northern new mexico cultural corridor and agritourism
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Interim ReportSelena Marroquin & Alice LoyGlobal Center for Cultural EntrepreneurshipTRANSCRIPT
Northern New Mexico Cultural Corridor and Agritourism
Interim Report Selena Marroquin & Alice Loy
Global Center for Cultural Entrepreneurship
www.culturalentrepreneur.org
Did you know…
Our wine history dates back to the 1500’s
Creating Community
Cultural entrepreneurs drive global change. These entrepreneurs create economic value and promote cultural preservation and innovation. They enrich their communities and the world. They generate self-determination and self-reliance.
1. We support cultural entrepreneurs working to create and scale their enterprises.
2. We advocate for the importance of cultural entrepreneurship and the value of a culture economy.
3. We connect a global network of cultural entrepreneurs
Our Vision and Mission
Norma and The Feasting Place
Taos
Santa Fe
Albuquerque
Espanola Los Alamos * *
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Pueblos *
Sponsors • City of Albuquerque • Bernalillo County • Mid Region COG • City of Santa Fe • Dekker/Perich/Sabatini • Vaughan Wedeen Kuhn • REDI
US Tourism Cultural Market
20,000,000 US Cultural Consumers
15,400,000 International Cultural
Heritage Visitors Annually
Source: Cultural & Heritage Traveler Study, Mandela Research, LLC
= 118.3 million adults each year
78% of all U.S. leisure travelers participate in cultural and/or heritage activities while
traveling
Cultural and heritage visitors spend, on average, $994 per trip
compared to $611 for all U.S. travelers
Cultural Travelers Spend More, Stay Longer
Corridor Competition is Growing
What is agritourism?
Reach into local experiences
Value added agriculture
Authenticity
Opportunity to design your vacation
Snooze
Close to Arizona
Barren
Arid Artsy
Beach?
“Tourism Department hopes to 'rebrand' New Mexico” Kate Nash The Santa Fe New Mexican : Thursday, November 03, 2011
Agritourism along the Northern New Mexico
Cultural Corridor
Most of the land being farmed today has been farmed for over 300 years
…The thousand acequias of New Mexico form a cultural web of almost microscopic strands and filaments that have held a culture and a landscape in place for hundreds of years.
-Stanley Crawford Dixon Garlic Farmer
“
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California Census of Agriculture Stats for Agritourism:
2002 $6.5 million 499 farms 2007 $35 million 685 farms
In Vermont, income from agritourism totaled $19.5 million in 2002, nearly twice the amount in 2000, according to the United States Department
of Agriculture.
In North Carolina, 46 percent of agritourism operators surveyed by the state Department of
Agriculture reported an increase in income in 2004.
In Tennessee, agritourism enterprises directly added about $17 million to the economy in 2006
and bring in more than three million visitors a year, according to the state agritourism
coordinator.
In New Mexico, imagine the possibilities…
Goals
• Increase livelihoods • Build a magneDc regional tourism brand
• AFract more visitors and dollars
• Develop an agritourism economic cluster
• Highlight New Mexico’s cultural wealth
Next steps
• Design a tour for leaders
• Mapping agritourism sites
• Follow up with partners
Thank You!
Selena Marroquin 505-819-9093
Alice Loy [email protected]
Global Center for Cultural Entrepreneurship
www.culturalentrepreneur.org