northern grapes symposium 2012. integrating viticulture, winemaking, and marketing of new cold hardy...
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Northern Grapes Symposium2012
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Integrating viticulture, winemaking, and marketing of new cold hardy
cultivars supporting new and growing rural wineries
A Coordinated Agriculture Project of the Specialty Crops Research Initiative of USDA’s
National Institute of Food and Agriculture
Develop research baseDevelop extension resourcesMulti-regionalMulti-disciplinary
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• Project Director – Tim Martinson, Cornell Univ.• $6.1M request over 5 years (2011-2016)• First two years funded - Sept 2011-2013• Federal grant $ Matched by >25 different
organizations, businesses and individuals
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• 34 Research/Extension Staff from 12 Universities• 18 Partnering Industry Associations
Partnering Industry Associations
Connecticut Vineyard and Winery Assn.Illinois Grape Growers and Vintners Assn.Iowa Wine Growers Assn.Lake Champlain WinesMassachusetts Farm Wineries and Growers Assn.Michigan Grape and Wine Industry CouncilMinnesota Grape Growers Assn.Nebraska Winery and Grape Growers Assn.New Hampshire Winery Assn.New York Wine and Grape FoundationNorthern Illinois Wine GrowersNorthern New York Wine Grape GrowersScenic Rivers Grape and Wine Association
Iowa & Illinois)South Dakota Specialty Producers Assn.Upper Hudson Valley Wine and Grape Assn.Vermont Grape and Wine CouncilWestern Iowa Grape Growers AssnWisconsin Grape Growers Assn.
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Vision for a Successful Cold-Climate Wine Industry
Soil Health/Quality
Plant Quality
Fruit Quality
Wine Quality
Marketing & Sales
Business Success
Community Vitality
Inputs and Activities Outcomes
Optimized VineyardPractices
OptimizedWinemakingPractices
CustomersBuy WineRepeatedly
Business Practices Quality Product and Consumer Experience
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Extension Activities– Electronic seminars (6-8 annually) – Project team members address various topics– Delivered to your computer – Live Monthly on 2nd Tuesday at 11am & 6pm Central– Recorded for later viewing through web site
Northern Grapes Webinars
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Extension Activities
• Interactive, hands-on participatory workshops – Vineyard Workshops– Winemaker Workshops– Marketing/Management Workshops
Northern Grapes Enterprise Workshops
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Extension Activities
– Cold Climate-targeted information and practices– “Northern Grapes News” Electronic Newsletter– www.eViticulture.org
Northern Grapes Publications
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Extension Activities
– Annual symposia– Organized with project team and industry partners– Winter meetings in the Midwest and Northeast
Northern Grapes Symposia
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• Northern Grapes Project: Integrating Viticulture, Enology, Marketing and Community– Dr. Paul Lasley, Iowa State University
• Viticulture: Addressing Climate, Soils, Nutrition, Pest Management to Achieve Consistent Quality– Dr. Paul Domoto, Iowa State University
• Fruit Composition: “Farming for Flavors”– Dr. Anne Fennell, South Dakota State University
• Enology: Developing Winemaking Practices and Styles Suited to Northern Grapes– Dr. Anna Katharine Mansfield, Cornell University
• Marketing and Consumers: It Takes a Village – Dr. Bill Gartner, University of Minnesota
• Bar Camp roundtable discussions You and project team members
Northern Grapes Symposium2012
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Bar Camp Roundtable Discussions“open, participatory, with content provided by participants”
1. Vineyard System - training/canopy/ nutrition /cover
2. Disease/Pest Management 3. Economics, Marketing, and Consumers 4. Harvest and Fruit Composition5. Enology and Winemaking