north carolina workshop october 29, 2014 the linking communities project: creating welcome for...
TRANSCRIPT
NORTH CAROLINA WORKSHOP
OCTOBER 29, 2014
The Linking Communities Project: Creating
Welcome for Refugees
Tools from Welcoming America
Fostering Community Engagement and Welcoming Communitiesis supported by the
Office of Refugee Resettlement (ORR/ACF/DHHS)
CELEBRATING REFUGEES: EVENTS AND MESSAGES THAT MOVE PEOPLE
Stronger Together: Making the Case for Shared Prosperity
• Understanding your audience
• Message themes around prosperity
• How to implement messaging
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Message Themes
• Stronger Together• Innovation• Vibrant Communities• Twenty-first Century Economy• Shared Values• Friendliness
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Reframing Refugees: Messaging Toolkit
What does it include?
• Winning Message Themes• Guiding Principles • Examples and Samples• Further Tools and Resources• Tough Questions
The Power of Reframing
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The Power of Reframing
Photo credit: Cleveland Plain Dealerhttp://www.cleveland.com/business/index.ssf/2013/10/
welcoming_refugees_pays_off_fo.html
Welcoming refugees is paying off for Cleveland
Winning Message Theme: People Move
Define America
Dignity of Work
The Power of Stories
• Challenge assumptions about refugees• Communicate strength, resiliency, and
prosperity
Photo credit: The Enquirer/Cara Owsley www.Cincinnati.com
Stories that Inspire
Jean Golo has contributed to our community by starting a successful farm, employing Americans and providing healthy produce to food desert areas. (Nicky Walker)
Mohammed has contributed to our community by continuing his medical training at our local hospital, and has now been accepted to a medical residency program. (Rachel Helwig)
An East African refugee woman has contributed to our community by establishing her own at-home child care business to generate an income for her family and provide culturally-appropriate child care services to the community. (Havan Clark)
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Contact
Welcoming Americawww.welcomingamerica.org
Hannah Carswell, Project Manager
Contact