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THE ECONOMIC POTENTIAL OF
November 2015
Northern Paraná
A Few Highlights
- STRATEGIC POSITION
- QUALITY OF LIFE
- INFRASTRUCTURE
- STRONG ECONOMY
- CONTACTS
STRATEGIC FAVOURABLE LOCATION
Londrina – Maringá – our region
IBIPORÃ
LONDRINA
CAMBÉ
ROLÂNDIA
ARAPONGAS
APUCARANA
CAMBIRA
JANDAIA
MANDAGUARI
MARIALVA
SARANDI
MARINGÁ
PAIÇANDU
13 TOWNS
•211 cities;•13 cities with population over than 50.000 inhabitants;•Approx. 3.8 mi inhabitants;•Twice the area of the Netherlands.
THE REGION
Northern Paraná: 70 years ago
Northern Paraná: 50 years ago
LONDRINA
LONDRINA
ROLÂNDIAROLÂNDIA
APUCARANA
CAMBÉ
MARINGÁ
MARINGÁ
HISTORY
An European and Asian Colonization, planned and successful.
LONDRINA
1934
APUCARANA
1943
ARAPONGASCAMBÉIBIPORÃ
MANDAGUARIROLÂNDIA
CAMPO MOURÃO
1947
JANDAIA MARIALVAMARINGÁ
UMUARAMAPARANAVAÍCIANORTE
1950-1955
PAIÇANDU
1960
CAMBIRA
1961
SARANDI
1981
POPULATION
An European Mentality
Region Londrina – Maringá
Life expectancy
74,10 years
Average age
25 years
Growth Rate of
2,5% / year
Expanded region
3.8 Million
LONDRINA
507.000
507.000
100 – 360.000
MARINGÁ
358.000
50 – 100.000
CAMBÉ
APUCARANA
ARAPONGAS
100.000
5 – 50.000
ROLÂNDIA
IBIPORÃ
SARANDI
CORNÉLIO PROCÓPIO
UMUARAMA
CIANORTE
CAMPO MOURÃO
PARANAVAÍ
Source: IBGE/Ipardes
MANDAGUARI
35.000
MARIALVA
30.000
JANDAIA DO SUL
20.000
1.6 Million
CULTURE and ENTERTAINMENT
54 Kinos17 Teater
Internationale Musik und Theater festivals4 Golf klubs
Ausgeglichenes Klima
Grünflächen satt
CULTURE
Eclectic offers, in a pleasant atmosphere
17 Theatres
04 Golf Clubs
56 Cinemas
01 Speedway
300 Restaurants
International festivals:
Music,
Dance,
Theatre
Exhibitions and Trade fairs
Oktoberfest in Rolândia
ENTERTAINMENT
A well balanced and pleasant climate
Surrounded by nature, forests and plenty of water
The Federal, Civil and Military police, works in a complementary way, creating an efficient public safety system.
SAFETY
-Inter-Municipal Safety Consortium-Municipal Safety Councils-Municipal Guards
-Maringá was considered the safest city in the country (by Veja magazine)
154 technical schools
- Mechanics - Electrotechnology - Health - Carpentry - Agriculture
More than 22,585* students
150 language schools
90 IT Schools
Technical – and professional teaching
BASIC EDUCATION and HEALTH CARE
At the highest stage in Brazil
3,364 schools*
More than 780,000* children and teenagers studing
Basic education
1 % illiterates of the working population
60** Hospitals
300** medical clinics
1 doctor per 400 inhabitants
112 specialized doctors
Health care
*Source: Ipardes **Source: DataSUS
More than 20,000 people learning English
Two International Schools, with Mandarin classes
UNIVERSITY EDUCATION
State Universities of Londrina and Maringá among the best in Brazil.
289 study courses
In all colleges
Special focus - IT - B.Sciences - Medicine - Agronomy - Social Sciences - Human Sciences
Sciences
59* Universities
therefrom,
49* Private Universities
6 State Universities
4 Federal Technical Universities
Universities
140,000 students
7,982 professors
Postgraduate Studies
67 postgraduate study courses
- 50 Master study courses
- 17 PHD courses
Students that study and work at the same time
*Source: Ipardes
More than 10,000 engineering and IT students in the region
University and College Registrations
HIGHER EDUCATION
*Source: Ipardes
INNOVATION
Research and Development
RESEARCH INSTITUTESUNIVERSITIES
More than 2000 scientists researching in all major fieldsat the local universities
Research Institutes like - IAPAR - EMBRAPA
- EMATER - FUNDAÇÃO MERIDIONAL Focusing on agronomy, biotechnology, food technology
TECHNOLOGY
Technology Centers and Incubators connected with universities
2 technology centers are being built at the moment
LONDRINAInformation Technology MARINGÁInformation TechnologyFine chemicalsBiotechnology
2 Industrial Incubators
INFOMAR - MaringáInformation TechnologySoftware
AINTEC - LondrinaInformation TechnologySoftware and Hardware ; Biotechnology
Nanotechnology sector
Research in Brazil
833 articles from 2.242 researchers related to 542 institutions and 469 research groups (from 2005 to 2008).
Paraná:UFPR – Nanoglicobiotecnology;
Londrina:UEL – Chemicals , Unopar - Odontology
Market:
• In 2010 reached R$115 million;• 0,03% of the world market;• Appr. 150 industries use
nanotechnology;• Appr. 20 national industries develop
and commercialize nano products.
Londrina highlights:• Embrapa Soybean – Link to more
than 35 units of Embrapa – Brazilian Agricultural Research Corporation;
• Angelus – Odontology ProductsSource: MCT and ABDI
TRANSPORT
Modern Transportation Facilities
Two airports
5 airlinesSeveral daily connections to São Paulo, Rio de Janeiro, Curitiba etc
Air facilities
Mainly by Trucks
86% paved roads
Transport of 1.681 Tons of goods
Linked to the ports of Paranaguá and São Francisco do Sul (SC)
2 waterways:
Hidrovia Tibagiand Ivaí
Connection to the main waterway TIETÊ-PARANÁ
Road facilities Railroad facilities Waterway facilities
HARBORS and ENERGY
Strategically close to Hydroelectric power stations
- Capivara
- Rosana
- Itaipu
ENERGY
2 main harbors in Paraná
- Paranaguá - Antonina
at 500 km of distance connected by railroad and highways
02 Container Terminals in Maringá and Cambé.
1 Container Terminal planned in Londrina
HARBORS
The future energy supply is assured Paraná State
has a high potential for hydroelectric and biological energy.
An infrastructure for the future
In a radius of 500km is produced 33% of the Brazil electric power.
LOGISTICS
Dry Ports, International Air Cargo Terminals and Railroad System in Maringá and Londrina
Efficient and low-cost operation, connected with the main seaports in South/Southeast Brazil.
LOGISTICS INFRASTRUCTURE
Source: Ipardes
TELECOM
COPEL Telecommunications Fiber Optic NetworkCovering 100% of the Paraná State
SERCOMTEL – S/A Telecommunications – is a public company, its shareholder is 55% Londrina
city hall and 45% COPEL - Electric Power Company of Paraná, also a public company.
-Sercomtel and Copel have an agreement to transport voice and high speed data on the state.
ECONOMY
GDP
26% of the GDP of the state of Paraná R$ 75 billion
Equivalent toUS$ 19.5 billion
515 Bank Agencies*
GPD per capita*
US$9,032
LABOUR COSTSp/ year:
�unskilled labour US$11.250
�skilled labour US$24.000
Strong growth
Source: IPEA 2013
*Exchange Tax:: US$1,00=R$4,10 *Source: Ipardes
GDP growth in Northern Paraná
Fonte :Ipardes
ECONOMY
FURNITURE INDUSTRY – Gross salesArapongas cluster (200 companies)
The biggest furniture cluster in Brazil.
*Fonte : SIMA Arapongas
ECONOMY
FURNITURE INDUSTRY
Exports
*Source : SIMA Arapongas
ECONOMY
Northern Paraná Balance of Trade
ECONOMY
FOREING TRADE
Exports of more than U$5,5 bi in 2014*
• Main products exported:
•Agribusiness: coffee, soybean and derivatives, tobacco, ethanol,
sugar, frozen beef, pigs and poultry, leather, wood, etc.
•Metal and Machinery: elevators, refrigeration, automotive parts,
etc.
•Others: furniture, clothing, chemicals (fertilizers), automotive
batteries, packaging etc.
*Source: IPEADATA
ECONOMY
Main clusters
FURNITURE TEXTILES & CLOTHING FOOD
1,841 companies
29,568 employees
4,012 companies
57,065 employees
2,170 companies
97,908 employees
*Source: Ipardes
METAL INDUSTRY2,610 Companies 25,255 employees
CONSTRUCTION
7,515 companies35,927 employees
RETAIL45,011 companies222,886 employees
ECONOMY
Main Products
Coffee
Ethanol
Frozen Beef
LeatherPork
Poultry
SoyaSugar
TobaccoWood
Animal Genetics
Wheat
ECONOMY - AGRIBUSINESS
Production (2012-2013)
Product Northern
Paraná (tons)
Paraná State
(tons)
Ranking in
Brazil
Coffee 92,490 94,718 5th
Corn 6,974,426 17,348,406 1st
Soybean 6,938,147 15,944,192 2nd
Sugar
Cane
46,968,381 47,261,025 4th
Wheat 463,160 1,906,441 1st
ECONOMY - AGRIBUSINESS
Source: SEAB
Research & Development Institutions
Paraná State is a technological reference in agribusiness.The major Research Institutions are:• IAPAR – Agronomic Institute of Paraná• Embrapa Soya – Brazilian Enterprise for Agricultural
Research• UEL – State University of Londrina• UEM – State University of Maringá• UTFPR – Federal Technological University of Paraná
COAMO, COCAMAR, COCARI, CONFEPAR, INTEGRADA
Main Agricultural Cooperatives in the Region
ECONOMY - AGRIBUSINESS
• FAEP – Federation of Agriculture of the State of Paraná
• FAPEAGRO – Foundation for Agricultural Research
• EMATER – Paraná Institute of Technical Assistance and Rural Extension
• OCEPAR – Organization of Cooperatives in the State of Paraná
• SENAR – National Rural Apprenticeship Service
• SRP – Rural Society of Paraná
Universities and Colleges of Northern Paraná are among the best in Brazil
Courses:
Agronomy, Veterinary Medicine; Animal Husbandry; Chemical Engineering; Production Engineering; Food Technology; Environmental Technology.
Related institutions
State Universities and Courses
ECONOMY - AGRIBUSINESS
Agribusiness Fair - Expo Londrina Organized by Rural Association of Paraná
2015 report:
-55rd Edition;-US$183 millon sales;-539,000 visitors.
ECONOMY - AGRIBUSINESS
Highlights
• Brazil reaps the largest grain crop in history in 2013, a production of
188.2 million tons;
• Brazil Agricultural Production expected to grow over 29% in the next
10 years: soybeans, corn, wheat, meat, ethanol, soybean meal, oils,
and milk are the agricultural products with greater growth potential;
• Paraná responses for 28% of national grain production and is the
largest producer in Brazil;
• According to a study by WWF, Brazil can double its agricultural area
without destroying any of conservation area, by regenerating
degraded land;
• Credit for investments in 2013/2014: 61.8 billion dollars.
ECONOMY - AGRIBUSINESS
ECONOMY
Future Growing Sectors
*Source: FIEP
AGRIBUSINESS AND BIOTECHNOLOGY AGRI-FOOD FINAL
GOODSHEALTH
ENERGY
Bio-fuel
Improved usage
Energy for buildings
Center of high capacity
TrainingFurniture
Clothing
Electronics
Technical schools
Events
Functional foods
Organic products
Technology for storage and packaging
Cooperatives
Genetic Improvement
Research Institutes
ECONOMY
IT sector in expansion
→Information and Communication Technologies
3017 Companies
there of 763 Software DevelopmentAnd 1876 Service companies
→Important presence of IT in the Health sector
→ Consortium of Companies to foster process maturity, based on CMMI model
SERCOMTEL
EXACTUS SFTWR
BSI TECNOLOGIA
NETWORKS
GELT TECNOLOGIA
JABUR INFORM.
TELCOR TOTVS
RM SISTEMAS
DATASUL
BENNER ATOS
CONSYSTEM
Comparative values between Paraná and São Paulo
Resources MeasureAuthority in
Paraná
Price in
Paraná US$
Price in São
Paulo
US$
% Advantages
Paraná
Electric Power US$/MW-hr. COPEL 95.45 103.64 8%cheaper
Drainage (water
supply and sewage)50 m³ Sanepar 215,45 706,36 70%cheaper
Gas m³ Compagás 0,68 2,5 73%cheaper
DIFFERENTIALS
Positions / Salary* Paraná US$ São Paulo US$
Production assistant 398 504
Administrative
assistant
402 463
Manager 1,167 2,567
Director 3,906 8,621
Cost competitive
Source: Salariometro
*Not considering taxes and benefits
Exchange Tax:: US$1,00=R$4,10
COST OF LIVING
A Good Cost-Benefit Relation
Cost of living : 30% less compared to large centres like Rio de Janeiro and São Paulo.
Cost of living*
Apartment rent (150m2) 475 to 687,5
Private health-insurance 75
Restaurant Meal / Person 6 to 15
Private Education primary school 375
Semester at Private University 4125
US dollars*
Londrina and Maringá – National Highlights
• Londrina is in the 29th position between the 100 best cities of
Brazil and is in the top 5 of country's south region to make a
career*;
•Maringá ranks the 38th position of the same national ranking.
Besides that, Maringá is considered the safest city in the country**.
Sources: * Você S/A – FGV
* * Veja Magazine
INCENTIVES
-Projects will be studied by a state government committee. If the proposal is considered a strategic project to Parana State, the taxes (ICMS, similar to VAT) can reach 3% on the sale of the product, instead of the standard 18%.
-The incentives plan can reach zero of state taxes, including the generation of credits, taxes return, for the company at the end of the production cycle.
-Suspension of ICMS due on import of machinery, equipment and raw materials, packaging and intermediate products for exclusive use in the production process, whose entry into the territory of Paraná, as long as provided with certification of origin from South American countries.
*It is offered the exemption from ICMS water bills, to be supplied by SANEPAR – the state water company.
*It is offered the deferment of ICMS payment of electricity and gas bills until 08 (eight) years, provided by COPEL – the state electricity company and COMPAGAS – the state gas company.
State Incentives
-Promotion of incentives for companies to acquire land;
-Tax exemption for the Urban Land Property Services Tax;
-Reduction from 5% to 2% of ISS (service tax);
-Implementation of the tax system, with 50% (fifty percent) discount
based on calculating the tax on the Transfer of Real Estate;
-Implementation of primary infrastructure on land for the construction
of the projects;
-The execution of infrastructure works in real estate, lands, parks or
condominiums, such as opening of public roads, squares and land plot
demarcation, for sewers, curbs, paving and tree planting.
INCENTIVES
Municipal Incentives
AREAS
Incentives and Infrastructure for Investments
AREAS
The most of available areas in the region are integrated with highways and railroad,
connecting to large urban centers, terminals and seaports, and has close access to
airports and dry ports, qualified workforce, universities and service providers.
Metropolitan Linear Region
AREAS
INVESTMENT
ATLAS SCHINDLER
Moved from SP to Londrina in 2000
Number of employees 400
Gross Sales 359 Million USD
INVESTMENT
MILENIA AGRO SCIENCE
Since 1970
Number of employees 840
Gross Sales 314 Million USD
INVESTMENT
Sandoz do Brasil (Novartis Group)
Moved from SP to Cambé in 2003
Number of employees : 550
Gross Sales : 70 Million R$
1. Labour, market and environment: Good universities and schools, people qualified, motivated and eager to learnon a lower wage and cost level than big cities, attractive and safe environment.
2. Logistics:Be close to the major market in São Paulo, connected by good infrastructure (roads, nat./ intern. airports and harbours) in a growing region
3. Benefits, stability, low cost:Federal state investment benefits, political awarness, economical stability (power supply), lower cost for real estate and maintenance costs.
INVESTMENT of HEXAL
Reasons for locating HEXAL (Sandoz) in Northern Paraná
Northern Paraná has exceeded our expectations ! We got great support from local institutions and hired outstanding labor force in all levels. The choice for this region has confirmed to be the right one !
Dr. Thomas Strüngmann
-Light Rail system: connecting the cities of Londrina-Maringá axis, comprising 13 cities and more than 2 million people.
-Expansion of Maringá Airport: Renewing and resizing the infra-structure for international cargo flights and passenger terminal. The runway will be 3,8 kilometers long.
-Aerotropolis Arco Norte: an Airport City for cargo and passenger international flights in an area of 5,700ha.
FUTURE PROJECTS
Future development in Northern Paraná
• Several organizations to promote regional development
• Diplomatic representations in different countries: Germany, Spain. Italy and Portugal;
• Contacts with bilateral Chambers of Commerce: Germany, Italy, China and India;
• Several clusters in development
• Logistic, environmental and cultural integration
-Hub Airport and Railroad
-Treatment of urban waste
-Sport centre and development of educational capacities
BRAZIL, a country with
Large domestic market
Young and flexible population
Strong economic growth potential
Gateway to Mercosul
Northern Paraná, a region with
Young people and good infrastructure,
Strategic geografical location,
Safety and high standard of living,
Favourable climate,
Strong growth potential !
Terra Roxa – Development Agency of Northern Paraná State
-Non-profit organization-
OUR MISSION
Be an independent agent to promote businesses and to attract new investments, integrating and developing the
economics sectors of Northern Paraná
PARTNERS
PARTNERS
PARTNERS
COME TO NORTHERN PARANÁ
WE WILL SUPPORT YOU !
José Carlos ValêncioPresident
+55 43 3255 3131
www.terraroxa.org.br