northstar social media calendar
DESCRIPTION
Used in campaign to market this cafe and spread awareness. By using a social media calendar we were able to organize and plan out the marketing tactics we wanted to use via social media.TRANSCRIPT
Date DayFacebook Twi.er Instagram
1-‐Dec SaturdayEa.ng seasonally goes hand-‐in-‐hand with ea.ng locally. Root veggies/greens in winter, salads/fruit in summer.
#sustainability"There is no business to be done on a dead planet. -‐David Brower
3-‐Dec Monday
Photo of fresh and bright vegetables in the Northstar kitchen. #Northstar #Organic
#Veggies4-‐Dec Tuesday
5-‐Dec WednesdayWhat is your favorite menu item
at Northstar?
Northstar chef @XXX is passionate about using only the freshest, localy sourced ingredients.
Instagr.am/link
Photo of a northstar chef
6-‐Dec Thursday7-‐Dec Friday
8-‐Dec SaturdayPhoto of a group of friends ea.ng
dinner with each other at #Northstarcafe
9-‐Dec Sunday
We must always keep in mind that anything that helps full the dinner
pail is valuable.” ―George Washington Carver
10-‐Dec Monday
11-‐Dec Tuesday
Chocolate chip cookies, fresh out of the oven. All natural
ingredients, baked to perfec.on. Instagr.am/link
Photo of fresh cookies coming out of the oven.
12-‐Dec Wednesday13-‐Dec Thursday
14-‐Dec FridayWhat is your favorite menu item at Northstar? First fan to answer
gets a gi_ card!
What is your favorite menu item at Northstar? First fan to answer
gets a gi_ card!
15-‐Dec SaturdayPhoto of a family having brunch at
#Northstarcafe
16-‐Dec SundayWhat is food sustainability and
what can we do about it? hap://bit.ly/SnWo6w
17-‐Dec Monday
18-‐Dec TuesdayThe makings of a Northstar burger
instagr.am/link
Photo of vegetables used in making the famous northstar
burger
19-‐Dec Wednesday
Looking for last minute gi_s? Check out our neighbors
@milkbarbou.que @SoleClassics @phiasalon @HOMAGE and
#buylocal!20-‐Dec Thursday
21-‐Dec Friday
Only four more days to find the perfect gi_! Stop by Northstar and give the gi_ of wholesome food.
(Photo of a gi_ card.)
Check out hap://bit.ly/Ti1HTM to send a Northstar e-‐gi_card.
#perfectgi_
22-‐Dec SaturdayThe simple truth is sustainable food does not outsource it’s
prepara.on.Learning to cook your favorite foods using local ingredients can really make all the difference.
#sustainability
24-‐Dec MondayCheck out hap://bit.ly/Ti1HTM to
send a Northstar e-‐gi_card.
Check out hap://bit.ly/Ti1HTM to send a Northstar e-‐gi_card.
#perfectgi_
25-‐Dec TuesdayWishing our friends, neighbors
and community a Merry Christmas!
Crea.ve photo of the closed sign at one of the cafes.
26-‐Dec Wednesday27-‐Dec Thursday28-‐Dec Friday29-‐Dec Saturday30-‐Dec Sunday Two more days le_ in 2012!
31-‐Dec MondayWho wants to make ea.ng sustainably a New Years
resolu.on?
Coun.ng down to the new year! What are your new years
resolu.ons?
Pla7orms
2-‐Dec Sunday
23-‐Dec Sunday
Social Media Editorial Calendar
All northstar dairy products come from the Mackenzie Creamery in Hiram, Ohio. (Photo of Mackenzie
creamery)
Photo of holiday decora.ons at Northstar