norton healthcare news: february 2010

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Work begins on new downtown radiation center A publication of Norton Healthcare February/March 2010 ews Center treats headache pain, p. 5 Social media part of communications mix, p. 4 Dr. Jesse Wright leaves post, p. 8 Cashier loves “people” part of job, p. 11 Norton Cancer Institute officials broke ground on a new downtown radiation center Jan. 14. The center will be built on a 1.1-acre site at 676 S. Floyd St. and will feature some of the most sophisticated technologies available anywhere in the world to treat adult and pediatric cancers and tumors. “Our new center will bring together comprehensive, personalized cancer services in one location for the convenience of our patients and their families,” said Robert N. Shaw, president, Norton Cancer Institute. “Most important, each patient will have an improved chance of living a better, longer life after a cancer diagnosis.” The 65,000-square-foot, three-story facility will feature a first-floor radiation center, second-floor multidisciplinary specialty centers and a third floor for future growth of cancer-related services. The radiation center will offer faster, more precise, more powerful radiation therapy to treat deep-seated tumors more effectively while sparing surrounding healthy tissue. The center’s new powerful Varian linear accelerator will incorporate the Novalis Tx ® Stereotactic Radiosurgery System. Services will be directed by Aaron Spalding, M.D., Ph.D., a fellowship-trained radiation oncologist who treats adults and children and was trained at St. Jude Children’s Research Hospital before joining Norton Cancer Institute. “Sophisticated radiation therapy services are a vital tool in the fight against cancer,” Dr. Spalding said. “Our ability to bring this leading-edge technology to Norton Healthcare’s downtown campus will have a life-changing impact for adult and pediatric patients and their families. It complements the existing sophisticated radiation therapy services currently available on the Norton Suburban Hospital campus.” The center will bring together regional experts in neuro-oncology, neurosurgery, orthopaedic oncology, radiation oncology and behavioral oncology. In addition to medical and radiation treatment, the center will house cancer research, such as patient clinical trials, and education services. It is scheduled to open around July 2011. –Misty Cruse Bob Shaw (left) and Aaron Spalding, M.D., Ph.D., at the groundbreaking for the radiation center. Photo by Jamie Rhodes Dr. Jesse Wright leaves post, p. 8

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The employee newsletter of Norton Healthcare.

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Page 1: Norton Healthcare News: February 2010

Work begins on new downtown radiation center

A p u b l i c a t i o n o f N o r t o n H e a l t h c a r e F e b r u a r y/ M a r c h 2 0 1 0

ews

Center treats headache pain, p. 5

Social media part of communications mix, p. 4

Dr. Jesse Wright leaves post, p. 8

Cashier loves “people” part of job, p. 11

NortonCancerInstituteofficialsbrokegroundonanewdowntownradiationcenterJan.14.Thecenterwillbebuiltona1.1-acresiteat676S.FloydSt.andwillfeaturesomeofthemostsophisticatedtechnologiesavailableanywhereintheworldtotreatadultandpediatriccancersandtumors. “Ournewcenterwillbringtogethercomprehensive,personalizedcancerservicesinonelocationfortheconvenienceofourpatientsandtheirfamilies,”saidRobertN.Shaw,president,NortonCancerInstitute.“Mostimportant,eachpatientwillhaveanimprovedchanceoflivingabetter,longerlifeafteracancerdiagnosis.” The65,000-square-foot,three-storyfacilitywillfeatureafirst-floorradiationcenter,second-floormultidisciplinaryspecialtycentersandathirdfloorforfuturegrowthofcancer-relatedservices.Theradiationcenterwillofferfaster,moreprecise,morepowerfulradiationtherapyto

treatdeep-seatedtumorsmoreeffectivelywhilesparingsurroundinghealthytissue.Thecenter’snewpowerfulVarianlinearacceleratorwillincorporatetheNovalisTx®StereotacticRadiosurgerySystem. ServiceswillbedirectedbyAaronSpalding,M.D.,Ph.D.,afellowship-trainedradiationoncologistwhotreatsadultsandchildrenandwastrainedatSt.JudeChildren’sResearchHospitalbeforejoiningNortonCancerInstitute. “Sophisticatedradiationtherapyservicesareavitaltoolinthefightagainstcancer,”Dr.Spaldingsaid.“Ourabilitytobringthisleading-edgetechnologytoNortonHealthcare’sdowntowncampuswillhavealife-changingimpactforadultandpediatricpatientsandtheirfamilies.ItcomplementstheexistingsophisticatedradiationtherapyservicescurrentlyavailableontheNortonSuburbanHospitalcampus.” Thecenterwillbringtogetherregionalexpertsinneuro-oncology,neurosurgery,orthopaediconcology,radiationoncologyandbehavioraloncology.Inadditiontomedicalandradiationtreatment,thecenterwillhousecancerresearch,suchaspatientclinicaltrials,andeducationservices.ItisscheduledtoopenaroundJuly2011.

–Misty Cruse

Bob Shaw (left) and Aaron Spalding, M.D., Ph.D., at the groundbreaking for the radiation center.

Photo by Jamie Rhodes

Dr. Jesse Wright leaves post, p. 8

Page 2: Norton Healthcare News: February 2010

Douglas A. Winkelhake,presidentandadministratorofNortonBrownsboroHospital,hasbeenselectedasoneofModernHealthcaremagazine’s12“Up&Comers”for2009,honoringhimasarisingstarinhealthcaremanagement.Hewasselectedfrom139applicantsforthecompetitionthatrecognizesexecutivesage40andyounger.

AnarticlesubmittedbyLynnie Meyer, MSN, R.N.,executivedirector,andTodd Schmiedeler,associatevicepresidentofphilanthropy,NortonHealthcareFoundation,wasselectedforpublicationinthespring2010AHPJournal,publishedbytheAssociationforHealthcarePhilanthropy.Titled“NortonHealthcare:Donor-centeredgiftplanning,”thearticlecoversplannedgivingandWadeMountzHeritageSocietyinitiatives.

The Norton Healthcare Foundation School of Cardiovascular TechnologyhasbeenreaccreditedbytheJointReviewCommitteeonEducationinCardiovascularTechnology,withaconcentrationcertificateawardedinnoninvasivecardiology.Thepeerreviewrecognizestheprogram’ssubstantialcompliancewithnationallyestablishedaccreditationstandards.

NortonAudubonHospitalVascularAccessCenterreceivedaccreditationfromtheAmericanSocietyofDiagnosticandInterventionalNephrology.Peter H. Wayne III, M.D.,interventionalradiology,medicaldirectorofthecenter,andQasim Choudry, M.D.,interventionalnephrology,werecertifiedin2008and2009,respectively.

The Cancer Care and Renal Center atKosairChildren’sHospitalhasreceivedathree-yearaccreditationwithcommendationfromtheAmericanCollegeofSurgeons’CommissiononCancer.Theprogramhasbeenaccreditedsince1959–longerthananycancerprograminthecountry.

AstudyconductedbyKosairChildren’sHospitalandUniversityofLouisvillelinkingbruisingpatternstochildabusewaspublishedinthejournalPediatricsinDecember2009.TheresearchteamforthestudyincludedKosairChildren’sHospitalstaffSandra Herr, M.D.,medicaldirector,EmergencyDepartment;Justine O’Flynn, R.N.,andSara Aldridge, ARNP,“JustforKids”CriticalCareCenter.

Aaron Spalding, M.D., Ph.D.,hasbeenappointedtotheYoungInvestigatorsCommitteefortheChildren’sOncologyGroup,thenation’sforemostclinicaltrialorganizationforpediatriccancer.

NEWS BriefsGet a heart disease risk assessment ManyAmericansmaynotrealizeheartdiseaseistheleadingcauseofdeathamongwomen.NortonWomen’sHeartCenteristakingstepstoeducateNortonHealthcare’sfemaleemployeesaboutheartdiseasebyofferingthemadiscountedrateonvaluableheartdiseaseriskassessments. Heartdiseaseriskassessmentsinclude:

•Totallipidprofile

•Glucosecheck

•Bloodpressurecheck

•Bodyfatanalysis

•Bodymassindex

•Anklebrachialindex

Duringtheevaluation,employeeswillreceiveassessmentresultsalongwithinformationaboutothersignsandriskfactorsforheartdisease.Eachassessmentincludesacounselingsessionwithacardiovascularnursetoallowforopenandhonesttwo-waycommunicationofhealthconcernsandrecommendedlifestylechangestoreducerisk.Nursesalsowillscheduleappointmentswithacardiologistifdesired. Thespecialemployeerateof$30(normally$40)iseffectivethroughMarch31;hs-CRPtesting,apredictorforheartdiseaserisk,alsoisavailableforanadditional$10. Call629-1234toscheduleaheartdiseaseriskassessment.

–Misty Cruse

2 • N o r t o n N e w s • F e b r u a r y / M a r c h 2 0 1 0

Page 3: Norton Healthcare News: February 2010

F e b r u a r y / M a r c h 2 0 1 0 • N o r t o n N e w s • 3

Combined Giving Campaign exceeds $1 million

ThankstothecommitmentandgenerosityofNortonHealthcareemployees,donationstothe2009CombinedGivingCampaigntoppedthe$1millionmarkforthefirsttimeinthecampaign’shistory.Employeedonationstotaled$1,018,779. “Ourorganizationhasalonghistoryofgivingtime,resourcesandservicetoourcommunity,”saidRussellF.Cox,executivevicepresidentandchiefoperatingofficer.“Demonstratingstewardshipofresourcesisoneofourorganizationalvalues,andstewardshipisoneofourPillarsofExcellence,whichhelpprovidetheframeworkforallwedo.Donatingtothecampaignisanexampleofemployeeslivingthesevalues.” ThroughtheannualCombinedGivingCampaign,employeeshelpsupporttheWHASCrusadeforChildren,MetroUnitedWay,FundfortheArts,Children’sHospitalFoundation,NortonHealthcareFoundationandKosairCharities.

–Misty Cruse

NortonHealthcareemployeeshelpedprovidecountlessholidaymealstocommunitymembersinDecemberbydonating7,336poundsoffoodduringtheorganization’ssecondyeartopartnerwiththeDaretoCareFoodBank.Thiswas61percentmorefoodthanemployeesdonatedin2008. “Whentheprogramstarted,thefacilityServiceExcellenceteamswerejusttryingtooffsetsomeoftheneedcausedbytheeconomy’sdownturn,”saidChuckPatyk,systemmanager,ServiceExcellence.“DaretoCareexplainedthefoodpushreallydropsafterThanksgivingwhenthetoydrivesbegin,sowechosethetimebetweenThanksgivingandChristmastocontribute.” Hopingtosurpassthepreviousyear’s4,500poundsoffoodcollected,organizerssetagoalof6,000poundsforthe2009drive.EmployeesandmembersofthecommunitydroppedofftheirdonationsatDaretoCarecollectionboxesat30NortonHealthcarelocations,includingmanyofthephysicians’offices. RecipientsofDaretoCarefoodincludetheworkingpoorandolderresidentsof13countiesinKentuckyandSouthernIndiana;50percentofrecipientsarefamilieswithchildren. “Inatimewhentheeconomyisdown,itreallyshowsthecompassionandcaringofNortonHealthcare

employees,”Patyksaid.“Notonlydidwemeetthegoal,wesurpassedit!” Planninghasbegunfora2010DaretoCarefooddrive.Formoreinformation,callPatykat629-8438.

–Misty Cruse

Holiday food drive surpasses goal

Chuck Patyk delivers donated food items to the Dare to Care Food Bank.

Photo by Jamie Rhodes

Page 4: Norton Healthcare News: February 2010

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Norton Healthcare ‘friends’ social media

Witharecentreportfinding60percentofAmericansusetheInternettoaccesshealthandwellnessinformation,thedecisionforNortonHealthcaretojoinpopularsocialmediaoutletslikeFacebook,TwitterandYouTubewasaneasyone. “Inearly2009westartedevaluatingemergingonlinecommunicationtoolsavailablewiththegoalofcreatinganopenstreamofcommunicationforpatientsandemployees,”saidGabeRiggs,eBusinessmarketingcoordinator. NortonHealthcareandKosairChildren’sHospitalnowhaveFacebookfanpagesthatdisseminateinformationaboutrelevanthealthissues,regionalandnationalhealthnews,andeventshappeningonthecampuses.TheChildren’sHospitalFoundationhasaFacebookcausepage,wheredonationscanbemadeandpeoplecanreadamazingstoriespatientsandotherspost.Andtherearegrouppagesforsuchtopicsascancersurvivors,weightmanagementandwomen’shealth. “Recently,thesepagesprovedtobeausefuloutletforgettingthewordoutaboutfluvaccineinformation,”Riggssaid.“Weneedtobringthemessagetoourpatientsandemployeesratherthanexpectingthemtocometous.”

TwitteruserscanfollowNortonHealthcareandKosairChildren’sHospitalaswelltoreadpostsaboutpopularhealthtopicsandtrends,eventsandavailablehealthtools. “ResearchhasshownthatmedicalinformationisthefourthmostclickedtopiconTwitter,andwewantedtobeapartofthat,”Riggssaid.“Twittergivesustheopportunitytopostrelevant,topicalinformation.Ourmessagesareintendedtobeabouttopicsweallcanfindinterestingandusefulinourdailylives.Wealsohavesomefunthingsplannedfor2010inthesearenas.” NortonHealthcarealsousesYouTube,iTunespodcasts,Vimeo,NingandCaringBridgetocommunicateandimproveexperiencesforpatientsandemployees,allundercarefulmonitoringforappropriateuse. “Thesesitesandtoolsarecontinuouslymonitoredandadministeredbyrepresentativesfromseveraldepartmentsacrossthesystem,”Riggssaid.“Fromstrategizingtostewardshiptodailyoperations,theseindividualsensureaccountabilityandappropriateuseofthesenewtools.” TofollowNortonHealthcareonanyofthesesocialmediaplatforms,visitNortonHealthcare.com/socialmedia.

–Jennifer Reynolds

Photo by Jamie Rhodes

Gabe Riggs is administrator of the Norton Healthcare Facebook page.

Page 5: Norton Healthcare News: February 2010

F e b r u a r y / M a r c h 2 0 1 0 • N o r t o n N e w s • 5

COURSE of the Month

How to Deal with Difficult PeopleThiscoursefocusesonimprovingone’sabilitytodealwithpeopleperceivedtobedifficult,communicatingeffectivelyindifficultsituationsandunderstandinghowperceptionsimpacthowpeoplereacttovarioussituations.Attendeeslearntoidentifygroupsorpersonstheyfinddifficulttodealwith,identifystrengthsandweaknessesofvariousreactionstoconflictandwaystoeffectivelycommunicatewithdifficultpeopletoimprovejobperformance.ThecoursewillbeofferedTuesday,March23,from8:30a.m.tonoon,at224E.Broadway,Suite115,Classroom3.

Toregisterforthisclassorothercourses,gotoNsiderandclickon“Learning.”

Formoreinformation,callNortonUniversityat629-7349ore-mail

[email protected].

NortonNeuroscienceInstituteopenedtheregion’sfirstHeadache&ConcussionCenteratNortonSuburbanHospitalinDecemberunderthedirectionofTadSeifert,M.D.Dr.Seifertistheonlyfellowship-trainedheadacheneurologistinKentucky.Afterfinishinghisneurologyresidency,Dr.SeifertcompletedafellowshipatHoustonHeadacheClinicinTexas,oneofthecountry’spremiercentersforheadachetreatment. Dr.Seifert’sexpertisecanhelppatientsreceiveappropriatediagnosesofspecifictypesofheadachesandconcussions.Heofferstreatmentfor:

•Migraineheadaches

•Chronicdailyheadaches

•Clusterheadaches

•Analgesicreboundheadaches

•Cervicogenicheadaches

•Menstrual-associatedheadaches

•Tensionheadaches

•Post-concussive/post-traumaticheadaches

•Sports-relatedconcussions

•Trigeminalneuralgia

•Occipitalneuralgia

“Thereisagreatneedinthisregionforspecializedcareintheareasofheadacheandconcussionpain,”saidGreggDavis,systemvicepresident,Ortho/Neuro/Spine.

“Thecenterisdedicatedtohelpingindividualswhosufferfromheadachepainthatisnotrelievedbyover-the-countermedications.” TheHeadache&ConcussionCenteroffersmedicationmanagementandoutpatienttreatmentsforchronicheadacheandconcussionpain,includinginfusiontherapy;physical,psychologicalandbehavioraltherapies;nutritionalcounseling;Botoxandtriggerpointinjections;andoccipitalnerveblocks. Formoreinformation,calltheHeadache&ConcussionCenterat899-6782.

–Misty Cruse

Headache & Concussion Center opens

Tad Seifert, M.D., meets with Allison Dempsey, a lay health navigator with Norton Cancer Institute, at the Headache & Concussion Center.

Photo by Nick Bonura

Page 6: Norton Healthcare News: February 2010

6 • N o r t o n N e w s • F e b r u a r y / M a r c h 2 0 1 0

You make us remarkable, Kenyatta Jones!

FromtimetotimeNortonNewsfeaturesemployees’“RemarkableMoments.”Thismonth’sissuefeaturesKenyattaJones,apatientcareassociateatNortonBrownsboroHospital.Jones’primaryjobistoassistnursesandmakesurepatientshavewhattheyneedduringtheirstayinthehospital.Almostdailyshe’sremindedthatpatientcareismorethanprovidingmedicaltreatment.It’salsodeliveringapatient’sfavoritespecialtycoffeeandunderstandingthatthelittlethingsmakeabigdifference.

ToseeJones’completestory,visitNortonHealthcare.com/remarkablemoments.

AfterthesuddendeathoflongtimeLouisvilletelevisionreporterChuckOlmsteadfromarupturedbrainaneurysminMarch2009,hiswidow,CandyOlmstead,decidedtotakeactiontoincreaseawarenessandhelpsavelives.WorkingthroughtheNortonHealthcareFoundation,sheestablishedtheChuckOlmsteadMemorialFundtosupporteducation,preventionandscreeningeffortsforbrainillnessessuchasaneurysms,strokeandbraintumors. “SinceChuck’spassing,Ihavebeenoverwhelmedwithanoutpouringofsupportandkindnessfromthiscommunity,”Olmsteadsaid.“Ialsohavehadcountlessconversationswithpeoplewho,likeChuck,arehesitanttogotothedoctororhospitaleitherbecausetheyfearitorbecauseotherthingsinlifesimplyseemtotakepriority.” OlmsteadisworkingwiththeneurosurgeonsofNortonNeuroscienceInstitutetodevelopscreeningandeducationprograms.Shehopestoraise$2.4millionforthecreationofamobilebrain-screeningunittouseinoutreachefforts.Inthemeantime,shehasworkedwithNortonNeuroscienceInstitutephysicianstocreatemini-vignettesfeaturingNortonNeuroscienceInstitutepatientswhoselivesweresavedbyearlydetectionofbrainillnesses. SeveralfundraisingandscreeningeventsarescheduledforMarch,includingspecialcollectionsatvariouschurchesonMarch6and7,theChuckOlmsteadMemorialFund

5KWalk/RunatSt.LeonardCatholicChurchonMarch13,andafreestrokeandaneurysmscreeningexpoatOxmoorCenteronMarch27and28. VisitChuckOlmsteadFund.comforadditionaldetails.

Become a mystery shopper! IfyouoramemberofyourfamilyvisitanyNortonHealthcarefacilityasapatient,besuretocompletea“Ned’sInsiderFeedback”formabouttheexperience.GotoNsider,clickon“Applications,”select“Ned’sInsiderFeedback,”thencompleteandsubmittheform.Thefirsttimeyouprovidefeedback,youwillreceivea“Ned”keychain.

Fund raises awareness about aneurysms

Photo by Nick Bonura

From left, neurosurgeons Tom L. Yao, M.D., and Christopher B. Shields, M.D., president of Norton Neuroscience Institute, discuss the causes of aneurysms with Candy Olmstead.

Page 7: Norton Healthcare News: February 2010

DebbieHall,R.N.,andherdaughter,KristinPickerell,R.N.,sharethesamepassionforhealthcare.HallbeganworkingatNortonAudubonHospitalasasurgicalserviceseducatormorethansixyearsagoandworkedherwayuptodirectorofthedepartment.PickerellisanursemanagerintheneurologyintensivecareunitatNortonHospital,whereshe’sworkedsince2003. InJanuary2007,PickerellenrolledintheMasterofScienceinnursingprogramatBellarmineUniversityandconvincedhermothertodothesame.Thenursingadministrationmaster’sprogrampreparesprofessionalnursestofunctioninmanagementpositionsinavarietyofhealthcaresettings.Studentsfocusonfinancialandeconomicaspectsofhealthcare,humanresourcemanagementandorganizationalleadership.Selectedclinical,administrativeandresearchexperiencesprovidestudentswiththeopportunitytofunctionasnurseadministrators. “Iknewthatcompletingmymaster’sdegreewouldopenmoredoors,”Pickerellsaid.“Beingabletodoitwithmymotherdefinitelymadeitmorefun.Werodetogether,sattogetherandevenworkedonprojectstogether.” ThroughouttheirnearlythreeyearstogetheratBellarmineUniversity,thismotheranddaughterwereabletoattendallofthesameclasses. “Thebestpartofgoingbacktoschoolwasgoingwithmydaughter,”Hallsaid.“Mostmothersdon’thavethe

opportunity,soIfeelluckythatIdid.Ontopofthat,wemadegreatstudypartners!” BothHallandPickerellgraduatedfromBellarmineUniversityinDecember2009. “Itwasreallyabondingexperienceforus,”Pickerellsaid.“Iwouldn’thavewantedtodoitanyotherway!”

–Emily Lekites

Mother, daughter earn master’s degrees

Online center answers billing questions NortonHealthcare.comhasanewpatient-friendlyonlineBillingInformationCenterforpatientstosecurelysubmitgeneralandspecificquestionsabouttheirhospitalbills;makechangestotheirmailingaddressandinsuranceinformation;andrequestanitemizedbillorhospitalaccountbalance. “Patientshavebeenaskingforthiscapability,andweareexcitedtobeabletoofferit,”saidAudreyBeeson,directorofpatientaccounting,PatientFinancialServices.“We’vehadagreatresponsesofarandwillbeabletoexpandtheareaasfutureneedsarise.”

Toensureprivacyandsecurity,submittedquestionsareencryptedandsentdirectlytoPatientFinancialServices.Oncequestionsarereceived,patientsarecontactedwithanswersbymailorphone,dependingonthecomplexityofthequestion. “Werealizethathospitalbillscanbeconfusing,andwewanttoprovideanotherwayforpatientstofindanswerstotheirquestions,”saidNatalieCashon,manager,eBusiness. TheBillingInformationCenterwentliveonJan.6.Formoreinformation,contactNatalieCashonat629-8676orvisitNortonHealthcare.com/hospitalbilling.

–Misty Cruse

Photo by Nick Bonura

From left, Kristin Pickerell, R.N., and Debbie Hall, R.N.

F e b r u a r y / M a r c h 2 0 1 0 • N o r t o n N e w s • 7

Page 8: Norton Healthcare News: February 2010

AfterservingasmedicaldirectorofNortonPsychiatricCentersince1983,JesseWright,M.D.,hassteppeddownfromthatpost.Butdon’tgettheideahe’sretiring.Thispracticingpsychiatrist,writerandlecturerisbusierthanever.Dr.WrightiscontinuinginhisroleasaprofessorandvicechairoftheDepartmentofPsychiatryandBehavioralSciencesattheUniversityofLouisville.HehastakenontheroleofdirectoroftheDepressionCenteratUofL,andheisintheprocessofwritinghiseighthbook. Dr.Wrightrecentlyreflectedonthemanychangesinthefieldofpsychiatrysincehebeganpracticingin1975. “Tremendousadvanceshavebeenmadeinunderstandingmentalillnesses,”hesaid.“Wehaveallkindsofnewtreatmentsthatofferadvancesoverwhatwehad30yearsagoandamuchbroaderpalateofdrugstotreatmentalillness.

“Whenpeoplecometomenowwithdepressionoranxietyorevenapsychoticillness,I’mveryoptimisticthatwecandoawholelottohelpthem.” Apioneerinthefieldofcognitive-behaviortherapy(CBT),Dr.Wrightwasinstrumentalindevelopingthefirstcomputerprogramusedtotreatpeoplewithdepression.AnotherofhisaccomplishmentswastheimplementationofCBTforinpatientsatNortonPsychiatricCenter.Inpatientspreviouslywerethoughttobetooseriouslyilltobenefitfromthetherapy. “IfeelgoodaboutallthethingswewereabletodototreatNortonHealthcare’spatients,”Dr.Wrightsaid.“Ihaveenjoyedworkingwiththereallyinspiredgroupofnurses,socialworkersandothermentalhealthprofessionalsthroughouttheNortonHealthcaresystem.Ittakesaspecialpersontoreachouttosomeonewho’sbeentraumatizedandtoseethatpersonasahumanbeingwithgreatpotential.Icouldtellthousandsofstoriesaboutthedifferencethesecaringemployeeshavemadetotheoutcomesforpeoplewhowereinreallydesperateshape.” TheRev.Dr.WilliamJ.Schultz,whohasservedontheNortonPsychiatricClinicCouncilformanyyears,wassadtoseeDr.Wrightstepdown. “Hehasbeenanexcellentleaderinthefieldofpsychiatry,”Schultzsaid.“Hehasabrilliantmindandexcellentcommunicationskills.He’sabletobreakitdownandmakeitunderstandableforalaypersonlikemyself.” Dr.WrightreceivedhismedicaldegreefromJeffersonMedicalCollegeinPhiladelphia.Becomingapsychiatristwasnotinhisoriginalplan,buthebecamefascinatedbythefield. “Thereseemedtobesomuchtobedone,somanyunansweredquestions,somanypeoplesuffering,”hesaid. Dr.Wrightconsidershiscareera“gratifyingandrichexperience.”Heisproudthathissonanddaughterbothbecamephysicians.Heandhiswife,Susanne,alsohavetwin9-year-oldgranddaughtersanda6-month-oldgrandsonwhoishisnamesake.

–Cheryl Lockhart

Psychiatric pioneer leaves longtime post

Jesse Wright, M.D., has written several psychiatry books, including some that have been translated into other languages.

Photo by Nick Bonura8 • N o r t o n N e w s • F e b r u a r y / M a r c h 2 0 1 0

Page 9: Norton Healthcare News: February 2010

LIVING the Service Basics

Respectful communication: I communicate with courtesy, clarity and respect. UniversalKeyMessageswerecreatedforNortonHealthcareemployeestouseduringinteractionswithcustomersandfamilies.Introducingyourselfisanimportantpartofeverycommunicationwithcustomers.Itshowsrespectandsetsthestagefortherestoftheirexperience.•Alwayssay“please”and“thankyou.”•Useappropriatelanguage,easilyunderstoodbythecustomer.•Answercallsquicklyandcheerfully,usinggoodphonemanners.•Listencarefully,soyoucanrespondappropriatelythefirsttime.

Comments from recent customer surveys “Everyonetreatedmewithrespectandkindness.ThelevelofcareIreceivedwasterrific!”“Ihaveneverhadsuchagreatexperience.Everyonefromstarttofinishtreatedmewithconcernandrespect.” –Chuck Patyk

F e b r u a r y / M a r c h 2 0 1 0 • N o r t o n N e w s • 9

NortonHealthcarehasacquiredDXPImaging–Watterson,afree-standingdiagnosticcenterat3430NewburgRoad.ThecenteropenedforbusinessJan.4underthenewname,NortonDiagnosticCenter–DXPImaging. Thefacilityisafull-service,7,825-square-footoutpatientdiagnosticimagingcenterfeaturingMRI,CT,digitalmammography,bonedensity,nuclearmedicineandX-rayequipment.Ithandlesabout7,500proceduresannuallyandemploysninestaffmembers,whonowareNortonHealthcareemployees. InMarch2009NortonHealthcareenteredintoanewlong-termserviceagreementwithDXPImaging,oneofLouisville’spremierradiologygroups.Acquisitionofthediagnosticcenteristhenextstepinthatagreementandapositivedevelopmentforthecommunity. “IampleasedthatNortonHealthcarenowisinapositiontooffereasyaccesstocomprehensivediagnosticservicesinsouthernJeffersonCounty,”saidBillRitchie,vicepresident,OutpatientServices.“IamconfidentthatthetechnologistsandstaffatNortonDiagnosticCenter–DXPImagingwillcontinuetoprovidethehigh-quality,compassionatecareandservicethatisthefoundationoftheirstellarreputation.” NortonDiagnosticCenter–DXPImagingisopenfrom8a.m.to6p.m.MondaythroughFriday,and8a.m.to1p.m.everyotherSaturday.Thephonenumberis357-9729.

DXP Imaging joins Norton Healthcare

Photo by Jamie Rhodes

Norton Healthcare’s newest diagnostic center serves patients in southern Jefferson County.

Page 10: Norton Healthcare News: February 2010

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N Good Health

Studiessuggestthat90percentofheartdiseaseriskfactorscanbecontrolledbymodifyingyourlifestyle.Takecontrolofyourhealthandreduceyourriskofheartdiseasewiththesetips:

Eat healthy. Eatnomorethansixouncesofmeat,fishandpoultryeachday.Fillyourplatewithhealthyvegetablesandfruits.Avoidprocessedandconveniencefoods.Mostareloadedwithfat,saltandsugar.Chooseskimor1percentmilkandnonfatorlow-fatyogurtandcheeses.Know your numbers. Keepyourweight/bodymassindex,cholesterol,bloodpressureandglucoseintheappropriateranges.

Be active. Allactivityhelpstoreducetheriskofcardiovasculardiseaseandobesity.Exercisehelpstodecreasestress,bodyfatandbloodpressurewhileincreasingflexibility,strength,cardiovascularfitness,bonestrengthandself-esteem.

Nurse stops pre-diabetes with help from YMCA DeborahJoWente,R.N.,mother/babyunit,NortonSuburbanHospital,wastoldbyherphysicianthatshehadpre-diabetes,definedasbloodglucoselevelsthatarehigherthannormalbutnotyetconsidereddiabetes. StaffintheNGoodHealthDepartmentandNortonDiabetesEducationServicessuggestedWenteconsiderparticipatinginaYMCAdiabetespreventionprogrambeingpilotedinLouisville.Theclassmetforonehoureachweekfor16weeks. “Itwasn’tatypicaldietorweightlossprogram,”Wentesaid.“Ihadapersonaltrainer,BarbaraMillhollan,whohelpedmecreateanexerciseregimenwithweightliftingandtreadmillusetobuildmystrengthandendurance.” Thetraineralsoprovidedhealthyrecipesandencouragedparticipantstokeepadailyfoodjournal. “Iate1,500caloriesadayandkeptalogofeverythingIate,”Wentesaid.“Ialsoworkedmywayuptoweighttrainingtwoorthreetimesaweekanda45-minutecardioworkoutonthetreadmillandellipticalsixdaysaweek.” Wentelearnedtomakehealthierfoodchoices,suchaseliminatingfriedfoods,eatingmorefruitsandvegetables,switchingtoskimmilkanddrinkingmorewater. “Istartedtheprogramthinkingthatitprobablywouldn’twork,becausenothingelsehas,”Wentesaid.“Nowmyrestingheartratehasdroppedfrom80to67,Ihavelostnearly42pounds,andInolongerhaveanybloodsugarproblems.” Wentealsohasbecomearolemodelforhertwocollege-agedaughters,whoaremoreactiveandmakinghealthierfoodchoicesfollowingWente’ssuccess. “I’venoticedtheyaremorethanwillingtoreachforayogurtinsteadofacandybar,”Wentesaid. TheYMCAisreceivingfundingfromtheCentersforDiseaseControlandPreventionforthepilotandanticipatesexpandingtheprogramtomorecitiesstartingthisyear.

–Tammy Warren

Debbie Jo Wente, right, receives instruction from personal trainer Barbara Millhollan at the YMCA’s Northeast Family Branch.

Photo by Nick Bonura

Page 11: Norton Healthcare News: February 2010

Fannie Bumphus: 50 years on the job

Photo by Nick Bonura

Fannie Bumphus, right, visits with Margie Reed, a customer at the pavilion cafeteria. When Bumphus started working for Norton Healthcare in 1960, she earned 75 cents an hour.

F e b r u a r y / M a r c h 2 0 1 0 • N o r t o n N e w s • 1 1

Chancesare,ifyougototheNortonHealthcarePavilioncafeteriabetween2:30and7:30p.m.,orifyouvisitedtheNortonHospitalcafeteriabefore2005,you’vebeenhelpedbycashierFannieBumphus.Acharmingwomanwhodeclinestorevealherage,BumphusbeganhercareerwithNortonHealthcareonFeb.20,1960,workinginthecoffeeshopattheoldChildren’sHospital.Bumphusrecentlyrecalledahumorouseventfromherfirstdaysonthejob50yearsago. “Theladywhowastrainingmetoldmetofixaneggsaladsandwich,andIfixedapotatosaladsandwichbymistake,”shesaid,laughing.“Itwascomical.Thecustomersaidittastedprettygood.” AnativeofAthens,Ala.,BumphusmovedtoLouisvilleaftergraduatingfromhighschool.ShetooksomebusinesscoursesatJeffersonCountyCommunityandTechnicalCollegewhileworking,butshefoundherheartwasnotinthecollegecurriculum. “Businesstomewasallmachines,”shesaid.“Ilikeworkingwithpeople,andIseemtogetalongwithpeoplereallywell.” Afterthecoffeeshopclosed,Bumphuswenttoworkhalf-timeinthehospital’sformularoompreparingbabybottlesandhalf-timeasacashierinthehospitalcafeteria.ShethentransferredtotheNortonHospitalcafeteria,wheresheworkedasacashierformanyyears. “I’veenjoyedworkingwithallthepeople,”Bumphussaid.“Wegrewtobesuchafamilywithourdoctorsandnursesandotheremployees.Ijustlikeworkingwiththefamily.IfIhadtodoitagain,Iwould.”

Aloyalemployee,shebelievesNortonHealthcarehasmuchtooffer. “Thereissomuchpossibilityhere,”shesaid.“Ifyoustartatthelowendofthetotempole,youcanadvanceifyouwantto.Personally,thewayIfeel,it’sagreatplaceandalsoagreatandwonderfulplacetowork.” Herstrongworkethicisevident. “Sometimesitmightseemalittlerough,”Bumphussaid.“Youmightevengetyoureyesrighttearybecauseyoufeelthatithasbeentoorough.Butitonlymakesyouintowhatyouare.” Afterraisingfivechildrenoftheirown,sheandherhusband,James,adopteda6-year-oldgirland3-year-oldboy.Theyalsohaveeightgrandchildren. Bumphusnowworks25hoursaweekatthepavilioncafeteria.HerhusbanddriveshertoworkfromtheirhomeinShivelyandpicksherupintheevening.Outsideofworkshestaysbusywithheradoptedchildren,now19and16,andherchurch,whereshesingsinthechoir.Despitesomearthritisinherknees,sheneverthinksaboutretiring.

–Cheryl Lockhart

Page 12: Norton Healthcare News: February 2010

‘Just for Kids’ Radiothon

Family Allergy & Asthma supports Kosair Children’s Hospital TheChildren’sHospitalFoundationhasreceivedagiftof$152,000fromFamilyAllergy&AsthmatobenefitKosairChildren’sHospital.Thiscontributionisinadditionto$38,000inpastsupport,whichhelpschildrenfromthroughouttheregionwhocometoKosairChildren’sHospitalforspecializedcare.

Partnership inspires children, adults to be great Alltech,aglobalanimalhealthcompany,alongwithKosairChildren’sHospitalandtheMuhammadAliCenterannouncedajointfundraisingefforttoinspirechildrenandadultstobeasgreatastheycanbe.Youcanparticipatebyrecyclingyourcellphone.SimplybringyouroldcellphonetotheNortonHealthcareFoundationofficeinMedicalTowersSouthormailitto:Alltech,3031CatnipHillPike,Nicholasville,KY40356

Text to help kids at Kosair Children’s Hospital Sendthetextmessage“forkids”to85944tomakeaone-timedonationof$5tobenefitKosairChildren’sHospital.Thedonationwillbeaddedtoyourcellularphonebillordeductedfromyourprepaidbalance.Messaginganddataratesmayapply.Allchargesarebilledbyandpayabletoyourcellularserviceprovider.Serviceisavailablefrommostcarriers.DonationsarecollectedbytheMobileGivingFoundationandsubjecttothetermsfoundatwww.mobilegiving.org.

Upcoming eventsMarch 25 • Runway for the Roses,6:30p.m.,ChurchillDownsMillionairesRow.GetreadyforOaksandDerbybyattendingthispre-DerbyfashionshowtobenefitKosairChildren’sHospital.ThiseventfeaturesDillard’sspringcollectionandincludesopportunitiestoshopforracedayhats,shoes,accessoriesandattire.Fordetailsandreservations,call629-KIDS.

April 15 • Derby Divas,fourthannualevent,6:30to9p.m.RodesforHimandforHer,4938BrownsboroRoad.MarkyourcalendarforaneveningoffuntobenefittheNortonBreastHealthProgram.DetailstocomeinMarch.

FOUNDATION News

ewsA Publication of Norton Healthcare Marketing and Communications Department

EDITOR: Cheryl Lockhart

DESIGNER: Kevin Bayless

COPY EDITORS: Jen Reynolds, Tammy Warren

P.O. Box 35070Louisville, KY 40232-5070502.629.8070 Phone502.629.2688 [email protected]

©2010 Norton Healthcare

Modern Healthcare’s Best Places to Work in Healthcare 2009 Best Places to Work in Kentucky – five consecutive years

Ben Davis and Kelly K of the WDJX morning show interview former Kosair Children’s Hospital patient Coral Ehret, 3, and her mother, Misty, during the “Just for Kids” Radiothon held Feb 4 to 6.

Photo by Jamie Rhodes