Northwestern Techologies

• Why Social Media is good to have?

Agenda

• Social Media in the Corporate Business• Landscape in the IT Industry• Opportunities & Benefits• Conclusion

Emergence of Social Media

Facebook-792,999,000 usersTwitter-167,903,000 usersLinkedIn-92,823,000 usersGoogle Plus-66,756,000 usersMyspace-61,037,000 usersOther-255,539,000 users

Social Media Landscape

Magazines Internet forums Weblogs Microbogging Wikis Social networks Podcasts Photographs/pictures Video Rating & Social bookmarking

Opportunities

Identity Conversations Sharing Presence Relationships Reputation Groups

Benefits

Increasing brands recognition Improving brandsMore opportunities to convertHigher conersion ratesHigher brand authority Inceased inbound trafficDecreased marketing costsBetter search engine rankingsRicher customer experoences Improved customer insights

Conclusion

o You can save moneyo You can build relationships with your clientso People will shop more