Mac,

Android and iOS

• Real-time, always-on security

• Easy end user setup without

the need of an IT expert

• End users can easily add and

remove software from their

devices from their own console

• Monthly or annual billing

• With multi-platform support no

need for additional products

• Can be installed by end

customer with minimal

configuration or support

• Identity Safe - remembers,

secures, and automatically

enters your usernames and

passwords so they cannot be

lost or stolen

• Download Insight- helps ensure

your downloads are safe and

not malicious before you open

them

Page 15: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Discussion Items

Copyright © 2014 Symantec Corporation 15

1 Threat Landscape and Norton

2 Norton Security for Professionals

3 Target Market and Competitive Matrix

4 Overcoming Objections

Page 16: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Target Market

Small business owner with less

than 100 employees

Business owners who see value in

subscription approach to software

with monthly or annual billing

Businesses transitioning to cloud-enabled technologies

Businesses with varying numbers of employees through growth or frequent

restructures and employee turnover

Page 17: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Target Market

Existing customers of Cloud marketplace or small businesses that

purchase their solutions from resellers/marketplace

Business owners with limited IT skills, but serve as IT frontline

for their business

Customers with a “make it work”, tactical mindset

Professionals who are familiar with and gravitate to Norton consumer solutions

Page 18: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Norton Brand Opinion in the Small Business Segment

Copyright © 2014 Symantec Corporation 18

Norton Symantec McAfee Kaspersky Trend AVG Microsoft

% % % % % % %

Brand Opinion Excellent/Very Good 43 39 35 38 37 45 48

Brand Presence Hear Very Often 17 6 8 6 5 12 24

Social Engagement Has Recommended 8 5 6 3 4 6 10

Unaided Awareness

Endpoint Security

46 14 39 17 15 20 9

Purchase Consideration 26 13 16 13 12 20 N/A

Primary Brand 17 7 11 6 9 16 14

Source: Symantec/Norton Brand Impact Study, 2015

Page 19: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

• Recent study shows that almost one quarter of micro and small businesses were using Norton as their main IT security system, with a further 5% using Symantec

Copyright © 2014 Symantec Corporation 19

Norton Brand Usage in the Small Business Segment

Brand Usage

Norton 22%

AVG 16%

McAfee or Intel Security 11%

AVAST 9%

Trend Micro 7%

Microsoft Security Essentials 7%

Kaspersky 6%

Symantec 5%

ESET 2%

Sophos 1%

Source: Symantec/Norton Australian small business cybersecurity survey, August 2016

Page 20: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Competitor Matrix in Small Business

1. http://dennistechnologylabs.com/reports/s/a-m/2015/AV-TEST 2. https://selabs.uk/en/reports/consumers 3. http://www.passmark.com/benchmark-reports/index.htm

Trend Micro AVG

Norton consistently beats Trend in Passmark Software’s Consumer Security Performance Benchmark tests - Overall Performance Score3

Norton offers more features than AVG on

your mobile, Mac and PC.

Norton consistently outperforms Trend on both

Dennis Lab1 and SE2 Lab protection tests.

Norton Security delivers better overall performance than AVG Internet Security.2

Norton includes: Dedicated firewall, IPS Technology,

In a product review by AV-Test, over 12,000 samples were used to detect malware and Norton Security achieved close to 100%, while AVG was only able to achieve around 97%.1

Page 21: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

When to Sell NSFP Vs. SEP.Cloud

21 Copyright © 2014 Symantec Corporation

Norton Security for Professionals Symantec Endpoint Protection

Cloud

Ideal for businesses with < 100 employees > 50 -1,000 employees

Operating Systems Windows, Mac, Android, iOS* Windows, Windows server, Mac*

Management Cloud managed service Cloud managed or on-premise

Server Protection Yes (Windows)

Endpoint Security

Anti-virus and antispyware Yes Yes

Desktop firewall Yes Yes

Intrusion prevention Yes Yes

Password Manager (ID Safe) Yes No

Custom security policy creation No Yes

Licensing Per User 5-devices (Annual, Monthly) Per User 5-devices (Annual, Monthly)

Pricing (5D – MSRP) $149 per year $70.49 per year

* some features may not be available on iOS * Mac is supported with on-premise deployments

• If securing multi-OS devices for each employee with a self service model is critical where IT resources are limited, choose Norton Security for Professionals.

• If server protection is required for companies under 100 employees, you can sell Symantec Endpoint Protection server license.

Page 22: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Discussion Items

Copyright © 2014 Symantec Corporation 22

1 Threat Landscape and Norton

2 Norton Security for Professionals

3 Target Market and Competitive Matrix

4 Overcoming Objections

Page 23: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

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Objection: I heard that security software will slow down our computers

Response:

Independent testing consistently ranks Norton number one in protection and performance, so you’ll get the best protection that keeps your device running smoothly.

Copyright © 2016 Symantec Corporation – Company Confidential

Page 24: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

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Objection: We don’t need security, I have it built in with Microsoft Windows

Response:

Operating system providers do not have decades’ of expertise in protecting against malware. Norton has over 30 years’ of experience in being the security expert in protecting against malware and crimeware. Protecting you is the only thing we concentrate on. Security solutions that are built into an operating system don’t always offer protection against the latest threats. This could leave your computer vulnerable to new and emerging threats not yet classified and pushed out to computers. The defender freeware is also only available on PC while Norton is multi-platform offering.

Copyright © 2016 Symantec Corporation – Company Confidential

Page 25: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

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Objection: We use free AV software program, it seems to work fine.

Response:

Traditional antivirus software will not protect you from these new threats. In fact, traditional antivirus software may only capture 50% of today’s threats. You need multiple layers of protection backed by decades’ of security expertise and one of the largest intelligence networks in the world, so we’ll see and protect you from the newest threats first.

Copyright © 2016 Symantec Corporation – Company Confidential

Page 26: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

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Objection: I am using the Norton consumer product. Why should I switch to this Professional version?

Response:

Norton Security for Professional is ideal for businesses that don’t have a dedicated IT person or in-house IT resources/support, requiring scalable, cloud-based endpoint security service that can grow and change with their business and be billed in flexible monthly or annual subscription options.

Copyright © 2016 Symantec Corporation – Company Confidential

Page 27: Norton Security for Professionals Partner Deck Ingram ... · Norton Security delivers better overall performance than AVG Internet Security.2 Norton includes: Dedicated firewall,

Thank you!

Copyright © 2014 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.

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