normanton town council 9 april 2012
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Normanton Town Council 9 April 2012. Meeting the Challenge consultation Stephen Eames , Chief Executive, The Mid Yorkshire Hospitals NHS Trust Dr Phil Earnshaw , Chair, NHS Wakefield Clinical Commissioning Group. The pre-consultation campaign. Raise awareness of the proposals - PowerPoint PPT PresentationTRANSCRIPT
Normanton Town Council9 April 2012
Meeting the Challenge consultation
Stephen Eames, Chief Executive, The Mid Yorkshire Hospitals NHS Trust
Dr Phil Earnshaw, Chair, NHS Wakefield Clinical Commissioning Group
The pre-consultation campaign
• Raise awareness of the proposals• Draw out any issues • Listen to patients’ experiences• Hear the views of local people• Inform the planning of communications and
engagement for the consultation
Raising awareness
• A recognisable brand• A dedicated website• Newspaper advertorial • Radio • Geo-targeted web banners • Facebook • Postcards to almost 1 in 2 homes• Newsletter
Listening to people
• Campaign bus• Telephone surveys – 1,000 people• Deliberative event• Meetings with the public and stakeholders• Existing networks
The consultation: objectives
• To reach as many people as possible across North Kirklees and Wakefield
• To ensure engagement with all our communities• To facilitate genuine and meaningful
engagement with patients and the public• To generate discussion and feedback to help
inform decision-making and identify solutions to issues raised.
Spreading the word
• Door to door distribution of consultation summary (240,000+ dist
• Media relations• Website• Social media• Information stands & displays • Advertising• Roadshows (32+ venues)• Newsletter
Generating discussion and feedback
• Launch events – 4 x ‘Town Hall’• Public ‘drop-ins’ • Stakeholder meetings• Face to face with key stakeholders• Working with community groups• Discussion / focus groups • Staff groups• Closing events - 4 x ‘Town Hall’
NB: All public meetings transcribed
What we’re hearing from local people• They value their local hospital
• They want the people who run the local NHS to have the best interests of local people at heart
• They think it’s all about the money
• Longer journey times make it much harder for visitors
• They think we’re not being honest about A&E
• They think our proposals for A&E would put lives at risk
• They are worried that the proposals don’t take account of deprivation and poor health locally
Feedback: analysis and evaluation
Analysis• Ongoing through consultation• Full report in June• The Campaign Company
Evaluation• Review of process and analysis by The
Consultation Institute