northwest federal credit union: giving marketers control of website content

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t NORTHWEST FEDERAL CREDIT UNION: GIVING MARKETERS CONTROL OF WEBSITE CONTENT (NWFCU) ranks among the largest credit unions in Virginia and in the top 50 credit unions in the nation. Established in 1947 and headquartered in Herndon, Va, Northwest Federal is dedicated to providing financial services and education to its members and the community. NWFCU currently serves more than 125,000 members and has assets in excess of $2.5 Billion. Follow Us @Ektron or Visit ektron.com/CaseStudies To Learn More

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Page 1: Northwest Federal Credit Union: Giving Marketers Control of Website Content

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NORTHWEST FEDERAL CREDIT UNION: GIVING MARKETERS CONTROL OF WEBSITE CONTENT

(NWFCU) ranks among the largest credit unions in Virginia and in the top 50 credit unions in the nation. Established in 1947 and headquartered in Herndon, Va, Northwest Federal is dedicated to providing financial services and education to its members and the community. NWFCU currently serves more than 125,000 members

and has assets in excess of $2.5 Billion.

Follow Us @Ektron or Visit ektron.com/CaseStudiesTo Learn More

Page 2: Northwest Federal Credit Union: Giving Marketers Control of Website Content

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“We searched for a content management system that would give our marketing team the ability to control their own content and to make changes on a timely basis.”

Sandra McDonnell,Senior Web Developer at NWFCU

Follow Us @Ektron or Visit ektron.com/CaseStudiesTo Learn More

N O R T H W E S T F E D E R A L C R E D I T U N I O N : G I V I N G M A R K E T E R S C O N T R O L O F W E B S I T E C O N T E N T

Page 3: Northwest Federal Credit Union: Giving Marketers Control of Website Content

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NWFCU commissioned Ektron Elite implementation partner Fig Leaf Software to redesign their website, replacing it with a more modern design, and adding the Ektron content management system for ongoing content updates and site maintenance. Fig Leaf Software helped NWFCU through every stage of the project lifecycle, from selecting the technology, to designing the site, to deciding on functional requirements, to testing/implementation, and providing custom training for NWFCU’s content managers.

N O R T H W E S T F E D E R A L C R E D I T U N I O N : G I V I N G M A R K E T E R S C O N T R O L O F W E B S I T E C O N T E N T

Page 4: Northwest Federal Credit Union: Giving Marketers Control of Website Content

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“From an internal standpoint, having the Ektron CMS has been phenomenal.”

“Our programming team no longer has to make site content edits which frees us up to work on more of our system-related responsibilities. Content, design and publishing is now under the control of our marketing team and they couldn’t be more pleased!”

N O R T H W E S T F E D E R A L C R E D I T U N I O N : G I V I N G M A R K E T E R S C O N T R O L O F W E B S I T E C O N T E N T

Page 5: Northwest Federal Credit Union: Giving Marketers Control of Website Content

Delivering enterprise Web Content Management Software and Digital Experience Management solutions. Ektron empowers

organizations to fully realize their digital marketing potential by Connecting Content to Revenue.

Founded in 1998

Headquarters in Nashua, NHWorldwide Offices in Australia, Canada, and the United Kingdom

Regional Offices in Denver, Richmond, and San Francisco

Over 3,800 customers and 12,000 sites including Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, and NASDAQ

200+ Employees