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Page 1: Northwest Student Publications Media Guide

NWMissouri ews.com

Page 2: Northwest Student Publications Media Guide

An award-winning publication established in 1914, the Northwest Missourian serves both the campus of Northwest Missouri State University and the city of Maryville.

The Northwest Missourian publishes 4,000 copies every Thursday from late August to late April. Newspapers are available free of charge at every residence hall and academic building on the Northwest campus, as well as more than 25 businesses throughout Maryville.

Paid subscriptions are also available for $20 by mail or $15 for delivery within Maryville’s city limits. Call 660-562-1530 to have the Northwest Missourian deilvered to you and/or your business.

Dominic GenettiCommunity News EditorA man accused of shooting and killing a co-worker on Dec. 3 returns to court Feb. 8 for his preliminary hearing.

J o r g e S a a v e d r a Perez, of Maryville, is charged with second-degree of Jaime Ale-jandro Zamudio-Her-nandez, also known as, Alex, 29, of Maryville.Both men worked as cooks at the Mandarin Restaurant at 964 S. Main St.

An argument between the two men the evening of Dec. 3 led to Perez shooting Zamudio-Hernan-dez in the left shoulder, Maryville Public Safety Director Keith Wood said.Perez fled the scene. Zamudio-Hernandez was taken to St. Francis Hospital, where he was pronounced dead.

Found in Winona, Minn., Perez was brought back to Maryville after going through the Winona County Court system.“The preliminary hearing is just a pre-trial hearing for the judge to determine whether there is sufficient evidence to require the defendantto stand trial,” Nodaway Prosecut-ing Attorney David Baird said. “It’s purpose is basically to ensure that before you get to a jury trial, and before you see a jury, that the court has

See MANDARIN on A5

Presort StandardU.S. PostagePaid

Maryville, MOPermit 215

mnmissourianc o n v e r G i n G c a m p u s & c o m m u n i t y

thuRsDAyJan. 17, 2008 | V83 | N15

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ICE stORM

ROOM, bOARD INCREAsEs

lOCAl CRIME

CAMpus RAlly

University groups respond to events

Campus, community clean up debris from December’s ice storm

Preliminary hearings set for February in Mandarin murder

Costs of on-campus living to rise with University expenses

Want to help?Any student or campus organization interested in helping with cleanup on campus or in the community should con-tact the Volunteer Pro-grams, Service Learning and Civic Engagement Office at 562-1954.

be a sponsor:Anyone interested in sponsoring a tree can contact Lezlee John-son at 562-1473 or visit Nwmissouri.edu/arbo-retum and fill out a form for a commemorative tree. The cost for each tree is $300.

Go online:For the arboretum’s wish list visit Nwmissouri.edu/arboretum.

Winter’s Wrath

photo by jarod clarke | chief photographer

photo by jarod clarke | chief photographer

file photo

photo by jarod clarke | chief photographer

(left) Seventy-nine treeS were damaged beyond repair during the Dec. 10 ice storm. the University would like to plant approximately 79 new trees to replace those lost in the storm. Stump removal will begin in February. (below) the weight oF the ice was too much for the small grove of pines on the north end of Bearcat Stadium next to the horace Mann playground.

the UniverSity pUt up caution tape after the ice storm to block dangerous areas where limbs were falling due to the weight of the ice. the mature trees were most susceptible to breaking.

ONlINE | MultIMEDIA COvERAGE Of DECEMbER’s ICE stORM | NWMIssOuRINEWs.COM

Emotional health forum to be held

The forum, “Evening of conversation” is at 7 p.m. tonight at the Wesley Center, with featured speaker Jerry Wilmes. The event is free and open to the public.

Activities Office holds involvement fair

The Campus Activit ies Office will hold a fair from 11 a.m. to 1 p.m. today on the second floor of the J.W. Jones Student Union, to learn more about ways to get involved.

By micheal clementsChief Reporter

Living on campus will cost students more when classes begin next fall.Fees for traditional double occupancy rooms will increase by more than $75 starting next fall to compensate for rising University expenses and students living in Hudson and Perrin will pay over $200 more than this trimester.Fees are r i s ing because expenses for the University have risen due to things such as the minimum wage increase, said Director of Auxiliary Services Mark Hetzler said.“It’s not about increasing it so we can make more money,” Het-zler said. “If you’re not worried about profit on the bottom line, the only other piece that drive cost is expense which is pretty much the situation we find ourselves in.”Inflation of food items also push the prices up not only for room and board, but meal plans as

well. Ray Courter, vice president for finance and Support Services, said every dollar has its place.“We really do try to make these decisions based on research and common sense to make sure we provide the services that people want,” Courter said. “We’re not trying to inflate our prices, we are just trying to be fair.”Freshman Becka Poteet said she would rather live off campus than in the dorms.“If I didn’t have to live on cam-pus my first year, I wouldn’t have had to get a student loan,” Poteet said. “I have a place where I could live off campus and I could pay for an apartment right now.”The increase on Hudson and Perrin is due to the demand and overall appeal of the buildings.“We know we have a lot of demand for that facility. We felt like the market could bare a little bit more there for multiple rea-sons,“ Hetzler said.

See ROOM on A5

photo by ashley spalding | chief photographer

FiFty-thoUSanD cUBic yarDS of debris covered maryville and maryville parks after Dec. 10 ice

storm. the storm left Maryville residents without power, some up to seven days, and major damage

to homes, roadways and various community structures.

By Lindsay Jacobs University News EditorWhen students left campus for winter break, it was

an icy winter wonderland. When they returned, the scene had changed with many trees pruned and several gone. The Dec. 10 ice storm left over 500 trees damaged, 79 of those having to be completely removed. There are usually around 1,300 trees on the North-west campus, which is home to the Missouri State Arbo-retum, Landscape Service Director Lezlee Johnson said. There are always trees being removed and planted. The storm did not cause complete loss to any of the several species on campus, she said. Trees are sometimes lost to disease, construction and vandalism, but during her time here Johnson has never seen anything like the ice storm’s magnitude. “In my experience, nothing on this scale has ever happened,” Johnson said. Approximately, 30 trees are removed and planted each year, she said. There is insurance coverage after a $50,000 deduct-ible, but it isn’t certain how much will be covered after that, Johnson said. Also, applications will be sent in for the Federal Emergency Management Agency and the State Emergency Management Agency money to help cover the cost of cleanup.

See CAMpus on A6

Damage repairs still necessary

Volunteers needed for restoration efforts

By Kenny LarabeeChief Reporter

Gritty piles of snow remain along the roadside. Piles of tree branches loiter on Maryville’s front yards. And the thump-thump of cars crashing through pot holes serve as a reminder of the destructive ice storm that swept through Maryville and the Midwest this past December.Although winter still holds the city in

an icy grip, the layer of ice that once coated Maryville is gone, just part of an extensive cleanup that continues still.An estimated 50,000 cubic yards of debris remains in Maryville and its parks. But the city pulled together to help with the cleanup, Matt LeCerf, Maryville city manager said.“Really, it’s the employees and the hard work that they’ve put towards it. It all started See COMMuNIty on A6

By Kenny LarabeeChief Reporter

A series of incidents dating back to last Halloween prompted the Alliance of Black Collegians (ABC) and the Intercultural Inter-national Center (IIC) to schedule a rally to address some controversial issues.Ignorance is not an Excuse, Racism is Not a Joke, an Intercul-tural Rally will be held at 3:45 p.m. today at the Bell Tower. From there, the rally will move to Charles Johnson Theatre, where students and faculty, including Northwest President Dean Hub-bard, will give speeches regarding racism and ignorance.According to ABC President Brent Rice, no one incident is to blame for his organization’s response. Last fall’s incidents led to some racially charged remarks that offended members of Maryville, University and com-munity alike, Rice said.“This rally came about to make

that (the events) known out in the open and start a change to eradi-cating ignorance and racism,” Rice said. “A lot of people, they may be unaware that what they say is racially oriented and so it kind of brings out, ‘watch what you say’.”Three events especially stood out.Two African-American males were listed as suspects after shots were fired outside the Station homecoming weekend. This led to a campus lockdown.A murder at the Mandarin restaurant in December involved members of the Hispanic com-munity.

Members of Northwest’s Greek community dressed them-selves up as African-Americans at separate Halloween parties, one as the alleged shooter in the homecoming incident, and one as former Atlanta Falcon quarterback Michael Vick.

See RAlly on A6

forum open to public, studentsA forum discussing effective communication will be held at 6:30 p.m. Thursday, Jan. 24 in Meeting Room D in J.W. Jones Student Union. There will be a 30-minute presentation followed by a 30-minute discussion.

Contact [email protected]

News/Sports/[email protected]

Sarah Wayman Advertising/General Media Manager660-562-1530

Laura Widmer Director of Student Publications660-562-1365

Northwest MissourianNorthwest Missouri State UniversityWells Hall Basement800 University DriveMaryville, MO 64468

AwardsAssociated Collegiate Press National Pacemaker

Associated Collegiate Press Online Pacemaker

Columbia Scholastic Press Association Silver Crown

Page 3: Northwest Student Publications Media Guide

About Student PublicationsNorthwest Missouri State University’s Student Publications has been informing readers and capturing the history of Northwest Missouri State and the city of Maryville for more than 90 years. The department, the Northwest Missourian, P.S. Arts & Entertainment, nwmissourinews.com, Tower Yearbook, Heartland View and heartlandview.com, provides an opportunity for students to enhance their undergraduate experience through education, training and hands-on application.

P.S. Arts & Entertainment P.S. Arts & Entertainment covers entertainment and arts events on the Northwest campus and in the city of Maryville. It is a supplement to the Northwest Missourian and is published four to six times a year with a circulation of 4,000.

Heartland View Heartland View features places and events in the Midwest region of Missouri, Iowa, Kansas and Nebraska. It is also a supplement to the Northwest Missourian and is published two to three times a trimester with a circulation of 4,000.

Tower Yearbook Established in 1921, Tower Yearbook captures the history of Northwest Missouri State University, compiling news, in-depth features, sports and campus activities into a book and DVD. It is distributed each spring to approximately 2,300 Northwest students.

nwmissourinews.com covers breaking news and events daily throughout the Northwest Missouri State University campus and the city of Maryville.

On average nwmissourinews.comreceives 5,500 hits a week. (See page 6 for online ad rate information)

To receive the newspaper and daily news alerts via email click on the “Register” link under “Options” at nwmissourinews.com.

TowerYEARBOOK

Page 4: Northwest Student Publications Media Guide

Advertising Rates

LocalAvailable to all local (Maryville, Mo. area) advertisers other than Northwest Missouri State University departments or groups.

Open Rate.............................$6.25 pci

CampusAvailable to Northwest Missouri State University departments, clubs, organizations.

Open Rate.............................$5.15 pci

Regional/PoliticalAvailable to advertisers located outside of the Maryville, Mo. and Nodaway County areas but reside in the Midwest region of Kansas, Nebraska, Iowa and Missouri. These net rates are non-commissionable to advertising agencies. Political ads are payable in advance and must conform to the Missouri campaign disclosure laws. Political ads must show clear endorsement, i.e, “Paid for by …”

Open Rate...............................$7.15pci

National/AgencyAvailable to all national advertisers and their agencies. These net rates are non-commissionable.

Open Rate...............................$10 pci

Non-profitAvailable to 501(c)(3) organizations who’s income must be used solely to support its operations and stated purpose.

Open Rate.............................$5.30 pci

Common Ad Sizes

Half Page6 col. x 10.5”

Fourth Page3 col. x 10.5”

Eighth Page3 col x 5”

Full Page6 col. x 21”

Broadsheet

Full Page.....................6 col. x 21”Half Page.................6 col. x 10.5”Fourth Page..............3 col. x 10.5”Eighth Page...................3 col. x 5” Business Card Size.......2 col. x 2”

Column Sizes for News/Sports Sections

1 Column.........................1.771 inches2 Column.........................3.722 inches3 Column.........................5.646 inches4 Column.........................7.597 inches5 Column.........................9.549 inches6 Column...........................11.5 inches

ColorBlack & One Color.........................$60 Full/Process Color........................$105

Classifieds

Base Rate (20 words)....................$3.95

Additional Word...........................$0.25

Although many ad sizes are available, here are some of the most common sizes:

Page 5: Northwest Student Publications Media Guide

No ads will be published upside-down, sideways or •in any other manner not consistent with traditional newspaper makeup.

Advertisement Policies apply to all display and •classifiedadvertisementsplacedinaNorthwestStudent Publication. Please see page 7.

Northwest’s Student Publications encourages •responsibility and good taste in advertising.

Cancellation of advertising space is accepted until •the deadline of space reservation. If an advertiser decides to pull an advertisement after placement has been guaranteed, the advertiser will incur the following:

•PulledbeforenoontheMondaybefore publication, advertiser pays 25 percent of advertisement; •PulledbeforenoontheTuesdaybefore publication, advertiser pays 50 percent of advertisement; •PulledbeforenoontheWednesday before publication, advertiser pays 75 percent of advertisement; and •PulledafternoontheWednesdaybefore publication, advertiser pays full cost of advertisement.

Additional Insert Information: Inserts must be ordered no later than 5 p.m. the •Friday prior to publication by contacting the Student Publications Advertising Department at 660-562-1635. TheAdvertisingManagermustreceiveonecopyof•the insert one week prior to publication for review. If the number of inserts does not equal the weekly •press run, Student Publications cannot guarantee location of insert distribution. Ready-to-insert copies should arrive at the production •plant at least four days before publication. Deliverormailinsertsto:MaryvilleDailyForum,•Attn:NorthwestMissourianinserts,111E.JenkinsSt.,Maryville,MO64468.Special accommodations (such as designing, copying, •folding, etc.) can be made to aid in the convenience of running inserts.

# of pages Rate/1,000 Full circulation cost 1 ...............$90.................$350 4-8 .............$95.................$375 12 ..............$100...............$380 16 ..............$105...............$385 20 ..............$110...............$400

Print InsertsContract Rates PCIEvery issue (28 times) .....................$5.50Every other issue (16 times) ............$5.60Every month (8 times) .....................$5.80

Annual Frequency Contract TermsFrequency Contracts commit the advertiser to run •aspecifiedamountofadvertisementsduringtheschool year in return for a lower advertising rate.

Student Publications adjusts its advertising rates •effective August 1 each year. An annual frequency advertiser agrees that the rate stated on the Frequency Contract is subject to such a change and is not guaranteed for the duration of the contract.

Student Publications additionally reserves the right •to revise its advertising rates, including discount rates and contract terms, at any time with 30 days notice. Should such a rate adjustment be made effective at any time other than August 1, an annual Frequency Contract advertiser may elect to terminate the frequency contract without penalty. Toexercisethisoption,theadvertisermustnotifytheAdvertisingMangerofStudentPublicationsinwriting, prior to the effective date of the increase.

At any time during the term of an annual Frequency •Contract, if the advertiser desires to increase advertising frequency and space above what is contracted for, the advertiser shall have the option to sign a revised contract for an applicable lowerrate.Thenewratewillbeeffectiveforalladvertisements after the date of the upgrade, but notretroactivetopreviousadvertisements.Thecontract period and termination date will not change.

If advertising under an annual Frequency •Contract is stopped by Student Publications for non-payment, the advertiser agrees to forfeit all discounts earned and pay for all previous advertisements under the Frequency Contract at the full open rate.

If advertising under an annual Frequency Contract •is not stopped by Student Publications during the contract period, and if the advertiser fails to use all space contracted under the weeks scheduled, the advertiser agrees to pay for the remaining weeks unless otherwise determined between the AdvertisingManagerandtheadvertiser.

An annual Frequency Contract or contract upgrade •shall become effective only upon approval from theAdvertisingManagerofNorthwest’sStudentPublications.

Ad Disclaimer

Page 6: Northwest Student Publications Media Guide

There are 3 available ad sizes for nwmissourinews.com which are depicted by the gray boxes in the screenshot of the site’s homepage.

Founded in 1994, nwmissourinews.com covers breaking news and events daily throughout the North-west Missouri State University campus and the city of Maryville.

The Web site also provides in-depth news and feature stories using video and audio packages as well as photo slide shows. On aver-age nwmissourinews.com receives 5,500 hits a week.

Check out all the interactive fea-tures such as YouTube, nwmissou-rinews.com’s own version, as well as the various polls and columns.

Page Views 5,500 22,000 110,000

Medium Rectangle (300 x 225 pixels): 1 week...........................................................................................................................$22.002 weeks..........................................................................................................................$37.004 weeks..........................................................................................................................$63.006 weeks..........................................................................................................................$82.00Trimester (Every week, 14 weeks)...................................................................................$174.00Yearly (28 weeks)..........................................................................................................$310.00

Full Banner (450 x 60 pixels): 1 week...........................................................................................................................$30.002 weeks..........................................................................................................................$50.004 weeks..........................................................................................................................$85.006 weeks........................................................................................................................$110.00Trimester (Every week, 14 weeks)...................................................................................$235.00Yearly (28 weeks)..........................................................................................................$420.00

A

Vertical Banner (150 x 220 pixels): 1 week...........................................................................................................................$15.002 weeks..........................................................................................................................$25.004 weeks..........................................................................................................................$42.006 weeks..........................................................................................................................$54.00Trimester (Every week, 14 weeks)...................................................................................$117.00Yearly (28 weeks)..........................................................................................................$209.00

Site Usage Statistics & Online Ad Sizes

B

C

Average Week Average Month 5 Month Total

*Numbers based on 2008 data

A

B

C

Page 7: Northwest Student Publications Media Guide

ADVERTISMENT POLICIESErrors & Adjustments

Proofs will be delivered or sent via e-mail, for any ad submitted. •Deadline for corrections is 4 p.m. Tuesday prior to publication.

Changes to a proof are the responsibility of the client to be made •by the client.

Student Publications is not responsible for copy omission, •typographical errors or any unintentional errors that may occur in advertisements other than to correct the error in the next issue.

Student Publications will not consider adjustment of payment for •any advertisement involving typographical errors of erroneous insertion unless notice is given to the Advertising/General Media Managerwithinten(10)daysofreceiptforthefirstmonthlystatement showing the charge in question. Student Publications shall not be held liable for more than one incorrect insertion of any advertisement.

BillingAll statements for advertisements placed with Student •Publications are mailed at the end of each month and are due by the 15th day of the following month. Each advertiser/advertising agency will be given a 919#, please include this number with your payment if you do not include the payment stub with your payment. Payments can be made using cash, check and/or credit card. (VISA, Mastercard, American Express) Payments should be sent to:•

Cashiering Department Northwest Missouri State University 800 University Drive Maryville, MO 64468-6001

Invoices are not sent for individual charges unless requested; the •monthly statement is the only bill provided. The advertiser agrees that all bills are due and payable on the 15th day of each month. Payment of the full balance is required or the advertiser will pay a1%permonthfinancefeeontheremainingbalance.

All new accounts will be required to pay in advance until credit •isestablishedwithinthefirsttrimesterofplacingadvertisementwith Student Publications.

All bar establishments will be required to pay in advance by •cash, check or credit card.

A $25 fee will be charged to the advertiser and/or business for •each returned check.

All accounts 90 days past due will be considered delinquent •andwillnotbeextendedcredituntilasignificantportionofthebalance is paid to the Northwest Missourian.

Verbal agreements, promises or waivers of any nature not •contained in Student Publications’ Media Kit and/or Rate Card shall not be binding.

If advertiser/advertising agency fails to pay in accordance with •the above terms, Student Publications can submit the Advertiser and/or business to collections to be handled by Northwest Missouri State University’s Bursar’s/Cashiering Department staff. Student Publications will also refuse to insert further advertisements and bills immediately become due and payable.

All terms, conditions, and rates contained in Student •Publications Media Kit and/or Rate Card are in effect at the time of publication, copies of which may be obtained upon request, are incorporated herein by reference and made part of the contracts.

Ad PlacementAdvertisements may be placed at Northwest Missouri State •University’sStudentPublicationsAdvertisingOfficeatWellsHall#4, 800 University Drive, Maryville, MO 64468. Ads may be placed by calling 660-562-1635, and a sales account executive will be assigned to service all advertising needs. Or by e-mail, [email protected] by forwarding the ad and mailing theproperpaymenttotheaddressabove.Classifiedadsmaybeplaced by phone, 660-562-1635; e-mail, [email protected]; or fax, 660-562-1521. Call 660-562-1635 for further information, but no display advertisements will be accepted over the telephone.

The Student Publication Advertising Department can assist •an advertiser with all of his advertising needs. Those on the advertising staff are willing to work with an advertiser on advertising design basics, the development of a yearly ad plan, ideas for targeting ads and ad co-op design. Contact the Student Publications Advertising Department at 660-562-1635 with further questions.

Ads will be accepted only during business hours, 8 a.m. to 5 •p.m., Monday through Friday.

No advertising materials will be returned unless accompanied by •specificinstructions.

All advertising is subject to acceptance by the Senior Sales •Account Executives in conjunction with the Advertising Manager of Student Publications, which reserves the right to reject copy at its sole discretion at any time prior to publication.

Student Publications will not accept an advertisement that is •libelous; untrue; promotes academic dishonesty; promotes irresponsible use of alcohol; violates any local, state or federal laws; or encourages discrimination against any individual or group on the basis of race, sex, age, creed, religion, national origin or disability.

Advertisements using a person’s name, photograph or other •likeness must be authorized to run by notarized consent of the person named or pictured.

Clear sponsorship must be shown on each ad. Advertisements •having the appearance of news must have the word “Advertisement” printed above and be bordered.

The advertiser and/or advertising agency assumes full and •complete responsibility and liability for the content (including text representations, illustrations and copyrights) of all advertisements printed pursuant to the agreements, and shall indemnify and save Student Publications at Northwest Missouri State University harmless against any demands, claims or liability. The advertiser and/or advertising agency shall reimburse Student Publications at Northwest Missouri State University for any amount paid by Student Publications at Northwest Missouri State University in settlement of claims or in satisfaction of judgments obtained by reason of publication of such advertising copy together with all expenses in connection therewith, including, but not limited to, attorney’s fees and costs of litigation.

Student Publications will make all reasonable effort to see that •advertisements are published as accepted, and that pre-printed

insertsaredistributedasordered.However,StudentPublications will not be liable for any consequential damages resulting from failure to do so.

Page position is not sold or guaranteed, but may be requested.•

Advertisers and Advertising Agencies forwarding insertion •orders which contain incorrect rates or conditions are hereby advised that advertising called for will be inserted and charged in accordance with the rates and terms of this contract and the Student Publications Media Kit and/or Rate Card in effect at the time of publication. Failure to make an order correspond in price or terms will be regarded as a clerical error and the advertisementswillbeinsertedwithoutfurthernotification.

Page 8: Northwest Student Publications Media Guide

2008-2009 Publishing Dates

Sports Previews & Guides

Aug. 28 - Fall Sports Preview

Oct. 16 - Homecoming Guide

Nov. 6 - Winter Sports Preview

Dec. 4 - Winter Guide

Feb. 9 - Health Guide

March 19 - Spring Sports Preview

April 16 - Senior Guide

April 23 - President Guide

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mnmissourianWelcomeBearcats‘

soar/aDVantaGe 2008

Page 9: Northwest Student Publications Media Guide

Guides & Previews

Prices

About Each year, the Northwest Missourian produces three sports previews along with its homecoming and seasonal guides. These tabloids are in addition to the 28 issues the Northwest Missourian publishes covering each week’s news and sports. Circulation is 4,000.

mnmissourianWelcomeBearcats‘

soar/aDVantaGe 2008

Half Page Horizontal10.25” x 6.125”

Full Page 10.25” x 11.5”

Fourth Page5” x 6.125”

Tabloid - Ad Specs

Eighth Page = $36.75Fourth Page = $73.50Half Page = $183.75Full Page = $367.50

Aug. 28 - Fall Sports PreviewOct. 16 - Homecoming GuideNov. 6 - Winter Sports PreviewDec. 4 - Winter GuideFeb. 5 - Health GuideMarch 19 - Spring Sports PreviewApril 16 - Senior GuideApril 23 - President Guide

2008-09 Schedule

Full page...........................10.25” x 11.5” Half page vertical....................5” x 11.5”Half page horizontal.......10.25” x 6.125”Fourth page...........................5” x 6.125”Eighth page...................................5” x 3”

Page 10: Northwest Student Publications Media Guide

Arts & EntertainmentHeartland

view

CIRQUE DU

The Las Vegas show hits the Midwest this spring for an eye catching and lively performance.

SOLEIL

Art and Entertainment Guide

Which Oscar nominated film are you? Rockers UniteStudents unleash their inner superstar as they take the stage and release some crowd-pleasing tunes.

Take our simple quiz to determine which of this seasons Oscar flicks are most suited to your taste. Are you Juno, the witty teen? Sweeney Todd, the blood thirsty barber? Find out!

P. S. V1

N1

IndependentFilmmakers

TheClub

Northwest’s Independent Filmmakers Club writes, shoots and edits their own movies. Sometimes, they get a little crazy and dress up as penguins as well — or throw balls at each other.

Full page...........................10.25” x 11.5” Half page vertical....................5” x 11.5”Half page horizontal.......10.25” x 6.125”Fourth page...........................5” x 6.125”Eighth page...................................5” x 3”

Tabloid - Ad Specs

Ad RatesFull page = $306.251/2 page = $153.131/4 page = $61.25

1/8 page = $30.63

Release DatesFall & Spring9/11 2/1210/2 3/1211/20 4/9

About P.S. Arts & Entertainment covers the entertainment and arts events on the North-west campus and in the city of Maryville. It is a supplement to the Northwest Missourian and is published two to three times a trimester with circulation of 4,000. Heartland View features places and events in the region of Missouri, Iowa, Kansas and Nebraska. It is also a supplement to the Northwest Missourian and is published two to three times a trimester with a circulation of 4,000 as well.

Half Page Horizontal10.25” x 6.125”

Fourth Page 5” x 6.125”

Full Page 10.25” x 11.5”

Page 11: Northwest Student Publications Media Guide

There are 3 available ad sizes for heartlandview.com which are depicted by the gray boxes in the screenshot of the site’s homepage.

As Northwest Missouri State University’s first electronic maga-zine, heartlandview.com features places and events in Missouri, Iowa, Kansas and Nebraska.

Heartland View published its first four-color magazine in 1992.Through several seasons, North-west students traveled thousands of miles across the “Heartland.” Due to lack of funding, Heartland View printed its final print edition in the summer of 1999.

Two years later, a domain name was purchased and on Nov. 15, 2001 heartlandview.com made its debut with its winter issue.

Online Ad Sizes

A

B

C

Medium Rectangle (300 x 225 pixels): 1 week...........................................................................................................................$12.002 weeks..........................................................................................................................$27.004 weeks..........................................................................................................................$53.006 weeks..........................................................................................................................$72.00Trimester (Every week, 14 weeks)..................................................................................$125.00Yearly (28 weeks)..........................................................................................................$280.00

Full Banner (450 x 60 pixels): 1 week...........................................................................................................................$20.002 weeks..........................................................................................................................$60.004 weeks..........................................................................................................................$75.006 weeks........................................................................................................................$100.00Trimester (Every week, 14 weeks)...................................................................................$200.00Yearly (28 weeks)..........................................................................................................$400.00

A

Vertical Banner (150 x 220 pixels): 1 week.............................................................................................................................$8.002 weeks..........................................................................................................................$15.004 weeks..........................................................................................................................$32.006 weeks..........................................................................................................................$44.00Trimester (Every week, 14 weeks)...................................................................................$95.00Yearly (28 weeks)..........................................................................................................$205.00

B

C

Page 12: Northwest Student Publications Media Guide

About Established in 1921, Tower Year-book captures the history of Northwest Missouri State University, compiling news, in-depth features, sports and campus activities into a book and DVD. It is distributed each spring to approxi-mately 2,300 Northwest students.

Half page4.5” x 4”

Full Page 9” x 12”

Fourth Page3” x 4”

Full page..............................8.75” x 11.75” Half page.............................8.75” x 5.875”Fourth page........................4.375” x 5.875”Eighth page....................2.1875” x 2.9375”

Ad RatesFull page = $300.00 1/2 page = $175.00

1/4 page = $80.00 1/8 page = $50.00

Release DateApril 2009

Tower Yearbook

DVD Ad Rates30 second = $50.00

60 second = $100.002 minute = $ 200.00

than you think

northwest m

issouri state university † tower † 2008

vol † 87closer