Artfully uniting ExtrAordinAry HomEs WitH ExtrAordinAry livEs

what matters MOSt

Welcome to premier Sotheby’S international realty.

as you weigh your options before listing a property for sale, we ask that

you consider this: anyone can list your home, but very few can help you

achieve the result you’re looking for. namely, a timely sale with optimal

return and minimal bother. When all is said and done, that’s what really

matters. everything else is simply a means to that end. and we have

more means than most, as you will see: an expert team, a global network,

state-of-the-art tools and services, and a reputation second to none*.

things that work to your advantage in today’s competitive marketplace.

We look forward to putting them to work for you.

*Sotheby’s International Realty has been named “the most prestigious real estate firm by high worth consumers” in the independent Luxury Brand Status Index Survey by Luxury Institute. 3

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thE PREStIGEof a

LEGENDaRY BRaND

Since the founding of the Sotheby’s auction house in 1744, the

Sotheby’s name has been synonymous with the marketing of the world’s

most valuable and desirable possessions. today, the firm’s reputation

extends into the realm of exceptional real estate as well. it conveys credibility

and capability. it opens doors and gains access to places where others are

unable to enter. above all, it is the sign of the exceptional. in a very real way,

the brand’s prestige becomes associated with your property. a bit of the

legend rubs off, enhancing its value in the marketplace.

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awORLD CLaSS

presentation

if the Sotheby’S tr adition has taught us anything, it’s how to

present a rare treasure to a sophisticated and discerning audience. this

is true of important works of art introduced through our auction house. it’s

also true of exceptional homes and properties presented through premier

Sotheby’s international realty.

When we list a home, one of the first things we do is commission a portfolio

of photographs by a professional photographer. not just a catalog snapshot

or two but a carefully orchestrated series — the most interesting angles, the

ideal time of day, the most compelling features — all designed to show the

home at its very best. We think of it more in terms of curating a gallery than

filling a catalog. it’s all about enriching the viewer’s experience — from print

to online to the property itself.

on our website and mobile app, for instance, we’ve given our viewers more

interactive control over the information on the screen. they can choose

from a variety of images, enlarge small pictures to full screen for a better

look, zoom in on details, pull back and move around. more control means

a more rewarding visit and the prospect of a return. after all, if your home

is going to be seen by millions of people around the world, we want it to

make a great first, second and third impression.

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SUPERIORpersonal

SERVICE

thiS iS an idea that continueS to define uS. as

the standard-bearers of the Sotheby’s auction house legacy, we

are intently focused on meeting the high expectations of our clients.

being knowledgeable and responsive. anticipating needs. building

relationships and providing a service of a whole different order. the

personal nature of our business is therefore deeply ingrained in us.

you might say it’s part of our dna. So, when you list your home with

premier Sotheby’s international realty, you can expect the very same —

regardless of price point.

as a result, we tend to think differently about our business, compared to

most other real estate firms. While they’re in the business of earning a

commission, we are in the business of earning — and rewarding — your

trust. as we said, it’s personal. and therein lies a world of difference.

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thE REaChand resources of a

GLOBaL LEaDER

Whether you realize it or not, you happen to be part of

a global marketplace. it’s quite possible that your buyer could be right

down the street — or halfway around the world. With sales associates in

nearly 700 offices in more than 49 countries and territories, we are ideally

positioned to take your property global.

the real advantage to you has less to do with numbers and more to do

with the quality and integrity of our network. Some of our competitors

claim large networks as well, but they are really just loose affiliations of

independent brokers. Quality varies. however, Sotheby’s international

realty consists of members, not affiliates. our referral system boasts

hundreds of “connections” per month coming from two channels - realty

and auction. We’re committed to upholding the brand. Which means you

can always depend on the same high standard of service. from associate

to associate. office to office. market to market.

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aPERfECt

synergy

ultimately, thiS iS a perSonal buSineSS. it’s about people

connecting with people and matching specific expectations with specific

properties. fortunately, we offer the ideal forum for matching one with

the other — thanks to the synergy of our firm’s two halves: Sotheby’s

auction house and Sotheby’s International Realty. With a dedicated

liaison stationed at the auction house, we’re able to showcase our

properties for the auction clientele and direct them to the appropriate

Sotheby’s international realty office. this is a high-profile audience —

affluent, discerning and exclusive — and the Sotheby’s network gives us

privileged access.

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LOCaLmarket

EXPERtISE

of courSe, all the reSourceS in the World don’t matter

unless you have the right local team in place. and here you have one of the

very best. With decades of experience, the premier Sotheby’s international

realty team is consistently ranked first in sales of homes over $1 million.

We know the ins and outs, we know how to navigate the shifting currents

of the local culture and social scene. and we have a local’s insight into the

regional marketplace that can make all the difference to you.

our local expertise doesn’t stop there. We also cooperate with key agents

at other firms in the area. We are, in a sense, customers to each other,

connecting buyers with sellers and working together to achieve the best

result for our clients.

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QUaLItY attracts

QUaLItY

i t ’ S a fac t o f l i f e that top brands tend to move in the

same circles, mingling with one another, creating connections

and presenting opportunities that can be of significant value to our

clientele. for example, the cachet of the Sotheby’s International

Realty brand has led to the formation of some exclusive

partnerships with top-tier publications and media channels.

What this means to the premier Sotheby’s international realty team —

and to you — is unparalleled access to the most qualified people and

properties in the world.

WSJ.com global Sky box

nytimes.com premium positioning

e xcluSi v e pa rt n er Sh i p S

country life

architectural digest

financial times

the globe & mail

bloomberg markets

Wall Street Journal

new york times

the telegraph

international new york times

the robb report

Wo r l d - cl a S S m ed i a pa rt n er S

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our PRIVILEGES

are yours

for thiS added value, you pay nothing extra. it is simply what

we refer to as the premier Sotheby’s international realty advantage —

an intangible asset that yields very tangible results. We invite you to

interview us and let us show you.

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s t r o n g l o c a l r e ac hNorth Carolina Region

SouthPark Magazine40,000 distributionAverage income: $114,000

Ballantyne Magazine62,760 total readersAverage income: $119,000

Charlotte Observer958,230 total readersAverage income: $83,000

Charlotte Business Journal48,000 total readersAverage income: $110,000+

QC Exclusive56,375 distributionAverage income: $131,000

Luxury Home Magazine80,000 distribution

The Ritz-Carlton MagazineIn-room distribution: 146Average net worth: $3.7 million

Taylor Richards & Conger10,000 total readers

OPENING THE channels of

COMMUNICATION

Wo r l d - c l a s s o n l I n e M e d I a Pa r t n e r s

OPENING THE channels of

COMMUNICATION

Partnership with The New York TimesDelivering a highly loyal and engaged global audience of influencers. Our collaboration with The New York Times is all about creating local ownership through innovative fixed positioning using various New York Times channels —both print and digital—all designed to maximize our reach to more than 40 million unique NYT monthly readers worldwide.

Architectual DigestOne of the world’s leading business news organizations. The Sotheby’s International Realty network alignment with Architectual Digest encompasses an integrated online partnership through commanding presence on archdigest.com and now attracts on average more than 900,000 unique monthly visitors, consuming about 10 pages per visit.

Global WSJ.comThe Business of Extraordinary Living. Our ongoing collaboration with The Wall Street Journal offers an exciting array of opportunities to showcase the homes represented by our network to the global audience that relies on The Wall Street Journal for their daily source of insights into both micro and macro financial economic landscapes.

The Daily TelegraphExclusive. Integrated. Targeted. Our exclusive partnership celebrates the “World’s Best Places to Live” by featuring extraordinary locations around the world integrated with our network ’s listing inventory, making this a powerful and targeted vehicle to reach a global audience.

Wo r l d - c l a s s P r I n t M e d I a Pa r t n e r s

The Wall Street Journal1,878,927 readers worldwide | Average income: $315,548

The New York Times1,500,000 readers worldwide | Average household income: $109,304

International New York Times242,073 readers worldwide | Average income: $286,743

Country Life40,408 readers worldwide | Average income: $140,000+

The Robb Report Collection200,000+ readers worldwide | Median income: $1.375 million

Luxury Properties102,200 readers worldwide | Average income: $1.2 million

The Globe and Mail900,000 readers worldwide | Average income: $100,000+

OPENING THE channels of

COMMUNICATION

Boston Magazine1,000,000 + readers worldwide | Average income: $200,000 +

Ocean Home216,000 readers worldwide | Average income: $1.2 million

A N O N L I N E G A L L E RY O f f I N E p R O p E R t Y

SothebysRealty.com and PremierSothebysRealty.com

Averaging 400,000 visitors and 4,000,000 page views per month, sothebysrealty.com features the most advanced and versatile search options available. Allowing consumers to define and refine how they want to search and returning results fast, sothebysrealty.com is accessed by visitors from all over the world—with over 33% coming from countries other than the United States. We offer both language and currency conversion, high-resolution photography, and multi-lingual videos on each of our exclusive listings. These same best-in-class features are available in the Florida and North Carolina markets exclusively on premiersothebysrealty.com.

dynamicdigital

marketing

E x t E N d E d E x p O s u R E . R E A L R E s u Lt s .

Online Listing Syndication

With nine out of ten buyers beginning their real estate search online, the plan to sell your home must utilize proper Internet exposure. Our approach includes Web sites far beyond sothebysrealty.com and premiersothebysrealty.com in an effort to target buyers on the Web. Specifically, we employ ListHub to power the distribution of listings our network represents to all of the leading Web sites where consumers search for real estate. ListHub also provides comprehensive marketing reports that detail the traffic generated for your home on each of these Web sites, including sothebysrealty.com.

dynamicdigital

marketing

H I G H tO u C H

SIR Mobile App

In 2013, worldwide, there were more internet searches on a mobile device than a computer. SIR Mobile is a free downloadable app and is leading the charge of this growing mobile marketplace by helping consumers view proper ties based on GPS location, address, city or zip code. The application displays detailed proper ty information and is available on the iPhone, Android and Blackberr y as well as feature phones. When a user is ready to see a property, the “Call” feature connects them with one of our sales associates ready to show your home.

dynamicdigital

marketing

dY N A m I C d I s p L AY

eGallery

eGallery is a real time, dynamic property slideshow designed to provide immediate worldwide reach for your home. Exclusively presented on plasma screen televisions in Sotheby’s International Realty offices and Sotheby’s Auction House locations around the world, eGallery’s world-class innovation allows us to uniquely showcase your property like no other company can.

dynamicdigital

marketing

Naples, FL$13,900,000