north coast journal june 2100
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Chapter NewsletterTRANSCRIPT
North Coast JournalCALIFORNIA LANDSCAPE CONTRACTORS ASSOCIATION
june is awards month for NCC
Winners from years past pictured above, stay tuned for the2011 Achievement Awards results in the July Journal
North Coast Chapter - Events Calendar
June 10th - 2011 Achievement Awards – Flamingo Ballroom – Santa Rosa
CLCA North Coast Chapter www.clcanorthcoastchapter.org JUNE 2011
CLCANorth Coast ChapterP.O. Box 1621
Sebastopol, CA 95473
RESPECTTHE EARTH…
PRESORTEDSTANDARD
MAILU.S. POSTAGE
PAIDPERMIT #105
PETALUMA, CA
RECYCLE
JUNE 2011
In this Issue
PAGE 2 ………….Shady CharactersPAGE 4…………..Green Roof Industry GrowsPAGE 6…...........HR Alert from Larry LevyPAGE 9…………..Power of Chicken PoopPAGE 11………….Sustainable Parking Landscape DesignPAGE 15……….…Outlast & Outshine the Competition – Vicki SuiterPAGE 18………….Making Time in the Office a Less Gloomy ExperiencePAGE 19………….Bamboo Sourcery - Re-OpensPAGE 20………....Electric Maintenance
“This Publication is Printed on Recycled Paper”
North Coast Chapter of the California Landscape Contractors Association
CLCA North Coast Chapter
A Portion of Proceeds to benefit the LEAF Scholarship Fund
Presents the 2nd Annual
Thursday July 21, 2011 - Foxtail Golf Club
Best Ball Shotgun Tournament- Registration & Lunch start at 11:30 – 1:00pm Sharp Tee-off
North Course, 100 Golf Course DriveRohnert Park
www.clcanorthcoastchapter.org/golf
Includ
AG
Long D
PLEASE RSVP BY JULY 1st - PAY ONLINE WITH PAYPAL
Sponsorships (check box)
Hole Sponsors: with your company name at thetee box, recognition in the North Coast Journal, andprofile in the Tournament ProgramCLCA Associate Members $150Contractor Members $150Non-Members $200
Mail RQuestio
Total Tou
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Total Raf
Sponsors
TOTAL E
Name on
Contact I
Phone
Presented with the support of ourCLCA North Coast Partners
Tournament Registration$110
es green fee, cart, range balls, balls & marker,lunch, and 1 raffle ticket!
dditional Raffle Tickets $5 – Mulligans $5reat Prizes for the Top Placing Teams!
rive, Closest to Pin Competitions, and More!Return Sponsor Discount $125 (Save $25)
Long Drive/Closest to Pin $150
Gold Sponsor $500Golf for 4 players & Hole Sponsorship
egistration Form & Check to: CLCA North Coastns? Email: Michael O’Connell at clcawebadmin@
rnament Entries @ $110 ______
lligans @ $5 ea. or 5 for $20 ______
fle Tickets @ $5 ea. / 5 for $20 ______
hip Total _________________________
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Hole Sponsor _________________________
nfo _____________________________________
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Golfer Names:1-
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Chapter PO Box 1621 Sebastopol, CA 95473clcanorthcoastchapter.org or call 415-720-0029
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Shady CharactersBy Tobias Kane – Sweet Lane Wholesale Nursery
Typically when you have shaded areas in need of landscaping, the first things to comeevergreen material, leaving an absence of color, excitement, and intrigue. Thinking outincorporating some unusual and rare species can be an excellent way to spice up dim p
Shady areas can present a challenge when it comes to capturing interest and creating inway add beauty and make shady areas a majestic focal point in the landscape. The chalmaterial will tolerate and perform in these areas and also add interest. There are the oldrhododendron, and azalea. There are a number of other choices to add to your shaded pdifferent ideas would include Choisya Sundance, Black Mondo Grass, Pieris JaponicaDaphne Eternal Fragrance. The Eternal Fragrance Daphne will continually re-bloom thkeeping plant a constant eye catcher.
Suggestions for trees in shaded areas would be multiple Cornus varieties including CoCelestial, Milk Way, and Stellar Pink. There are numerous other Cornus that merit expcharacteristics make them an excellent means for display. Japanese maple are another sfurther consideration. Acer shirasawanum ‘Moonrise’, Acer palmatum ‘Butterfly’, Ac‘Inaba Shidare’, ‘Garnet’, ‘Viridis’, ‘Waterfall’, and ‘Ever Red’ are not as common asMaple varieties. These want protection from direct afternoon sun, ideally a shady area.varieties will stay fairly small. The best way to find information on any of these items inursery or garden center that carry some atypical products.
Sweet Lane Wholesale Nursery has a broad selection ofshade tolerant material that will keep designers and
homeowners alike, fascinated. Feel free to call and talkwith one of our professional sales staff, or better yet, stopin for a tour! If business keeps you too busy, at anytime
you can quickly visit www.sweetlanenursery.comto check our online availability. You can also register fora password on our website. This will grant you access topricing in addition to just the availability. Don’t forget touse some shady characters to enhance dimly light parts of
your landscape.
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Acer shirasawanum ‘Moonrise’ Acer palmatum dissectum ‘Inaba Shidare’
Cornus kousa chinensis
to mind are broadleaf orside the box andarts of the landscape.
spiration. Color can be alenge comes with whatstandbys, camellia,
lant palette. Some fun and(several varieties), androughout the season
nstellation, Chinensis,loration. Their floweringuggestion worthy of
er palmatum dissectumsome other JapaneseIn addition, most of theses to call or visit your local
Choisya ternata ‘Sundance’
Pieris ‘Forest Flame’
North Coast Chapter Board Members
Immediate – Past PresidentCharlie ThompsonCagwin & Dorward
(415) [email protected]
PresidentCharlie ThompsonCagwin & Dorward
(415) [email protected]
Secretary
Lyndsey KornmaierCoast Landscape Mgmt.
(707) [email protected]
TreasurerLisa Stratton
Cagwin & Dorward(415) 798-1753
Web Guru & Golf GuyMichael O’Connell
O’Connell Landscape(707) 462-9729 [email protected]
Associate Member ChairKevin Kohl
Ewing Irrigation(707) 457-9530 [email protected]
Membership Co-ChairsJeff Hausman
Gardenworks, Inc.(707) 974-5799
CLT State Committee LiaisonDave Iribarne
City of Petaluma(707) 778-4591
Programs ChairBen Kopshever
Sonoma Mountain Landscape(707) 695-2429
Legislative ChairKjell KallmanGrab n’ Grow
(707) 333-7694 [email protected]
Awards ChairBrigid Flagerman
Bertotti Landscaping(415) 720-0065 [email protected]
Education ChairSalvador Ledezma Jr.
Gardenworks, Inc(707) 974-5800
Chapter General Board MembersJeff Jones
John Deere Landscapes(925) 595-6115
Luis LuaCagwin & Dorward
(415) 720-6624 [email protected]
Will JenkelLampson Tractor
(707) [email protected]
Owen MitchellMitchell Landscapes
(415) 717-6214 [email protected]
Tyler DohertyCal West Rentals
(707) 694-9108 [email protected]
North Coast CLCA Executive Director& Journal Editor
Connie Salinas
P.O. Box 1621Sebastopol, CA 95473
Phone 707-829-5487 Fax [email protected]
CLCA 2010 State Officers
PRESIDENTRobert Wade, CLP,CLIA
Wade LandscapePhone: (949) [email protected]
PRESIDENT-ELECT
Eric WatanabeMajestic Pools & Landscape
(818) 831-1390
EXECUTIVE DIRECTOR
Sharon McGuirePhone: (800) 448-2522, ext. 13
FAX: (916) [email protected]
Page 3
Green Roof Industry Grows 28.5 Percent in 2010
In the Top Ten US Metropolitan Regions List, Chicago led the way for the seventh yearin a row, with more than 500,000 square feet installed, followed closely by Washington,DC. Courtesy of Green Roofs for Healthy Cities
The green roof industry grew by 28.5 per cent over the course of 2010, up significantlyfrom 16 percent growth recorded in 2009! Green Roofs for Healthy Cities announced theresults of its 2011 Annual Industry Survey of Corporate Members.
''Government investment in green roofs for their stormwater, air quality, green space and city cooling benefits largely fuelsthe growth of our industry,'' said Steven W. Peck, Founder and President of GRHC. ''Cities such as Chicago, Washington,New York, Portland, Seattle and Philadelphia continue to lead the way with incentives and regulations that recognize themany benefits from green roofs, including much needed green jobs in their communities.''
According to Peck, Chicago is proud of its progress in promoting and installing green roofs especially considering the manybenefits they provide in support of the Chicago Climate Action Plan. Benefits include: stormwater capture, buildinginsulation, local heat island reduction and new green space for people and wildlife.
"It's very gratifying to see the District at #2 nationwide, but no surprise!'' said Christophe A.G. Tulou, Director of theWashington District Department of the Environment Department. ''The District government and our property owners,developers, and residents citywide have embraced green roof technology for its many benefits. And we are really just gettingstarted!'' - Courtesy of Green Roofs for Healthy Cities
Ecological Benefits... Mitigates Urban Heat Island:
Green roofs cool and humidify the surrounding air creating a microclimate which has beneficial effects withinthe immediate area.
Natural Habitat for Animals and Plants:Green roofs create biodiversity, encouraging wildlife, such as birds, butterflies and insects, to remain withinurban areas.
Reduction of Dust and Smog Levels:Green roof vegetation helps to fi lter out dust and smog particles. Nitrates and other aerosol contaminants areabsorbed out of the air and rainfall and bound within the soil
Technical Benefits... Storm Water Retention:
Depending on the design, a green roof can typically reduce storm water run-off by 50 to 90%. Additionally,the peak flow volume is greatly reduced and the peak flow period is delayed by as much as 4 hours,minimizing the impact on existing sewer systems.
Additional Thermal Resistance:Green roofs can improve the thermal resistance of the roofassembly throughout the year, especially in summer months by helping to reduce cooling costs.
Reduced noise levels: Typical extensive green roofs (3” - 4” growing media) reduce reflective sound by up to3 dB and improve sound insulation by up to 8 dB. This is most effective with buildings near airports, factoriesor busy freeways.
Owner Benefits... Increased Life Expectancy of the Roof:
A green roof, much like a PMR (Protected Membrane Roof ) Assembly, protects the roof membrane fromclimatic extremes and physical abuse, thereby greatly increasing the life expectancy of the roof.
Additional Usable Space:Converting or designing normally unused roof areas into green roofs, simply makes sense. Increase yourproperty value by reclaiming the fifth elevation of a building and make it an amenity to be used by thebuildings occupants.
Building Incentives:More and more municipalities and other government agencies are providing incentives that can helpoff-set the cost of a green roof.
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URBAN & RESIDENTIAL APPLICATIONS OF GREEN ROOFS
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H.R. ALERT April 2011
Larry Levy - Employee Relations Management
Don’t Sing Me those Paycheck BluesI recently attended an employment law briefing and was shocked to learn the liability and penaltiesemployers face when they do not provide accurate information or omit information on the employee’spaycheck stub. Like others I assumed this is the responsibility of your payroll vendor. Not so. It’s yourresponsibility. Further, there is an employee-friendly California law that “deputizes” (not my term)plaintiff’s attorneys to file claims against employers who violate federal and state wage and hour laws – thePrivate Attorney General’s Act (“P.A.G.A.”). This is considered a Wage & Hour law.
So, the following are the nine pieces of information that must be located on every employee’s paycheck stub(Remember, you must have all nine pieces of information on each pay stub):
1. The name of the employee and the last four digits of his/her Social Security number. It is illegal toprint the employee’s complete social security number after January 1, 2008.
2. The name and address of the legal entity that is the employer. You must identify the actual legalname of the employer to facilitate an employee attempting to contact his/her actual employer.
3. The gross wages earned.
4. The total hours worked. Eliminate for your exempt employees, i.e., supervisors, managers, owner,etc.
5. The number of piece-rate units and the rate per unit (if paid by the piece rate). Remember you musthave employees complete a time card even if they are compensated on a piece-rate basis.
6. All deductions authorized by the employee. The individual deductions and the amount deductedfrom the paycheck need to be itemized.
7. The net wages earned.
8. Inclusive dates of the payroll period. Note the actual days worked.
9. All applicable hourly rates and the number of hours worked in each rate, i.e., 80 hours of work athis/her regular rate of pay of $25.00 per hour and 5 hours of work subject to the overtime rate of$37.50 per hour, etc.
Please do not depend upon your payroll service to provide this information.
Providing information relative to an employee’s accrued paid vacation and sick leave is discretionary.
Yes, everything we are discussing is in section 226 of the California Labor Code.
Larry Levy – Employee Relations Mgmt. – (415) 892-1497
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The North Coast Chapter’s
2011 partners
We would like to thank and acknowledgethe following for signing on with our new
Sponsorship Program thus far!!!
DIAMOND PARTNERSHunter/FX Luminaire
Wyatt Irrigation
PLATINUM PARTNERSJohn Deere Landscapes
Ewing Irrigation
GOLD PARTNERSLCIS
CONTRACTOR PARTNERSCagwin & Dorward (2)
Gardenworks Inc.
Stink bug spread worries growers across nation
An insect with a voracious appetite, no domestic natural predators and ataste for everything from apples to lima beans has caused millions of dollarsin crop damage and may just be getting started.
Power of chicken poopDid you know that more than two million local Sonoma County chickens canproduce enough poop to produce 1.4 megawatts of power and a large volume ofclean biogas for local gas users - that's enough to meet up to 33 percent of theSonoma County Water Agency's total energy base needs.
FARMS TO FUEL PROJECT
Project Overview
A proposed project to generate power through the digestion of manure from nearly 2 million Sonoma Countyegg laying chickens. A 1.4 MW fuel cell will convert some of the biogas to clean electricity while theremaining biogas will be sold for use elsewhere.
Environmental Benefits
Represents up to $55M direct capital investment in the business park. Assists in developing a technology and innovation industry Reduces Water Agency’s dependence on
fossil fuels by producing 1.4 MW of power meeting 25 – 33% of Water Agency’s total base needs. Nutrient rich byproduct of anaerobic digestion will be used as organic fertilizer. Reduces greenhouse gas emissions by approximately 4,000 tons/year, by creating a clean source of
power generation for the Water Agency. Reduction of pollutants in waterways due to runoff of excess nutrients from the land application of
chicken waste as fertilizer.
Environmental Impacts
5 covered trucks per day entering the facility with chicken manure. 21 additional vehicles foremployees and operations.
Air drawing from the processing buildings would be passed through odor scrubbers to eliminateodors.
Economic Benefits
Represents up to $55M direct capital investment in thebusiness park.
Assists in developing a technology and innovationindustry in Sonoma County.
Provides 36 permanent jobs and 94 temporary jobs duringconstruction.
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Pa
ge 10Wholesale
Sustainable Parking Landscape DesignBy Buck Abbey, ASLA and Robert Reich, School of Landscape Architecture, Louisiana State University
This “green parking lot” is in Mandeville, Louisiana. “GreenParking means parking areas that do environmental work,parking areas that incorporate energy efficiency, waterconservation, waste minimization, pollution prevention and theuse and recycling of resource efficient materials and outdoorenvironmental quality in respect to air, water, soils, wildlifeand visual quality.”— Buck Abbey, ASLA
Much has been said and quite a bit written about greenbuilding, which is changing the way communities aredesigned. LEED (Leadership in Energy & EnvironmentalDesign), started by the USGBC less than a decade ago,centers on designing and constructing high performancebuildings.
LEED design standards are being adopted into local building codes. A good example is Cal Green (CaliforniaCode of Regulations, Title 24, Part 11), aimed at reducing the environmental footprint of buildings. Many thinkthe old building technology partially impacts global climate change.
Among the principles that lead to a high-performance building are those that reduce the use of indoor water,reduce the use of outdoor water for irrigation and repurpose or recycle construction waste to keep it from going tolandfills.
There are also mandatory reductions in energy use for heating, air conditioning and mechanical equipment.CalGreen even requires the use of low-pollutant emitting interior finish materials in paint, carpeting, flooring andparticle board, i.e., materials containing volatile organic compounds (VOC). Even manufactured products used inthese buildings must be constructed to meet certain green standards to reduce energy usage and to make healthierenvironment for people.
Cal Green includes some code changes that will affect the design of parking areas. These changes include carsorting, which gives preference in location to eco-cars. Parking locations will be signed in a manner similar toADA accessible parking spaces. (Editor’s note: Should ordinances be concerned with saving healthy drivers ofhybrid cars a few extra steps in the parking lot?)
Parking lots are also to be designed to encourage the use of alternative transportation. Bicycle parking and storagebecome an element of parking lot design. (CALGreen Section: 5.106.5.2)
These minor actions have been used in local jurisdictions, but for the first time have been included in state law.These small steps can be seen as changing the way parking lots are designed, perhaps for the first time since the1940s.
Chicago is quite interested in green building. This is most evident in the Chicago Climate Plan that is makingchanges to urban design, waste, stormwater, transportation and public landscapes and the urban forest canopy ofthe city. From this plan a Green Urban Design Plan has emerged which is aimed at making the city moresustainable.
The Chicago policy rests upon several principles. Chicago’s environmental agenda includes three main goals:conserving and protecting natural resources, promoting environmentally-friendly lifestyles and leading byexample by incorporating healthy environmental practices into the everyday work of government. Much is beingdone to promote the development of green roof technology for a variety of building types.
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Parking lots are one of the most dominate urban land uses, yetecologically sterile, with very low levels of productivity. Theymerely store cars for part of the day. This one also “stores”water.
What was not mentioned, and is seldom mentioned in green buildingstrategy is green parking.
I have not found policy that leads to the design of green parking lots.In fact, one of the little secrets of the green movement is very fewpeople, including many landscape architects, do not know exactlywhat green parking is, or can be. Even when your search for
definition, little information is available. No one seems to be working to define green parking as anything morethan porous paving, which is a definition created and used by the EPA several years ago.
Green Parking LotsSeveral months ago I crafted a story about the LSU AgCenter Sustainable Landscaping initiative, often referred toas Louisiana Yards & Neighborhood Program. In that story I challenged the reader to assess their SustainabilityI.Q. I wanted to know if the green industry in Louisiana is embracing the green movement that is spreading acrossthe United States. You won’t have much luck in identifying green parking lot design strategy in the South.
Since we are teaching sustainable landscape design at LSU, I wanted to take the time to write about one of myfavorite subjects, or should I say one of my pet peeves: parking lots. Parking lots are one of the most dominateurban land uses, yet they are ecologically sterile with a very low level of productivity. They merely store cars forpart of the day. At lectures around the country I note that parking lots and teenagers have one thing in common:They both lay around without doing any work. The comment is usually received with a chuckle, except when Imake the comment at a university. The students are silent. I guess they don’t see the humor in being compared toa parking lot. But the raw fact remains, parking lots in cities seldom do anything but store cars.
A Definition of Green ParkingGreen parking is a concept not well understood in the United States at this time, even though great ideas toform the concept are available. Few people write about green parking. The literature is scant. Few greenparking lots have been constructed. But what do we know about this idea? We do have several definitions ofwhat green parking is thought to be.
EPA definition: “Green parking lot is a term increasingly used to describe parking lots that may incorporate a varietyof environmentally preferable features, including a minimized footprint and/or impervious surfaces, stormwater bestmanagement practices (BMPs) and alternative parking surface materials.” This definition just a few years ago onlymentioned porous paving. We are making progress.
Stormwatercenter.net: “Green parking refers to several techniques applied together to reduce the contribution ofparking lots to the total impervious cover in a lot.”
City of Seattle: “Green parking lots reduce runoff that is discharged into local water bodies by using permeable pavingand natural drainage landscapes such as bio-swales, rain gardens and bioengineered planting strips.”
San Mateo County: “There is a lot of variability in how a ‘green street’ or ‘green parking lot’ is defined. They includestreets and parking lots designed with a landscape and or paving system that capture, slows, filters, and potentiallyinfiltrates stormwater runoff. Green streets and parking lots provide stormwater reduction and water quality benefits torunoff before discharging to local creeks.”
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Outlast and Outshine the Competition!
Five Secrets for Landscape Contractors to Come Out on Topwhen the Competition, Prospects and Clients are Trying to Knock Them Down
By Vicki Suiter
If your prospects and customers are pinching pennies, and you feel the competition breathing down your neck, it'seasy to think the only way to get business in the door is to cut your prices.
Think again.
Take these five steps to clear out your competition, gain control of the selling process and keep your profitsup too!
Secret 1: Get clear about what you can cut in costs before you consider cutting prices.
Reducing prices without reducing costs will bankrupt you. Before you reduce your prices, look for ways to cutyour costs. Then, if you do cut your prices, it will not be at the cost of your profits. Here are some key ways to dothat:
Increase production inefficiencies. Increasing efficiency in job production will allow you to bid morecompetitively. Fewer trips to Home Depot are a good start!
Reduce labor costs. Make sure your field people are clear about the hours you've budgeted for a project byphase and task . Manage them to keep to the budget.
Cut material costs. Negotiate better prices on materials with vendors. Remove duplication and confusion. Make sure everyone involved in your process, from suppliers to staff
and customers, are on the same page. Being clear on scope and schedule are two critical drivers forkeeping costs under control.
Secret 2: Give prospects a good reason to do business with you.
People like to do business with people they know and trust. The best way to build trust is to behave in ways thatshow people they can count on you.
State what you will do and do it. By doing this, you will build credibility and a reputation for reliability. Thatincludes showing up on time to meetings and following through with the agreements you make.
Tell the truth—even when you make mistakes. Being up front with people and being willing to ”have the hardconversations” at the front end makes for less painful and resentful conversations at the back end.
Tell the whole story. Don't just tell prospective clients what you think they want to hear, or what soundsgood. Make sure they understand the short- and long-term consequences of their decisions.
Secret 3: Have a clear plan when you go into a meeting with a prospect.
The more prepared you are when you walk into a meeting with a prospect, the more in control you will be of themeeting. This helps build confidence with your prospect.
Be prepared. Find out as much as you can about your customer before the meeting. It will reflect yourprofessionalism and they will appreciate that you did not walk in cold.
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Know their issues. Plan to have a phone conversation with them before the first meeting, so you can get outtheir concerns and what they have in mind about a project they want to do with you.
Create a written meeting agenda and follow it. Making this part of your sales process and asking goodquestions (see Secret #4) will allow you to get clear on what the prospect wants and give you informationthat will support having a competitive edge.
Honor their time. Arrive on time. Complete on time. Let them know you know their time is valuable.
Secret 4: Ask questions that will give you and the prospect greater clarity about scope and desired outcome
Asking questions that elicit what is not working for a prospect and finding out what they would like before
you offer a solution can set you apart from the competition and put you heads above the rest. Find out what's
NOT working that got them to call you.
Ask what they would like to happen. Always do this before you start to offer a solution to their problem. Inthis way, you can customized your solution (see next step) so it addresses what they don’t want and whatthey do want.
Offer a compelling solution. When you are clear about what the prospect wants, tell them how you can
provide the solution they have just asked for, and then ask them if they would like you to proceed with
helping them implement that solution by giving them a quote or bid. This gets them in the ‘yes’ mindset with
you – always a good sales strategy.
At the end of the meeting, ask when they would like to get the bid from you. Let them know your process
includes meeting with them face-to-face to go over the bid. It is a fact that contractors who deliver bids in
person, review them with a prospect and follow up have a higher close rate.
Secret 5: Make it clear how much people love you!
Let your customers do the talking about how great you are. This will carry much more weight than if you tellthem.
Have a current list of satisfied clients willing to talk about you. Ask past clients what you did right; then, ask them to put it in writing. Ask happy customers to introduce you to people they know. Feature testimonials in all information packets you provide prospects in your first meeting. (Don’t have an
information packet? Start providing one.)
These five secrets for outshining and outlasting the competition will help you build trust in business relationships,sustain profitability and become the provider more customers choose. You will gain greater control over the salesprocess and see your close rate go up!
About the author: As a business consultant and coach to the construction industry for over 20 years, Vicki hashelped hundreds of contractors realize an appreciable increase in profits and cash flows. She does this bydeveloping solid strategic, financial plans and feedback systems that get results. She works with owners andmanagers to create alignment in teams and to build cultures of accountability – which is key to building asustainably successful company! As a business coach, Vicki’s straight-forward style helps business owners andmanagers maintain clarity and focus on what they need to do to reach their goals.
Vicki earned her degree in business and finance from Dominican University and is a certified business coach andtrainer.
Visit Vicki’s website and get a FREE CD on “Increasing Your Bottom Line. . . NOW!” –www.suiterfinancial.com. You can also email Vicki with questions at [email protected].
Page 16
Ewing’s Ghilardi and Veltri to Support NorCalContractors Green Industry professionals have two newresources for solving turf andlandscape challenges.
Northern California landscape contractors will receiveincreased service, support and solutions with the additionof two turf and agronomic sales representatives.
Ewing has charged Doug Ghilardi, turf and agronomic sales representative, and Steve Veltri, residential andcommercial sales representative, with helping Green Industry professionals efficiently run and grow theirbusinesses.
With over 25 years of experience in various facets of turf and agronomy, Doug Ghilardi will serve as aninformation resource and solutions provider for landscape professionals in the South Bay area.
“I look forward to utilizing my experience to assist customers in making product choices that will increaseproject efficiency and improve their agronomic practices,” says Ghilardi.
Presidio on Schedule to be “First Self-Sustaining National Park”
According to a residential leasing site, the Presidiofeatures 21 distinctive neighborhoods. The Baker Beachneighborhood, across the street from the Pacific Oceanand coastal bluffs, was constructed in 1953. Therefurbished military housing here is 4, 6 and 8-plexapartment structures with 2, 3 and 4-bedroom units. Aminimum monthly rate for 3-bedroom, 1-bath unit (840sq. ft.) is $2,
In 1846, the Presidio in San Francisco became a U.S. Army post.In 1994, the Presidio was transferred to the National Park Service as the Golden Gate National Recreation Area.
The Presidio is a National Historic Landmark, with 470 structures classified “historic.” It also has 300 acres of forests.
In 1996, Congress created the Presidio Trust to preserve the former Army base facility at the footsteps of the GoldenGate Bridge, and to make the Presidio the first self-sustaining national park by 2013.
To do that, all that old Army housing needed to be overhauled and occupied with civilians. In 1996, residential tenantsbegan moving in.
To date, 1,072 of the former Army housing units have been overhauled. Ninety-five percent of the housingadministered by the Presidio Trust is occupied, and 85 percent of the commercial space leased.
Homeless advocates envisioned a lot of the refurbish housing going to put a roof over the heads of homeless people, apopulation that abounds in the heart of the city. Eighteen percent of the residential housing is earmarked for lower-income residents, but to quality, they must work in the Presidio. The park housing has mostly gone to mid to high-income residents. One home of a former general costs $25,000 a month.
The Trust reportedly has revenues of $90 million each year: $40 million in residential rents, $20 million incommercial rents, and $20 million from federal appropriations.
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Making Time in the Office a Less Gloomy PriorityBy Jonathan Goldhill
You undoubtedly went into landscaping partly because you wanted to work outdoors ratherthan be stuck in an office behind a desk all day under fluorescent lighting doing paper work.You probably resented school because it kept you from being outside working with your hands.You’re a visual person that finds beauty being outdoors and in nature. Going inside to do therecord keeping side of your business gives you that same feeling of having to do homework.You probably resent that this is part of running your business. You’d prefer to be in motion.
The unfortunate part when you’re trying to run your own business is that you do have to spend some time indoors. Thehomework never goes away entirely. Unless you can afford to have all that done for you, you have to find time to notbe in motion. Even if someone else is taking care of the record keeping, you still need to check in from time to time tomake sure everything is being done correctly.
As a business coach, I’m the first to tell you how much I appreciate being outside and not in the office doingadministrative work. Unless I’m inside doing actual phone coaching or leading a webinar, I’d rather out on the roadmeeting with clients and prospects. I also like to be in motion. Over the years I’ve found ways to create incentives formyself so that sitting at my desk doing paper work is not the worst thing in the world.
I’m going to share with you some techniques I use to make myself stay inside and do my homework.
1) Reward yourself for taking the time to sit down and focus on the paper work. Sit down with a cup of coffee,beverage or snack so that you’re getting a little extra boost of dopamine to the brain.
2) Place photos of your loved ones at your desk. Remind yourself visually of why you’re in business for yourself. Thepeople in the pictures may be depending on you to do the paper work so that you keep bringing in money to pay for thethings you all enjoy doing together.
3) Bring some of nature inside to your office area. Have plants near or on your desk. Place your desk near a window ifpossible. Get a fish aquarium.
4) Remember how great it will feel to know that you got job costing, budgeting, work estimates and proposals behindyou. This feels better than to be in the field, knowing that your business is suffering because of poor record keeping.
5) Have a priority list in your head so that your office work takes less time. You can go in, do what needs to be doneand get back in the field.
6) Remind yourself that sometimes that for your business to move ahead in an organized fashion, you can’t always bein motion.
7) Be grateful for the office work. It’s always amazing what gratitude can do for your perception. The occasionaloffice work is part of what allows you to keep the business going so that you’re not forced to go look for a job. Youcan’t guarantee that the job you might have to take wouldn’t keep you inside all day everyday.
8) Remember you can always stand and not sit when at your desk. If you’re desk isn’t high enough, then find a desk orflat surface area that it is. This way you feel less confined. Maybe confinement is why you resent going into the officein the first place.
Effective business owners evaluate what provides them with long-term meaning and short-term happiness. They don’tspend all their time avoiding the underpinnings of what keep their business running smoothly. Taking some time towork “ON” your business and not just “IN” it will save you time and aggravation in the long run. You owe it toyourself, clients and employees to make some time for the office.
______________________________________________________________________________________________Jonathan Goldhill, The Growth Coach, coaches the owners and managers of privately-held, family-owned businesses. His
webinar groups, company retreats for owners, managers and salespeople help landscape and service businesses grow their sales,profits and build better teams. Jonathan can be reached at (818) 716-8826 or [email protected]. To learn more
about his unique coaching programs and services, visit www.TheGrowthCoachLA.com
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Bamboo SourceryNursery and Gardens, Sebastopol, CA
YES!WE HAVE RE-OPENED!
Same location – Same ownership…
New Office Hours: Tuesday thru Saturday 9-4.Customer Hours: By Appointment.
Phone 707-823-5866 - Fax 707-829-8106
Check our website for new services anddevelopments:
www.BambooSourcery.com
P
Electric Maintenance
According to the Associated Landscape Contractors of Colorado, there are nowreliable alternatives to the traditional gas-powered lawn mowers and other yardmaintenance equipment. With the cost of gas rising and more homeowners and commercialbussinesses concerned about reducing emissions, the timing is right for these greenermachines.
Well-known manufacturers like Toro, Green Works, Black & Decker and Stihl have all introduced battery-operated models of lawn mowers and other outdoor equipment.
Benefits:
No emissions
Quieter operation
No maintenance
No more changing oil or replacing spark plugs or air filter
No worries about gas getting stale and clogging the carburetor
No E15 gas worries
When you add up the cost savings on maintenance alone over the lifetime of the equipment, battery poweredis more cost effective. When you add up the time you save not doing maintenance chores, battery powered istime productive.
The length of the charge is the only real downside to battery-powered equipment. But improvements inbattery life are increasing.
Once charged, most equipment will run long enough to mow the lawn on a quarter-acre lot.
With several manufacturers now selling this equipment, there are options to choose from. Some mowers aremulching mowers. Some are self-propelled and there are push mowers.
Other traditional maintenance equipment is also available now as battery-powered machines. Blowers, hedgetrimmers and grass trimmers all come in gas-free models.
They typically use either lithium-ion batteries, which are light-weight and hold a charge well or NiCadbatteries which tend to perform best in extreme temperatures-either hot or cold. It's good to know the batterypros and cons based on your own needs when you select equipment.
Heavy-duty equipment that must run all day to mow expansive areas like ball fields and office parks is stillin the research and development stage. Toro, for example, has introduced a batter-powered golf-green mowerthat holds a charge up to 3 hours.
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4-H Projects Funded Through a Gift From CLCA
Through a gift from the California Landscape Contractors’ Association (CLCA) through The California 4-H Foundation, the State 4-H Office is pleased to fund local projects that combine waterquality/conservation with landscaping, gardening, environmental restoration, reforestation, and otherenvironmental areas of study.
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Russ ClarkeSales Representative
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Photo by Steve Hewett
LANDSCAPES UNLIMITED NURSERY
4330 Bodega Avenue, Petaluma, CA 94952Phone: (707) 778-0136 Fax: (707) 778-0633
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