northern light technology, llc empowering the organization

Northern Light Technology, LLC

Empowering the Organization

NorthernLight.comJust what you’ve been searching for.

Mission

To provide enterprises and individuals with easy,

instantaneous and affordable access to highly

relevant, quality information.

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


Company ProfileSearch

– World’s first and most powerful research engine founded in 1995

Content– Only online research service that

includes a full-text index of the Web as a fundamental source, over 350 million pages indexed. Special Collection™ contains over 33 million documents

Classification– Proprietary, patented technology for

classifying databases by subject, type, language, region and source

Mission

Profile

SinglePoint

Core Competencies

Business Model

Customers


SinglePoint!TM Enterprise Information Portal

• Complete information resources in a single interface

– Web– Special Collection for corporations– Third-party content– Internal content

• Vertical content slices

• Select content sources for search

• Special EditionsTM and Search AlertsTM provide deep and current information

• Outsourced ASP solution with complete implementation and service support or on-site options

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


Combine Content from Multiple Sources

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


Core Competencies

• Relevancy ranking

• Query interpretation

• Content processing

• Crawling and indexing the Web

• Combining content from multiple sources

• Building, managing, and automatically classifying content to multiple, simultaneous knowledge taxonomies

• Producing vertical search solutions

• Account administration

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


Northern Light Relevancy Ranking

• Retrieval of quality search results is still the principal concern of searchers

• Northern Light uses multiple factors (17) such as word frequency, link analysis, date, length of document, word position

• Blended approach works best for the widest range of queries

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


Northern Light Query Interpretation

• Built to work well for one-word searches, phrases, and complex Boolean queries

• If well-formed Boolean is detected, it processes as such

• Natural language queries– why do stars twinkle?

– what is a Yankee?

– what is the longest day of the year?

• Truncation and wildcard

• Handles Internet +/-

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


Third-party Content

• Licensed third-party content– Reference databases – Market research – Scientific data– Technical information– Medical content– Financial databases

• Indexed and classified by Northern Light to a single standard

• Taxonomy can be customized

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


• Northern Light indexes and classifies content in any format

– Databases– MS Office documents– Intranet pages– HTML– XML– PDF– ASP– tagged ACSII– Lotus Notes– MARC

• Search the entire knowledge base with a single query

• Ranked results delivered in a simple, easy-to-use interface, classified to a single standard

Internal Content

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


Crawl and Index the Web• Over one billion pages crawled

• Multiple crawlers for specialized tasks: production, random, 404, targeted

• Editorial staff targets crawler to find high value

• Customized crawlers– Client site (Fidelity Investments)

– Content of client-licensed third-party (Agilent)

– All government sites (NTIS)

– Specific web sites every two hours

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


Combine Content from Multiple Sources• All content accessed from a single

search and index– Web

– Special collection

– Third-party content

– Internal content

• Searchable indexes are centralized: the actual data can reside and be served from anywhere, unique characteristics of licensed databases can be retained

• Documents cannot be reconstituted from the index

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


Classification and Taxonomy

• Proven processes: 63 million classified documents (400,000+ documents classified since July 1, 2000)

• Automatic classification to five domains with 20,000 concepts, five taxonomies: subject, type, source, language, region

• Taxonomies drive patented Custom Search Folders™; produced on the fly

• Subject taxonomy with 16,000 concepts, 16 hierarchical divisions at the top; up to 9 levels deep

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


Classification and Taxonomy

• Taxonomies can be extended as needed to provide more granularity

• Mapping licensed taxonomies (ProQuest, Gale Group, Thomson Financial) constantly refreshes NL taxonomy

• Numerous classification techniques - automatic, mapping, editorial - used in many combinations

• Customization is often part of SinglePoint portals

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


Produce Vertical Search Solutions• Slice of content based on NL’s

classification

• Create a search engine specific to any node within the NL directory, e.g the definitive search engine on “Eagles, falcons & hawks”, or, “Health & medicine”

• Client chooses what checkboxes to put on their search forms

• Slice by type (press releases) and by source (particular market research vendor)

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


Account Administration

• Authentication managed

• Administer access privileges

• Transact for documents per established parameters

• Permit or block access to documents by title, cost, group, and list of individuals if required

• Regular search and use statistics

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


• Pricing structure similar to that of ILS– Initial development

– Ongoing annual costs

– Phased addition of data sources if needed

• Annual costs– operating fee

– private database

– development maintenance

• Subscription holder’s agreements remain intact with publisher or aggregator

• Amount of content governs total costs– more unique content = higher costs

– greater numbers of databases = higher costs

Business Model

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


Northern Light and Libraries• Libraries among the largest and most

significant information disseminators

• Multiple data sources tailor-made for SinglePoint

• Manage complex authentication from many databases for many libraries

• Ability to work with multiple data partners and system or service providers

• Scalable technology, all 64 bit (processors, search engine, database)

• Track record

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


Some Customers

• Agilent SinglePoint marketing information system, third-party and internal content, secure server

• Bain desktop content, keyword search PDF

• Cisco SinglePoint

• The Economist site search, e-commerce

• Fidelity site search, custom taxonomy, frequent crawl, beat Google for relevancy

• Hewlett Packard SinglePoint

• Intel SinglePoint

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers


Proprietary screen shot of customer site home page.


Proprietary screen shot of customer site Power search form.


Proprietary screen shot of customer site results page.


Proprietary screen shot of customer site home page.


Also available from Northern Light….

Northern Light Technology, LLC

Just what you’ve been searching for.

Sandra Hurd

Senior Manager Library Information Services

617-621-5264

[email protected]

Mission

Profile

SinglePoint

CoreCompetencies

Business Model

Customers