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TABLE OF CONTENTS

1. North America Car Rental Market Introduction

1.1. North America Car Rental Market Size, 2006-2012

1.2. North America Car Rental Market Segmentation, 2006-2012

1.2.1. By Geography, 2006-2012

1.2.2. By On- Airport and Off-Airport, 2006-2012

1.3. North America Car Sharing Market Introduction

1.3.1. North America Car Sharing Market Size, 2006-2012

1.3.1.1. By Number of Members, 2006-2012

1.3.2. By Number of Vehicles, 2006-2012

1.4. North America Car Rental Market SWOT Analysis

1.5. North America Car Rental Industry Future Outlook and Projections, 2013-2017

1.5.1. By On-Airport and Off-Airport, 2013-2017

2. The US Car Rental Market Introduction

2.1. The US Car Rental Market Size, 2006-2012

2.1.1. By Revenue, 2006-2012

2.1.2. By Cars in Service (Rental Fleets), 2006-2012

2.1.3. By Travellers Using Rental Cars, 2006-2012

2.2. The US Car Rental Market Segmentation, 2006-2012

2.2.1. By On-Airport and Off-Airport, 2006-2012

2.2.1.1. On-Airport by Premium, Mid-Tier and Value Segment, 2010-2012

2.2.2. By Business and Leisure Purpose, 2006-2012

2.3. The US Car Sharing Market Size and Introduction, 2006-2012

2.4. The US Car Rental Travelers Profile

2.5. The US Car Rental Market Trends and Developments

Smart Phone Applications

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International Expansion of Leading Players

Decline in Corporate Travels by Leveraging on New Technologies

Expansion in the Brand Portfolio

Surging Demand from the Students and Working Class

Emerging Opaque, Online and Mobile Car Rental Segment

2.6. Market Share of Major Players in the US Car Rental Market, 2006-2012

2.6.1. By On-Airport and Off-Airport, 2006-2012

2.7. Porters 5 Forces of Car Rental Industry in the US

Competitive Rivalry among the Car Rental Companies

The Menace of Substitute

The Bargaining Power of Suppliers

The Bargaining Power of Buyers

Potential Entrants in the Industry

2.8. Company Profile of Major Players in the US Car Rental Market

2.8.1. Enterprise Rent a- Car

2.8.1.1. Company Overview

2.8.1.2. Business Strategies

2.8.1.3. Financial Performance, 2006-2012

2.8.1.4. SWOT Analysis

2.8.2. Hertz Corporation

2.8.2.1. Company Overview

2.8.2.2. Business Strategies

2.8.2.3. Financial Performance, 2006-2012

2.8.2.4. SWOT Analysis

2.8.3. Avis Budget Group Inc

2.8.3.1. Company Overview

2.8.3.2. Business Strategies

2.8.3.3. Financial Performance, 2006-2012

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2.8.3.4. SWOT Analysis

2.8.4. Dollar Thrifty Automotive Group Inc

2.8.4.1. Company Overview

2.8.4.2. Business Strategies

2.8.4.3. Financial Performance, 2006-2012

2.8.4.4. SWOT Analysis

2.9. The US Car Rental Market Future Outlook

2.9.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in the US Car Rental Market

2.9.2. The US Car Rental Market Future Projections, 2013-2017

2.9.2.1. By Revenue, 2013-2017

2.9.2.2. By On-Airport and Off-Airport Revenue, 2013-2017

2.9.2.3. By Cars in Services, 2013-2017

2.10. Macro Economic Factors of the US Car Rental Industry: Current and Projections, 2007-2017

2.10.1. International Tourist Arrivals in the US, 2006-2017

2.10.2. International Tourism Revenue, 2006-2017

2.10.3. Oil Consumption, 2006-2017

2.10.4. Petrol and Diesel Prices in the US, 2006-2017

2.10.5. Population, 2006-2017

2.10.6. Number of Cars Sold in the US, 2006-2017

3. Canada Car Rental Market Introduction

3.1. Canada Car Rental Market Size, 2006-2011

3.1.1. By Revenue, 2006-2012

3.2. Canada Car Rental Market Segmentation

3.2.1. By On-Airport and Off-Airport, 2006-2012

3.2.2. By Customers, 2006-2012

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3.3. Canada Car Sharing Market Size and Introduction, 2006-2012

3.4. Market Share of Major Players in Canada Car Rental Market, 2012

3.5. Canada Car Rental Market Future Outlook and Projections, 2013-2017

3.5.1. By On-Airport and Off-Airport, 2013-2017

3.5.2. By Customers, 2013-2017

3.6. Macro Economic Factors of Canada Car Rental Industry Factors: Current and Projections, 2006-2017

3.6.1. International Tourist Arrivals in Canada, 2006-2017

3.6.2. International Tourism Revenue in Canada, 2006-2017

3.6.3. Oil Consumption in Canada, 2006-2017

3.6.4. Petrol and Diesel Prices in Canada, 2006-2017

3.6.5. Population of Canada, 2006-2017

3.6.6. Number of Cars Sold in Canada, 2006-2012

4. Appendix

4.1. Market Definition

4.2. Abbreviations

4.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Scenario Analysis

Final Conclusion

4.4. Disclaimer

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LIST OF FIGURES

Figure 1: North America Car Rental Market Size on the Basis of Revenue in USD Million, 2006-2012

Figure 2: North America Car Rental Market Segmentation by the US and Canada on the Basis of Contribution in Percentage (%), 2006-2012

Figure 3: North America Car Rental Market Segmentation by on-Airport and Off-Airport on the Basis of Contribution in Percentage (%), 2006-2012

Figure 4: North America Car Sharing Market Size by Number of Members, 2006-2012

Figure 5: North America Car Sharing Market Size by Number of Vehicles, 2006-2012

Figure 6: North America Car Rental Market Future Projections on the Basis of Revenue in USD Million, 2013-2017

Figure 7: North America Car Rental Future Projections by On-Airport and Off-Airport on the Basis of Contribution in Percentage (%), 2013-2017

Figure 8: The US Car Rental Market Size by Revenue in USD Million and Growth Rate in Percentage(%), 2006-2012

Figure 9: Rental Car Fleet in the US in Million and Growth Rate in Percentage (%), 2006-2012

Figure 10: The US Car Rental Market Size on the Basis of Travelers Using Rental Cars in Thousands, 2006-2012

Figure 11: The US Car Rental Market Segmentation by On-Airport and Off-Airport on the Basis of Contribution in Percentage (%), 2006-2012

Figure 12: The US On-Airport Market Segmentation by Premium, Mid-Tier and Value Segment on the Basis of Contribution in Percentage (%), 2010-2012

Figure 13: The US Car Rental Market Segmentation by Leisure and Business Purpose on the Basis of Contribution in Percentage (%), 2006-2012

Figure 14: The US Car Sharing Market Size by Number of Members and Number of Vehicles, 2006-2012

Figure 15: The US Online Car Rental Users in Million, 2006-2010

Figure 16: Market Share of Major Players in the US Car Rental Market in Percentage (%), 2006-2012

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Figure 17: Market Share of Major Players in On-Airport Market in the US Car Rental Industry in Percentage (%), 2006-2012

Figure 18: Market Share of Major Players in Off-Airport Market in the US Car Rental Industry in Percentage (%), 2006-2012

Figure 19: Porters 5 Forces for the Car Rental Market of the US

Figure 20: Enterprise Rent-A-Car Revenue on the Basis of Total, On-Airport and Off-Airport in USD Million, 2006-2012

Figure 21: Revenue of Hertz Corporation on the Basis of Total, On-Airport and Off-Airport in USD Million, 2006-2012

Figure 22: Avis Budget Revenue by Total, On-Airport and Off-Airport in USD Million, 2006 2012

Figure 23: Dollar Thrifty Revenue by Total, On-Airport and Off-Airport in USD Million, 2006-2011

Figure 24: The US Car Rental Market Future Projections by Revenue in USD Million, 2013-2017

Figure 25: The US Car Rental Market Future Projections by On-Airport and Off-Airport Market on the Basis of Contribution in Percentage (%), 2013-2017

Figure 26: The US Car Rental Market Future Projections by Cars in Service in Thousands, 2013-2017

Figure 27: International Tourist Arrivals in the US in Million, 2006-2017

Figure 28: International Tourism Revenue in the US in USD Million, 2006-2017

Figure 29: Oil Consumption in the US in Million Tons, 2006-2017

Figure 30: Petrol and Diesel Price in the US in USD per Litre, 2006-2017

Figure 31: The US Population in Million, 2006-2017

Figure 32: Number of Cars Sold in the US, 2006-2017

Figure 33: Canada Car Rental Market Size by Revenue in USD Million and Growth Rate in Percentage (%), 2006-2012

Figure 34: Canada Car Rental Market Segmentation by On-Airport and Off-Airport on the Basis of Contribution in Percentage (%), 2006-2012

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Figure 35: Canada Car Rental Market Segmentation by Sales to Business, Individuals and Households, Government, NGO and Public Institutions and International Territories in USD Million, 2006-2012

Figure 36: Canada Car Sharing Market Size by Number of Members and Number of Vehicles, 2006-2012

Figure 37: Market Share of Major Players in Canada Car Rental Market in Percentage(%), 2012

Figure 38: Canada Car Rental Market Future Projections on the Basis of Revenue in USD Million, 2013-2017

Figure 39: Canada Car Rental Market Future Projections by On-Airport and Off-Airport on the Basis of Contribution in Percentage (%), 2013-2017

Figure 40: Canada Car Rental Market Future Projections by Sales to Business, Individuals and Households, Government, NGO and Public Institutions and International Territories on the Basis of Contribution in Percentage (%), 2013-2017

Figure 41: International Tourist Arrivals in Canada in Million, 2006-2017

Figure 42: International Tourism Revenue in Canada in USD Million, 2006-2017

Figure 43: Oil Consumption in Canada in Million Tons, 2006-2017

Figure 44: Price of Petrol and Diesel in Canada in USD per Litre, 2006-2017

Figure 45: Population of Canada in Million, 2006-2017

Figure 46: Number of Cars Sold in Canada in Units, 2006-2012

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LIST OF TABLES

Table 1: North America Car Rental Market Segmentation by the US and Canada on the Basis of Revenue in USD Million, 2006-2012

Table 2: North America Car Rental Market Segmentation by on-Airport and Off-Airport on the Basis of Revenue in USD Million, 2006-2012

Table 3: Parameters of Difference between Car Sharing and Car Rental

Table 4: North America Car Sharing Organizations Operating in the US and Canada, 2006-2012

Table 5: North America Car Sharing Member Vehicle Ratio, 2006-2012

Table 6: SWOT Analysis of the Car Rental Market in North America

Table 7: North America Car Rental Future Projections by On-Airport and Off-Airport on the Basis of Revenue in USD Million, 2013-2017

Table 8: The US Car Rental Market by Domestic and Overseas Visitors using Rental Cars in Thousands, 2006-2012

Table 9: The US Car Rental Market Segmentation by On-Airport and Off-Airport on the Basis of Revenue in USD Million, 2006-2012

Table 10: Average Car Rental Re fuelling Fees at Major Airports in the US, April 2013

Table 11: The US On-Airport Market Segmentation by Premium, Mid-Tier and Value Segment on the Basis of Revenue in USD Million, 2010-2012

Table 12: The US Car Rental Market Segmentation by Leisure and Business Purpose on the Basis of Revenue in USD Million, 2006-2012

Table 13: The US Car Rental Travelers Characteristics, 2007-2011

Table 14: The US Destinations Visited by Overseas Visitors Using Rental Cars, 2010-2011

Table 15: The Transportation Type Used in the US by those Using Rental Cars in Percentage(%), 2010 &2011

Table 16: Revenue of Major Players in the US Car Rental Market in USD Million, 2006-2012

Table 17: On-Airport Revenue of Major Players in the US Car Rental Market in USD Million, 2006-2012

Table 18: Off-Airport Revenue of Major Players in the US Car Rental Market in USD Million, 2006-2012

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Table 19: Enterprise Rent-A-Car Average Airport Car Rental Rate (time/mileage), 2009-2013

Table 20: Hertz Operating Results, 2006-2012

Table 21: Hertz Revenue by Business and Leisure Travelers in USD Million and Contribution in Percentage (%), 2006-2012

Table 22: Avis and Budget Revenue Contribution by Business and Leisure Segment in Percentage (%), 2006-2012

Table 23: Dollar Thrifty Operating Results, 2006-2011

Table 24: Cause and Effect Relationship between Dependent and Independent Factors Prevailing in the US Car Rental Market

Table 25: The US Car Rental Market Future Projections by On-Airport and Off-Airport Market on the Basis of Revenue in USD Million, 2013-2017

Table 26: Canada Car Rental Market Segmentation by On-Airport and Off-Airport on the Basis of Revenue in USD Million, 2006-2012

Table 27: Canada Car Rental Market Segmentation by Sales to Business, Individuals and Households, Government, NGO and Public Institutions and International Territories in USD Million, 2006-2012

Table 28: List of Canadian Car Sharing Organization by Cities

Table 29: Canada Car Rental Market Future Projections by On-Airport and Off-Airport on the Basis of Revenue in USD Million, 2013-2017

Table 30: Canada Car Rental Market Future Projections by Sales to Business, Individuals and Households, Government, NGO and Public Institutions and International Territories on the Basis of Contribution Revenue in USD Million, 2013-2017

Table 31: Correlation Matrix

Table 32: Regression Coefficients Output

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North America is the worlds largest car rental market with a market size of USD ~ million in 2012

NORTH AMERICA CAR RENTAL MARKET SIZE, 2006-2012

North America is the worlds largest car rental market with a market size of USD ~ million in 2012. Enterprise rent a car, Avis Budget; Hertz have been the leading players in the car rental industry in the region. Most of these companies have been strategizing on

during 1H2009, the year on year bookings for car rentals showcased 20% decline. Additionally, the banking crisis caused

Figure: North America Car Rental Market Size on the Basis of Revenue in USD Million, 2006-2012

25,631.1

22,000.0

23,000.0

24,000.0

25,000.0

26,000.0

27,000.0

28,000.0

29,000.0

30,000.0

2006 2007 2008 2009 2010 2011 2012

USD

Mill

ion

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NORTH AMERICA CAR RENTAL MARKET SEGMENTATION, 2006-2012

BY ON- AIRPORT AND OFF-AIRPORT, 2006-2012

The North American car rental market has been broadly segmented on the basis of revenues from on-airport and off-airport (local market). While the rental companies which focus on the airport market provide rental facilities to leisure and business travelers, the off-airport locations primarily rent cars to in North America, the market for off-airport has grown at a higher rate (4.4%) as compared to on-airport (0.5%) from the period 2006-2012. This is because

The rentals by airline travelers are significantly impacted by the air passenger traffic the contribution of airport rentals to the North American car rental market dipped to 57.7% in 2009 from ~% in 2008.

Figure: North America Car Rental Market Segmentation by on-Airport and Off-Airport on the Basis of Contribution in Percentage (%), 2006-2012

57.7%

39.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

2006 2007 2008 2009 2010 2011 2012

Perc

enta

ge(%

)

On-Aiport Off-Airport

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Table: North America Car Rental Market Segmentation by on-Airport and Off-Airport on the Basis of Revenue in USD Million, 2006-2012

Particulars 2006 2007 2008 2009 2010 2011 2012

On-Airport 14,249.5

Off-Airport 10,780.5

Total

NORTH AMERICA CAR SHARING MARKET SIZE, 2006-2012

BY NUMBER OF MEMBERS, 2006-2012

market diversification has been more common in the US with the expansion of car sharing services to more than 150 colleges and university campuses in North America, with the majority in the US The concept of car sharing is simple with individuals and businesses/ government fleets are gaining benefits of vehicle access without incurring much cost.. In 2012, the car sharing membership has grown by 43.8% in the US and by 28.7% in Canada

Figure: North America Car Sharing Market Size by Number of Members, 2006-2012

2,11,170

6,44,826

0.0

1,00,000.0

2,00,000.0

3,00,000.0

4,00,000.0

5,00,000.0

6,00,000.0

7,00,000.0

8,00,000.0

9,00,000.0

10,00,000.0

2006 2007 2008 2009 2010 2011 2012

Num

ber

of M

embe

rs

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The market has showcased a steady growth prior to the recession from USD ~ million in 2006 to USD ~ million in 2008

THE US CAR RENTAL MARKET SIZE, 2006-2012

BY REVENUE, 2006-2012

The US car rental market has grown at a CAGR of 2.0% over the period 2006-2012. The market has showcased a steady growth prior to the recession from USD ~ million in 2006 to USD ~ million in 2008. This growth has been influenced by an increase in the travel expenditure on account of

Figure: The US Car Rental Market Size by Revenue in USD Million and Growth Rate in Percentage(%), 2006-2012

5.3%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

10.0%

18,000.0

19,000.0

20,000.0

21,000.0

22,000.0

23,000.0

24,000.0

2006 2007 2008 2009 2010 2011 2012Pe

rcen

tage

(%)

USD

Mill

ion

Revenue Growth Rate

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The total overseas visitors using car rental in the US have grown from 6,284 thousand in 2006 to 8,198 thousand in 2011.

BY TRAVELLERS USING RENTAL CARS, 2006-2012

The US car rental market is predominantly dependent on the behavior of the travelers. The constant increase in the number of overseas travelers has not only influenced the growth of the

US on-airport car rental users but also has directly influenced overseas visitors using car rental have grown from ~thousand in 2006 to ~ thousand in 2011. It was observed that the overseas visitors using car rental declined in

2009 by 9.1% to reach ~ thousand due to economic recession which led them to postpone their traveling plan. However, the number of overseas visitors recuperated in 2010 during which it grew by 15.2%.

Figure: The US Car Rental Market Size on the Basis of Travelers Using Rental Cars in Thousands, 2006-2012

Table 1: The US Car Rental Market by Domestic and Overseas Visitors using Rental Cars in Thousands, 2006-2012

Particulars 2006 2007 2008 2009 2010 2011 2012P

Domestic Visitors

Overseas Visitors

23,756

0.0

5,000.0

10,000.0

15,000.0

20,000.0

25,000.0

30,000.0

35,000.0

2006 2007 2008 2009 2010 2011 2012P

Thou

sand

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Total

THE US CAR RENTAL MARKET SEGMENTATION, 2006-2012

ON-AIRPORT BY PREMIUM, MID-TIER AND VALUE SEGMENT, 2010-2012

The US airport car rental market is primarily segmented into premium, mid tier and value leisure segment. The premium segment has traditionally been the largest contributor to the airport car rental market revenue. The segment contributed ~% of the overall airport car rental revenue worth USD ~ million, thus generating value sales of USD ~ million during the year. The segment has grown at a CAGR of 3.3% over the period 2010-2012

Mid-Tier segment accounted for the second largest share of ~% in the market revenue the leaders in the mid tier segment of the airport car rentals are Dollar, Thrifty, Enterprise rent-a-car, Alamo and Budget

Figure: The US On-Airport Market Segmentation by Premium, Mid-Tier and Value Segment on the Basis of Contribution in Percentage (%), 2010-2012

56.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

2010 2011 2012

Perc

enta

ge(%

)

Premium Mid-Tier Value

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Table: The US On-Airport Market Segmentation by Premium, Mid-Tier and Value Segment on the Basis of Revenue in USD Million, 2010-2012

Particulars 2010 2011 2012

Premium

Mid-Tier

Value

Total

BY BUSINESS AND LEISURE PURPOSE, 2006-2012

Car rentals for business purpose held a share of ~% in car rental market revenue in 2012 whereas the leisure segment held a share of ~% during the year. The people who rent a car for business purpose are those who require cars for commercial activities, government activities and other organizations or for a temporary vehicle replacement purpose.

The business car rental market in the US has grown at a moderate CAGR of 1.0% over the period 2006-2012.

The leisure car rentals in the US have grown at a CAGR of ~% over the period 2006-2012. People who rent cars for leisure purpose include individuals booking vacation travel cars and those who rent for other personal needs. The revenue of leisure travel rentals in the US car rental market fell to USD ~ in 2009 from USD ~ million in 2008, thereby declining by 10.6% during the year

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Figure: The US Car Rental Market Segmentation by Leisure and Business Purpose on the Basis of Contribution in Percentage (%), 2006-2012

Table: The US Car Rental Market Segmentation by Leisure and Business Purpose on the Basis of Revenue in USD Million, 2006-2012

Purpose 2006 2007 2008 2009 2010 2011 2012

Leisure 10,705.6

Business

Total

MARKET SHARE OF MAJOR PLAYERS IN THE US CAR RENTAL MARKET, 2006-2012

The car rental industry is characterized by severe price and service competition. Competition in the vehicle rental operations of leaders in the industry is primarily based on price,

The US car rental industry has been predominantly held by 4 major players such as Enterprise-Rent-A-Car which also operates the National Car Rental and Alamo brands, Hertz Global

53.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

2006 2007 2008 2009 2010 2011 2012

Perc

enta

ge(%

)

Leisure Business

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Holdings, Avis Budget Group and Dollar Thrifty Automotive Group. These major players share ~% of the total US car rental market revenue

Enterprise Rent-A-Car with revenue of USD ~ million in 2012 has dominated the market for rental cars in the US with the share of ~%. The company with a low pricing policy enjoyed

as doorstep delivery and retrieval of rental cars and one- way rental programs.

Avis Budget is the third largest player with the market share of ~% in 2012 which has witnessed substantial advantage from the operations of two distinct brands; Avis and Budget, targeting premium and

Figure: Market Share of Major Players in the US Car Rental Market in Percentage (%), 2006-2012

Table: Revenue of Major Players in the US Car Rental Market in USD Million, 2006-2012

Particulars 2006 2007 2008 2009 2010 2011 2012

Enterprise Rent-A-Car Company

Hertz Global Holdings Inc.

Avis Budget

47.7%

7.2%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

2006 2007 2008 2009 2010 2011 2012

Perc

enta

ge(%

)

Enterprise Rent-A-Car Hertz Corporation Avis Budget Dollar Thrifty Others

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Group Inc.

Dollar Thrifty Automotive Group

Others

Total

BY ON-AIRPORT AND OFF-AIRPORT, 2006-2012

The on-airport market is primarily led by Enterprise Holdings which accounted for a share of ~% in the market in 2012 and generated airport rental revenue worth USD ~ million during the year

The second position in the on-airport car rental industry was acquired by Hertz Corporation which held ~% of the market in 2012 and generated revenue worth ~ million from airport rental business. Hertz is a leading airport rental brand in the US. However, the companys off-airport business in the U.S. has expanded rapidly in the recent years,

Figure 1: Market Share of Major Players in On-Airport Market in the US Car Rental Industry in Percentage (%), 2006-2012

25.1%

27.5%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

2006 2007 2008 2009 2010 2011 2012

Perc

enta

ge(%

)

Enterprise Rent-A-Car Hertz Corporation Avis Budget Dollar Thrifty Others

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THE US CAR RENTAL MARKET FUTURE OUTLOOK

The car rental industry though one of the evolving industry in the US economy has been offset lately by the decline in the consumer spending on travel and tourism and reductions in the air travel during

Followed by the global economic unrest and a reduction in the corporate travels, the marketers in the industry are adopting new strategies in the form of introduction of. The company aims to the continued deployment of electric vehicles and plug-in hybrid electric vehicles in the US and other international markets in 2013.

Overall, the market in the US is expected to face major challenges by the leading players in the market in the form of high barriers to entry

CANADA CAR RENTAL MARKET SIZE, 2006-2011

BY REVENUE, 2006-2012

The car rental market of Canada was valued at USD ~ million in 2012. The car rental market in the country had registered a marginal CAGR of 2.3% for the period of 2006-2012. The winter Olympic Games held in Vancouver in 2010 proved to be a boost Canada receives most of the international tourist arrivals from the US. Hence, a significant proportion of car rental revenue in the country comes from the international tourist arrivals from the US.

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Figure: Canada Car Rental Market Size by Revenue in USD Million and Growth Rate in Percentage (%), 2006-2012

CANADA CAR RENTAL MARKET SEGMENTATION

BY CUSTOMERS, 2006-2012

The car rental market in Canada is primarily held by the business segment which contributed ~% in the overall car rental market revenue in 2012 The business car rentals include corporate tie-ups with companies and hotels in Canada

Car rental services to individuals, who rent a car for vacation trips (leisure purpose) were the second largest segment of the car rental market of Canada The leisure car rental segment represents the rental services being used by the domestic and international tourists in Canada. Leisure car rental services contributed ~% of the total car rental market revenue in the country in 2012. it has been observed that the car rental services being used by the government and the non-governmental organizations in Canada have registered a CAGR of 8.0% for the period of 2006-2012.

5,027.4

4,200.0

4,400.0

4,600.0

4,800.0

5,000.0

5,200.0

5,400.0

5,600.0

5,800.0

2006 2007 2008 2009 2010 2011 2012P

USD

Mill

ion

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Figure: Canada Car Rental Market Segmentation by Sales to Business, Individuals and Households, Government, NGO and Public Institutions and International Territories in USD Million, 2006-2012

Table: Canada Car Rental Market Segmentation by Sales to Business, Individuals and Households, Government, NGO and Public Institutions and International Territories in USD Million, 2006-2012

Category 2006 2007 2008 2009 2010 2011 2012P

Business 2,583.3

Individuals and Households 2,111.5

Government, NGO and Public Institutions

International Territories

Total 5,027.4

52.0%

42.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

2006 2007 2008 2009 2010 2011 2012P

Perc

enta

ge(%

)

Business Individuals and HouseholdsGovernment/NGO/ Public Institutions International Territories

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DISCLAIMER

The research reports provided by Ken Research are for the personal information of the authorized recipient and is not for public distribution and should not be reproduced or redistributed without prior permission. You are permitted to print or download extracts from this material for your personal use only. None of this material may be used for any commercial or public use.

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Table of ContentsList of FiguresList of TablesNorth America Car Rental Market Size, 2006-2012North America Car Rental Market Segmentation, 2006-2012By On- Airport and Off-Airport, 2006-2012North America Car Sharing Market Size, 2006-2012By Number of Members, 2006-2012

The US Car Rental Market Size, 2006-2012By Revenue, 2006-2012By Travellers Using Rental Cars, 2006-2012

The US Car Rental Market Segmentation, 2006-2012On-Airport by Premium, Mid-Tier and Value Segment, 2010-2012By Business and Leisure Purpose, 2006-2012

Market Share of Major Players in the US Car Rental Market, 2006-2012By On-Airport and Off-Airport, 2006-2012

The US Car Rental Market Future OutlookCanada Car Rental Market Size, 2006-2011By Revenue, 2006-2012

Canada Car Rental Market SegmentationBy Customers, 2006-2012

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